Name of Outlet Outlet Classification Category Customer

Reliance Bazaar Super Market Chain Shampoo 1

2
3
4
5
Name of Outlet Outlet Classification Category Customer
Big Bazaar Super Market Chain Shampoo 1
2
3
4
5
Name of Outlet Outlet Classification Category Customer
Star Bazaar Super Market Chain Shampoo 1
2
3
4
5
Observations
Price of the brand
Looked for an Offer
Bought the 1st brand off the shelf
Brand Loyal
Brand Loyal
Observations
Looked for an Offer
Brand Loyal
Different variants of the same brand
Brand Loyal
Price of the brand
Observations
Brand Loyal
Price of the brand
Looked for an Offer
Different variants of the same brand
Price of the brand
Participation
Mummy
Daddy
Grandpa
Grandma
Sister
Myself
Observations
uses the 500 ml shampoo sachet full and maximum what she can use the best nothing is left. Uses daily
uses the same shampoo 2 days bouz he has less hairs and some is left in that sachet uses daily
uses the same shampoo 4 days and he keep it in one place safely for again to use whenever he likes
uses the whole a once to the best she can daily
uses two sachet at once and she wash her hairs after every 2 days
uses one sachet in 2days.
PRODUCT THAT WAS USED FOR OBSERVATION
Qty. consumed
500 ml
250 ml
12.5 ml
500 ml
1000 ml
500 ml
PARAMETERS I WILL FOR MAKING A QUESTIONARY FOR MY SHAMPOO
1) Customer satisfaction
2) Frequency of use
3) What are their exception?
4) probability to shift
5) Experience
6) Brand trust
7) Price
8) Problem faced
9) what are their perception?
10) Word of mouth
AND
Consumer Observation
1) Dont trust any other brand
2) the only customer for whome price was the most important factor
3) anything would do but from the top brands
4) Variety was the priority and then the price
5) any top brand would do
6) Brand and variety in the same brand are important
7) brand and new variety was a criteria
8) particular brand was needed
9) brand is very important
SCALE
NOMINAL
ORDINAL
INTERVAL
SCALING TECHNIQUES
PAIRED
CONSTANT
LIKERT
DIRECTIONAL
SAMPELING TECHNIQUES
Cluster
Simple random
Convinience
QUESTIONNAIRE USING SCALES AND SAMPLING
QUESTION
Please look at the card and tell me which shampoo brand you are aware of?
Rank the following brands according to your prefernce?
Does the variants available in the shampoo category affect the purchase intent?
QUESTION
From the given below which one is you feel is good?
if given 100 points divide the points for the given attirbutes of a shampoo according
to importance preferred?
Which option would you select if you have an intention to buy Shampoo regularly.
How do you find the conditioning component part with shapoo?
OBJECTIVE
To know the purchase behaviour of shampoo
To know the purchase behaviour of shampoo
To know the purchase behaviour of shampoo
QUESTIONNAIRE USING SCALES AND SAMPLING
OPTIONS
1) HEAD & SHOULDER 2) PANTENE 3) SUNSKIL 4) L'OREAL 5) CLINIC PLUS
1) HEAD & SHOULDER 2) PANTENE 3) SUNSKIL 4) L'OREAL 5) CLINIC PLUS
1) Strongly agree 2) Agree 3) May be 4) Disagree 5) Strongly disagree
OPTIONS
1) PANTENE 2) L'OREAL
Experience, Brand trust, Value for money, Probability to change, Word of mouth
JUSTIFICATION
To conduct survey in a colony where mix of all respondents under the target group are
available
To conduct survey in a vicinity, every respondent under the target group has equal
probablity to get selected
To conduct survey around places where you get shampoo for the researcher's convinience
QUESTIONNAIRE USING SCALES AND SAMPLING
TICK THE ONE U KNOW
Where 1 is the most preferred and 7 is the least
preferred
Tick the preferred answer
Chose any 1
allot points as per convinience summing upto 100
select acorrindghy as per your Choicse
QUESTIONNAIRE USING SCALES AND SAMPLING
QUESTIONNAIRE USING SCALES AND SAMPLING