Visit Jacksonville

208 N. Laura St., Suite 102

Jacksonville, Fl. 32202
Scarlett Mosley- Public elations S!ecialist
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+,e au-iences in .ocus .or t,e client, /isit Jacksonville, are (ale an- .e(ale
sin*les bet0een t,e a*es o. 2$-30 years ol- 0,o ,ave been *ra-uate- .or at least t0o
years an- are in t,eir .irst career. +,e tar*et au-ience t,rives on entertain(ent an- is still
seekin* t,e t,rill t,ey e1!erience- in colle*e aroun- t,e Jacksonville co((unity 0,ile
2u**lin* t,e res!onsibilities o. an a-ult. /isit Jacksonville tar*ets t,ese sin*les because
t,ey o..er a variety o. events an- activities aroun- t,e area t,at 0ill kee! t,ese sin*les
entertaine- an- satis.ie-.
+,e nickna(e *iven to t,is !articular tar*et au-ience is t,e 3Loan an*e
Seekers.4
5sin* 6e(o*ra!,ics No0 3Mosaic 5S7 6etails,4 t,e Loan an*e Seekers .all
into t0o cate*ories8
- +y!e 09$8 Strivin* Sin*le Scene8 :oun*, (ulti-et,nic sin*les livin* in
Mi-0est an- Sout,ern city centers.
- +y!e 0908 Full Stea( 7,ea-8 :oun*er an- (i--le-a*e sin*les *ravitatin* to
secon--tier cities.
;ase- on t,e 6e(o*ra!,ics No0 -escri!tions an- 5S <ensus 37(erican Fact
Fin-er,4 t,e (ost co((on =>P co-es in 0,ic, t,e Loan an*e Seekers live are 3222$,
322$& an- 3229&. Sin*les in t,is cate*ory usually live in rental a!art(ents -ue to t,eir
lo0 inco(e, 0,ic, ran*es .ro( ?19,000 to ?$2,000. Most o. t,e buil-in*s are co(!act
a!art(ents t,at 0ere built bet0een 1#&0 an- 1##0 to acco((o-ate t,e *ro0in*
!o!ulation.
7ccor-in* to 6e(o*ra!,ics No0, #& !ercent are renters. Most o. t,e resi-ents are
not lookin* to stay .or an e1ten-e- !erio- o. ti(e in t,e rental a!art(ents. 7s state- in
6e(o*ra!,ics No0, (ost o. t,e Loan an*e Seekers (ove- in -urin* t,e !ast year
0,ile about 80 !ercent staye- at t,e sa(e a--ress .or .e0er t,an t,ree years.
Most o. t,e Loan an*e Seekers are never-(arrie- sin*les 0it,out c,il-ren an- #0
!ercent are un-er t,e a*e o. 39. 7ccor-in* to 6e(o*ra!,ics No0, nearly t,ree-@uarters
0ent to colle*e an- *ra-uate-. Most o. t,e Loan an*e Seekers ,ave an entry-level 2ob
in !ublic a-(inistration, ,ealt, care, !ro.essional services, sales or construction.
7s state- in 6e(o*ra!,ics No0, Loan an*e Seekers are active, care.ree an-
.ootloose. +,ey o.ten *o out to bars, restaurants, concerts, -ance !er.or(ances, !ro an-
colle*e s!orts *a(es. +,ey like to 0ork out an- live an active li.estyle by !urc,asin*
*y( (e(bers,i!s an- !layin* s!orts. +,ey are u!-to--ate 0it, t,e latest .as,ion, but
t,eir bu-*et -oes not al0ays allo0 t,e( to in-ul*e in -esi*ner labels.
>n a--ition, Loan an*e Seekers ten- to obsess 0it, t,eir a!!earance an- ,o0 ot,er
!eo!le, es!ecially t,e o!!osite se1, vie0 t,e(. Loan an*e Seekers are ,ar- 0orkers
0,o 0ant to ac,ieve .inancial security an- *et a,ea- in t,eir careers. +,ey are (ore
likely to -onate to non-!ro.it causes o. t,eir c,oice an- are (ore likely to !rotest. +,ey
also ten- to crave status reco*nition.
7ccor-in* to t,e 5S <ensus an- Fast Fact re!orts, Loan an*e Seekers (ore likely
su!!ort 6e(ocratic vie0s. 7ccor-in* to A1!erian, Loan an*e Seekers listen to varyin*
ty!es o. (usic ran*in* .ro( !o! to country. +,ey ten- to carry cre-it car-s 0it,out any
.rills an- are still !ayin* o.. stu-ent an- car loans. Most o. t,eir .inancial transactions are
(a-e online.
+,e stake,ol-ers an- or*aniBations t,at are intereste- in /isit Jacksonville are8
7. 5niversity o. Nort, Flori-a alu(ni 0,o are intereste- in .in-in* ot,er t,in*s in
Jacksonville besi-es 0,at t,e 5niversity ,as to o..er.
;. Cr*aniBations t,at are intereste- in ,avin* t,eir (eetin*s ,el- in Jacksonville.
<. St. 7u*ustine or*aniBations t,at are intereste- in ca!turin* Jacksonville citiBens to
visit t,e ,istoric area.
6. Fa(ilies 0it, ki-s t,at are lookin* .or -i..erent .a(ily outin*s.
A. Local restaurants aroun- t,e Jacksonville area.
7.ter (uc, researc,, it is evi-ent t,at Loan an*e Seekers ,ave a .ast-!ace-,
e1citin*, -i*ital an- *oal-oriente- li.estyle. Sin*les in t,is a*e *rou! are in t,e !ri(e o.
t,eir li.e 0,ile 0orkin* to reac, t,e career t,at t,ey ,ave al0ays 0ante-. Loan an*e
Seekers are 0ell a0are o. t,e !,rase 30ork ,ar-, !lay ,ar-.4 +,ey 0ork at t,eir 2obs
-urin* t,e -ay an- *o out on t,e to0n at ni*,t. Loan an*e Seekers are .oun- s!en-in*
t,eir .ree ti(e *oin* out to ,a!!y ,our 0it, .rien-s, atten-in* local events an- catc,in*
u! on t,e latest entertain(ent ne0s. +,ey are !assionate about i(!ortant issues aroun-
t,e 0orl- an- are (ore likely to take action in or-er to .i*,t t,e cause.
7ccor-in* to A1!erian, t,e !ri(ary source o. in.or(ation .or t,e Loan an*e
Seekers is social (e-ia outlets, suc, as +0itter an- Facebook, because t,ey ,ave *ro0n
u! usin* it t,eir 0,ole li.e. +,ey are (ore likely to access in.or(ation online t,rou*,
t,eir cellular -evices. 7s state- in 6e(o*ra!,ics No0, t,ey are t0ice as likely to click on
s!onsore- 0ebsites an- links. +,e secon-ary source o. in.or(ation is t,rou*, -i*ital
ne0s outlets. +,ey no lon*er use tra-itional !rinte- ne0s!a!ers an- (a*aBines. 7 Loan
an*e Seeker (ay !ut t,eir ,ea-!,ones in to listen to ra-io stations on
t,eir 0ay to so(e0,ere. 7 Loan an*e Seeker 0atc,es !o!ular cable net0orks like
;ravo, M+/ an- S,o0ti(e 0,ile bro0sin* social (e-ia on t,e >nternet.
DDD
About Visit Jacksonville
Visit Jacksonvilles mission it to create and globally market, sell and promote an exceptional
visitor experience resulting in greater community prosperity, pride and vitality. For more
information, please call (800) 733-2668 or visit http://www.visitjacksonville.com.