FELIX A Swedish delicacy.cree re a Oe der in both S200 Procordia leads the Swedish market in jams. And Felix is our most popular brand. ocordia is one of Sweden's largest [food companies, with six production facilities, ten brands, 1000 employees, 1200 products and an annual tumover of 485 mullion dollars (2010). We are past of Orkla, a Norwegian cozporation listed on the Oslo Stock Exchange. ‘We live by the motto “the better the ingredi- ents, the better the food”, and as a company we are deeply rooted in Swedish culinary tradition. We have long been Sweden's mar- ket leader in pickled vegetables, potato and tomato products, snack foods, frozen dishes, fruit drinks and berry soups, and of course Swedish jams Our biggest brand is Felix, through which we handle the expost marketing of our jams Pure foods that respect people and the environment. ‘a all that we do, Procordia aims to pro- duce foods that are pure in every way We place exacting demands on our sup- pliers and on the working conditions of the benwy pickers. Felix jams are free from pre- servatives. The glass jars are x-rayed through GiassChek Quad in order to detect any pos- sible impurities All Felix products ane free from trans fats, genetically manipulated or irvadiated ingse- dients and glutamate. We will soon switch to the exclusive use of natural aromas, natural coloring and canola oil, as well as replacing modified starches and discontinuing the use of yeast extract. Our potato peels and other food wastes are convested into biogas, pro- viding heat for up to 700 households in our hometown of Esloy, as well as providing 50,000 miles worth of vehicle fuel per year We have even introduced FSC-approved packaging. The Forest Stewardship Council is an independent, international organization that supposts the environmentally friendly, socially responsible and economically robust suse of the Basth’s forestsFelix - innovation and a good Swedish tradition. elix is our brand for exported jams, and is already the market leader in Lingonberry jam in the USA. The jams’ obvious Scandinavian style and ‘taste make them attractive to gourmets who prefernatural foods In Sweden Felix is as familiar as Volvo, IKEA and Swedish meatballs. Meatballs served with Felix Lingonberry Jam are a seal classic. 97% of Swedes are familiar with Felix and most of them buy Felix prod- ucts every week. The faith that Swedish people have in the quality of Felix products suns deep. Several of the Felix products that were introduced fifty to seventy years ago, such as pickles, mashed potato mix and tomato ketchup, still hold over 50% of the Swedish market in spite of decades of stiff competition from American brands. Felix has even developed a long list of successful modem products, such as its frozen dinners with both Swedish and intemational flavors. Tradition and innovation are words Felix lives by. Felix’s main office les in the smalltown of Eslév in Sweden's southemmost region, Scania, The town is predominantly sunmounded by farms and fields, with forests just a few miles away. Pure, high-quality jams - without preservatives. creas ae wed to picking thee Gprvriestcon eno ne rods othe evel of erence rege fot a pm to muted an the Sean musta ery igh Thy Felospmo contin of rey aound Sorc and they ee lapse the Mghes analy The ngedents tc everyehng Fine bemies, pure sugar and fresh wa- ter are what make Felix Jam wosthy of its name. Our jam contains no preserva- tives. We use only two additives, both of which appear naturally in various fruits and beries, Pectin (E440) gives the jam the sight consistency and appears naturally in apple and citrus peel, Citric acid (E330) is a sournese regulator which appears naturally in citrus fruitOur hand-picked delicacies. otter eftsive favor andthe Be alow Fe Swedish ane to go well wah a vanety of foods, Bees thew odo placenet inact ly and jam sucton sever cite ame canbe sucesfllydepajed tegeher with imeds and cheers Market leader in theUSA! Lingonberry jam is traditionally served with moose and other game meats, meatballs, heming, pancakes, yoghurt and breakfast porridges like oatmeal, It is also delicious with salty cheeses such as Roquefort and Chevre ‘The Lingon plant is a small bush, 4-15 inches high, that grows in the vast pine forests which ‘thnive almost everywhere in Sweden. Lingon a Ei | Wild Lingonberry/Lingon/Vacciniun vitis-idaea L. 4s one of the so-called “superberries” and is naturally nich in antioxidants Felix Lingonbemy Jam has a high content, 48%, and we use wild bemies only. All we add is sugar, water and a little pectin for the sake of consistency. Sales tip! Display in the meat and cheese sections,Wild Blueberry/Blibiin/Vaccinium myrtillus L. BABAR Blueberry jam is traditionally served with pancakes, as a breakfast condiment, and used as a pie ingredient. In noithem Sweden i is also used in a special kind of blueberry poridge The blueberry plant grows in tight clusters all over Sweden. It is estimated to cover 17% of the Swedish soil - an area the size of Massachusetts, Vermont and New Hampshire combined! Blueberries are one of the so- called “superbemies” and are naturally rich inantiovidants Felix Blueberry Jam has a high berry content, 50%, and we use wild berries only. All we add is sugar, water, pectin and ascorbic acid. > oof « J Wild Cloudberry/Hjortron/Rubus chamaemorus L. MjORTRON Cloudberry jam is traditionally served with exotic desserts, ice cream and waffles, or in parfait. It is also delicious with deep-fried Camembert. The cloudberry plant grows nearly every- where in Sweden, from Lapland in the noxth to Scania in the south. It grows best in damp soils such as in bogs and marshes. The cloudberry is rich in vitamin C and has a very characteristic and exotic flavor. Felix Cloudbery Jam has a high berry content, 45%, and we use wild berries only Besides sugar and water, we only add pectin and ascorbic acid, Sales tip! Display in the cheese section.y Strawberries & Rhubarb/Jordgubbar & Rabarber/ Fragaria x ananassa & Rhewn rhabarbanun L. Strawbemies and Rhubarb need no further introduction on their own, But mixed to~ gether, their sweet and sour flavors become something totally new. The jam is delicious on toast, with ice cream or in pastries In Sweden it is common to grow thubarb and strawbemies in your backyard garden, Traditionally, the season's first strawbemies ra SS . ( \ are eaten om Midsummer Eve. Strawbemies are one of the so-called “superbermies” and are naturally rich in antioxidants Felix jam contains a lot of chubarb and strawberries, 48%. All we add is sugar, water, pectin, ascorbic acid and a little aronia juice for coloring, Rose Hips & Lingonberry/Nypon & Lingou/ Rosa canina L. & Vacciniun vitis-idaea L. i fa be The Nordic orange meets the red “super bemmies’’ ofthe forest in this luscious jam. The nickname Nordic orange stems from the fact that 100 grams of rose hips contain as much vitamin C as 35 ~ 40 oranges. The jam is ex- cellent with cheese and roasts Rose hip bushes grow wild nearly every- where in Sweden and are even cultivated in backyard gardens. Lingonberies grow everywhere inthe forests Felix jam contains a lot of rose hips and lingonberries, 49% All we add is sugar, water, pectin and ascorbic acid Sales tip! Display in the meat and cheese sections.AAV Kte itm comes catCoity ae cd / Ps “<