This business

segment of
Disney
encompasses
their
broadcasting
operations,
which
isprimarily the
ABC Television
Network. This is
separate from
their cable
networks, which
will bediscussed,
in the next
business
segment.In
February 1996,
Disney
completed the
acquisition of
ABC. This
acquisition
wasmonumental
and introduced
additional
business
segments to the
Disney
Company, a
major onebeing
the Media
Networks
Broadcasting
business
segment. This
business segment
has the


14greatest reach
of the US
market, with
some global
reach as well for
shows that are
syndicated
inother countries.
This business
segment also
helps in
promoting
Disneys
corporate
responsibility
through delivery
of high-quality
news and public
service offerings.
This includes not
justnationally
syndicated
shows but also
local TV stations
in various
regions. This
allows ABC
toservice both
national / global
and localized
customer
needs.This
business segment
also includes the
ABC Studios
(formerly
Touchstone
Television)
i
ABC Studios
services the
production needs
of television
networks. Their
clientele is not
limitedto Disney
/ ABC networks.
As of 2007, ABC
Studios had a
slate of 23 series
on broadcast
andcable
networks,
including ABC,
NBC, CBS, ABC
Family, Lifetime,
The CW and
FX.
i

Media Networks
Cable
The Cable
Networks Group
provides a strong
foundation for
franchise
building across
the Company as
well as unique
opportunities to
capitalize on
international
expansion and
digital
media
opportunities
i
In the forefront
of this business
segment are D
isneys two
flagship
networks.
First is
theworldwide
leader in sports,
ESPN. Second is
the Disney
channel network.
Other networks
arealso part of
this business
segment, some
of which are
ABC Family,
A&E, Lifetime,
The
HistoryChannel,
SOAPnet.ESPN
is a consistent
and growing
network for the
Media Networks
Cable
businesssegment.
The Disney
channel is in line
with the
childrens
entertainment

segment of
Disneys
strategy. The
Disney channel
has been
exceptionally
successful in
recent history
with the wide
popularity of
recent shows
such as Hannah
Montana and
High School
Musical.
Success of these
shows also
attributed to
success of other
business
segments that
leveraged these
brands,