QUICKFACTS

KeyFacts
PepsiBeveragesAmericas(PBA)Headquarters:Purchase,N.Y.
AspartofPBA,PepsiColaNorthAmericaistherefreshmentbeverageunitofPepsiCo,Inc.,intheUnited
StatesandCanada.ItsU.S.brandsincludePepsi,MountainDew,SierraMist,SoBe,AMPEnergy,IZZE,
NakedJuice,Propel,Mug,BriskandAquafina,amongothers.
In2009,PepsiMaxbecameoneofPepsiCos19billiondollarmegabrands,generatingmorethan$1billion
inannualretailsales.
PepsiColasotherbilliondollarbrandsincludePepsi,DietPepsi,MountainDew,SierraMist,Aquafinaand
Lipton.Mirindaand7uparealsosoldbyPepsioutsideoftheUnitedStates.

History
PepsiColawascreatedin1898inNewBern,NorthCarolinabypharmacistCalebBradham,namedBrads
DrinkbyhiscustomersandlaterrenamedtoPepsiCola.
In1902,BradhamlaunchedthePepsiColaCompanyinthebackroomofhispharmacy,andappliedtothe
U.S.PatentOfficeforatrademarkwhichwasawardedonJune16,1903.
ThePepsiColaCompanywasoneofthefirstcompaniesintheUnitedStatestoswitchfromhorsedrawn
transporttomotorvehicles.
PepsihadthefirstadvertisingjingletobeairednationallyintheUnitedStates.
DuringtheGreatDepression,asixouncebottleofPepsiwas$.05.Soonafter,thecompanyoffereda12
ouncebottleforthesameprice,sparkingtheadvertisingsloganTwiceasMuchforaNickel.
DuringWorldWarII,Pepsiadvertisingwaspatrioticanduplifting.Thecompanyevenadoptedanewred,
blue,andwhitecolorschemeforitsbottles.
Duringitsfirst65years,PepsiColasoldonlyoneproductPepsi.
In1970,thecompanymoveditsheadquartersfromNewYorkCitytoPurchase,NewYork.
By1976,PepsiColabecamethesinglelargestsellingsoftdrinkbrandinAmericansupermarkets.
By1985,morethan600PepsiColaplantswereoperatingin148countriesandterritoriesthroughoutthe
world.
TheoriginalMountainDewformulawasinventedinthe1940sinTennessee.PepsiCopurchasedMountain
Dewin1964andlaunchedthe"YaHooMountainDew.It'lltickleyourinnards"campaignin1965.
NakedJuicegotitsstartonthebeachesofSantaMonicain1983sellingfreshblendedjuicestowelto
towelfromacooler.PepsiCopurchasedNakedJuicein2007.
ThePepsiLiptonTeapartnership,formedin1991,isajointventurebetweenPepsiCoandUnilever.The
partnershipincludesacompleteportfolioofreadytodrinkicedteas,includingLiptonIcedTea,Lipton
PureLeafIcedTeaandBriskIcedTea.
In1994,PepsiCoteamedupwithStarbuckstoformtheNorthAmericanCoffeePartnershiptodevelopand
distributereadytodrinkcoffeebeverages.
In2000,PepsiCopurchasedtheSouthBeachBeverageCompanyandgrewtheSoBebrandintoanational
forcethatnowoffersarangeofenhancedwaters,healthyteasandfortifiedjuicesandpunches.
Lastupdated:May2011
In2001,PepsiColaunchedSierraMist,arefreshinglemonlimesoda,andAMPEnergy,whichoffersan
energizingblendofBvitaminsandaspeciallyformulatedintensecombinationoftaurine,ginseng,and
guarana.
In2002,PepsiCopioneeredtheenhancedwatercategorywiththenationallaunchofPropel.Overthe
years,Propeladvertisementshavefeaturedathletes,actorsandmodels,includingDerekJeter,TayeDiggs,
JohnStamosandCindyCrawford.
IZZE,whichisnamedafterIsabelle,theeldestdaughterofcofounderToddWoloson,wasfoundedin2002
inBoulder,Colo.,andpurchasedbyPepsiCoin2006.

Health&Wellness
PepsiMaxisthefastestgrowingbeverageinternationallywithzerocalories.
SierraMistNaturalistheonlyleadinglemonlimesodamadewithrealsugarandnothingartificial.
IZZEEsqueisIZZEsallnatural,lowcaloriebeveragelinemadewith25%juiceandsparklingwater,giving
consumerslesscaloriesandsugar.
LiptonhasateamoffullytrainedTeaTastersskilledintheartandscienceoftea.ItistheroleoftheTea
Tastertomakesureteasareblendedperfectlytomeetourstandardsofquality.Drinkingteahasbeen
associatedwithmaintenanceofcertainnormal,healthybodyfunctions,suchashydration,focusand
alertness,andweightcontrolaspartofahealthydiet.
NakedJuiceputsapoundoffreshfruitinevery15.2ozbottlewithnopreservativesoraddedsugar.
Availableinsevendeliciousflavors,everybottleofzerocaloriePropelZerohasthesamebenefitbundleto
Replenish(withVitaminsC&E),Energize(withBVitamins)andProtect(withAntioxidantVitaminsC&E).

EnvironmentalSustainability
In2010,NakedJuiceintroduceditsReNEWabottle,whichisthefirstnationallydistributedbottlemadeof
100%postconsumerplastic.NakedJuicenowsavesover500,000gallonsofgasversususingvirginplastic.
AquafinasEcoFinabottlesuse50%lessPETplasticandfeaturea10%smallerlabel,whichhassaved
around75millionpoundsofwaste.TheEcoFinabottleisthelightestweightbottleintheindustry,
reducedtojust10.9grams.
Aquafinaplasticwaterbottlesare100%recyclableeventhecap,labelandmultipackouterwrap.
AwaterrecoverysystemintheAquafinafiltrationprocessatmanybottlingproductionlocationssaves
over280milliongallonsofwatereachyear.
ThroughpartnershipswithKeepAmericaBeautiful,theNationalRecyclingCoalitionandprogramslike
EcoVolunteerismandReturntheWarmth,Aquafinahashelpedcollecthundredsofmillionsofcontainers
forrecycling.
LiptonownsandmanagesitsownteagardensinKenyaandTanzania,whereitiscommittedtogrowing
thehighestqualityteawhiledoingtheleastharmtotheplanetanditspeople.Liptoniscommittedto
sourcing100%ofitsteafromRainforestAlliancecertifiedfarmsby2015.

FunforYou
MountainDewisthetopselling20ozbrandintheConvenienceandGaschannel.
In2011,SierraMistCranberrySplashreturnsforitssixthyearandisPepsiCo'slongestrunningbeverage
limitedtimeoffer.

Sports
PepsifirstappearedintheSuperBowlin1988.Asof2011,over120advertisementsfromPepsibeverage
productshavebeenshownduringtheSuperBowl.
PepsiistheOfficialSoftDrinkoftheNationalFootballLeague(NFL)andMajorLeagueBaseball(MLB).
AquafinaistheOfficialWaterofMajorLeagueBaseball(MLB).
Since2008,AMPEnergyhasbeenthecoprimarysponsorofDaleEarnhardtJr.andthe#88AMP
Energy/NationalGuardChevroletraceteam.
Lastupdated:May2011
Lastupdated:May2011
AMPEnergyistheproudsponsorofMixedMartialArtsfightersUrijahFaber,JosephBenavidezandChad
Mendes.
MountainDewisafoundingpartneroftheactionsportscompetition,TheDewTour,andsponsors
professionalskateboarderPaulRodriguezandprofessionalsnowboarderDannyDavis.

PepsiRefreshProject
In2010,thePepsiRefreshProjectawardedmorethan$20millioningrantstofundover1,000ideasthat
sparkedchangenationwide.Morethan80millionvoteswerecastonthecampaignswebsite,
www.RefreshEverything.com,withmorethan6.6millionvotersregisteredonthesite.
Interactionwiththecampaignswebsitesignificantlyincreasedbrandattributesincludingfavorability,
intentandtrustalongwithintenttopurchaseamongmillennials,akeycohortforPepsi.Researchshows
thatwhenmillennialsareexposedtothePepsiRefreshProject,purchaseintentgoesup.
ConsumersareabouttwiceasawareofthePepsiRefreshProjectcomparedtosimilarprograms.
Withanaverageof20,000commentspostedpermonthandover183,000ideasinthesystem,thePepsi
RefreshProjectisinteractingwiththecommunityonalargerscaletohelpmoveAmerica'scommunities
forward.
ThePepsiRefreshProjectwasvotedasoneofthetopfiveBestEverSocialMediaCampaignsbyForbes.
ThePepsiRefreshProjectgarnered3.39billionmediaimpressionswithin97ofthetop100localmedia
marketscoveringthecampaign.