MARKET SHARE

Name of Company Gross Subs (mn) %

Dish TV 13.9 27.30
Tata Sky 9.7 19.05
Airtel 8.4 16.50
Sun Direct 7.8 15.32
Videocon 6.6 12.96
Big TV 4.5 8.84
Total 50.9 100





14%
10%
8%
8%
6%
4%
50%
Market Share of DTH Services
Dish TV
TataSky
Airtel
SunDirect
Videocon
BigTv
Total
TATA SKY
Its is a joint venture between TATA Group and SKY Broadcasting Group.
Tagline: Isko Laga daala to Life Jhinga-La-La
Market Share: 9.7 Million Subscribers


PRODUCTS/VARIANTS OFFERED
1. TATASKY
TataSky SD connection.
+ Standard Activation
+ 2 months Grand Sports Pack (includes all sports channels)
+ 2 showcase movies
+ Recording
+ Forward/ Rewind
+ Play/Pause Live TV
Total: 1900Rs.
2. TATASKY HD
TataSky HD connection
+ Standard activation
+ 2 months Grand Sports Pack
+ 2months HD access free
+ 2 showcase movies
+ Recording
+ Forward/ Rewind
+ Play/Pause Live TV
Total: 2250Rs.
3. TATASKY HD+ (23 HD channels)
TataSky + HD connection+ Mic + Karoke
+ Standard activation
+ 2 months Grand Sports Pack
+ 2months HD access free
+ 2 showcase movies
+ Recording
+ Forward/ Rewind
+ Play/Pause Live TV
Total : 8550Rs.
4. MULTI TV CONNECTION
TataSky SD connection
+ Standard Activation
Total: 1400Rs.



ACTIVE SERVICES
1. Active Music: Anytime and All Music
2. Active Fun Learn: Set the right foundation for your child's overall development
3. Active Cooking: Learn Recipes
4. Active English: Competition edge and better command over English Language.
5. Active Darshan: Features Live telecast from 6 Revered temples across India and 3 Spiritual channels
6. Active Smart Games: Safe gaming destination for kids.
7. Zeetos Rewards: Play to get free toys.
8. Active Vedic Maths: Solve faster, score better in just 60 Days
9. Showcase: Private multiplex at home.
10. VOD: Video on demand. Watch favourite movie, tv show, theatre play or more whenever you want.

OTHER FEATURES
1. Program Guide: Comprehensive program list for 4 days in English and Hindi.
2. Reminder: Set a reminder on particular show, Tatasky reminds you 5mins before the start of the program.
3. Parental control: Regulate what your children watch on your television by locking movies based on the ratings
provided by the channel or by locking the entire channel.
4. Search & Scan Banner : Find out what's playing on another channel without changing the channel you are
watching.
5. Unmatched Customer Service: Our DTH service offers 24x7 customer care support in 13 languages. What's more
98% of the calls are answered within 20 seconds!
6. One Year Warranty and More: Enjoy 12 months all-inclusive warranty on your Tata Sky Set Top Box. Post the
warranty period, Tata Sky also offers an Annual Service Commitment service to its subscribers for a nominal fee.
7. Relocation Services: Take your Tata Sky wherever you go with our relocation services across the country.
8. Pay for what you Watch: Choose from a variety of channel packages and pay only for what you want to watch.
Keeping in mind our diverse audience, we also offer a range of regional content on our digital TV service.
REVIEW
1. PROS
Quick after pay service
All time customer care
Quick installation
9. Recording : Record your favourite show, movie and more to watch it later. 48 hours of recording provided.
10. Forward/ Rewind Live TV
11. Universal Remote


OTHER PRODUCT
TataSky Application serves the wifi remote, program guide, Everywhere TV, Recording service and a lot more.


RECHARGE OPTIONS
1. Recharge vouchers available at your local dealer
2. The Tata Sky helpline
3. Cheque payment facility
4. The Tata Sky mobile site
5. Your credit card/net banking account on the Tata Sky website
Records recurring shows
2. CONS
Change of packages are not informed
Signal issues due to weather
High Pricing
HD connection is not compatible to every TV


DISH TV
Division of Zee Entertainment Enterprise
Tagline: Dish karo, Wish karo
Market Share: 13.9 Million Subscriber


PRODUCT / VARIANTS OFFERED
1. Dish TV
Digital receiver that connects to TV
Widest choice with 400+ channels and services
Total: 1340Rs.

2. Dish+
+ Recording
+ Forward/ Rewind
+ 400 channels
+ 3 months super gold collection
Total: 2450Rs.
3. Dish TruHD
+ HD Connection
+ 40 HD channels
Total: 2499Rs.
4. Dish Freedon
A smart card compatible to other settop box.
71 channels
Total: 990Rs.

ACTIVE SERVICES
1. Jobs Active: Helps you apply for jobs as per Qualification.
2. Movie on demand

OTHER FEATURES
1. Program guide
2. Parental Control
3. Relocation Services
4. 24*7 customer service
5. Recording
6. Forward/Rewind Live TV

OTHER PRODUCT
Mobile Dish
Antenna affixed to vehicle roof top tracks the satellites providing customer everywhere TV on
mobile.


RECHARGE OPTIONS
1. Recharge vouchers available at your local dealer
2. Dish Home Pick up
3. Cheque payment facility
4. Drop Box locator
5. Your credit card/net banking account on DishTV website
6. Money order

REVIEW
1. PROS
Reasonable Pricing
DVR has many options
Customer service representative are aware of the offer and other services and problem
2. CONS
HD Pricing are high
Program Guide not user friendly
Customer service waiting time is too long
You can either record or watch at a time
Cannot record recurring shows


BIG TV
Reliance BIG TV Limited is a part of Reliance Group
Tagline: TV ho toh BIG ho
Market Share: 4.5Million Subscribers



PRODUCT/VARIANTS OFFERED
1. Standard Settop Box
+ Standard SD
+ 132 channels
+ Bronze Sports Pack (Neo channels)
+ 1 Regional Pack
Total: 3390Rs.
2. HD
+ HD connection
+ 250 channels
Total : 4788Rs.
3. HD-DVR
+ DVR Connection
+ 3D TV
+ Record
+ Pause/Play Live TV
4. Multi TV

ACTIVE SERVICES
1. iKids : Interactive and educational games.
2. iGames : New games every fortnight associated with IndiaGames.
3. iCooking : variety of recipes.
4. iAstro : see your horoscope
5. iEducation : Offers physics , chemistry, biology and maths for class 9th , 10th & 12th
students.
6. iCare : Provides all information about BIGTV and its offers.
7. Movies on Demand

OTHER FEATURES
1. Program guide for next 2 days
2. Advertisement free movies
3. Favorites: you can set you favorite channels in a group.
4. My Top 10: lists last 10 channels viewed.
5. Parental control
6. Reminder

OTHER PRODUCTS
Reliance BIGTV android/windows application



RECHARGE OPTIONS
1. Recharge vouchers available at your local dealer
2. Your credit card/net banking account on BIGTV website

REVIEWS
1. PROS
Installation is quick
Ala Cart is reasonable

2. CONS
Packages are highly priced.
Program Guide is not user friendly
Poor customer care
Lagging software











AIRTEL DIGITAL TV
Broadcasting service by Bharti Airtel
Tagline: Come home to Magic
Market Share: 8.4 Million subscribers



PRODUCT/VARIANTS OFFERED
1. Digital TV Standard
+ standard connection
+ 152 channels
Total: 4490Rs.
2. Digital TV HD
+ HD connection
+ 3D picture
+ Wide Aspect ration
+ 188 channels
Total: 5450Rs.
3. Digital Tv HD (recorder)
+ HD connection
+ 3D picture
+ 750 hours Recording
+ Forward/Rewind Live TV
+ Slow motion
+ 189 channels
Total: 8590Rs.
4. Digital TV HD+
+ HD connection
+ Play/Pause Live TV
+ 188 channels
Total: 5450Rs.
5. Multi TV

ACTIVE SERVICES
1. iMusicSpace: 12 Radio Channels
2. iDarshan: Helps you to connect with your spiritual side
3. iKidsWorld: stories, hobbies, songs, rhymes, math puzzles, science facts, quizzes and
much more for kids.
4. Games
5. Airtel Movies: Movie on demand

OTHER FEATURES
1. Program guide
2. Universal Remote
3. Power Failure Resume
4. Parental control
6. Reminder
7. Customer Care Service

OTHER PRODUCTS
Airtel Pocket TV available on Android and IOS


RECHARGE OPTIONS
1. Online recharge
2. Direct Debit
3. Recharge Voucher



REVIEW
1. Pros
Universal remote
Pricing reasonable
Program guide easy
2. Cons
Poor customer Care
HD Double Priced
Poor Signal due to weather


VIDEOCON D2H
Direct-to-home services by Videocon Group
Tagline: Direct hai Correct hai
Market Share: 6.6 Million Subscribers




PRODUCTS/VARIANTS OFFERED
1. Digital Set top Box
+ SD connection
+ 326 channels
Total: 2652Rs.
2. HD Digital Set top Box
+ HD connection
+ Wide aspect
+ 349 channels
Total: 4668Rs.
3. HD + Recording
+ HD connection
+ recording
Total: 4668 + 360= 5028Rs.
4. HD Video Recorder
+ 1550 hours of Recording
+ Record 2 Channels Simultaneously
+ Pause Live TV
+ Slow Motion
+ Rewind / Forward (upto 32x)
Total: 6990

ACTIVE SERVICES
1. Active Service: Selective spiritual and Patriotic channels.
2. D2H Movies: video on demand
3. Active Music: 21 Music Channels
4. Puzzles Direct
5. Games Direct

OTHER FEATURES
1. Pollution free
2. Customer Care
3. Parental Control
4. Radio frequency remote
5. Relocation services
6. Program guide
7. Recording
8. Forward/ Rewind Live TV
9. Universal Remote

OTHER PRODUCTS
Videocon D2H mobile application on Android and IOS


RECHARGE OPTIONS
1. Credit/ Debit Card payment on the Videocon D2H website
2. Net Banking
3. Voucher

REVIEW
1. PROS
Maximum number of channels in packages
Good HD services
Easy Program Guide
Reasonable pricing as per package offers
2. CONS
Interface freezes
Poor Customer care service