Resume.

AWANISH K SINGH.
Email - awanish.singh02@yahoo.com

Mobile- 9311442121, 9711984010

Career Objective
To work in the most challenging environment which provides opportunity to learn,
apply and grow my experience as a whole.

Work Experience.

Organization :- Unifrutti India Pvt. Ltd. (Unifrutti India is an offshoot of Unifrutti

Global which is having operation in more than 30 countries and stand among top 5
companies dealing in Fresh Fruits Globally)

Designation:-Manager (Sales)

Job Profile: - Manager Modern format & Business development in Northern India

Duration: - Nov 2007 – Till date

Key responsibility.

• Development of entire distribution network for traditional sale channel,

organized retail and institutional buyers which include development of new
relation on sustainable basis.

• Identification, development of new relation (C&F) across North India for the
Unifrutti Product for better penetration, reach and spontaneity.

• Developing MIS with respect to domestic and Imported Produce in term of

prices, arrival, competition and Quality etc and coordinating the same with
Central MIS.

• Maintaining the entire supply chain for the North India in terms of Sales,
logistics and Inventory.

• Working in tandem with the organized retail trade for the better movement of
Unifrutti product from their stores.

• Panning of promotions keeping in mind the inventory, sales and profitability

for the company.

• Designing of sales promotions for Modern trade in order to augment their

sales.
 • Stream lining the entire supply chain operation for key accounts.

• Setting of sales budget and measurable for key account for entire north India.

• Deciding the price point of the product vis-à-vis competition basis various
parameters so that Unifrutti produce always has a edge over other.

• Developed the retail distribution network in Punjab, U.P, and Rajasthan.

• Responsible for total sales and profitability from the North India
retail Business.

Achievements’.

• Successfully established the Unifrutti network involving set of C&F, whole

seller and modern retailer all across the NCR.

• Successfully created UNIFRUTTI as BRAND especially in certain key high

volume products like Banana etc.

• Organization :- Reliance Retail Limited (R.I.L)

• Designation:-Manager.

• Job Profile: - Alternate sales and Processing Manager

• Duration: - Nov 2006 – Oct 2007

Key responsibility.

• Establishment and day to day running of WSD operation at the selected

location in NCR.

• Development of key customers ranging from institutional buyers, organized

retailers and bulk volume traditional buyers.

• Responsible for processing of fruits and vegetable at the back end which
involved developing packaging type, size, temp requirements and
maintenance of Hygienic standards.

• Maintaining a seamless cold supply chain for the product right from the
processing center to the retail stores.

• Addressing customer queries and complains for the fresh processed products.
Achievements’.

• Processed category became one of the major contributors in term of sales

and margin for RR stores.

• Successfully developed the buyer base providing continuous volume on

sustainable basis.

Organization -M/s Meena Agritech Pvt Ltd (Involved in production and

marketing of high quality exotic vegetables and fruits around the year)

Designation – General Manager (Farms & Sales)

Profile – Overall in charge for farms and sales

From – July 1998 – Nov 2006

Job Profile

• Planning the year around production which involve manpower planning, crop
planning, demand and supply chain planning on annual basis and same on
quarterly basis.
• Liasoning with government authorities on various aspects subsidies, schemes
and other related issues like water and electricity.
• Developing the cordial relation with local people for sourcing of labor and for
smooth functioning of farm on day to day basis.
• Management and development of workforce of more the 100 people on
various aspects related to production, post harvest, marketing and sales.
• Developing the sales channel with dedicated institutional buyers Mc Donald’s,
Radisson, and Taj group being the key customer.
• Developed the wholesale model by developing the customer base in the
secondary markets in and around NCR.
• Responsible for overall operation from the farm and thus
responsible for profit from the operation.
• Having good knowledge in design and maintenance of green house. Got
negotiation with green house makers in Nainital. Taken active role in
construction of two green houses in Nainital.

Organization- Mantag Irrigation Pvt Ltd

Designation – Sales Engineer

Profile – Sales of Irrigation System in Delhi (NCR)

From –Dec 1996 – July 1998

Job Profile
 • Deals in Pop up Irrigation systems, Drip Irrigation, Lawn Movers and fully
automatic Irrigation solutions for fields & lawns.
• Designing the required irrigation system for the lawns, agriculture fields, and
landscape area in the farm house.
• Responsible for the proper implementation of irrigation projects.

EDUCATIONAL BACK GROUND

Qualification Institute Year Remarks

PGDBM ( Sales) Shiva Institute of 204 80%
Management
B.Tech (Ag) Allahabad 1990 to 1994 79%
Agriculture
Institute
Intermediate Queens College 1989 69%
High School Queens College 1987 62%

Date of birth : 28th September 1971

Marital status : Married

PERSONAL SKILL STRENTH

. Articulate in English & Hindi.

. Ability to adapt the diverse cultural surroundings

(Awanish
Singh)