Melanie Bauer

Adam Broka
Hannah Gorman
Samantha Kautz
Emily Youngblood

1. Company Overview
2. Customer Base & Competitors
3. Growth Strategy
4. Strategy Execution
5. Financials
6. Conclusion

Agenda
Company Overview


- Founded by Earl Tupper in 1946

- First company to manufacture and distribute plastic
containers for food storage

- Sells eight product lines in nearly 100 countries

- Company mission statement and goals/values







Customers

-Women/salespersons
-Generation X cohort & baby boomer generation
-Direct selling technique






Competitors


- Lifetime Brands, Inc.
-Kitchenware
-Cuisinart
-Farberware

- Avon Products, Inc.

- Newell Rubbermaid, Inc.







Competitive Advantages


- 8 unique product lines

- First company to manufacture & distribute plastic

- Superior research & development capabilities






Growth Strategy


- Societal trends in the U.S.

- Integrating current healthy eating standards into the
lunchbox

- Targeting: Young to middle-aged women & tweens

- Positioning: Price, high quality & innovative design







Strategy Execution


Product: TupperBox

- Five plastic containers

- Cloth bag in a variety of colors

- Side pouch for utensils and drink

- Informative pamphlet guide




Strategy Execution


Place

- Direct-to-customer method

- Distributorship granted to only a few groups

- Available through online store

- Ineffective and costly to distribute through traditional retail
locations










Strategy Execution


Promotion

- Personal selling
-Demonstrations at Tupperware parties

- Sales promotion
-Premium methodinformative pamphlet

- Advertising
-Catalogs, brochures, online retail store











Strategy Execution


Price

- Status quo pricing objective

- Premium price because of high quality

- Each lunchbox priced at $35.00












- $1,393,260 revenue
-5% growth rate, 3% decay
rate

- $546,341 NPV @ 8.08%
- 14.31% IRR

Base Case


- 5 year project life

- $2,500,000 investment

- 75,378 units
-$35 price/unit, $9.13 cost/unit














Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
NET CFS -$2,500,000 $246,340 $472,251 $924,087 $1,053,458 $1,342,288
Scenario Analysis


Worst Case Base Case Best Case
NPV -$2,172,443

$546,341

$4,275,553

- High volatility in results


Sensitivity Analysis


- Increase/Decrease Variables
by 20%
- Normal S.D. is 78.67%

- Most sensitive variables
- Price per unit
- Sales volume

- Acceptance Justification
- ROA: 11.84%, ROE: 43.59%
+ 20%
Price
- 20%
Price
NPV $1,965,097

-$872,415

+ 20%
Volume
- 20%
Volume
NPV $1,404,256

-$311,559

Conclusion

Any Questions?