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PEOPLESOFT ENTERPRISE
ONLINE MARKETING






Achieve better results
at lower costs.
Extend your reach to
more quality targets.
Improve pipeline and
conversion rates.

While marketings role in customer lifecycle management is easy to understand,
finding the right balance of contact, message, and cost to create results has proven to
be a greater challenge. And yet, it is just this mix that often determines success or
failure.
Compounding this challenge is the growing pressure for marketing organizations to
produce more and better results at a time when budget, personnel, and other critical
resources are limited. Success in this environment can be achieved only by taking a
twofold approach: first, focus your resources on your most strategic customers and
develop superior, ongoing dialogs with them. Second, reach out to more customers
by reallocating your marketing mix to take advantage of less-expensive channels.
Oracles PeopleSoft Enterprise Online Marketing is a comprehensive solution that
makes it possible for you to succeed by easily creating and managing powerful,
interactive web and email campaigns. With these capabilities, your marketing
organization is able to reach strategic customers more cost effectively than through
traditional approaches.
Create Superior Online Customer Experiences
With competition at an all-time high, consumers have more choices than ever
before. And more competition means there are more messages that your customers
need to processto the tune of more than 3,000 per customer per day. As a result,
your customers attention is at an all-time low. Its not enough to simply reach out to
your target customersyou need to differentiate their experiences by remembering
what they tell you and by adjusting your messages accordingly.
Our application helps move your marketing organization beyond once-and-done
direct marketing to create personalized, online dialogs that keep your customers
engaged and loyal. PeopleSoft Online Marketing enhances customer relationships by
making it possible for you to:
Acquire, grow, and retain your most strategic customers.
Design, execute, and follow up on email and web-based interactions.
Use web forms and surveys to capture customer data and enhance customer
profiles for more personalized and targeted marketing communications.
Personalize communications by leveraging dynamic content for more relevant
offers, messages, and experiences.
Increase your response rates, conversion rates, and marketing return on
investment (MROI).

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PeopleSoft Online Marketing Dialog Designer
PeopleSoft Online Marketing enables marketers to go beyond once-and-done direct
marketing by creating online dialogs. Online dialogs are predefined, personalized, two-way
interactions with customers. The Dialog Designer page enables marketers to define
ongoing interactions that enable organizations to continuously engage with customers
based on their specific needs and preferences. Dialogs built and tested in a staging
environment can be quickly moved into the production environment, saving
implementation time.
Complete Relationship Communications
PeopleSoft Online Marketing manages the entire campaign lifecycle, from design
and testing to launch and followup, leveraging the best combination of channels for
your marketing mix. Whether youre confirming attendance at a seminar or
delivering a follow-up offer, the solution enables you to respond to customers in real
timeand allows you to schedule and deliver additional responses for future follow-
up actions.
In addition, PeopleSoft provides you with dynamic content functionality that
leverages customer preferences, interaction history, and any other customer data to
personalize email and web pages. Our real-time campaign insights enable you to
understand performance immediately, making it possible to modify campaigns and
target audiences while the campaign is running.
Online Marketing contains simple design tools that enable marketers to create their
own email, newsletters, surveys, and landing pages. At the same time, it enforces
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branding templates to ensure that all email and web pages adhere to corporate brand
guidelines.
Surveys can be automatically sent out to your customers as well as to employees
based on certain triggering events in the system. For example, an online customer
satisfaction survey could be initiated on closure of a support case. Results can then
be evaluated by an advanced scoring framework that allocates weights to each
survey question to come up with an overall score. By using the survey framework,
you will be able to determine areas of strengths and areas in need of improvements.
The solution makes it very convenient for customers to interact with you by
recognizing individuals and automatically pre-populating web forms and surveys.
PeopleSoft Online Marketing is versatile, with multibyte character support that
makes it possible to execute global email and web campaigns, as well as support for
various email broadcast formats, including HTML, text, multipart MIME, and AOL.
Robust Personalization
Personalized marketing can make the difference between high response rates and a
waste of money. PeopleSoft Online Marketing enables you to listen to your
customers and respond relevantly by using built-in, robust personalization across
email, web pages, and the entire customer experience.
With our application, dynamic content capabilities personalize your email marketing
efforts while real-time decisioning logic populates email and web pages with offers
and other messages. The solution listens to customer preferences and needs and
automates appropriate responses by using personalized interaction flows. In
addition, branching logic dynamically responds to each individual customers
profile, needs, survey responses, and preferencesin real timebased on data that
the customer just provided, or that was looked up in a third-party system (such as an
analytic score from a data mining tool).
Ongoing Prospect Qualification
For marketing organizations that are responsible for producing and passing along
qualified leads, PeopleSoft Online Marketing automates the lead generation and
distribution processwhile leads are still hot. At the same time, we also improve
the quality of those leads through repeated, prescheduled contact with prospects and
customers.
Marketers can use our solution to create campaign strategies, design ongoing
campaigns that qualify leads with every contact, build triggers that define the
qualification process, and execute ongoing dialogs that automate fulfillment and
follow-up steps when targets respond.
Industry-Leading Ease of Use
It is not uncommon for marketing to depend heavily on IT for campaign
management and performance tracking, which often inadvertently drags down
productivity. In an effort to reduce the number of resources needed to support these
efforts, we offer user-friendly solutions that enable marketers to manage more of the
marketing process. Oracles PeopleSoft Enterprise CRMacknowledged as the
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most usable CRM solution in the industry is specifically designed to increase
productivity, results, and marketer self-sufficiency.
Our application reduces dependence on system and database administrators through
wizard-based functionality that guides marketers through segment design and
campaign development. Users can create new customer profile attributes in the
database by using global profile management and can continue to use those new
attributes immediately as survey fields, list import fields, segmentation criteria, or
for content personalization. In addition, PeopleSoft Online Marketing features
graphical audience export capabilities for easy list generation, while wizard-based
list import capabilities use built-in mapping and rules to ensure data integrity.
By using the browser-based interface, marketers can plan sophisticated online
campaigns without knowing HTML, and can easily collaborate on campaign design
with colleagues or partners. Other easy -to-use features include dialog and document
cloning at the click of a button, along with a simple, drag-and-drop interface that
enables users to pre-plan customer interactions via email or web and proactively
design appropriate, real-time responses. Without IT assistance, users can also create
decision points within customer strategies that define when and how different
customers should receive responses.
Additionally, marketing professionals can integrate the customer experience across
other enterprise processes, such as sales, service, or order capture. For example, they
can define rules as to when leads automatically get passed to the sales force or
define when to push a customer interaction to an order capture session.
Enterprise Scalability and Performance
Through distributed services and clustering server support, PeopleSoft Online
Marketing provides the scalability and performance needed for the largest online
marketing demands. The application provides out -of-the-box web clustering and
load balancing and offers built-in recovery mechanisms to ensure that email
messages go out as planned and that web landing pages support large influxes of
customers.
PeopleSoft Online Marketing includes a multi-instance scheduler to ensure that
campaigns are executed precisely when they will deliver the best results. De-
duplication functionality prevents the same person from accidentally receiving the
same email twice, and preference settings prevent communication with customers
who have asked not to be contacted via email. Frequency control policies can also
be defined to limit the number of contact emails sent to a customer in a given time
period. PeopleSoft Online Marketing offers both bulk and single email functionality,
enabling you to deliver highly personalized, targeted email messages to focused
segments and respond to individual requests on a one-to-one basis. Invalid email
addresses can automatically be flagged by the system, helping to keep customer data
up to date, improving response rates, and limiting resource waste.
Remote Administration and Lowest Total Cost of Ownership
Marketing online means that marketing activities and supporting systems are being
used 24x7. We understand your organizations need to interact with customers at the
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customers discretion. To that end, PeopleSoft Online Marketing provides remote,
web-based administration to ensure that administrators can administer the system at
any time, from any place.
In addition, because we provide tools that make marketers more self sufficient,
fewer IT resources are needed to support the marketing department. Not only is the
total cost of ownership reduced, but IT resources are also free to focus their efforts
on other issues.
Marketing Performance Tracking
Through out-of-the-box analytics, we provide a powerful combination of real-time
reporting and what-if modeling capabilities that enable you to monitor campaign
performance in real time. In addition, the solution allows you to continuously
optimize campaigns by taking corrective actioneven when they are already
underway.
Integration with PeopleSoft Enterprise SmartViews takes analytics a step further by
providing a real-time view into customizable segmentation schemes and key
metrics. Simple dashboard views, alerts, and notifications provide marketing
organizations with the insight and agility needed to protect and optimize marketing
investments. By taking advantage of prebuilt PeopleSoft Online Marketing Insight
reports, you can leverage PeopleSoft Enterprise CRM Warehouse to provide a
holistic view across all marketing activities and customer attributes.
Modular, Open, and Flexible
Because we recognize that your organization has probably already made significant
investments in customer databases and marketing systems, we enable you to make
the most of your existing data warehouses, data marts, and other marketing tools.
Flexible and adaptable, PeopleSoft Online Marketing can be implemented alongside
these systems and can be licensed from us as a standalone solution.
Maximize Your Marketing
We provide the solution you need to optimize your marketing dollarswhile
extending your marketing reach. Oracles PeopleSoft Enterprise Online Marketing
makes it possible to acquire, grow, and retain customers more efficiently,
effectively, and with greater relevance to desired targets, positioning your
organization to make the most of every marketing interaction. The results are in
improved response rates, more and better-qualified leads, lower costs, and high
value, long-term customer relationships.
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