10/17/2013

1
Building Business Capabilities
using
BiZZdesign Architect

and ArchiMate

October 17
th
, 2013
Your presenter today
Sven van Di!
Boston, MA
+1-617-308-647
s!"andi#$%&i''design!co(
%"andi#$)s
Business and *+ (a#ors, ,ni"ersit- o. +/ente,
0ether1ands
234erience in a441ication, &usiness consu1ting ,
B5M and 2A
BiZZdesign 0orth A(erica
6onsu1tant and +rainer 2A and B5M
+78A9!1 and ArchiMate2!0
234ertise in te1eco((unications, .inance,
construction, uti1ities
10/17/2013
2
Bi""design helps building strong and agile
organi#ations
+oo1s 6onsu1tanc-
+raining
Best 4ractices
Design tools for EA and BPM
Monitoring tools for Governance
Publication via InSite Portal
Acknowledged by Gartner in MQ
Architecture, Business and IT
Project Management
Design / modeling
ArchiMate

and TOGAF
TM
BPMN and TDM
Reference models
Foundation
Practitioner
Certification
Accredited by The Open Group
5o/er.u1
,ser .riend1-
234erienced
6erti.ied
5ractica1
74en standards
5ersona1 attention
5ractica1 .ocus
Bi""design Service $ines
Business Mode1 Manage(ent
2nter4rise Architecture Manage(ent
Business 5rocess Manage(ent
Business :u1es
;ean <i3 <ig(a
8o"ernance and :is$(anage(ent
10/17/2013
3
Clients and o%%ices &orld&ide
0ether1ands= A(ers.oort, 2nschede
0orth A(erica= +oronto, Boston
Be1giu(= ;eu"en
,>= ;ondon
8er(an-= ?usse1dor.
9rance= 5aris
2astern 2uro4e= Bratis1a"a
5artners in 6entra1 and <outh A(erica, Austra1asia
'genda
@h- Business 6a4a&i1itiesA
@hat are Business 6a4a&i1it- B(a4sCA
Do/ to create Business 6a4a&i1it- (a4sA
ArchiMate
BiZZdesign Architect
EuestionsA
6ontact in.or(ation
10/17/2013
4
@DF B,<*02<< 6A5AB*;*+*2<
Organi#ations %ace (any )uestions**
10/17/2013
G
+he ans&er,
+he role o% -nterprise 'rchitecture
-nterprise architecture
<trategic
architecture
<trategic
architecture
<eg(ent
architecture
<eg(ent
architecture
6a4a&i1it-
architecture
6a4a&i1it-
architecture
Business (ode1
74erating (ode1
' business (odel describes the
rationale o% ho& an organi#ation
creates, delivers, and captures value
+he operating (odel
describes ho& a
co(pany &ants to
thrive and gro&, and
&hich strategies are
going to be supported
10/17/2013
6
-nterprise 'rchitecture. /'0 de%inition
-' is a conceptual tool that helps organi#ations get
a deeper understanding o% their o&n structure and
o% the &ay they &or!* 1t provides a (ap o% the
enterprise and it is a /route planner0 %or business
and technology change* 1(portant uses o% it are in
syste(atic 1+ planning2 architecting and in
enhanced analysis and support %or decision3(a!ing*
Challenges %or -nterprise 'rchitects
6o((unication
Harious t-4es o. sta$eho1ders
?i..erent (essages
;e"e1 o. detai1
?i..erent reIuire(ents
6o(41e3it-
Business d-na(ics
10/17/2013
7
+ailor the (essage4
+ai1or -our (essage to address interests and concerns o. the sta$eho1derJ
@hat 4art o. the architectureA
@hat characteristic o. the architecture
Hoca&u1ar-A
9or(atA
+al! the tal! o% the business
6*7Ks need *+ and techno1og- strategies that resonate
/ith &usiness 1eaders
Business 4rocesses are too detai1ed
A441ications are too technica1
Business ca4a&i1ities se4arate /hat the &usiness
needs .ro( ho/ to (eet those needs
What is an organi'ationKs (ost sta&1e e1e(ent,
How changes dra(atica11- o"er ti(e
10/17/2013
8
@DA+ A:2 B,<*02<< 6A5AB*;*+F BMA5<C
Separate the What %ro( the How
<ource htt4=//it&1agger!/ord4ress!co(/categor-/uti1it--co(4uting/
Business (ode1 74erating (ode1
10/17/2013

Business Capability. De%inition

A &usiness ca4a&i1it- de.ines the organi'ationKs ca4acit- to
success.u11- 4er.or( a uniIue &usiness acti"it-
+hat de1i"ers (easura&1e "a1ue re1ated to &usiness goa1s
Business 6a4a&i1ities
:e4resent sta&1e &usiness .unctions
6a4ture the &usinessK interests
Are the &ui1ding &1oc$s o. the &usiness
Are uniIue and inde4endent .ro( each other
Are a&stracted .ro( the organi'ationa1 (ode1
-5a(ple Business Capabilities
Source: The Anatomy of Capability Maps, Forrester Research (as presented on EAF10, San Diego and EAE10 London)
10/17/2013
10
-5a(ple %ro( +O6'78
Business capabilities are the basis %or**
!!1ntroduction o% ne& products and services
:e use e3isting &usiness ca4a&i1ities
*denti.- and .ocus on ga4s
Assess readiness .or introduction o. a ne/ 4roduct
!!Strategic 'nalysis
2nter4rise "ie/ on custo(er, 4roduct etc!
*denti.- o44ortunities .or si(41i.ication/rationa1i'ation
*denti.- o44ortunities .or aggregation and de1i"er- o. shared
ser"ices
!!6overnance
Metrics B>5*KsC
:o1es and res4onsi&i1ities
10/17/2013
11
Business capability (ap. De%inition
A (ode1 o. the .ir( associating the &usiness
ca4a&i1ities, 4rocesses, and .unctions reIuired
.or &usiness success /ith the *+ resource that
ena&1es the(!
A (ode1 o. the .ir( associating the &usiness
ca4a&i1ities, 4rocesses, and .unctions reIuired
.or &usiness success /ith the *+ resource that
ena&1es the(!
$evels o% abstraction
10/17/2013
12
9odel types
B
u
i
1
d
i
n
g

B
1
o
c
$
s
6a4a&i1it- (ode1
Architecture (ode1
<o1ution (ode1
+e3t / te(41ates ArchiMate B5M0, ,M;, etc!
Capability based planning
6a4a&i1it--&ased 41anning .ra(es a11 4hases o. the
architecture de"e1o4(ent in the conte3t o.
&usiness outco(es, c1ear1- 1in$ing the *+ "ision,
architectures BArchitecture Bui1ding B1oc$s and
<o1ution Bui1ding B1oc$sC, and the *(41e(entation
and Migration 51ans /ith the cor4orate strategic,
&usiness, and 1ine o. &usiness 41ans
10/17/2013
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Capability di(ensions
Capabilities touch all aspects o% the
organi#ation and there%ore have
di%%erent di(ensions such as
/people0, /process0, etc*
-5a(ple. incre(ents
10/17/2013
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-5a(ple. radar vie&
6:2A+*08 B,<*02<< 6A5AB*;*+F MA5< ,<*08
B*ZZ?2<*80 A:6D*+26+ A0? A:6D*MA+2
10/17/2013
1G
:hat is 'rchi9ate8,
A $anguage to descri&e Architectures
6raphical 1anguage /ith .or(a1 se(antics
7ra(e&or! descri&es the &usiness 1a-er,
a441ication 1a-er, and techno1og- 1a-er
@ith ;elations &et/een the 1a-ers
+echniIues .or <isuali#ations and 'nalyses .or
di..erent sta$eho1ders
Open standard de"e1o4ed and (aintained &- +he
74en 8rou4
///!o4engrou4!org/archi(ate /
///!archi(ate!org
:hy use 'rchi9ate8,
LArchiMate c1oses the ga4 &et/een M.ree-.or(atK strateg-
(ode1s and detai1ed so1utions architecture (ode1sN
6onsistent and integrated (ode1ing=
*t is a too1 .or $no/1edge (anage(ent
*t he14s to integrate "arious Bt-4es o.C (ode1s
*t ena&1es sta$eho1der-s4eci.ic "ie/ generation
*t ena&1es ana1-sis
*nsight in the "arious do(ains, &ut a1so their interre1ationshi4s
*t is a /ide1- acce4ted o4en standard, i!e!, no "endor 1oc$-in
LArchiMate (a$es it easier to co((unicate /ith architects across
organi'ationa1 &oundaries, do(ain &oundaries and &et/een architect and
designerN
2as- to use, 1o/ co(41e3it-, ste4-&--ste4 increase in ad"anced use
10/17/2013
16
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+he Bi""design tool suite %or -' and B=9
Modu1es .or (ode1ing, "isua1i'ing and ana1-ing
Business (ode1s &ased on the Business Model Canvas
2nter4rise architecture &ased on ArchiMate and TOGAF
:eIuire(ents &ased on ArchiMate
5rocess (ode1s &ased on BPMN and Amber
5rocess 1ogic &ased on The Decision Model
5rocess o4ti(i'ation &ased on ean !i" !i#ma
?ata (ode1ing &ased on $M
@ith one under1-ing re4ositor-
*nc1uding re1ations &et/een the "arious (ode1s
@ith "arious 4u&1ication 4ossi&i1ities
5u&1ication to Dt(1, @ord, 4d., 4u&1ication 4orta1 *n<ite, @i$i
10/17/2013
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=hases in Business Capability 9anage(ent
Identification Documentation
Mapping Analysis
Capability identi%ication
Ha1ue strea( a44roach
7rgani'ationa1 a44roach
<ource= +he Anato(- o. 6a4a&i1it- Ma4sN, 9orrester :esearch Bas 4resented on 2A910, <an ?iego and 2A210 ;ondonC
10/17/2013
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Capability docu(entation
Add &usiness ca4a&i1ities in the
re4ositor-
Mode1 re1ationshi4 &et/een ca4a&i1ities
;e"e1s o. detai1
6hains
?ocu(ent ca4a&i1it- 4ro4erties
5u&1ish &usiness ca4a&i1ities
Capability (apping
,se ca4a&i1ities to &ui1d &usiness
"ie/s
;andsca4e (a4s
6usto(er "ie/s
:e1ate techno1og- co(4onents to
&usiness ca4a&i1ities
Hisua1i'e "a1ue add o.
techno1og- co(4onents
8rou4 techno1og- co(4onents
in 4ort.o1ioKs &- &usiness
ca4a&i1ities
10/17/2013
1
Capability analysis
Hisua1i'e ca4a&i1it-
4er.or(ance
Deat (a4
*(4act ana1-sis
+echno1og- co(4onents
5ro#ects
:rap up
Business ca4a&i1ities su44ort e..ecti"e co((unication &et/een
&usiness and *+
Business ca4a&i1it- de.ined as .unctiona1it- B/hatC /hi1e
a&stracting .ro( ho/
*+ s-ste(s and co(4onents (a4 to &usiness ca4a&i1ities
ArchiMate su44orts (ode1ing &usiness ca4a&i1ities
Mode1 re1ations &et/een &usiness ca4a&i1ities /ith other
co(4onents in the 2A, &usiness as /e11 as techno1og-
Ba441ication, data, in.rastructureC
10/17/2013
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Organi#ational approach
Profit Insurance Company
Damage Life Ri sk Management
HRM
Finance
Morgage
APV Fire Car
Admini strative
support
Cl aims Insurance
AO Pensions
Legend
Business actor assigned to Business Capability
Acceptance
Assessment
Asset management
Claims handling
Collecting
Contracting
Customer relations
Financial handling
Invoicing
Marketing
Risk management
Treasury
<alue strea( approach
Concept to product
Manaufacturing to distribution
Order to cash
Prospect to customer
Request for service
Legend
Business Capability
Incident management
Product education
Relationship management
Repair services
10/17/2013
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Deco(pose high3level capabilities
Risk
management
Treasury
Asset management
Assessment Acceptance
Clai ms handli ng
Customer
changes
Contract
changes
Contracting
Customer
relations
Invoicing Collecting
Financial handl ing
Marketing
Product
devel opment
System
devel opment
Customer
and market data
Product
design
Idea
generation
Value
filtering
Rapid
prototypi ng
Product
strategy
Product
development
'lign business3 and 1+
Business 4ro#ects and *+ resources are
1in$ed to a ca4a&i1it-
Euic$ understanding o. *+ re1ated to a
s4eci.ic ca4a&i1it-
Acceptance
Measuring Customer Satisfaction
Combining Front Off ices
Acceptation
Service SLA Management
Cl aim
data
Insurance
data
data
Payment
system Removal COBOL Applications
Registration
system
SLAManagement
Renewal CRMsystems
Acceptation
Interface
Acceptation
system
SLAManagement
ITapplications portfolio
DBMS Message
Queing
Mainframe
Infrastructure and technologyportfolio
Messaging
service
Claim
Files Service
Legend
Labels
1) related projects
10/17/2013
22
>eat (ap
,se a heat (a4 to understand &usiness areas o. concern
?uestions,
10/17/2013
23
Contact us4
Bi""design @orth '(erica
161 Ba- <t! Broo$.ie1d 51ace, 27
th
.1oor
+oronto, 70
MGO2<* 6anada
Brenda Co&ie
Director Bi""design @orth '(erica
<= Client Services
+oronto, 70
+1-416-G72-203G
&!co/ie%&i''design!co(
htt4=//&1og!&i''design!co(
htt4=/////!&i''design!co(
%&renda&i''
Sven van Di!
Consultant A +rainer -' and B=9
Boston, MA
+1-617-308-647
s!"andi#$%&i''design!co(
%"andi#$)s
+1-416-G72-203G
;e%erenced literature
+he Anato(- o. 6a4a&i1it- Ma4sN, 9orrester :esearch Bas 4resented on 2A910, <an
?iego and 2A210 ;ondonC
L2nter4rise Architecture as <trateg-N, :oss, @ei11 and :o&ertson, Dar"ard Business
5ress, 2006
Archi(ate1!0 <4eci.ication, 74en 8rou4, Han Daren 5u&1ishing, Za1t&o((e1, the
0ether1ands, 200
2nter4rise Architecture at @or$= Mode1ing, 6o((unication and Ana1-sis, ;an$horst
et a1!, <4ringer-Her1ag, Ber1in, 8er(an-, 200G B*<B0= 3G40243712C
+78A9 Hersion , +he 74en 8rou4, Han Daren 5u&1ishing, Za1t&o((e1, the
0ether1ands, 200 B*<B0= 087G3230PC
ArchiMate1!0 <4eci.ication, +he 74en 8rou4, Han Daren 5u&1ishing, Za1t&o((e1,
the 0ether1ands, 200 B*<B0= 78087G3G02GC