Marketing & Identity Committee Meeting

Koreatown Northgate Community Benefit District, 2633 e!egra"h #$enue % &'(

#"ri! (, 2'&) * 6+'' "m,
-resent+ #drienne .i!!ey /Chair0, 1eidi, 2ichard .e!i3, Nate Moon
4uests+ Da$e Cam"5e!!, 6oyce 1ooks, 1e!en 7yman, Kas"er, Kwick
8taff+ /none0
1
2
Subject Discussion Action
1. Approval of
Minutes from
March 3, 2014
Minutes approved.
2. Financials April
2014 will not be
available
Not available
3. Speaer! "ave
#a$pbell with
%ie &ast %a'
"ave, the Advocac' "irector fro$ %ie &ast %a' presented $ain(
)*N* a bie friendl' business district. +e su((ested )*N* can
beco$e $ore bie friendl' b' supportin( bie lanes, bie parin(, safer
streets, purchase portable bie racs for events ,-100 each., and
installin( bie fi/0it stations. +e also su((ested installin( a bie counter
that displa's in real0ti$e how $an' biers have passed that da' is a
(reat $otivator to encoura(e $ore biin(. %ie counter si(ns cost
-3,100 and the cost could be au($ented b' an 2nd' 3o03o ca$pai(n.
+eidi re4uested $ore infor$ation on increase in foot traffic for
businesses. "ave also su((ested events lie %ie Frida' or %ie
Saturda' where local businesses (ive discounts to biers which help
increase traffic to businesses. "ave e/plained studies have shown when
people wal or bie to stores the' spend $ore versus people who drive
because biers visit $ore often than car drivers. 5he $o$entu$ for all
of "ave6s su((estions will need to co$e fro$ the businesses. 2t was
su((ested that while $ain( the district bie friendl' )*N* could also
investi(ate i$provin( walin( paths, "ave has a contact he will (ive
Shari on this topic.
Shari will (et
contact
infor$ation fro$
"ave on
i$provin( )*N*
walin( paths
4. Speaer! 7o'ce
+oos 8 +elen
9'$an fro$
"ealsnapt
A presentation was (iven on "ealsnapt, a new $obile app with a
$onthl' fee that allows $erchant to place deals and (ives consu$ers
access based on location based $appin(. 5he $erchant has total control
on the deals and receives all the $one' earned throu(h the deal.
"ealsnapt also offers event pro$otion. #onsu$ers are able to leave
co$$ents on the app, but unlie 'elp the' are tied onl' to the deal or
the event, not the business itself. 5his (ives the $erchant the abilit' to
respond to the co$$ents. "ealsnapt is social so consu$ers can share
deals on Faceboo. All )*N* businesses would be listed in the app for
:0 da's, but onl' those who subscribe will appear as a deal $e$ber.
Merchants have three subscription options to choose fro$. "ealsnapt
has been out for a 'ear and alread' has ;0 $illion views. 2t has been in
*aland since 7anuar'. "ealsnapt proposed partnerin( with )*N* to
pro$ote their app. 5he proposal is that )*N* receives 10< of the
subscription fee for ever' $erchant the' refer. &ver' business that si(ns
up as a $e$ber receives a 10< discount on their subscription for bein(
part of )*N*. 5he $erchant will also receive a bad(e that identifies
the$ as belon(in( to )*N*. 5he bad(e can be lined to the )*N*
website. "ealsnapt also partners with Non0profits to post events for
free. Additionall' the' (ive bac a dollar for ever' thu$bs up that the
non0profit (ets on an a(reed upon event listin(. Me$bers (et a -1
credit for ever'one who follows their listin( which can be applied to
their subscription fees. "ue to li$ited $eetin( ti$e the co$$ittee
decided to discuss the proposal at the Ma' co$$ittee $eetin(.
"iscuss proposal
at Ma' co$$ittee
$eetin(
;. SF Ma(a=ine
>resentation b'
)asper
SF Ma(a=ine is doin( a special *aland issue in 7une. 5he $a(a=ine is
seein( out advertise$ents fro$ *aland institutions and proposin( a
)*N* ad be included. 5wo su((estions were that )*N* tae out a
(roup ad that the' create, or (roup to(ether restaurants and run an ad
under the dinnin( pa(e. 5he price is -;,200 for a full pa(e and -3,?00
for a half pa(e. +eidi su((ested sendin( the proposal to the %oard and
be paid throu(h reserves. )*N* would have to do the desi(n wor and
sub$it the ad in one file. "eadlines are! April 21
st
to reserve a spot and
Ma' 1
st
artwor due. 2f the ad space is under -1,000 it $ust be prepaid
to have the spot reserved, if the ad space is over -1,000 it will be
invoiced and can be paid within 30 da's.
Shari will follow0
up with businesses
who $i(ht be
interested in
contributin( to a
(roup )*N* ad
Adrienne will
brin( this proposal
to the %oard.