Travel and Tourism in Italy To 2018: Aarkstore Enterprise

Aarkstore Enterprise
Website : http://www.aarkstore.com/

7
st
October 2014
Travel and Tourism in Italy to 2018

Synopsis
The report Travel and Tourism in Italy to 2018 provides detailed market analysis, information and insights,
including:
Historic and forecast tourist volumes covering the entire Italian travel and tourism sector
Detailed analysis of tourist spending patterns in Italy for various categories in the travel and tourism sector, such
as accommodation, sightseeing and entertainment, foodservice, transport, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
The travel and tourism sector in Italy suffered from a prolonged phase of economic instability and lower levels of
consumer confidence. As a result, the overall sector contracted significantly during the review period in terms of
tourist flow, while tourism expenditure registered only a marginal growth. The decline was largely due to the
economic crisis, high unemployment and increased taxes.

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Published: Sep 2014 | No. Of Pages: 131 Pages
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Scope
This report provides an extensive analysis related to the tourism demands and flows in Italy:
It details historical values for the Italian tourism sector for 20092013, along with forecast figures for 20142018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 20092013
review period and the 20142018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Italy.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries
industries, with values for both the 20092013 review period and the 20142018 forecast period.

Reasons To Buy
Take strategic business decisions using historic and forecast market data related to the Italian travel and tourism
sector.
Understand the demand-side dynamics within the Italian travel and tourism sector, along with key market trends
and growth opportunities.

Key Highlights
Italys economy has struggled since 2008, and entered into a third recessionary phase in August 2014, after
negative growth in the second quarter of 2014. The contracting economy makes it more difficult for Italy to reduce
its heavy public debt, which is likely to reach 135% of GDP in 2014. Projected weak economic growth will continue
to have adverse affects on the travel and tourism sector over the forecast period. However, direct tourism
employment as a percentage of total employment, which has been rising since 2011, is expected to continue to do
so over the forecast period. The overall unemployment rate in Italy stood at 12.0% in 2013, while youth
unemployment was more than 35%.
Italy has recorded a rise in the number of visitors from Brazil, Russia, India and China, the BRIC countries. During
the review period, tourists from China, Russia and Brazil increased at CAGRs of 15.2%, 15.9% and 5.6%
respectively. The Italian government and tourism promotion agencies have been making efforts to attract tourists
from these countries. For instance, to attract tourists from China, in 2014 Italy announced a reduction in the
processing time for a tourist visa from five days to 36 hours. Italy opened a national tourism board office in
Mumbai, India, in 2013.



Domestic tourism in Italy is a large and matured market. The total number of domestic trips fell from 114.1 million
in 2009 to 76.7 million in 2013, at a review-period CAGR of -9.46%. This was largely due to the economic crisis,
high unemployment, increased taxes and rising fuel costs.
Outbound tourism from Italy decreased from 29.1 million travelers in 2009 to 28.9 million in 2013, representative
of a review-period CAGR of -0.17%. The decline was due to the countrys economic problems which had a negative
impact on residents annual disposable incomes. Household disposable income fell by -3.0% in 2009, -0.8% in 2010
and 2011, -4.7% in 2012. However, outbound tourist expenditure recorded a marginal increase at a CAGR of 1.15%
from EUR29.3 billion (US$40.7 billion) in 2009 to EUR30.7 billion (US$40.7 billion) in 2013.
Since its inception in 1947, Italys flagship airline, Alitalia, has hardly made a profit, and the airline almost
disappeared after the financial crisis in 2008. High-speed trains on profitable routes along with LCCs affected the
companys performance. On the verge of bankruptcy, Alitalia signed a deal with Gulf carrier Etihad in August 2014,
with Etihad acquiring a 49% stake in Alitalia for around EUR1.2 billion (US$1.6 billion).
The Italian government has been willing to offer leases on abandoned buildings and monuments for a period of 50
years, which can be extended by 25 years. The government hopes to attract leading hoteliers from around the
world to restore and renovate old historic buildings and monuments, and develop them into luxury
accommodation. For example, the Villa Tolomei in Florence was reopened as a five-star resort in May 2013 by
Landmark Hotels. Other properties on offer include the Bourbon-built Santo Stefano prison in Ventotene, a historic
jail in Procida, and a seafront castle in Gaeta. These new hotels will be advertised at Expo 2015 in Milan in October
2015.
Car rental companies in Italy are facing setbacks due to the high price of petrol and diesel. As of 2014, Italy had the
fifth-highest petrol prices and the third-highest diesel prices in Europe. According to CGIA Mestre, the Italian
association of sole traders and small businesses, high taxation is the main reason behind the high fuel prices. Tax
on diesel in Italy was 55.4% in 2013, 59.1% for petrol.
Increasing internet penetration has resulted in strong growth of online travel bookings. According to the World
Bank, internet penetration rose from 48.8% of the population in 2009 to 58.5% in 2013. With an increasing
number of Italians booking travel online, traditional in-store intermediaries are also increasing their online
presence and capability to meet demand.

Tables Of Contents
1 Executive Summary
1.1 Key Trends and Issues
1.1.1 Despite falling visitor numbers at BIT 2014, Italy is preparing for Expo 2015



1.1.2 Qatar Holding expands operations in Italy
2 The Travel and Tourism Sector In Context
2.1 Tourist attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 Hosting international events
4.2.2 Italy and UNWTO aim to improve access for disabled people
4.2.3 Italy eyes BRIC markets
4.2.4 Tourism promotion campaigns
4.2.5 Religious tourism: a EUR3.6 billion market
4.2.6 MICE tourism
4.3 Timetric View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2.1 Etihad to rescue Alitalia



5.2.2 Air Canada reveals expansion of international services to Italy
5.2.3 Italian court blocks Emirates MilanNew York Route
5.2.4 LCCs the fastest-growing category
5.2.5 Airport infrastructure development
5.3 Competitive Landscape
5.4 Timetric View
6 Hotels
6.1 The Market
6.2.1 Hotel development pipeline
6.2.2 Renovation and restoration of historic buildings and monuments
6.2.3 Old abandoned villages being developed into luxury resorts
6.4 Timetric View
7 Car Rental
7.1 The Market
7.2.1 High fuel prices discourage tourists from renting cars
7.2.2 US-based Enterprise Rent-A-Car enters the Italian car rental market
7.2.3 Strikes adversely affect the car rental market
7.4 Timetric View
8 Travel Intermediaries
8.1 The Market



8.2.1 Increasing internet penetration propels demand for online travel bookings
8.2.2 Despite the increase in online providers, retail agencies remain a key channel
8.3 Timetric View
9 Tourism Board Profile
9.1 Tourist Board Description
9.2 Target Market
10 Airport Profiles
10.1 Italy Airports
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles Airlines
11.1 Company Profile: Alitalia Compagnia Aerea Italiana SpA
11.1.1 Alitalia Compagnia Aerea Italiana SpA company overview
11.1.2 Alitalia Compagnia Aerea Italiana SpA main services
11.1.3 Alitalia Compagnia Aerea Italiana SpA key employees
11.2 Company Profile: Ryanair Italy
11.2.1 Ryanair Italy company overview
11.2.2 Ryanair Italy main services
11.2.3 Ryanair Italy key employees
11.3 Company Profile: easyJet Italy
11.3.1 easyJet Italy company overview
11.3.2 easyJet Italy main services and brands



11.3.3 easyJet Italy key employees
11.4 Company Profile: Air France Italy
11.4.1 Air France Italy company overview
11.4.2 Air France Italy main services and brands
11.4.3 Air France Italy key employees
11.5 Company Profile: Wizz Air Italy
11.5.1 Wizz Air Italy company overview
11.5.2 Wizz Air Italy main services and brands
11.5.3 Wizz Air Italy key employees
12 Company Profiles Hotels
12.1 Company Profile: Best Western Italia ScpA
12.1.1 Best Western Italia ScpA company overview
12.1.2 Best Western Italia ScpA main services and brands
12.1.3 Best Western Italia ScpA key employees
12.2 Company Profile: Dimore dEpoca
12.2.1 Dimore dEpoca company overview
12.2.2 Dimore dEpoca main services
12.3 Company Profile: InterContinental Hotels Group Italy
12.3.1 InterContinental Hotels Group Italy company overview
12.3.2 InterContinental Hotels Group Italy main services
12.3.3 InterContinental Hotels Group Italy key employees
12.4 Company Profile: Accor Hospitality Italia SRL
12.4.1 Accor Hospitality Italia SRL company overview
12.4.2 Accor Hospitality Italia SRL main services and brands



12.4.3 Accor Hospitality Italia SRL key employees
12.5 Company Profile: NH Hoteles Italy
12.5.1 NH Hoteles Italy company overview
12.5.2 NH Hoteles Italy main services and brands
12.5.3 NH Hoteles Italy key employees
13 Company Profiles Car Rental
13.1 Company Profile: Europcar Italia SpA
13.1.1 Europcar Italia SpA company overview
13.1.2 Europcar Italia SpA main services
13.1.3 Europcar Italia SpA key employees
13.2 Company Profile: Avis Autonoleggio SpA
13.2.1 Avis Autonoleggio SpA company overview
13.2.2 Avis Autonoleggio SpA main services and brands
13.2.3 Avis Autonoleggio SpA key employees
13.3 Company Profile: Budget Autonoleggio Italy
13.3.1 Budget Autonoleggio Italy company overview
13.3.2 Budget Autonoleggio Italy main services
13.3.3 Budget Autonoleggio Italy key employees
13.4 Company Profile: Hertz Italiana SpA
13.4.1 Hertz Italiana SpA company overview
13.4.2 Hertz Italiana SpA main services
13.4.3 Hertz Italiana SpA key employees
13.5 Company Profile: Sixt Italy
13.5.1 Sixt Italy company overview



13.5.2 Sixt Italy main services
13.5.3 Sixt Italy key employees
14 Company Profiles Travel Intermediaries
14.1 Company Profile: Welcome Travel Group SpA
14.1.1 Welcome Travel Group SpA company overview
14.1.2 Welcome Travel Group SpA main services
14.2 Company Profile: Expedia Italy Srl
14.2.1 Expedia Italy Srl company overview
14.2.2 Expedia Italy Srl main services and brands
14.2.3 Expedia Italy Srl key employees
14.3 Company Profile: TUI Travel Italy
14.3.1 TUI Travel Italy company overview
14.3.2 TUI Travel Italy main services
14.3.3 TUI Travel Italy key employees
14.4 Company Profile: Uvet American Express Corporate Travel SpA
14.4.1 Uvet American Express Corporate Travel SpA company overview
14.4.2 Uvet American Express Corporate Travel SpA main services
14.4.3 Uvet American Express Corporate Travel SpA key employees
14.5 Company Profile: Bluvacanze SpA
14.5.1 Bluvacanze SpA company overview
14.5.2 Bluvacanze SpA main services
14.5.3 Bluvacanze SpA key employees
15 Market Data Analysis
15.1 Tourism Output



15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2 Tourism Employment
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3 Domestic Tourism
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays
15.3.3 Total domestic tourist expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4 Inbound Tourism
15.4.1 International arrivals by region
15.4.2 International arrivals by purpose of visit
15.4.3 International arrivals by mode of transport
15.4.4 Number of overnight stays Inbound trips
15.4.5 Total inbound tourism expenditure by category
15.4.6 Average international tourist expenditure by category



15.5 Outbound Tourism Flows
15.5.1 International departures by region
15.5.2 International departures by purpose of visit
15.5.3 International departures by mode of transport
15.5.4 Number of overnight stays International trips
15.5.5 Total outbound tourism expenditure by category
15.5.6 Average outbound expenditure per resident by category
15.6 Airlines
15.6.1 Seats available
15.6.2 Seats sold by carrier type business travel
15.6.3 Seats sold by carrier type leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7 Hotels
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category



15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8 Car Rentals
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions
15.8.4 Rental days
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9 Travel Intermediaries
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism, by sales channel
15.9.7 Travel agent revenues from international tourism by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from international tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from international tourism by sales channel
16 Appendix



16.1 What is this Report About?
16.2 Definitions
16.3 Methodology
16.4 Contact Us
16.5 About Timetric
16.6 Timetrics Services
16.7 Disclaimer

List Of Tables
Table 1: Italy Tourist Arrivals from Top 10 Countries (Thousand), 20092018
Table 2: Italy Tourist Departures to Top10 Countries (Thousand), 20092018
Table 3: Italy Top 10 Hotels (Volume), 2013
Table 4: Agenzia Nazionale del Turismo (ENIT) Key Facts and Locations
Table 5: Fiumicino Airport, Rome Overview
Table 6: Malpensa Airport, Milan Overview
Table 7: Linate Airport, Milan Overview
Table 8: Il Caravaggio International Airport, Bergamo Overview
Table 9: Alitalia Compagnia Aerea Italiana SpA, Key Facts
Table 10: Alitalia Compagnia Aerea Italiana SpA, Main Services
Table 11: Alitalia Compagnia Aerea Italiana SpA, Key Employees
Table 12: Ryanair Italy, Key Facts
Table 13: Ryanair Italy, Main Services
Table 14: Ryanair Italy, Key Employees
Table 15: easyJet Italy, Key Facts



Table 16: easyJet Italy, Main Services and Brands
Table 17: easyJet Italy, Key Employees
Table 18: Air France Italy, Key Facts
Table 19: Air France Italy, Main Services and Brands
Table 20: Air France Italy, Key Employees
Table 21: Wizz Air Italy, Key Facts
Table 22: Wizz Air Italy, Main Services and Brands
Table 23: Wizz Air Italy, Key Employees
Table 24: Best Western Italia ScpA, Key Facts
Table 25: Best Western Italia ScpA, Main Services and Brands
Table 26: Best Western Italia ScpA, Key Employees
Table 27: Dimore dEpoca, Key Facts
Table 28: Dimore dEpoca, Main Services
Table 29: InterContinental Hotels Group Italy, Key Facts
Table 30: InterContinental Hotels Group Italy, Main Services and brands
Table 31: InterContinental Hotels Group Italy, Key Employees
Table 32: Accor Hospitality Italia SRL, Key Facts
Table 33: Accor Hospitality Italia SRL, Main Services and Brands
Table 34: Accor Hospitality Italia SRL, Key Employees
Table 35: NH Hoteles Italy, Key Facts
Table 36: NH Hoteles Italy, Main Services and Brands
Table 37: NH Hoteles Italy, Key Employees
Table 38: Europcar Italia SpA, Key Facts
Table 39: Europcar Italia SpA, Main Services



Table 40: Europcar Italia SpA, Key Employees
Table 41: Avis Autonoleggio SpA, Key Facts
Table 42: Avis Autonoleggio SpA, Main Services and Brands
Table 43: Avis Autonoleggio SpA, Key Employees
Table 44: Budget Autonoleggio Italy, Key Facts
Table 45: Budget Autonoleggio Italy, Main Services
Table 46: Budget Autonoleggio Italy, Key Employees
Table 47: Hertz Italiana SpA, Key Facts
Table 48: Hertz Italiana SpA, Main Services
Table 49:Hertz Italiana SpA, Key Employees
Table 50: Sixt Italy, Key Facts
Table 51: Sixt Italy, Main Services
Table 52: Sixt Italy, Key Employees
Table 53: Welcome Travel Group SpA, Key Facts
Table 54: Welcome Travel Group SpA, Main Services
Table 55: Expedia Italy Srl, Key Facts
Table 56: Expedia Italy Srl, Main Services and Brands
Table 57: Expedia Italy Srl, Key Employees
Table 58: TUI Travel Italy, Key Facts
Table 59: TUI Travel Italy, Main Services
Table 60: TUI Travel Italy, Key Employees
Table 61: Uvet American Express Corporate Travel SpA, Key Facts
Table 62: Uvet American Express Corporate Travel SpA, Main Services
Table 63: Uvet American Express Corporate Travel SpA, Key Employees



Table 64: Bluvacanze SpA, Key Facts
Table 65: Bluvacanze SpA, Main Services
Table 66: Bluvacanze SpA, Key Employees
Table 67: Italy Total Tourism Output by Category (EUR Billion), 20092018
Table 68: Italy Direct Tourism Output by Category (EUR Billion), 20092018
Table 69: Italy Indirect Tourism Output by Category (EUR Billion), 20092018
Table 70: Italy Total Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Table 71: Italy Direct Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Table 72: Italy Indirect Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Table 73: Italy Total Tourism Employment by Category (Thousand), 20092018
Table 74: Italy Total Tourism Employment as a Percentage of Total Employment by Category (%), 20092018
Table 75: Italy Direct Tourism Employment by Category (Thousand), 20092018
Table 76: Italy Direct Tourism Employment as a Percentage of Total Employment by Category (%), 20092018
Table 77: Italy Indirect Tourism Employment by Category (Thousand), 20092018
Table 78: Italy Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 20092018
Table 79: Italy Average Salary per Employee by Category (EUR), 20092018
Table 80: Italy Total Gross Income Generated by Total Tourism Employment by Category (EUR Billion), 20092018
Table 81: Italy Number of Trips by Purpose (Million), 20092018
Table 82: Italy Overnight Stays (Million), 20092018
Table 83: Italy Total Domestic Tourism Expenditure by Category (EUR Billion), 20092018
Table 84: Italy Average Expenditure per Domestic Tourist by Category (EUR), 20092018
Table 85: Italy International Arrivals by Region (Thousands), 20092018
Table 86: Italy International Arrivals by Purpose of Visit (Million), 20092018
Table 87: Italy International Arrivals by Mode of Transport (Thousand), 20092018



Table 88: Italy Number of Overnight Stays (Billion), 20092018
Table 89: Italy Total Inbound Tourism Expenditure by Category (EUR Billion), 20092018
Table 90: Italy Average Expenditure per Inbound Tourist by Category (EUR), 20092018
Table 91: Italy International Departures by Region (Thousands), 20092018
Table 92: Italy International Departures by Purpose of Visit (Thousand), 20092018
Table 93: Italy International Departures by Mode of Transport (Thousand), 20092018
Table 94: Italy Overnight Stays (Million), 20092018
Table 95: Italy Total Outbound Tourism Expenditure by Category (EUR Billion), 20092018
Table 96: Italy Average Outbound Expenditure per Resident by Category (EUR), 20092018
Table 97: Italy Seats Available by Carrier Type (Million), 20092018
Table 98: Italy Seats Sold by Carrier Type Business Travel (Thousand), 20092018
Table 99: Italy Seats Sold by Carrier Type Leisure Travel (Million), 20092018
Table 100: Italy Load Factor by Carrier Type (%), 20092018
Table 101: Italy Passenger Kilometers Available by Carrier Type (Billion), 20092018
Table 102: Italy Revenue Generating Passenger Kilometers by Carrier Type (Billion), 20092018
Table 103: Italy Revenue per Passenger by Carrier Type (EUR), 20092018
Table 104: Italy Total Revenue by Carrier Type (EUR Million), 20092018
Table 105: Italy Establishments by Category (Actual), 20092018
Table 106: Italy Available Hotel Rooms by Hotel Category (Thousand), 20092018
Table 107: Italy Room Occupancy Rate by Hotel Category (%), 20092018
Table 108: Italy Room Nights Available by Hotel Category (Million), 20092018
Table 109: Italy Room Nights Occupied by Hotel Category (Million), 20092018
Table 110: Italy Average Revenue per Available Room by Hotel Category (EUR), 20092018
Table 111: Italy Revenue per Occupied Room by Hotel Category (EUR), 20092018



Table 112: Italy Total Revenue Per Available Room by Hotel Category (EUR), 20092018
Table 113: Italy Total Revenue by Hotel Category and Customer Type (EUR Million), 20092018
Table 114: Italy Guests by Hotel Category and Customer Type (Thousand), 20092018
Table 115: Italy Market Value by Customer Type and Rental Location (EUR Million), 20092018
Table 116: Italy Fleet Size (Actual), 20092018
Table 117: Italy Rental Occasions (Thousands), 20092018
Table 118: Italy Rental Days (Million), 20092018
Table 119: Italy Average Rental Length (Days), 20092018
Table 120: Italy Market Utilization Rate (%), 20092018
Table 121: Italy Car Rental Average Revenue per Day (EUR), 20092018
Table 122: Italy Travel Intermediaries Market Value by Product Type (EUR Billion), 20092018
Table 123: Italy Travel Intermediaries Online Revenues by Provider (EUR Million), 20092018
Table 124: Italy Travel Intermediaries Online Revenues by Type of Tourist (EUR Million), 20092018
Table 125: Italy Travel Intermediaries In-Store Revenues by Provider (EUR Million), 20092018
Table 126: Italy Travel Intermediaries In-Store Revenues by Type of Tourist (EUR Million), 20092018
Table 127: Italy Travel Agent Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Table 128: Italy Travel Agent Revenues from International Tourism by Sales Channel (EUR Million), 20092018
Table 129: Italy Tour Operator Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Table 130: Italy Tour Operator Revenues from International Tourism by Sales Channel (EUR Million), 20092018
Table 131: Italy Other Intermediaries Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Table 132: Italy Other Intermediaries Revenues from International Tourism by Sales Channel (EUR Million),
20092018
Table 133: Timetric Travel and Tourism Sector Definitions



List Of Figures

Figure 1: Italy Tourism Expenditure (US$ Million), 20092018
Figure 2: Italy Key ratios(%), 20092018
Figure 3: Italy Domestic Tourism Expenditure (EUR Million), 20092018
Figure 4: Italy International Arrivals by Mode of Transport (%), 2009 and 2013
Figure 5: Italy Visa Policy
Figure 6: Italy International Departures by Purpose of Visit (Thousands), 20092018
Figure 7: Italy Visa Requirement for Italian Citizens
Figure 8: Italy Number of Trips by Purpose (Million), 20092018
Figure 9: Italy International Departures by Mode of Transport (%), 2018
Figure 10: Italy Seats Available by Carrier Type (Million), 20092018
Figure 11: Italy Passenger Airlines: Company Market Share by Volume (%), 2012 and 2013
Figure 12: Italy Seats Sold vs Seats Available (Thousand), 20092018
Figure 13: Italy Room Occupancy Rates (%), 20092018
Figure 14: Italy Total Hotel Revenue (EUR Million), 20092018
Figure 15: Italy Car Rental Value by Location (EUR Million), 20092018
Figure 16: Italy Average Revenue per Day (EUR), 20092018
Figure 17: Italy Travel Intermediaries Market Value by Channel (EUR Million), 20092018
Figure 18: Italy Travel Intermediaries Market Value by Product Type (EUR Million), 20092018
Figure 19: Italy Total Tourism Output by Category (EUR Billion), 20092018
Figure 20: Italy Direct Tourism Output by Category (EUR Billion), 20092018



Figure 21: Italy Indirect Tourism Output by Category (EUR Billion), 20092018
Figure 22: Italy Total Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Figure 23: Italy Direct Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Figure 24: Italy Indirect Tourism Output Generated per Employee by Category (EUR Thousand), 20092018
Figure 25: Italy Total Tourism Employment by Category (Thousand), 20092018
Figure 26: Italy Direct Tourism Employment by Category (Thousand), 20092018
Figure 27: Italy Indirect Tourism Employment by Category (Thousand), 20092018
Figure 28: Italy Average Salary per Employee by Category (EUR), 20092018
Figure 29: Italy Total Gross Income Generated by Total Tourism Employment by Category (EUR Billion), 20092018
Figure 30: Italy Number of Trips by Purpose (Million), 20092018
Figure 31: Italy Overnight Stays (Million), 20092018
Figure 32: Italy Total Domestic Tourism Expenditure by Category (EUR Billion), 20092018
Figure 33: Italy Average Expenditure per Domestic Tourist by Category (EUR), 20092018
Figure 34: Italy International Arrivals by Region (Thousands), 20092018
Figure 35: Italy International Arrivals by Purpose of Visit (Thousand), 20092018
Figure 36: Italy International Arrivals by Mode of Transport (Thousand), 20092018
Figure 37: Italy Number of Overnight Stays (Million), 20092018
Figure 38: Italy Total Inbound Tourism Expenditure by Category (EUR Billion), 20092018
Figure 39: Italy Average Expenditure per Inbound Tourist by Category (EUR), 20092018
Figure 40: Italy International Departures by Region (Thousands), 20092018
Figure 41: Italy International Departures by Purpose of Visit (Thousand), 20092018
Figure 42: Italy International Departures by Purpose of Visit (Thousand), 20092018
Figure 43: Italy Overnight Stays (Million), 20092018
Figure 44: Italy Total Outbound Tourism Expenditure by Category (EUR Billion), 20092018



Figure 45: Italy Average Outbound Expenditure per Resident by Category (EUR), 20092018
Figure 46: Italy Seats Available by Carrier Type (Million), 20092018
Figure 47: Italy Seats Sold by Carrier Type Business Travel (Thousand), 20092018
Figure 48: Italy Seats Sold by Carrier Type Leisure Travel (Million), 20092018
Figure 49: Italy Load Factor by Carrier Type (%), 20092018
Figure 50: Italy Passenger Kilometers Available by Carrier Type (Billion), 20092018
Figure 51: Italy Revenue Generating Passenger Kilometers by Carrier Type (Billion), 20092018
Figure 52: Italy Revenue per Passenger by Carrier Type (EUR), 20092018
Figure 53: Italy Total Revenue by Carrier Type (EUR Million), 20092018
Figure 54: Italy Establishments by Category (Actual), 20092018
Figure 55: Italy Available Hotel Rooms by Hotel Category (Thousand), 20092018
Figure 56: Italy Room Occupancy Rate by Hotel Category (%), 20092018
Figure 57: Italy Room Nights Available by Hotel Category (Million), 20092018
Figure 58: Italy Room Nights Occupied by Hotel Category (Million), 20092018
Figure 59: Italy Average Revenue per Available Room by Hotel Category (EUR), 20092018
Figure 60: Italy Revenue per Occupied Room (EUR), 20092018
Figure 61: Italy Total Revenue per Available Room (EUR), 20092018
Figure 62: Italy Total Revenue by Hotel Category (EUR Million), 20092018
Figure 63: Italy Guests by Hotel Category (Thousand), 20092018
Figure 64: Italy Market Value by Customer Type and Rental Location (EUR Million), 20092018
Figure 65: Italy Fleet Size (Actual), 20092018
Figure 66: Italy Rental Occasions (Thousands), 20092018
Figure 67: Italy Rental Days (Million), vs Average Rental Length (Days), 20092018
Figure 68: Italy Market Utilization Rate (%), 20092018



Figure 69: Italy Car Rental Average Revenue per Day (EUR), 20092018
Figure 70: Italy Travel Intermediaries Market Value by Product Type (EUR Million), 20092018
Figure 71: Italy Travel Intermediaries Online Revenues by Provider (EUR Million), 20092018
Figure 72: Italy Travel Intermediaries Online Revenues by Type of Tourist (EUR Million), 20092018
Figure 73: Italy Travel Intermediaries In-Store Revenues by Provider (EUR Million), 20092018
Figure 74: Italy Travel Intermediaries In-Store Revenues by Type of Tourist (EUR Million), 20092018
Figure 75: Italy Travel Agent Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Figure 76: Italy Travel Agent Revenues from International Tourism by Sales Channel (EUR Million), 20092018
Figure 77: Italy Tour Operator Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Figure 78: Italy Tour Operator Revenues from International Tourism by Sales Channel (EUR Million), 20092018
Figure 79: Italy Other Intermediaries Revenues from Domestic Tourism by Sales Channel (EUR Million), 20092018
Figure 80: Italy Other Intermediaries Revenues from International Tourism by Sales Channel (EUR Million),
20092018

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