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J essica Erickson, AT&T Wisconsin

608-282-7870 (work)
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jessica.erickson@att.com

Governor Proclaims September
It Can Wait: Dont Text & Dri ve Awareness Month

Wisconsin State Patrol, AT&T and AAA Teaming Up on Series
of High School Events to Highlight Dangers of Texting & Driving


MADISON, Friday, September 5, 2014 As students head back to school this week, Governor Scott Walker
has proclaimed September as It Can Wait

: Dont Text & Drive Awareness Month throughout Wisconsin and is

urging all residents, particularly teens, to never text behind the wheel.

Texting has become the way many people communicate today, which means some people are doing it at the
worst possible time while driving, said Wisconsin State Patrol Superintendent Stephen Fitzgerald. While
Wisconsin bans texting and driving, we must continue to raise awareness about the deadly consequences of this
practice and urge all drivers to never text and drive.

The Wisconsin State Patrol, AT&T and AAA also announced today that they are teaming up for the fifth year on a
series of high school events around the state to drive home the dangers of texting and driving. Twenty-five
assemblies will be held at high schools across Wisconsin throughout the 2014-15 school year.

Through its It Can Wait

campaign, AT&T is also introducing a new social tool (#X) that is geared toward helping
teens stop texting and driving. #X is a tool that teens can use to pause a text or social conversation before
beginning to drive. The symbol is a way for teens to quickly let their friends know that they are about to drive and
wont be responding to texts or social media until they arrive safely at their destination.

Our It Can Wait campaign has always targeted the youth demographic, as they are not only our newest and most
inexperienced drivers, but also the most prevalent texters, said Scott T. VanderSanden, president of AT&T
Wisconsin. #X is simple, quick to enter and easily shareable, and we hope it will act as a digital rallying cry for
teens and others to help end this deadly epidemic.

The events at Wisconsin high schools this school year will feature the #X tool, AT&Ts The Last Text
documentary that shares real stories about lives altered by someones decision to text and drive, and AAAs
distracted driving simulator. Schools will also be presented with permanent It Can Wait

parking lot signs that

remind students to never text and drive.


AAA has long been warning the public of the dangers of distracted driving, said AAA Wisconsin Regional
President Victoria Hanson. By partnering with educators, the State Patrol and AT&T, we hope to get the
message across to even more Wisconsin drivers that texting and driving is a dangerous mix.

AT&T first launched the It Can Wait

campaign in 2009 to educate the public about the dangers of texting while
driving and encourage consumers to take the pledge to not text and drive at www.ItCanWait.com.

The campaign has now turned into a national social movement with support from organizations all across the
country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have
partnered together to hold events in 58 cities throughout Wisconsin, reaching over 26,000 high school students.

The It Can Wait

movement is making a difference. The campaign has now inspired more than 5 million pledges
to never text and drive, and one in three people who have seen the texting while driving message say theyve
changed their driving habits.

Texting while driving causes more than 200,000 car crashes on American roadways each year, according to the
National Safety Council
1
.

Wisconsins law, effective as of December 1, 2010, prohibits sending an e-mail or text message while driving and
imposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for texting
and driving. Wisconsin is among 41 states and the District of Columbia that ban text messaging by all drivers.

For more information on the It Can Wait

campaign, please visit: ItCanWait.com.

For more information on AAAs national initiative to ban texting and driving in every state, please visit
www.TeenDriving.AAA.com.


1
National Safety Council www.nsc.org

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