VOLUME NO. 4 (2013), ISSUE NO.

11 (NOVEMBER) ISSN 0976-2183

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VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
ii
CONTENTS

Sr.
No.
TITLE & NAME OF THE AUTHOR (S)
Page
No.
1(
CRITICAL EVALUATION OF THE FIVE PERFORMANCE OBJECTIVES: A STUDY OF SOUTH WEST AIRLINES, USA
DR. KAUP MOHAMED
1
2(
A STUDY ON THE REASONS FOR STUDENTS MISBEHAVIOR IN CLASS AND ACADEMIC REMEDIAL MEASURES TO CURB STUDENTS
MISBEHAVIOURS IN CLASS AT HIGHER EDUCATIONAL INSTITUTIONS
NAZNEEN AHMED
4
3(
USE OF PROPERLY POSITIONED HEAD RESTRAINT
MURAT DARCIN

4(
THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO WHEELER AFTER THE TERMINATION OF
HERO HONDA
V. DEVAKI & DR. H. BALAKRISHNAN
12
!(
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY: A CASE STUDY OF HOTEL SERVICES IN GUNTUR CITY, AP
T. SITA RAMAIAH
2"
#(
READING THROUGH MOTIVATIONAL THEORIES
DR. CHRIS EHIOBUCHE
23
$(
ROLE OF GENDER DIFFERENCE IN FINANCIAL INVESTMENT DECISIONS: A %UANTITATIVE ANALYSIS WITH SPECIAL REFERENCE TO RIS& AVERSION
AND OVERCONFIDENCE APPROACH AMONGST MANAGEMENT GRADUATES IN LUC&NOW CITY OF UTTAR PRADESH
DR. VIVEKANAND PANDEY
2'
'(
BUSINESS ETHICS: A STUDY OF TEN INDIAN BAN&S
RAJESH PRABHAKAR KAILA
34
(
MENTAL HEALTH IN REFERENCE TO LENGTH OF SERVICE AMONG MALES & FEMALES ACADEMICIANS
DR. RENUKA JOSHI & JUHI M GARG
3'
1"(
THE EFFECT OF WOR& PRESSURE ON EMPLOYEES PERFORMANCE IN COMMERCIAL BAN&S
DR. MARWAN M. SHAMMOT
41
11(
ATM SERVICES AND CUSTOMERS SATISFACTION LEVEL: A CASE STUDY OF PUBLIC AND PRIVATE SECTOR BAN&S IN HAMIRPUR DISTRICT (HP)
DR. SATINDER SINGH RANDHAWA
!1
12(
TOWARDS A DEEPER UNDERSTANDING OF HUMAN EMOTIONS IN THE CONTE*T OF ADVERTISING SLOGANS
WAN-CHEN WANG
!!
13(
SHOPPER+S PERCEPTION TOWARDS STORE BRANDS WITHIN RETAIL STORES: A CASE OF NELLORE CITY OF ANDHRA PRADESH
SANDEEP KUMAR MACHAVOLU
#2
14(
IMPACT OF GOVERNMENT POLICIES ON DEVELOPMENT OF WOMEN ENTREPRENEURSHIP IN INDIA
SEEMA SHOKEEN & VIJETA BANWARI
##
1!(
STUDY OF CONSUMPTION PATTERN AND HEALTH AWARENESS AS REGARD THE EFFECTS OF FAST FOOD AMONG UNIVERSITY HOSTELLERS
DR. S. M. MEHDI & TARUN GUPTA
$1
1#(
WTO NEGOTIATIONS ON AGRICULTURE AND THE IMPLICATIONS FOR DEVELOPING COUNTRIES INCLUDING INDIA
DR. S. NAGABHUSHANA & DR. D. GOVINDAPPA
$#
1$(
&AI,EN COSTING TECHNI%UE - A LITERATURE REVIEW
MANMEET KAUR & RAVINDER KAUR
'4
1'(
FDI IN MULTI BRAND RETAIL: INDIA CALLING
SAUMYA JAIN
''
1(
INDIA AND CHINA: POST CRISIS REBALANCING STRATEGY
RINKU MAHINDRU
2
2"(
E.WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEW
DEEPTI GOEL

21(
CONSUMER PERCEPTIONS TOWARDS SMS MAR&ETING
SRI BGK MURTHY
1"4
22(
TRENDS OF NON.PERFORMING ASSET (NPA) IN PUBLIC SECTOR BAN&S IN INDIA DURING 13 TO 2"12
AKSHAY KUMAR MISHRA
111
23(
UNFASTENING THE VITALITY TO PROMOTE GREEN GROWTH: LESSONS FROM INNOVATIVE STRATEGY OF INDIA
SHWETA SATIJA
11!
24(
GOVERNMENT POLICY AND SMALL SECTORS IN INDIA
LIGI JOLLY
12"
2!(
AN IMPACT OF WOR& FAMILY CONFLICT ON ORGANI,ATIONAL COMMITMENT: A STUDY OF STAFF MEMBERS AT PEOPLES BAN& IN
TRINCOMALEE DISTRICT
J. N. JENITTA & P. ELANGKUMARAN
122
2#(
ROLE OF SMALL SCALE INDUSTRIES FOR ERADICATE UNEMPLOYMENT IN YOUTH: A CASE STUDY OF AJMER DISTRICT
DEEPALI SHARMA & SHWETA SHARMA
12#
2$(
CO.OPERATIVES FOR DEVELOPMENT: A &ERALA E*PERIENCE
SUDHEERAN T.S.
131
2'(
ROLE OF MICROFINANCE IN THE PROMOTION OF RURAL WOMEN ENTREPRENEURSHIP: A CASE STUDY OF SHIMOGA CITY
VIMALA B.N
134
2(
REGULATORY CHANGES AND THEIR IMPACT ON LIFE INSURANCE BUSINESS: AN ANALYTICAL STUDY
KAVITA MAHAJAN
13'
3"(
EMPLOYEES PERCEPTION OF PERFORMANCE APPRAISAL SYSTEM: A STUDY ON HIGHER EDUCATION INSTITUTES IN JALANDHAR
SUPRIYA MAHAJAN
144

RE%UEST FOR FEEDBAC& & DISCLAIMER
1!1
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
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CHIEF PATRON
PROF/ &/ &/ AGGARWAL
,h!ir3!n% M!l!viy! '!tion!l nstitute of 6echnolo&y% J!ipur
(An insi!" #$ N%i#n%& I'(#)%n*" & $!&&+ $!n,", -+ Minis)+ #$ H!'%n R"s#!)*" D"."&#('"n/ G#.")n'"n #$ In,i%0
,h!ncellor% 7( R( M!n&!l!3 8niversity% #ur&!on
,h!ncellor% 9in&!y!:s 8niversity% $!rid!b!d
$ounder ;ice-,h!ncellor ()<<=->**=)% #uru #obind "in&h ndr!pr!sth! 8niversity% Delhi
?@( Pro ;ice-,h!ncellor% #uru J!3bheshw!r 8niversity% .is!r

FOUNDER PATRON
LATE SH/ RAM BHAJAN AGGARWAL
$or3er "t!te Minister for .o3e A 6ouris3% #overn3ent of .!ry!n!
$or3er;ice-President% D!dri ?duc!tion "ociety% ,h!rBhi D!dri
$or3erPresident% ,hin!r "ynte@ 9td( (6e@tile Mills)% Bhiw!ni

CO-ORDINATOR
DR/ SAMBHAV GARG
$!culty% "hree R!3 nstitute of Business A M!n!&e3ent% 8r5!ni

ADVISORS
DR/ PRIYA RANJAN TRIVEDI
,h!ncellor% 6he #lob!l Open 8niversity% '!&!l!nd
PROF/ M/ S/ SENAM RAJU
Director A( ,( D(% "chool of M!n!&e3ent "tudies% (#('(O(8(% 'ew Delhi
PROF/ M/ N/ SHARMA
,h!ir3!n% M(B(A(% .!ry!n!,olle&e of 6echnolo&y A M!n!&e3ent% 7!ith!l
PROF/ S/ L/ MAHANDRU
Princip!l (Retd()% M!h!r!5!A&r!sen,olle&e% J!&!dhri

EDITOR
PROF/ R/ &/ SHARMA
Professor% Bh!rti ;idy!peeth 8niversity nstitute of M!n!&e3ent A Rese!rch% 'ew Delhi

CO-EDITOR
DR/ BHAVET
$!culty% "hree R!3 nstitute of Business A M!n!&e3ent% 8r5!ni

EDITORIAL ADVISORY BOARD
DR/ RAJESH MODI
$!culty% 2!nbundustri!l,olle&e% 7in&do3 of "!udi Ar!bi!
PROF/ SANJIV MITTAL
8niversity"chool of M!n!&e3ent "tudies% #uru#obind"in&h( P( 8niversity% Delhi

VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
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PROF/ ANIL &/ SAINI
,h!irperson (,R,)% #uru#obind"in&h( P( 8niversity% Delhi
DR/ SAMBHAVNA
$!culty% ((6(M(% Delhi
DR/ MOHENDER &UMAR GUPTA
Associ!te Professor% P(J(9('(#overn3ent,olle&e% $!rid!b!d
DR/ SHIVA&UMAR DEENE
Asst( Professor% Dept( of ,o33erce% "chool of Business "tudies% ,entr!l 8niversity of 7!rn!t!B!% #ulb!r&!

ASSOCIATE EDITORS
PROF/ NAWAB ALI &HAN
Dep!rt3ent of ,o33erce% Ali&!rh Musli3 8niversity% Ali&!rh% 8(P(
PROF/ ABHAY BANSAL
.e!d% Dep!rt3ent of nfor3!tion 6echnolo&y% A3ity "chool of ?n&ineerin& A 6echnolo&y% A3ity
8niversity% 'oid!
PROF/ V/ SELVAM
""9% ;6 8niversity% ;ellore
PROF/ N/ SUNDARAM
;68niversity% ;ellore
DR/ PARDEEP AHLAWAT
Associ!te Professor% nstitute of M!n!&e3ent "tudies A Rese!rch% M!h!rshiD!y!n!nd8niversity% Roht!B
DR/ S/ TABASSUM SULTANA
Associ!te Professor% Dep!rt3ent of Business M!n!&e3ent% M!trusri nstitute of P(#( "tudies% .yder!b!d

TECHNICAL ADVISOR
AMITA
$!culty% #overn3ent M( "(% Moh!li

FINANCIAL ADVISORS
DIC&IN GOYAL
Advoc!te A 6!@ Adviser% P!nchBul!
NEENA
nvest3ent ,onsult!nt% ,h!3b!&h!t% "ol!n% .i3!ch!l Pr!desh

LEGAL ADVISORS
JITENDER S/ CHAHAL
Advoc!te% Pun5!b A .!ry!n! .i&h ,ourt% ,h!ndi&!rh 8(6(
CHANDER BHUSHAN SHARMA
Advoc!te A ,onsult!nt% District ,ourts% 2!3un!n!&!r !t J!&!dhri

SUPERINTENDENT
SURENDER &UMAR POONIA

VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
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CALL FOR MANUSCRIPTS
Ce invite unpublished novel% ori&in!l% e3piric!l !nd hi&h Du!lity rese!rch worB pert!inin& to recent develop3ents A pr!ctices in the !re!s of
,o3puter "cience A Applic!tionsE ,o33erceE BusinessE $in!nceE M!rBetin&E .u3!n Resource M!n!&e3entE #ener!l M!n!&e3entE B!nBin&E
?cono3icsE 6ouris3 Ad3inistr!tion A M!n!&e3entE ?duc!tionE 9!wE 9ibr!ry A nfor3!tion "cienceE Defence A "tr!te&ic "tudiesE ?lectronic
"cienceE ,orpor!te #overn!nceE ndustri!l Rel!tionsE !nd e3er&in& p!r!di&3s in !llied sub5ects liBe Accountin&E Accountin& nfor3!tion
"yste3sE Accountin& 6heory A Pr!cticeE Auditin&E Beh!vior!l Accountin&E Beh!vior!l ?cono3icsE ,orpor!te $in!nceE ,ost Accountin&E
?cono3etricsE ?cono3ic Develop3entE ?cono3ic .istoryE $in!nci!l nstitutions A M!rBetsE $in!nci!l "ervicesE $isc!l PolicyE #overn3ent A 'on
Profit Accountin&E ndustri!l Or&!ni-!tionE ntern!tion!l ?cono3ics A 6r!deE ntern!tion!l $in!nceE M!cro ?cono3icsE Micro ?cono3icsE Rur!l
?cono3icsE ,o-oper!tionE De3o&r!phy4 Develop3ent Pl!nnin&E Develop3ent "tudiesE Applied ?cono3icsE Develop3ent ?cono3icsE Business
?cono3icsE Monet!ry PolicyE Public Policy ?cono3icsE Re!l ?st!teE Re&ion!l ?cono3icsE Politic!l "cienceE ,ontinuin& ?duc!tionE 9!bour
Celf!reE PhilosophyE Psycholo&yE "ociolo&yE 6!@ Accountin&E Advertisin& A Pro3otion M!n!&e3entE M!n!&e3ent nfor3!tion "yste3s (M")E
Business 9!wE Public Responsibility A ?thicsE ,o33unic!tionE Direct M!rBetin&E ?-,o33erceE #lob!l BusinessE .e!lth ,!re Ad3inistr!tionE
9!bour Rel!tions A .u3!n Resource M!n!&e3entE M!rBetin& Rese!rchE M!rBetin& 6heory A Applic!tionsE 'on-Profit Or&!ni-!tionsE Office
Ad3inistr!tion/M!n!&e3entE Oper!tions Rese!rch/"t!tisticsE Or&!ni-!tion!l Beh!vior A 6heoryE Or&!ni-!tion!l Develop3entE
Production/Oper!tionsE ntern!tion!l Rel!tionsE .u3!n Ri&hts A DutiesE Public Ad3inistr!tionE Popul!tion "tudiesE Purch!sin&/M!teri!ls
M!n!&e3entE Ret!ilin&E "!les/"ellin&E "ervicesE "3!ll Business ?ntrepreneurshipE "tr!te&ic M!n!&e3ent PolicyE 6echnolo&y/nnov!tionE
6ouris3 A .ospit!lityE 6r!nsport!tion DistributionE Al&orith3sE Artifici!l ntelli&enceE ,o3pilers A 6r!nsl!tionE ,o3puter Aided Desi&n (,AD)E
,o3puter Aided M!nuf!cturin&E ,o3puter #r!phicsE ,o3puter Or&!ni-!tion A ArchitectureE D!t!b!se "tructures A "yste3sE Discrete
"tructuresE nternetE M!n!&e3ent nfor3!tion "yste3sE Modelin& A "i3ul!tionE 'eur!l "yste3s/'eur!l 'etworBsE 'u3eric!l
An!lysis/"cientific ,o3putin&E Ob5ect Oriented Pro&r!33in&E Oper!tin& "yste3sE Pro&r!33in& 9!n&u!&esE RoboticsE "y3bolic A $or3!l 9o&icE
Ceb Desi&n !nd e3er&in& p!r!di&3s in !llied sub5ects(
Anybody c!n sub3it the 0123 4156 of unpublished novelE ori&in!lE e3piric!l !nd hi&h Du!lity 7808974: ;17</=9>?047@53 anytime in M.S. Word
format !fter prep!rin& the s!3e !s per our GUIDELINES FOR SUBMISSIONE !t our e3!il !ddress i(e( infoi5rc3F&3!il(co3 or online by clicBin&
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GUIDELINES FOR SUBMISSION OF MANUSCRIPT
)( COVERING LETTER FOR SUBMISSION:
DATED: CCCCCCCCCCCCC
THE EDITOR
JR,M
"ub5ect4 SUBMISSION OF MANUSCRIPT IN THE AREA OF /
(8/D/ F@>9>48EM97<83@>DEHRMEG8>879A M9>9D8=8>3EE41>1=@40EP064:1A1D6EL9;EC1=5?387EITEE>D@>887@>DEM93:8=93@40E13:87, 5A8908 0584@26)
DEAR SIREMADAM
Ple!se find 3y sub3ission of 3!nuscript entitled GHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH: for possible public!tion in your 5ourn!ls(
hereby !ffir3 th!t the contents of this 3!nuscript !re ori&in!l( $urther3ore% it h!s neither been published elsewhere in !ny l!n&u!&e fully or p!rtly% nor is it
under review for public!tion elsewhere(
!ffir3 th!t !ll the !uthor (s) h!ve seen !nd !&reed to the sub3itted version of the 3!nuscript !nd their inclusion of n!3e (s) !s co-!uthor (s)(
Also% if 3y/our 3!nuscript is !ccepted% /Ce !&ree to co3ply with the for3!lities !s &iven on the website of the 5ourn!l A you !re free to publish our
contribution in !ny of your 5ourn!ls(
NAME OF CORRESPONDING AUTHOR4
Desi&n!tion4
Affili!tion with full !ddress% cont!ct nu3bers A Pin ,ode4
Residenti!l !ddress with Pin ,ode4
Mobile 'u3ber (s)4
9!ndline 'u3ber (s)4
?-3!il Address4
Altern!te ?-3!il Address4
NOTES4
!) 6he whole 3!nuscript is reDuired to be in ONE MS WORD FILE only (pdf( version is li!ble to be re5ected without !ny consider!tion)% which will st!rt fro3
the coverin& letter% inside the 3!nuscript(
b) 6he sender is reDuired to 3entionthe followin& in the SUBJECT COLUMN of the 3!il4
N8; M9>?047@53 217 R8F@8; @> 3:8 9789 12 ($in!nce/M!rBetin&/.RM/#ener!l M!n!&e3ent/?cono3ics/Psycholo&y/9!w/,o3puter/6/
?n&ineerin&/M!the3!tics/other% ple!se specify)
c) 6here is no need to &ive !ny te@t in the body of 3!il% e@cept the c!ses where the !uthor wishes to &ive !ny specific 3ess!&e w(r(t( to the 3!nuscript(
d) 6he tot!l si-e of the file cont!inin& the 3!nuscript is reDuired to be below !"" &B(
e) Abstr!ct !lone will not be considered for review% !nd the !uthor is reDuired to sub3it the co3plete 3!nuscript in the first inst!nce(
f) 6he 5ourn!l &ives !cBnowled&e3ent w(r(t( the receipt of every e3!il !nd in c!se of non-receipt of !cBnowled&3ent fro3 the 5ourn!l% w(r(t( the sub3ission
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>( MANUSCRIPT TITLE: 6he title of the p!per should be in ! )> point ,!libri $ont( t should be bold typed% centered !nd fully c!pit!lised(
0( AUTHOR NAME (S) & AFFILIATIONS: 6he !uthor (s) 2?AA >9=8% G80@D>93@1>% 922@A@93@1> (s)% 9GG7800% =1B@A8EA9>GA@>8 >?=B870% !nd 8=9@AE9A387>938 8=9@A
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1( &EYWORDS: Abstr!ct 3ust be followed by ! list of Beywords% sub5ect to the 3!@i3u3 of five( 6hese should be !rr!n&ed in !lph!betic order sep!r!ted by
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I( MANUSCRIPT: M!nuscript 3ust be in BRITISH ENLISH prep!red on ! st!nd!rd A+ si-e !ORTR"IT SETTIN !"!ER( t 3ust be prep!red on ! sin&le sp!ce !nd
sin&le colu3n with )J 3!r&in set for top% botto3% left !nd ri&ht( t should be typed in = point ,!libri $ont with p!&e nu3bers !t the botto3 !nd centre of every
p!&e( t should be free fro3 &r!33!tic!l% spellin& !nd punctu!tion errors !nd 3ust be thorou&hly edited(
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<( MAIN TE*T: 6he 3!in te@t should follow the followin& seDuence4
INTRODUCTION
REVIEW OF LITERATURE
NEEDEIMPORTANCE OF THE STUDY
STATEMENT OF THE PROBLEM
OBJECTIVES
HYPOTHESES
RESEARCH METHODOLOGY
RESULTS & DISCUSSION
FINDINGS
RECOMMENDATIONSESUGGESTIONS
CONCLUSIONS
SCOPE FOR FURTHER RESEARCH
AC&NOWLEDGMENTS
REFERENCES
APPENDI*EANNE*URE
t should be in ! = point ,!libri $ont% sin&le sp!ced !nd 5ustified( 6he 3!nuscript should prefer!bly not e@ceed #$$$ WORDS(
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G939 0:1?AG B8 =8>3@1>8G B8A1; 3:8 39BA8E2@D?78( t should be ensured th!t the t!bles/fi&ures !re referred to fro3 the 3!in te@t(
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PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES:
BOO&S
Bowerso@% Don!ld J(% ,loss% D!vid J(% ()<<I)% L9o&istic!l M!n!&e3ent(L 6!t! Mc#r!w% .ill% 'ew Delhi(
.unBer% .(9( !nd A(J( Cri&ht ()<I0)% L$!ctors of ndustri!l 9oc!tion in OhioL Ohio "t!te 8niversity% 'i&eri!(
CONTRIBUTIONS TO BOO&S
"h!r3! 6(% 7w!tr!% #( (>**=) ?ffectiveness of "oci!l Advertisin&4 A "tudy of "elected ,!3p!i&ns% ,orpor!te "oci!l Responsibility% ?dited by D!vid ,rowther A
'ichol!s ,!p!ldi% Ash&!te Rese!rch ,o3p!nion to ,orpor!te "oci!l Responsibility% ,h!pter )1% pp >=K-0*0(
JOURNAL AND OTHER ARTICLES
"che3enner% R(C(% .uber% J(,( !nd ,ooB% R(9( ()<=K)% L#eo&r!phic Differences !nd the 9oc!tion of 'ew M!nuf!cturin& $!cilities%L Journ!l of 8rb!n ?cono3ics%
;ol( >)% 'o( )% pp( =0-)*+(
CONFERENCE PAPERS
#!r&% "!3bh!v (>*)))4 LBusiness ?thicsL P!per presented !t the Annu!l ntern!tion!l ,onference for the All ndi! M!n!&e3ent Associ!tion% 'ew Delhi% ndi!%
)</>> June(
UNPUBLISHED DISSERTATIONS AND THESES
7u3!r "( (>*)))4 L,usto3er ;!lue4 A ,o3p!r!tive "tudy of Rur!l !nd 8rb!n ,usto3ers%L 6hesis% 7uruBshetr! 8niversity% 7uruBshetr!(
ONLINE RESOURCES
Alw!ys indic!te the d!te th!t the source w!s !ccessed% !s online resources !re freDuently upd!ted or re3oved(
WEBSITES
#!r&% Bh!vet (>*)))4 6ow!rds ! 'ew '!tur!l #!s Policy% Politic!l CeeBly% ;iewed on J!nu!ry *)% >*)> http4//epw(in/user/view!bstr!ct(5sp
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
)>
THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO
WHEELER AFTER THE TERMINATION OF HERO HONDA

%. DE%"KI
"SST. !ROFESSOR
DE!"RTMENT OF COMMERCE
SRI R"M"LIN" SOWD"MBI"I COLLEE OF SCIENCE &COMMERCE
COIMB"TORE

DR. H. B"L"KRISHN"N
!RINCI!"L &SECRET"R'
S.N.R.SONS COLLEE
COIMB"TORE

ABSTRACT
T1" A!#'#-i&" C#'(%n+ 2%in '%)3" &"%,")s1i( #n&+ i$ i !n,")s%n,s 1" *#ns!'") %s" %n, ()"$")"n*"s $#) $in%& s#&!i#n 1% ,"&i21s *#ns!'") 1)#!21
s!(")i#) .%&!"/ 4!%&i+ %n, s").i*"/ *#ns!'") ()"$")"n*" is % .i%& $%*#)s in '%)3"in2.T# %n%&+5" 1" n"", $#) (!)*1%sin2 1" (%)i*!&%) +(" #$ 6#-61""&") in
C#i'-%#)" *i+/T%'i&N%,!/In,i%. C#ns!'") ()"$")"n*" %n, *#ns!'") -"1%.i#!) %)" si'i&%)/ %)i-!", in -)#%, ()#s("*i.". In #),") # %**#'(&is1 1is #-7"*i."
% '%)3" s!)."+ 6%s *#n,!*", 6i1 899 )"s(#n,"ns in 1" s!,+ %)"%. A,.")is"'"n *%'(%i2n s1#!&, %i' % )"%*1in2 1" !&i'%" *!s#' %n, 1" %!1#)i5",
,"%&")s s1#!&, %&s# ,".i*" % s!i%-&" %,.")is"'"n # *%*1 &#*%& *!s#'")s. T1" in)#,!*i#n #$ H")# H#n,% -i3" 1%." )".#&!i#n%)i"s in 1" $i"&, #$ 6# W1""&")
in,!s)+. L%)2" n!'-") #$ $%n*+ 6# 61""&") s1#!&, -" in)#,!*", -+ 1" *#'(%n+. . A s!)."+ is ,#n" %'#n2 1" *!s#'")s #$ H")# %n, 1" H")# H#n,% # s!,+
1"i) ()"$")"n*" #$ -)%n, %$") 1" s(&i. C!s#'") #(ini#ns %)" )"*#),", %-#! 1"i) *1#i*" #$ 1" -)%n,. I is *#n*&!,", $)#' 1" s!,+ 1% 1" H")# H#n,%
'##) *#'(%n+ 2%inin2 '%)3" s1%)" in T6# W1""&") In,!s)+ %n, 61% 1%(("n %$") s(&i 1" H#n,%.

&EYWORDS
Br!nd choice !fter the split% ,onsu3er preference% ,onsu3er Beh!viour%Joint ;enture% M!rBetin&% M!nuf!cture(

INTRODUCTION
his Duestion is the b!se of this p!rticul!r study( A survey is done !3on& the custo3ers of .ero !nd the .ero .ond! to study their preference of br!nd
!fter the split( ,usto3er opinions !re recorded !bout their choice of the br!nd(
?!rlier when 6;" split fro3 "u-uBi in ! 5oint venture for 6;" to est!blish itself it tooB Duite so3e ti3e will th!t be the s!3e c!se with .ero( .ero now h!s
to swe!t ! lot to &!in their 3!rBet sh!re(
6he Duestions !re open to .ero but the 3!n!&e3ent is s3!rt% e@perienced !nd veter!n( 6hey not only &ot their >IM sh!re fro3 .ond! !t +*M discount to the
3!rBet r!te% but !lso h!ve &!ined e@pertise over the J!p!nese technolo&y durin& their oper!tions of >I ye!rs(
6here w!s out ri&htly no need to pi&&yb!cB the br!nd n!3e .ond! !ny3ore which c!3e with ! hu&e roy!lty fee( 6he technolo&y sh!red by .ond! h!s now been
le!rned !nd 3!stered by .ero durin& their lon& >I ye!rs of 3!rri!&e( 6he profits were now 3erely sh!red for custo3ers: s!Be for they love to see the two
n!3es .?RO !nd .O'DA to&ether on their biBes( Althou&h% the &uild of the two n!3es w!s &ivin& 3!@i3u3 s!les however w!s of li3ited .ero .ond! w!s
undoubtedly the 3!rBet le!ders in the two wheeler se&3ent( 6;"% .ero .ond! !nd B!5!5 to&ether were h!vin& ! 3!rBet sh!re of !l3ost K*M in the two
wheeler industry( .ero .ond! is ! 5oint venture of .ero Moto ,orp in ndi! !nd .ond! 3otors in J!p!n( 6he J; between the two co3p!nies c!3e to !n end
recently !nd hero w!s set to &o on its own( .ond! h!s !lre!dy entered the 3!rBet sep!r!tely !nd it is in ! co3fort!ble position( .ero will be f!cin& ch!llen&es
to est!blish itself in the two wheeler 3!rBet( .ero thou&h h!s enou&h 3!rBetin& potenti!l !nd pl!nts for 3!nuf!cturin& two-wheeler is still l!cBin& in
indi&enous technolo&y( Chile this is on one side% wh!t will be the re!ction of the custo3er tow!rd this splitN .ow will the custo3ers !li&n or orient!te !fter the
split of this 5oint venture(

VALUE TO THE COMPANY
Did the custo3ers buy7!ri-3!% ,BO% "plendor% .unB bec!use they !re .ond! technolo&yN Or bec!use of the w!y they !re positioned in the 3!rBetN
LOne bi& differenti!tion between .ero .ond! !nd other !uto3obile co3p!nies !re the sc!le !nd stron& br!nd rec!ll%L s!id Deep!B J!in% !ssist!nt vice president
!nd rese!rch !n!lyst% "h!reBh!n( L.ero .ond!:s "plendor is ! dec!de-old 3otorcycle br!nd( .owever% !uto3obile divorces !re very ch!llen&in&( Ret!inin& core
custo3er &roup will be the incre3ent!l ch!llen&e for the .ero &roup !p!rt fro3 cut-thro!t co3petition(L RA6 p!y3ents !re the third bi&&est e@penses for
.ero .ond! !fter r!w 3!teri!ls !nd e3ployee cost( t:s !nother ch!llen&e to opti3i-e the s!vin&s to rebr!ndin& !ctivity(
6he .ero &roup h!s two options% either to &o for in-house RAD or choose ! do3estic/forei&n p!rtner for technic!l coll!bor!tion( .owever% !n!lysts do not see
the &roup &oin& in for ! p!rtnership with !nyone(
t will be ! ch!llen&e for .ond! to co3pete with robust .ero:s 3!rBetin& !nd distribution te!3 !nd ! ch!llen&e to .ero will be to live up to the e@pect!tions of
custo3ers !t technic!l level(

REVIEW OF LITERATURE
6he review of liter!ture st!rted with the !n!lysis of 6;" "u-uBi split up in which 6;" !l3ost tooB 3!y ye!rs to find its be!rin&s% will this be the c!se with .ero
too(
n ! c!se study done by B" center for 3!n!&e3ent rese!rch 6;" in spite of its l!cB in technolo&y !nd sever!l f!ilures of l!unchin& its own product durin& the J;
w!s !ble to succeed !fter the split up( Accordin& to this p!per 3!rBetin& is ! co3petitive ed&e in ter3s of winnin& the 3!rBet(
n !nother study on the consu3ers buyin& beh!vior the report concludes th!t the s!les !re stron&ly correl!ted with !&e &roup of the consu3ers( nterestin&ly
the purch!se of two wheeler is independent of the !nnu!l inco3e of buyerE this could perh!ps be due to the e!sy lo!n !v!il!ble !nd custo3er friendly
3!rBetin& str!te&ies !dopted by the de!lers( A si&nific!nt proportion of the popul!tion% +=(00M custo3ers prefer to buy ! two wheeler in the r!n&e of Rs(
+)%***-1*%***/- h!vin& fuel efficiency of +1-11 73pl( 6he non-&e!r 3odel is preferred by 0=(00M !nd with &e!r (+ &e!rs) 3odel is preferred by +*(**M
consu3ers( 6he d!t! is further correl!ted with the &ender of consu3er( Presu3!bly fe3!les !nd !&ed 3!les prefer non &e!r vehicle where!s 3!le in &ener!l
prefer vehicle with &e!r( As for 3!inten!nce of vehicle is concerned the &ener!l consensus !3on& consu3ers indic!tes they prefer servicin& the vehicle once in
four 3onths( $urther% +0(00M consu3ers h!ppen to h!ve vehicle th!t is ) to 1 ye!rs old indic!tin& old two wheeler vehicles !re r!pidly bein& repl!ced( $in!lly
the colour of vehicle see3s to pl!y !n i3port!nt role in consu3er preference(
T
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
)0
Dr('(,h!ndr!seB!r!n investi&!ted the w!nts of the custo3er !re c!refully studied by conductin& surveys on consu3er beh!viour( 6he study !lso helps to Bnow
v!rious 3!rBetin& v!ri!bles such !s price !nd product fe!tures(6his study will help &!in Bnowled&e !bout the influence of consu3er to prefer ! p!rticul!r br!nd
!nd the proble3s f!ced by the3 usin& such br!nds(
Dr("(7("inh! AA5!y C!&h e@!3ined th!t ndi! is one of the f!stest &rowin& teleco33unic!tion 3!rBets of the twenty first century( 6he co33!n 3!n%
!rtis!ns%!&ricultur!l l!bours% vendors !nd worBers fro3 every w!lB of life !re co3fort!bly usin& the services provided by teleco3 industries(6he potenti!l of
c!pturin& 3!rBet se&3ent will surely depend upon underst!ndin& dyn!3ics of custo3ers preference(Accordin& to 9ewis ABoo3()<=0) service Du!lity is
considered !s ! 3e!sure of how well the service delivered 3!tches custo3ers e@pect!tions on providin& ! better service th!n the custo3er e@pect
or&!nis!tion!l br!nd pro3otion!l str!te&ies should be b!sed on developin& innov!tive offers A products%developin& cost friendly v!lue driven p!cB!&es !nd
t!riffs% offerin& Du!lity services !fter s!les service A !bility to 3!Be c!lls without &ettin& cut off A!lso to provide che!per cost of c!lls to other networBs(
Dr( ,( Ann!nd!n A M(Pr!s!nn! Moh!n R!5 A Mr("(M!dhu e@!3ined the new 3!ntr! of !ll $M,# &i!nts isE 6o &et rich% sell to the rur!l%("o they h!ve st!rted
3!rBetin& pro&r!3s to e@plore the unt!pped se&3ent of rur!l 3!rBets(As f!r !s $M,# is concerned% the 3!rBet penetr!tion !nd consu3ption in rur!l !re!s is
low so there is !n opportunity for 3!rBeters to utilise the 3!rBet effectively(Another Bey positive !spect is the current &overn3ent focus on rur!l
!re!s(8nderst!ndin& the rur!l custo3ers( n!deDu!te d!t! on rur!l 3!rBets(Re!chin& of products or services to I(+ l!Bhs vill!&es for poor infr!structure f!cility(
R!chel D!rdis% .or!cio "oberon-$errer investi&!ted the consu3er decision 3!Bin& is 3ultin!tion!l%th!t is consu3er choices !re not b!se on ! sin&le product
!ttributes%inste!d consu3ers view products !s bundles of !ttributes( Product !ttributes(!uto3obile !ttributes) !s well !s household ch!r!cteristics(n both
inst!nces% the hi&her the v!lue of the cost inde@ or the 6rouble nde@% the 3ore uns!tisf!ctory the c!r is rel!tive to other c!rs(A better educ!ted household
3i&ht be 3ore infor3ed !bout the perfor3!nce properties of J!p!nese c!rs !nd !ttr!cted by the hi&her v!lue reli!bility of these c!rs(

NEED FOR THE STUDY
n tod!y:s scen!rio when custo3er !ttr!ction is the 3!ntr! for success% ! study on f!ctors influencin& custo3er preference tow!rds br!nd is ! necessity(
6he ndi!n two-wheeler (>C) industry h!s shown ! stron& volu3e &rowth over the l!st two-ye!rs% h!vin& &rown by >1M in >**<-)* !nd >KM in >*)*-)) ( Of this
3otor cycles !ccounted for !l3ost =* percent( 6he two wheeler business h!s !cDuired the ch!r!cteristics of ! 3!tured 3!rBet% driven by 3o3entu3 of new pro
duct l!unches% offer of ! l!r&e v!riety of 3odels for custo3ers !nd very co3petitive 3!rBetin& !nd fin!ncin&( 'ot!bly% pre3iu3 3otor cycle consolid!ted their i
3port!nce both in ter3s of br!nd i3!&e !nd rel!tively &ood 3!rBet sh!re( M!nuf!cturers such !s .ero% .ond!% 2!3!h! !nd "u-uBi &rew f!ster th!n industry !v
er!&e% !lbeit fro3 ! s3!ll b!se% !s they focused on pre3iu3 products(
"cooter s!les h!ve !lso st!rted to picB up !&!in underscorin& so3e resur&ence of this sector !fter !l3ost ! dec!de of decline( 6his p!r!llels ! &lob!l trend where
scooters !re beco3in& 3ore popul!r !s chic% stylish !nd pr!ctic!l urb!n co33uter vehicles( 6he dyn!3ics here !re obviously closely linBed to buyer priorities !n
d ro!d tr!ffic conditions( Br!nd .ero h!s ! stron& presence in the 3!rBet !nd it is difficult to pro3ote in !ll !re!s(
6he recent recession !cross the &lobe h!d its own repercussions in the !uto3obile sector !lso% in ter3s of slowin& down of s!les etc( Of l!te the industry is recov
erin&( A&!inst this b!cBdrop the ndi!n !uto industry f!red better(

STATEMENT OF THE PROBLEM
n tod!y:s intensely co3petitive environ3ent% co3p!nies tod!y !re const!ntly looBin& for w!ys to !ttr!ct custo3ers by h!vin& ! better underst!ndin& of ch!n&in
& custo3er preferences( 6he ever ch!n&in& 3!rBet ch!r!cteristics h!ve hu&e i3p!ct on corpor!te decisions( 6he
&lob!l environ3ent !lso poses sever!l co3ple@ities to 3!rBeter in underst!ndin& the 3!rBet( 6o f!ce the stiff co3petition pro3otion!l !ctivity !re inevit!ble !n
d co3p!nies !re spendin& hu&e 3oney on it(
6he !ttitude of consu3er on the str!te&y !nd its i3p!ct on their buyin& decision !s the core issue identified fro3 study(

OBJECTIVE OF THE STUDY
6he ob5ective of the rese!rch is
6o study the custo3er preference tow!rds hero !fter the split of .ond!(
Cill custo3er love to be with .ero or .ond!N
Ch!t will be their 3ent!l perception !bout .ero .ond! !nd .ero with ! new lo&oN

HYPOTHESES OF THE STUDY
6he followin& !re the hypotheses th!t h!s been fr!3ed
A&e of the respondents h!s no influence over current 3odel of .ero .ond! BiBe(
Occup!tion!l st!tus !nd current 3odel of .ero .ond! BiBe !re independent(

RESEARCH METHODOLOGY
6he rese!rch 3ethod w!s to do ! survey with r!ndo3 s!3ple with in the ,oi3b!tore city( Ce decided to use ! Duestionn!ire 3ethod with closed end Duestion(
Also the survey w!s divided in to two p!rt one for the e@istin& .ond! custo3er other for the new custo3ers of hero( And the new .ero custo3ers !re &iven !n
open ended Duestionn!ire(
6he Duestionn!ire w!s filled by the interviewer by !sBin& the Duestion or!lly to the custo3ers(
n this study% in order to 3eet the ob5ectives of the study% the d!t! were collected with the help of pri3!ry second!ry sources(
PRIMARY DATA
Pri3!ry d!t! were collected throu&h structured Duestionn!ire( Puestionn!ires were distributed to the respondents directly( $ro3 the !nswered Duestionn!ires%
the opinions of the respondents were !scert!ined(
SECNDARY DATA
"econd!ry d!t! is b!sed upon second h!nd infor3!tion(n this study%second!ry were collected fro3 M!&!-ines% 6e@t booBs% 'ewsp!pers% Journ!ls%
Cebsites etc(
SAMPLES
6he s!3ples where chosen in r!ndo3 fro3 the e@istin& hero .ond! users( 6hey were 3!de to !nswer Duestionn!ire )( 6he &eo&r!phic!l loc!tion is li3ited with
in ,oi3b!tore city( 6he tot!l nu3ber of s!3ple chosen w!s )**(
A second set of s!3ple w!s chosen fro3 the new hero user( 6he survey w!s done in the showroo3 fro3 custo3er who c!3e for servicin& their vehicle( 6he
s!3ple si-e w!s )**( 6he study w!s conducted durin& si@ 3onths fro3 Au& >*)>-J!n >*)0
6he li3it!tion of the s!3ple is its si-e !nd distribution( Besides no l!dy custo3ers were !v!il!ble(
TECHNI%UES OF DATA COLLECTION
6he followin& is the two Duestionn!ire used in the survey( 6he second Duestionn!ire w!s 3!de open in order to &et 3ore infor3!tion fro3 the custo3er
re&!rdin& the new product( 6he followin& !re the Duestions(
STATISTICAL TECHNI%UES
Percent!&e An!lysis
Percent!&e An!lysis refers to speci!l Bind of rel!tion in 3!Bin& co3p!rison between two or 3ore d!t! !nd describes rel!tion between the d!t!(t c!n be used to
co3p!re the rel!tive ter3s% the distribution of two or 3ore series of d!t!(6he for3ul! used here is &iven below(
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed
Percent!&e(M) Q 'o of Respondent R)**
6ot!l 'o of Respondents
,hi-"Du!re An!lysis

CONSUMER SATISFACTION
6he underlyin& word is s!tisf!ction every person h!s cert!in w!nts !nd needs !nd hence he beco3es ! consu3ers s!tisf!ction !r
!nticip!ted needs !re c!tered to( n other words% before purch!sin&% the consu3er h!s so3e sort of benefits in i3!&in!tion th
buys the &oods !nd it is only the 3!rBetin& 3!n!&er who Bnow wh!t benefits c!n be prov
FACTORS INFLUENCING THE CONSUMERS PREFERENCE
6he v!rious f!ctors !ffectin& the consu3ers preference !re !s follows4
,onsu3er preference !nd consu3er beh!viour !re si3il!r% !ttribute
individu!l decides wh!t% when% how%whether or not% fro3 who3 to purch!se &oods !nd the service(6he consu3erSs decisions !re n
cultur!l% soci!l% person!l !nd psycholo&ic!l f!ctors subst!nti!lly influence the purch!ses of the buyer( Most of the f!ctors !re L 'O6 ,O'6RO
3!rBeters which !re !lso to be t!Ben into !ccount(
CULTURAL FACTORS
,ultur!l f!ctors such !s buyerSs culture% sub-culture !nd soci!l cl!ss identific!tion be!r in depth !nd wide influences of consu3er preference(
CULTURE
,ulture is the 3ost b!sic deter3in!nt of ! person( .is w!nts !nd beh!viour !re &overned by instincts hu3!n tr!it is intellect
SOCIAL FACTORS
A consu3erSs preference is !lso influenced by soci!l f!ctors% such !s the consu3erSs reference &roups% f!3ily !nd soci!l role
OCCUPATION
A personSs consu3ption p!ttern is !lso influence by his or her occup!tion( A blue color worB
!re pertinent to his &roup( A co3p!ny president !ffords e@pensive blue st!&e suits !ir tr!vel club 3e3bership !nd vehicle hen
occup!tion!l &roups(
ECONOMIC CIRCUMSTANCES
A personSs econo3ic circu3st!nces will do !ffect ! &re!t e@tent in his product choice( People econo3ic circu3st!nces consist
borrowin& power !nd !ttitudes tow!rds spendin& versus s!vin&(
LIFE STYLE
People co3in& fro3 the s!3e sub-culture% soci!l cl!sses !nd even occup!tion 3!y le!d Duiet different life different( 9ife style portr!ys the whole person
inter!ction with his or her environ3ent( 9ife style reflects so3ethin& beyond the personSs soci!l cl!s
!tte3pts to brin& out oneSs w!y of livin& b!sed on ! whole personSs p!ttern of !ctin& in the world(
PERSONALITY AND SELF.CONCEPT
?!ch person h!s ! distinct th!t will influence his on her buyin& preference( A person person!lity is usu!lly described in ter
do3in!nce% !utono3y% deference% soci!bility defensiveness !nd !dopt!bility(
INCOME
nco3e is ! vit!l f!ctor th!t !ffects buyin& preference off consu3er to ! &re!t e@tent( t is the per
will be hi&h% if it is less the de3!nd will !lso be less(
PSYCHOLOGICAL FACTORS
A personSs buyin& choice is !lso influenced fro3 3!5or psycholo&ic!l f!ctors liBe 3otiv!tion% perception% le!rnin&% beliefs !nd !ttitudes(
MOTIVATION
A person h!s 3!ny w!nts !t ! &iven ti3e( A need beco3e ! 3otive when it is used to ! sufficient level of intensity( A 3otive
person to seeB s!tisf!ction of the need(
PERCEPTION
Another f!ctor which influences consu3er beh!viour is perception( A 3otiv!ted personSs !ction is influenced by his or her per
3otiv!ted personSs !ction is influenced by his or her perception of the situ!tion(
LEARNING
t is ! f!ctor where the people !ct b!sed on the e@perience th!t &overns the efforts directly !nd indirectly !s the process o
BELIEFS AND ATTITUDES
6hrou&h le!rnin& process people !cDuire their beliefs !nd !ttitudes( 6hese in turn influence their beh!viour b!sed on belief
person in !ll descriptive% !bout so3ethin& which &ets rooted in hi3( Besides th!t !n !ttitude descr
ev!lu!tion% e3otion!l fellin& !nd !ction tendencies tow!rds so3e ob5ects or ide!(
BRAND LOYALTY
6o be truly br!nded loy!l the consu3er 3ist hold ! f!vor!ble !ttitude tow!rds the br!nd in !dditi
purch!sed ! p!rticul!r br!nd repe!tedly bec!use other br!nds 3!y not be !v!il!ble un!ble to find ! suit!ble repl!ce3ent thou&
substitutes(
.istory of the 6;" 3otor co3p!ny% .ero .ond! co3p!ny% 2!3!h! co3p!ny !nd B!5!5 ,o3p!ny w!s n!rr!ted the best to the Bnowled&e of the rese!rcher to
enh!nce the pro5ect(

(NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
"Du!re An!lysis

6he underlyin& word is s!tisf!ction every person h!s cert!in w!nts !nd needs !nd hence he beco3es ! consu3ers s!tisf!ction !r
!nticip!ted needs !re c!tered to( n other words% before purch!sin&% the consu3er h!s so3e sort of benefits in i3!&in!tion th
buys the &oods !nd it is only the 3!rBetin& 3!n!&er who Bnow wh!t benefits c!n be provided( 6herefore% to provide s!tisf!ction is less e!sy th!t i3!&ined t!sB(
FACTORS INFLUENCING THE CONSUMERS PREFERENCE
6he v!rious f!ctors !ffectin& the consu3ers preference !re !s follows4-
,onsu3er preference !nd consu3er beh!viour !re si3il!r% !ttributed in bro!d prospective( ,onsu3er beh!viour or buyers !ttitude is ! process by which !n
individu!l decides wh!t% when% how%whether or not% fro3 who3 to purch!se &oods !nd the service(6he consu3erSs decisions !re n
% person!l !nd psycholo&ic!l f!ctors subst!nti!lly influence the purch!ses of the buyer( Most of the f!ctors !re L 'O6 ,O'6RO
ulture !nd soci!l cl!ss identific!tion be!r in depth !nd wide influences of consu3er preference(
,ulture is the 3ost b!sic deter3in!nt of ! person( .is w!nts !nd beh!viour !re &overned by instincts hu3!n tr!it is intellect
A consu3erSs preference is !lso influenced by soci!l f!ctors% such !s the consu3erSs reference &roups% f!3ily !nd soci!l role
A personSs consu3ption p!ttern is !lso influence by his or her occup!tion( A blue color worBerSs clothes% worB shoes% powder% lunch bo@es% bowlin& recre!tion
!re pertinent to his &roup( A co3p!ny president !ffords e@pensive blue st!&e suits !ir tr!vel club 3e3bership !nd vehicle hen
A personSs econo3ic circu3st!nces will do !ffect ! &re!t e@tent in his product choice( People econo3ic circu3st!nces consist
borrowin& power !nd !ttitudes tow!rds spendin& versus s!vin&(
culture% soci!l cl!sses !nd even occup!tion 3!y le!d Duiet different life different( 9ife style portr!ys the whole person
inter!ction with his or her environ3ent( 9ife style reflects so3ethin& beyond the personSs soci!l cl!ss on the one h!nd !nd person!lity on the other( 9ife style
!tte3pts to brin& out oneSs w!y of livin& b!sed on ! whole personSs p!ttern of !ctin& in the world(
?!ch person h!s ! distinct th!t will influence his on her buyin& preference( A person person!lity is usu!lly described in ter
do3in!nce% !utono3y% deference% soci!bility defensiveness !nd !dopt!bility(
! vit!l f!ctor th!t !ffects buyin& preference off consu3er to ! &re!t e@tent( t is the per-c!pit!l inco3e is hi&h% then the de3!nd of consu3er &oods
is !lso influenced fro3 3!5or psycholo&ic!l f!ctors liBe 3otiv!tion% perception% le!rnin&% beliefs !nd !ttitudes(
A person h!s 3!ny w!nts !t ! &iven ti3e( A need beco3e ! 3otive when it is used to ! sufficient level of intensity( A 3otive
Another f!ctor which influences consu3er beh!viour is perception( A 3otiv!ted personSs !ction is influenced by his or her per
!ted personSs !ction is influenced by his or her perception of the situ!tion(
t is ! f!ctor where the people !ct b!sed on the e@perience th!t &overns the efforts directly !nd indirectly !s the process o
6hrou&h le!rnin& process people !cDuire their beliefs !nd !ttitudes( 6hese in turn influence their beh!viour b!sed on belief
person in !ll descriptive% !bout so3ethin& which &ets rooted in hi3( Besides th!t !n !ttitude described by ! persons endurin& f!vor!ble or unf!vor!ble co&nitive
ev!lu!tion% e3otion!l fellin& !nd !ction tendencies tow!rds so3e ob5ects or ide!(
6o be truly br!nded loy!l the consu3er 3ist hold ! f!vor!ble !ttitude tow!rds the br!nd in !ddition to purch!sin& it repe!tedly( One 3!y be forced to
purch!sed ! p!rticul!r br!nd repe!tedly bec!use other br!nds 3!y not be !v!il!ble un!ble to find ! suit!ble repl!ce3ent thou&
!ny% .ero .ond! co3p!ny% 2!3!h! co3p!ny !nd B!5!5 ,o3p!ny w!s n!rr!ted the best to the Bnowled&e of the rese!rcher to
ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
ncluded in the ntern!tion!l "eri!l Directories
)+
6he underlyin& word is s!tisf!ction every person h!s cert!in w!nts !nd needs !nd hence he beco3es ! consu3ers s!tisf!ction !rises only when the consu3erSs
!nticip!ted needs !re c!tered to( n other words% before purch!sin&% the consu3er h!s so3e sort of benefits in i3!&in!tion th!t he will !ctu!lly receive when he
ided( 6herefore% to provide s!tisf!ction is less e!sy th!t i3!&ined t!sB(
d in bro!d prospective( ,onsu3er beh!viour or buyers !ttitude is ! process by which !n
individu!l decides wh!t% when% how%whether or not% fro3 who3 to purch!se &oods !nd the service(6he consu3erSs decisions !re not hollow but influenced by
% person!l !nd psycholo&ic!l f!ctors subst!nti!lly influence the purch!ses of the buyer( Most of the f!ctors !re L 'O6 ,O'6RO99AB9? Lby the
ulture !nd soci!l cl!ss identific!tion be!r in depth !nd wide influences of consu3er preference(
,ulture is the 3ost b!sic deter3in!nt of ! person( .is w!nts !nd beh!viour !re &overned by instincts hu3!n tr!it is intellectu!l in beh!viour(
A consu3erSs preference is !lso influenced by soci!l f!ctors% such !s the consu3erSs reference &roups% f!3ily !nd soci!l roles !nd st!tus(
erSs clothes% worB shoes% powder% lunch bo@es% bowlin& recre!tion
!re pertinent to his &roup( A co3p!ny president !ffords e@pensive blue st!&e suits !ir tr!vel club 3e3bership !nd vehicle hence 3!rBeters try to identify the
A personSs econo3ic circu3st!nces will do !ffect ! &re!t e@tent in his product choice( People econo3ic circu3st!nces consist of their spend !ble inco3e% s!vin&%
culture% soci!l cl!sses !nd even occup!tion 3!y le!d Duiet different life different( 9ife style portr!ys the whole person
s on the one h!nd !nd person!lity on the other( 9ife style
?!ch person h!s ! distinct th!t will influence his on her buyin& preference( A person person!lity is usu!lly described in ter3s of such tr!it !s Sself confidence%
c!pit!l inco3e is hi&h% then the de3!nd of consu3er &oods
is !lso influenced fro3 3!5or psycholo&ic!l f!ctors liBe 3otiv!tion% perception% le!rnin&% beliefs !nd !ttitudes(
A person h!s 3!ny w!nts !t ! &iven ti3e( A need beco3e ! 3otive when it is used to ! sufficient level of intensity( A 3otive is ! need th!t sufficiently co3pels !
Another f!ctor which influences consu3er beh!viour is perception( A 3otiv!ted personSs !ction is influenced by his or her perception of the situ!tion( A
t is ! f!ctor where the people !ct b!sed on the e@perience th!t &overns the efforts directly !nd indirectly !s the process of le!rnin& differs(
6hrou&h le!rnin& process people !cDuire their beliefs !nd !ttitudes( 6hese in turn influence their beh!viour b!sed on belief is wh!t is &iven !nd t!Ben by !
ibed by ! persons endurin& f!vor!ble or unf!vor!ble co&nitive
on to purch!sin& it repe!tedly( One 3!y be forced to
purch!sed ! p!rticul!r br!nd repe!tedly bec!use other br!nds 3!y not be !v!il!ble un!ble to find ! suit!ble repl!ce3ent thou&h he is not liBin& the unf!vor!ble
!ny% .ero .ond! co3p!ny% 2!3!h! co3p!ny !nd B!5!5 ,o3p!ny w!s n!rr!ted the best to the Bnowled&e of the rese!rcher to
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed
RESULTS AND DISCUSSIONS
%UESTIONNAIRE 1
S8H

AD8

O44?593@1>

V8:@4A8 ?09D8 (=103A6)

C?778>3 =1G8A 12 :871 H1>G9 B@<8

Y1?7 5782878>48 @> 4:110@>D 9 B@<8

W@AA 61? =@00 H871 H1>G9I

Y1?7 >8; 4:1@48

4/1 SE* OF THE RESPONDENTS
TABLE 4/1

M9A8
F8=9A8
6he !bove t!ble reve!ls th!t% out of )** respondents% se@ selected for the study( )** percent of the respondents !re M!le% !n
$e3!les( t is inferred fro3 the !bove t!ble th!t% the 3!5ority of the respondents !re 3!le
4/2 AGE GROUP OF THE RESPONDENTS
6he us!&e of 6wo wheeler v!ries fro3 !&e to !&e( ,o3p!rin& to 3iddle !&e people% youn& !nd old !&e people preference is hi&h
f!ctor in !ny decision% !&e 3e!ns e@perience( 6he e@perience &!ined over the period of ye!rs h!s !n i3p!ct on !ll endows% the
3!rBetin& t!stes% preference needs v!ry with different !&e &roups( .ence !n!lysis b!sed on !&e &roups

TABLE 4/2: TABLE SHO
AD8 G71?5

)= to 0* 2e!rs
0) 2e!rs to +* 2e!rs
Above +* 2e!rs
6ot!l
6he !bove t!ble shows th!t 3ost of the respondents belon&in& to the !&e &roup of 0) to +* 2e!rs% i(e( 1> percent( 0> percent of the respondents !re
ye!rs( )I percent who co3es under the !&e &roup of !bove +* ye!rs ( t is concluded fro3 the !bove t!ble th!t% the 3!5ority
!&e &roup of 0)-+* ye!rs(


4/3 OCCUPATIONAL STATUS OF THE RESPONDENTS
6he persons consu3ption p!ttern w!s !lso influenced by their occup!tion( t is the re!l deter3in!nt of the purch!sin& power o
the consu3ers is derived fro3 v!rious sources( 6hus the buyin& c!p!city h!s been influenced by the inco3e of the f!3ily in tu





!2
AD8 G71?5 12 H871 H1>G9 U0870
(NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
%UESTIONNAIRE 1 ($or e@istin& hero .ond! custo3ers)
M!le $e3!le
)** *
)=-0* 2e!rs 0)-+* 2e!rs Above +*
0> 1> )I
"tudent Profession!l Business
>1 1+ >)
V8:@4A8 ?09D8 (=103A6) Business Purpose Person!l 8se Both
1* >* 0*
C?778>3 =1G8A 12 :871 H1>G9 B@<8 "plendor ,BO P!ssion plus
I* )1 >1
@> 4:110@>D 9 B@<8 "tylish 9ooB Mile!&e Br!nd 3!&e
)1 01 )*
W@AA 61? =@00 H871 H1>G9I 2es 'o
KI >+
.ero .ond! B!5!5
0I >I >1
TABLE 4/1: TABLE SHOWING THE SE* OF THE RSPONDENTS
SE* N1 12 R8051>G8>30 P8748>39D8
M9A8 1"" 1""
F8=9A8 " "
"O8R,?4 PRMAR2
6he !bove t!ble reve!ls th!t% out of )** respondents% se@ selected for the study( )** percent of the respondents !re M!le% !n
fro3 the !bove t!ble th!t% the 3!5ority of the respondents !re 3!le
6he us!&e of 6wo wheeler v!ries fro3 !&e to !&e( ,o3p!rin& to 3iddle !&e people% youn& !nd old !&e people preference is hi&h
f!ctor in !ny decision% !&e 3e!ns e@perience( 6he e@perience &!ined over the period of ye!rs h!s !n i3p!ct on !ll endows% the
3!rBetin& t!stes% preference needs v!ry with different !&e &roups( .ence !n!lysis b!sed on !&e &roups 3!y yield vit!l results(
TABLE 4/2: TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS
AD8 G71?5 N?=B87 12 R8051>G8>30 P8748>39D8
)= to 0* 2e!rs
0) 2e!rs to +* 2e!rs
Above +* 2e!rs

0>
1>
)I

0>
1>
)I
)** )**
"O8R,?4 PRMAR2
th!t 3ost of the respondents belon&in& to the !&e &roup of 0) to +* 2e!rs% i(e( 1> percent( 0> percent of the respondents !re
ye!rs( )I percent who co3es under the !&e &roup of !bove +* ye!rs ( t is concluded fro3 the !bove t!ble th!t% the 3!5ority
6he persons consu3ption p!ttern w!s !lso influenced by their occup!tion( t is the re!l deter3in!nt of the purch!sin& power o
the consu3ers is derived fro3 v!rious sources( 6hus the buyin& c!p!city h!s been influenced by the inco3e of the f!3ily in tu
32
!2
1#
AD8 G71?5 12 H871 H1>G9 U0870
)=-0* 2e!rs
0)-+* 2e!rs
Above +*
ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
ncluded in the ntern!tion!l "eri!l Directories
)1










Price
+*


6;"
)0
6he !bove t!ble reve!ls th!t% out of )** respondents% se@ selected for the study( )** percent of the respondents !re M!le% !nd * percent of the respondents !re
6he us!&e of 6wo wheeler v!ries fro3 !&e to !&e( ,o3p!rin& to 3iddle !&e people% youn& !nd old !&e people preference is hi&h( A&e is one of the i3port!nt
f!ctor in !ny decision% !&e 3e!ns e@perience( 6he e@perience &!ined over the period of ye!rs h!s !n i3p!ct on !ll endows% they undert!Be in the field of
3!y yield vit!l results(
th!t 3ost of the respondents belon&in& to the !&e &roup of 0) to +* 2e!rs% i(e( 1> percent( 0> percent of the respondents !re )=-0*
ye!rs( )I percent who co3es under the !&e &roup of !bove +* ye!rs ( t is concluded fro3 the !bove t!ble th!t% the 3!5ority of the respondents belon&s to the

6he persons consu3ption p!ttern w!s !lso influenced by their occup!tion( t is the re!l deter3in!nt of the purch!sin& power of the consu3ers( 6he inco3e of
the consu3ers is derived fro3 v!rious sources( 6hus the buyin& c!p!city h!s been influenced by the inco3e of the f!3ily in turn depends on the occup!tion(
0* 2e!rs
+* 2e!rs
Above +*
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed
TABLE 4/3: TABLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT
O44?593@1>
"tudent
Profession!l
Business
6ot!l
6he !bove t!ble inferred th!t the occup!tion!l st!tus of the respondents% it is understood th!t 1+ percent of the respondents
the respondents !re student% >) percent of the respondents !re business peoples%( .ence% 3!5or

4/4 VEHICLE USAGE OF THE RESPONDENTS
TABLE 4/4
P8701>0
Business purpose
Person!l use
Both
6ot!l
6he !bove t!ble reve!ls th!t 1* percent of the respondents !re usin& vehicle for Business purpose%% 0* percent of the respond
purpose !nd >* percent of the respondents !re usin& vehicle in person!l use(
.ence it is inferred th!t the 3!5ority of the respondents ( !re usin& vehicle for Business purpose
4/! MODEL USAGE OF THE RESPONDENTS
TABLE 4/!
M1G8A
"plender
,BO
P!ssion Plus
6ot!l
6he !bove t!ble reve!ls th!t I* percent of the respondents !re usin& vehicle for "plender%% >1 percent of the respondents !re
)1percent of the respondents !re usin& ,BO(
.ence it is inferred th!t the 3!5ority of the respondents ( !re usin& "plender BiBe(

*
"tudent
Profession
!l
Business
*
)*
>*
0*
+*
1*
I*
"plendor
I*
C?778>3 V97@9>30 U09D8 12
(NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
TABLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT
O44?593@1> N?=B87 12 R8051>G8>30 P8748>39D8
"tudent
Profession!l
Business
>1
1+
>)
>1
1+
>)
6ot!l )** )**
"O8R,?4 PRMAR2
6he !bove t!ble inferred th!t the occup!tion!l st!tus of the respondents% it is understood th!t 1+ percent of the respondents
the respondents !re student% >) percent of the respondents !re business peoples%( .ence% 3!5ority of the respondents !re profession!ls%
TABLE 4/4: TABLE SHOWING VEHICLE USAGE OF THE RESPONDENTS
P8701>0 N?=B87 12 R8051>G8>30 P8748>39D8
Business purpose
Person!l use

1*
>*
0*
1*
>*
0*
6ot!l )** )**
"O8R,?4 PRMAR2
6he !bove t!ble reve!ls th!t 1* percent of the respondents !re usin& vehicle for Business purpose%% 0* percent of the respond
purpose !nd >* percent of the respondents !re usin& vehicle in person!l use(
ce it is inferred th!t the 3!5ority of the respondents ( !re usin& vehicle for Business purpose
TABLE 4/!: TABLE SHOWING MODEL US AGE OF THE RESPONDENTS
M1G8A N?=B87 12 R8051>G8>30 P8748>39D8
"plender
,BO
P!ssion Plus
I*
)1
>1
I*
)1
>1
6ot!l )** )**
"O8R,?4 PRMAR2
6he !bove t!ble reve!ls th!t I* percent of the respondents !re usin& vehicle for "plender%% >1 percent of the respondents !re
it is inferred th!t the 3!5ority of the respondents ( !re usin& "plender BiBe(

)* >* 0* +* 1* I* K* =* <* )**
2!
!4
21
O44?593@1> 12 C?778>3
H871H1>G9 U0870
,BO P!ssion plus
I*
)1
>1
C?778>3 V97@9>30 U09D8 12
H871H1>G9 U0870
"plendor
,BO
P!ssion plus
ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
ncluded in the ntern!tion!l "eri!l Directories
)I
6he !bove t!ble inferred th!t the occup!tion!l st!tus of the respondents% it is understood th!t 1+ percent of the respondents !re profession!ls% % >1 percent of
ity of the respondents !re profession!ls%

6he !bove t!ble reve!ls th!t 1* percent of the respondents !re usin& vehicle for Business purpose%% 0* percent of the respondents !re usin& vehicle in both the
6he !bove t!ble reve!ls th!t I* percent of the respondents !re usin& vehicle for "plender%% >1 percent of the respondents !re usin& P!ssion Plus 3odel !nd

"plendor
P!ssion plus
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed
4/# HYPOTHESIS
A&e of the respondents does not influence over current 3odel selection(
TABLE 4/#: RELATIONSHIP BETWEEN THE AGE GROUP OF RESPONDENTS AND THE

G71?5
)= to 0* 2e!rs
0) 2rs to +* 2rs
Above +* 2rs(
TOTAL
,!lcul!ted v!lue of ,hi / "Du!re test is K(K0>
De&ree of $reedo3 is +(
6!ble v!lue !t 1 percent level of si&nific!nce is <(+<
4"
R8901> 31 4:1108 H871H1>G9
S36A@0: L11<
W@AA Y1? M@00 H871H1>G9I
>1
H871
(NOVEMBER)
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/



A&e of the respondents does not influence over current 3odel selection(

RELATIONSHIP BETWEEN THE AGE GROUP OF RESPONDENTS AND THE SELECTION OF CURRENT MODEL OF BI&E
AD8 C?778>3 M1G8A SPLENDER CB, PASSIONPLUS
>*
01
1
1
1
1
K
)>
I
I* )1 >1
1!
3!
1"
R8901> 31 4:1108 H871H1>G9
S36A@0: L11< M@A89D8 B79>G I=9D8 P7@48
$#
24
W@AA Y1? M@00 H871H1>G9I
0I
>I
)0
N8; C:@148 12 B@<8
H1>G9 B9J9J TVS
ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
ncluded in the ntern!tion!l "eri!l Directories
)K



SELECTION OF CURRENT MODEL OF BI&E
TOTAL
0>
1>
)I
)**
P7@48
2es
'o
TVS
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
)=
$ro3 the !bove t!ble the c!lcul!ted v!lue of ,hi / "Du!re is less th!n t!ble v!lue !t 1 percent level( 6herefore% the null hypothesis is !ccepted( .ence it is
confir3ed th!t% there is no si&nific!nt influence over the !&e &roup !nd the selection of current 3odel of biBe(
4/$ HYPOTHESIS
Occup!tion!l st!tus of the respondents does not influence over current 3odel selection
RELATIONSHIP BETWEEN THE OCCUPATIONAL STATUS OF RESPONDENTS AND THE SELECTION OF CURRENT MODEL OF BI&E

C?778>3 M1G8A
O44?593@1>9A
S393?0
SPLENDER CB, PASSIONPLUS TOTAL
"tudent
Profession!l
Business
)>
+)
K
1
1
1
=
=
<
>1
1+
>)
TOTAL I* )1 >1 )**
,!lcul!ted v!lue of ,hi / "Du!re test is )0(+K)
De&ree of $reedo3 is +(
6!ble v!lue !t 1 percent level of si&nific!nce is <(+<
$ro3 the !bove t!ble the c!lcul!ted v!lue of ,hi / "Du!re is less th!n t!ble v!lue !t 1 percent level( 6herefore% the null hypothesis is re5ected( .ence it is
confir3ed th!t% there is si&nific!nt influence over the occup!tion!l st!tus !nd the selection of current 3odel of biBe(

SUMMARY OF FINDINGS
)( M!@i3u3 nu3ber of e@istin& users f!lls in the !&e c!te&ory of 0)-+*(
>( t is 3!5ority of the respondents !re profession!l people(
0( As per study the e@istin& us!&e of hero .ond! !3on& business people is 3ore(
+( 6he study enli&htens th!t 3!5ority of the respondents &ive 3ore i3port!nce to price
1( 6he study reve!led th!t 3!5ority of the respondents prefer the 3iddle r!n&ed biBes liBe splendor !nd p!ssion(
I( t is perceived th!t 3ost of the people confir3ed th!t they will 3iss the .ero .ond! !nd sBeptic !bout the .ero(
K( 6he future choice of .ero is only 0I M of the e@istin& custo3er who prefer to st!y with .ero(
=( 6here is no si&nific!nt influence over the !&e &roup !nd the selection of current 3odel of biBe(
<( 6here is si&nific!nt influence over the occup!tion!l st!tus !nd the selection of current 3odel of biBe

%UESTIONNAIRE 2 (F17 >8; H871 4?031=870)
)( 6he first Duestion on why they preferred h!s co3e out with wide v!riety of re!son r!n&in& fro3 e!sy !v!il!bility of lo!n% referred by friends% ne!rly loc!ted
service st!tion% price !nd 3ile!&e( Most people specified price !nd 3ile!&e(
>( 6he popul!tion is under the !&e &roup of )=-+* !nd 3ostly profession!ls in business( 'o one student is !v!il!ble in the tot!l s!3ple( Possibly it 3!y not
be the choice of the students
0( 6he re!son for choosin& hero is 3ostly bec!use of the price !nd e!sy !v!il!bility of lo!n which 3!5ority of the3 s!id in the !nswer( Most of the3 were
previously ownin& 6;" 3opeds !nd s3!ller vehicles % only three people were ownin& .ero .ond! biBe
A 3!5ority of the3 were first ti3e custo3er !nd they s!id th!t their e@perience is &ood with .ero(

SUGGESTIONS
)( .ero .ond! should introduce ! low price 3oped(
>( $or the pro3otion% co3p!ny show 3!Be ro!d-show th!t will incre!se the s!les(6he co3p!ny should &ive 3ore concentr!te on the !dvertise3ent(
0( .ero .ond! ,o3p!ny should i3ple3ent ! new str!te&y to reduce the co3petition !nd le!d into the biBe 3!rBet(
+( As people e@pect 3ore 3ile!&e per Bilo3eter%co3p!ny should incre!se the 3ile!&e of the hero .ond! biBe(
1( .er .ond! should 3!Be ! sports biBe liBe to 7!w!s!Bi "u-uBi% .y!bus! biBes which c!n run with 3!@i3u3 speeds(
As !lre!dy discussed the s!3ple si-e is ! li3it!tion besides so3e of the p!rticip!nts were not the !ctu!l owner of the vehicle( But they !re the consu3er( 6hey
3i&ht be left with no !ltern!tives

CONCLUSION
6he results cle!rly show th!t .ero h!s &ot ! lot of w!y to est!blish itself in the 3!rBet( Besides the price !nd 3ile!&e the co33on custo3er doesn:t find
!nythin& !ttr!ctin&( Also the nu3ber of student preferrin& hero is very less !nd th!t se&3ent of custo3er h!s the 3!5or 3!rBet potenti!l( .ero 3ust consider
l!unchin& vehicles liBe Puls!r !nd 8nicorn% $O which 3ostly !ttr!ct youth tod!y( Only th!t p!ssion tow!rd the br!nd will help the3 succeed !nd c!pture the
3!rBet sh!re(

LIMITATIONS OF THE STUDY
6he followin& !re the few li3it!tions of the study(
$ew P!rticip!nts were reluct!nt to provide the !nswer !nd l!cB interest(
6heir credibility le!ds to error in the inference(
6he s!3ple si-e is !&!in li3ited(
6he study is li3ited only in ,oi3b!tore city%6!3iln!du%ndi!
6he study is b!sed upon the prev!ilin& consu3er preference(t 3!y ch!n&e !ccordin& to ti3e%f!shion%technolo&y develop3ent etc(

SCOPE FOR FURTHER RESEARCH
"o% 3uch !w!ited is how the 3!rBet of two-wheelers will be !ffected !fter this split( Cill both the fir3s 3!n!&e to ret!in the Br!nd i3!&e or it is ! ch!nce for
other pl!yers liBe B!5!5 or 6;" to benefit the 3ost fro3 the end of this lon& rel!tionshipN

REFERENCES
BOO&S
)( A!Ber Myers TA,.")isin2 M%n%2"'"nJ prentice .!ll of ndi! pvt( 9td% 'ew Delhi(
>( 7oth!ri( ,(R%()<<=)(JR"s"%)*1 M"1#,#&#2+J % .("( Popl!i for Cishw! Pr!B!sh!n% 'ew Delhi(
0( Philip 7otler(% #rey A3stron&(%()<<<) TP)in*i(&"s #$ M%)3"in2J% AshoBe 7(#hose(% 'ew Delhi(
+( Philip 7otler(%()<<<) TM%)3"in2 M%n%2"'"nJ AshoBe 7(#hosh(% 'ew Delhi(
1( R("('( Pill!i A B!&!v!thi(% ()<<<)TM%)3"in2 M%n%2"'"nJ "( ch!nd A ,o( 9td%
VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
)<
I( R!5!n '!ir(%()<<K) TM%)3"in2J "ult!n ch!nds A sons% 'ew Delhi%
K( "(A("herleB!r%JM#,")n M%)3"in2 J.i3!l!y! publishin& .ouse% Bo3b!y(
'/ JOURNALS AND ARTICLES
<( Arun TA,.%n*", E:("*", Ess%+sJ (6elevision in ndi!)% Delhi-I% 2oun& 3!n A ,o% )<<K(
)*( Dr(,(Ann!nd!n A M(Pr!s!nn! Moh!n R!5 A Mr("(M!dhu% A "tudy on Br!nd preference of w!shin& so!ps in rur!l !re!s% ndi!n Journ!l of 3!rBetin&%M!rch
>**K%P!&e no-0*
))( Dr('(,h!ndr!seB!r!n% ,onsu3er Beh!viour !nd Br!nd Preference tow!rds Onid! 6elevision /An ?3piric!l "tudy with Reference to 7!rur% 6!3iln!du%
ndi!n Journ!l of M!rBetin&%July >**<%P!&e 'o-1=
)>( Dr("(7("inh! AA5!y C!&h% An!lysin& &rowth of cellul!r teleco3 sector !nd underst!ndin& consu3ers preferences !nd choices on the use of cell phone-
ndi!n Journ!l of M!rBetin&( "ep >**= P!&e no ->
)0( R!chel D!rdis% .or!cio "oberon-$errer% consu3ers preferences for J!p!nese !uto 3obiles%Journ!l of consu3er !ff!irs% su33er )<<+

APPENDI*EANNE*URE
%UESTIONNAIRE 1 (F17 8H@03@>D :871 H1>G9 4?031=870)
S80 M!le $e3!le
AD8 )=-0* 2e!rs 0)-+* 2e!rs Above +*
O44?593@1> "tudent Profession!l Business
V8:@4A8 ?09D8 (=103A6) Business Purpose Person!l 8se Both
C?778>3 =1G8A 12 :871 H1>G9 B@<8 "plendor ,BO P!ssion plus
Y1?7 5782878>48 @> 4:110@>D 9 B@<8 "tylish 9ooB Mile!&e Br!nd 3!&e Price
W@AA 61? =@00 H871 H1>G9I 2es 'o
Y1?7 >8; 4:1@48 .ero .ond! B!5!5 6;"

%UESTIONNAIRE 2 (F17 >8; H871 4?031=870)
)( Ch!t 3!de you choose hero biBeN
>( Chich BiBe you were usin& previouslyN
0( Cho referred hero biBe to youN
+( Ch!t is your A&eN
1( Ch!t is your professionN
I( Cill you reco33end .ero biBe to your friendsN
K( 2our preference in choosin& ! biBe(












































VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
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VOLUME NO. 4 (2013), ISSUE NO. 11 (NOVEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
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