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laiyee says:
?asami... i havnet read the case study yet
? says:
?hi, shafique^^
laiyee says:
?have you read it?
?ok.. i think we should briefly talk about this here...
? says:
?yeah..a bit^^;
shafique says:
?not read it yet
laiyee says:
?ok... 10mins to go throught it
?sorry asami
? says:
?its ok!
laiyee says:
?okay..i think i have an idea
? says:
?whats your idea?
laiyee says:
?We need to improve the sales of Kristal
? says:
?yes
laiyee says:
? And we need to listen to comments from consumers that Michael uploaded in EKU
shafique says:
?really?
? says:
?oops!! i havent read it!!
shafique says:
?lol
?heheh
?ive read the conversations
laiyee says:
?yah me too..
shafique says:
?nothing much act
laiyee says:
?so the problems are too expensive, and not many people know about it
?I think what we can do about it is change the packing to reduce the production
cost?
?Probably we can change the glass bottle into recyclable plastic bottles cause p
lastics are cheaper
? says:
?yes
laiyee says:
?It is not so environmental friendly and maybe not that good for health, but it
might help increase sales if it looks affordable
? says:
?I agree with your idea, and I think we should change the size of a bottle
shafique says:
?may be..
? says:
?It's too big to bring out, but too small to kee in fridge
shafique says:
?I think the marketing strategy isnt right actually
?they should sell it to most common stores like supermarkets and convenience sto
res
laiyee says:
?Okay...Come to think of it again,ur aim is on customers who are health consciou
s.So changing the packing into plastics is not a very good idea
shafique says:
?cause most people do not go to health food shop
laiyee says:
?Maybe we should focus on marketing strategy
?just like what you say
?and size..i agree
?Asami's idea to change into smaller size is good
?1 litre is really too inconvenient
? says:
?How about the price?
?Do you think $3 is ok to buy it?
laiyee says:
?nop.. if it's smaller in size, we can lower the price
shafique says:
?yup.
laiyee says:
?SO people wouldn't think that they are paying a lot if it's cheaper
?eventhough it is actually the same
shafique says:
?the price just right for the quality of the water they produce
laiyee says:
?we just have to play a little with customer's physcology
?so if it it's 500ml, we can sell it for $1.5?
?because we can't lower the price too much orelse our healthy water is not going
to appear special and better.
?Anyway our product is really quality stuff, and thus, the price difference
?I guess
? says:
?ok
shafique says:
?i think they should create a target group for their product more specific
?not just healthy lifestyle ppls.
? says:
?for example?
shafique says:
?may be they should focus to the old ppl
laiyee says:
?Old people? I don't think old people would invest in buying bottled water
shafique says:
?if they want to live longer they will then ?
laiyee says:
?Maybe we should focus on youngsters and working young people.
?And make it something trendy and cool to drink this water
?Target on young people who are concern about health and lifestyle
? says:
?or I think if our sells point is healty water, we sould better tell about the i
ngredients.
?If customers know it is including mineral, Mg,,, they will be interested.
laiyee says:
?It's a good idea to emphasize on that
shafique says:
?and costumers should know how this product helps them
? says:
?yep^^
laiyee says:
?Hmm... so we are changing the packing of Kristal water
?We make them into smaller size and change the printing label on it
? says:
?the problem is the cost, then
?Im not sure we can do it or not..
shafique says:
?we cannot simply cut the price withount changing anything on the product
laiyee says:
?And look at the market share of Fontainbleau which is more than our company alt
hough their product is more expensive than outs
?our*
?So I think it is not very much about the price
?We just need to change the way we selling it
?Do you all agree? Or we still need to cut the price?
shafique says:
?i agree..price isnt the problem act
? says:
?I agree
?we should do it anyway if the selling will improve
laiyee says:
?ANd what you all think about selling them at health food store and Delicatessen
s?
shafique says:
?in my opinion, most people dont know about the product
? says:
?Its too specific to sell our product..
laiyee says:
?I think it becomes a very uncomman drink
?uncommon*
shafique says:
?and the marketing strategy is really bad
laiyee says:
?yes...
? says:
?absolutely
shafique says:
?and the we should do smothing to let ppl know about kristal
laiyee says:
?I don't think supermarket is a good idea to sell our product at, because people
would definitely compare our products with so many other brands out there
shafique says:
?maybe a bunch of sale
?or maybe sponsor a drink to any huge ceremony
?or anything in order to let people know about kristal
laiyee says:
?Hmm.. that's a way to promote
shafique says:
?and they should easily buy them in common stores
laiyee says:
?Maybe we can sponsor to Adidas or football team for games?
?It's a fast way to get people know about our drink
shafique says:
?or just let well know ppl in our CF
laiyee says:
?and we would be able to aim on the right target group which are youngsters and
working group people
? says:
?I think some sports production is a good idea
laiyee says:
?I agree as well on selling them at convenience store that are more well known l
ike 7-eleven
shafique says:
?yup
laiyee says:
?But not at supermarket
shafique says:
?y?
?maybe in supermarket they should sell kristal in huge quatities
laiyee says:
?I don't think we should have them in supermarket because our target is not on f
amilies.
?We target more on young people who are always on the go
? says:
?I agree
shafique says:
?yup
laiyee says:
?Maybe we can sell them at high class pubs
? says:
?young people prifer convenience stores
laiyee says:
?I know we probably won't be able to sell a lot in pubs because people go to pub
s for alcohol, but in case they need water
?It will be our Kristal water. I am sure people that willing to spend drinking a
lcohol in high class places would be willing to spend on our $1.5 Kristal water
?And again., we target on the right group and sort of get our water advertised
? says:
?or just the place selling alcohol?
shafique says:
?but people drink alcohol arent the group that want healthy lifestyle
? says:
?not only pobs, any bar or clubs?
laiyee says:
?They might not want healthy lifestyle..but they do want to have a lifestyle
shafique says:
?+golf clubs
laiyee says:
?Asami: What do you mean by place that sell alcohol?
? says:
?I mean we dont need to focus on only pubs
?I thought
?but selling at a sports gym might be better^^
laiyee says:
?Yah.. that's an idea too. Then we have to make the design on it looks sporty
?Sporty and classy
? says:
?yeah^^
shafique says:
?ok
?other marketing strategy?
laiyee says:
?So what would be our slogan?
?I think that pretty much about marketing strategy
?We've got right target group and places to sell our product
shafique says:
?and packet size
laiyee says:
?Now, we just need to make our product to appear as aattractive as possible to o
ur target group
shafique says:
?yup
laiyee says:
?Yah.. and packet size
?That's about it.
?Slogan... can you guys think of any?
? says:
?I think we should mention about health
shafique says:
?must have 'pure' word because its kristal specialty
laiyee says:
?Sporty and classy, that's all you need to be sexy! ?
?Okay..maybe mine is not that pure
shafique says:
?lol
?huhu
laiyee says:
?hahah
? says:
?hahaha
shafique says:
?or we dont need that pure word
?hhahah
?it jsut make it harder act
laiyee says:
?Yah.. maybe need to sound healthy
? says:
?how about "Pure drink makes the Healthest Life"?
?I thought simple and strong one is the best
laiyee says:
?That's right... you make a point there cause we need to be aware our target is
on people who are health conscious as well
shafique says:
?healthier life through healtier drink
?huhu
laiyee says:
?'Purer water for healthier lifestyle'
shafique says:
?yeay
?yeay!!!
laiyee says:
?You think my slogan is good?
? says:
?Thats nice one^^
laiyee says:
?Thank you?
shafique says:
?impressive ?
?huhu
?as conclusion?
laiyee says:
?Then we can go with 'Purer water for healthier lifestyle'
?Alaska Spring Water
? says:
?yes
?our new slogan^^
laiyee says:
?Okay..i think it should sell better with this new approach of relaunching
shafique says:
?i hope so
? says:
?me too
shafique says:
?and i belive it better than before
laiyee says:
?Yes...we need to beat our competitor which is Fontainbleau. And I believe we've
got some new way to sell our products
?We can do better this time. So we are done here.
?Great job everyone.
shafique says:
?ok...gj
?btw
?what should i do knw?
?save this and send to Micheal via e mail??
laiyee says:
?Print it out and bring to class on Monday?
shafique says:
?including that screen shot?
?ok2
laiyee says:
?Am i right asami?
? says:
?do u know how to do it?
shafique says:
?ill do both if we dont sure about this
?may be i know
?just save rite?
laiyee says:
?Yes... Shafique is a computer whiz
?He can do it :?
shafique says:
?lul
? says:
?but is it including time?
shafique says:
?time i ve already screenshot
laiyee says:
?The first page, if he printed at that time itself, there should be time on it
? says:
?ok
?cool
laiyee says:
?Okay great job people
shafique says:
?gj
?c u asami n laiyee
laiyee says:
?Alright see you guys on Monday
shafique says:
?have a great weekend
?like me
? says:
?now back to prepare for midterm...
laiyee says:
?Bye~
?Good luck for your midterm~
shafique says:
?buhbye
?gl
?hf
? says:
?good night!!!
laiyee says:
?Good night
shafique says:
?bb