Susan Gullion is an experienced SEO manager with a proven track record of increasing website visibility and delivering revenue-generating results for clients through strategic marketing initiatives. She has expertise in SEO, content development, social media, analytics, and technical skills. Currently she is the SEO manager for Piedmont Home Solutions, where she implements SEO best practices to achieve top search rankings.
Original Description:
I am seeking an SEO Manager position in the Atlanta GA area or in the Dallas TX area.
Susan Gullion is an experienced SEO manager with a proven track record of increasing website visibility and delivering revenue-generating results for clients through strategic marketing initiatives. She has expertise in SEO, content development, social media, analytics, and technical skills. Currently she is the SEO manager for Piedmont Home Solutions, where she implements SEO best practices to achieve top search rankings.
Susan Gullion is an experienced SEO manager with a proven track record of increasing website visibility and delivering revenue-generating results for clients through strategic marketing initiatives. She has expertise in SEO, content development, social media, analytics, and technical skills. Currently she is the SEO manager for Piedmont Home Solutions, where she implements SEO best practices to achieve top search rankings.
136 Wisteria Drive, Winder, GA 30680 (706) 461-1574 sugull20@gmail.com
www.linkedin.com/in/susangullion
SEO MANAGER Results-driven SEO marketing professional leveraging creativity and multi-industry expertise in planning and executing highly effective growth, SEO, linking, and social media marketing strategies. Proven ability to increase visibility and Internet presence and deliver revenue-generating results. Instrumental in identifying client needs and improving strategic marketing initiatives. Maintains current knowledge and understanding of the online visitor (targeted audience) to enhance user experience. Strategically utilize web analytics, research, usability data, and link building tools to create and drive marketing campaigns, manage relationships, and sustain performance. AREAS OF EXPERTISE Search Engine Optimization Keyword Research and Analysis Content Optimization and Development Website Architecture Email Marketing Strategies Social Media Strategic Planning Project Management Consultative Marketing Relationship Management Conversions User Experience Virtual Team Management Account Management INTERNET MARKETING TOOLS Google (Analytics, Insight, AdWords), Google and Bing Webmaster Tools, Moz, SEMRush, Market Samurai, Screaming Frog, Raven Tools, Constant Contact
INDUSTRY EXPERTISE Real Estate, Mortgage, Insurance, Healthcare, Higher Education
TECHNICAL SKILLS Basecamp, Microsoft Office Suite: Word, PowerPoint, Excel PROFESSIONAL EXPERIENCE SEO MANAGER, 10/2013 to current Piedmont Home Solutions, Winder, GA Implement SEO best practices to achieve Google Page One ranking for target key terms. Improve website authority and ranking through focused content development, linking, and social media. Continuously grow the number of new and returning website visitors. Co-owner of real estate investment company.
SEO ACCOUNT MANAGER, 7/2011-7/2013 PeriscopeUP, Baltimore, MD Developed and executed strategic Internet marketing initiatives that achieved accelerated exposure, growth, and Internet presence for multimillion dollar client companies of various industries. Achieved top ranking for competitive keywords. Increase conversions across various industries. Amplify keyword rankings and site visits through highly effective content distribution strategies such as linking, outreach, and social media. Eliminate Google ranking barriers by conducting technical site audits, creating XML sitemap and robots.txt, and establishing Google Analytics and Google Webmaster Tools for tracking and correspondence. Managed up to 20 clients monthly and led team members to effectively drive marketing strategies. Monitored Google algorithm updates, and analyzed and benchmarked key web metrics to facilitate strategic planning. Implemented organic on/off webpage strategies. Susan Gullion Page 2
SEO SPECIALIST/OWNER, 6/2009-8/2011 PNP Internet Marketing Pros, Winder, GA Implemented web marketing optimization strategies to increase visitors and conversions for local businesses. Performed competitive analysis, keyword research, on-page optimization for search engines, and on-page marketing strategies for lead generation. Monitored and evaluated web analytics to quantify traffic and conversions.
GOOGLE SEARCH ENGINE EVALUATOR, 6/2009-9/2012 Leapforce, Pleasanton, CA Enhanced end-user experience through thorough website analysis, research, and data compilation. Conducted extensive testing and evaluation of projected algorithm modifications.
TRAINING ADMINISTRATOR/PROGRAM DIRECTOR, 6/1992 7/2001 University of Wisconsin, Green Bay, WI Develops programs to achieve organizational goals and provide a competitive advantage in the marketplace. Program management responsibilities included: developing and coordinating an extensive schedule of classes; contracting and supervising class instructors; arranging all accommodations including classroom, food, lodging, and entertainment; Compilation and analysis of program attendance and evaluation results to demonstrate ROI to sponsoring organizations and for continuous quality improvement.
EDUCATION Bachelor of Science in Economics and Regional Analysis University of Wisconsin-Green Bay, Green Bay, WI
TRAINING | CERTIFICATIONS Google Adwords Certification (In Progress) Google Analytics Certification (In Progress) Pay Per Click Advertising Training Online Marketing Certified Professional (OMCP) Search Engine Optimization Training and Certification
Information System Development Process: Proceedings of the IFIP WG8.1 Working Conference on Information System Development Process, Como, Italy, 1-3 September, 1993