An achievement motive is an impulse to master challenges

and reach a high standard of excellence. Both personality and

situational factors infuence achievement motivation.
High-achievement motivation tends to lead to particular
personality features like:
-Persistence
-Ability to delay gratication
!e nd both these "ualities inherent in #r.$euerstein. %n one
hand even after the re &hich burnt do&n the factory' #r.
$euerstein reopened the factory and created ne& products and
the company prospered for a bit. He had an easy option of
&alking a&ay &ith ()** &orth of insurance money but he
decided to stick along &ith his +family, and stand &ith them in
times of such hardship. %n the other hand' high achievers tend
to have a greater ability to delay gratifying their impulses in the
short term in order to reach long-term goals. -imilarly' even
after failing t&ice #r. $euestein did not lose hope and &ent
ahead in pursuing his dream because he kne& that he &ould
succeed in the long run.
-ome situational factors also a.ect achievement motivation.
/hey include the expectation of success' incentives' control'
and opportunity.
People are more likely to have a high expectation of success if
they have a feeling of self-efcacy' or condence in their o&n
ability to meet challenges e.ectively. People can ac"uire self-
e0cacy by dealing &ith di0culties and learning from mistakes.
1n this &ay' &e can safely say that #r. $euerstein met his
challenges e.ectively and developed an acute sense of self
e0cacy because of the ample experiences that he had &ith
failures and dead ends but he strived hard to pave his &ay out
of the mess.
His only incentive that kept him going &as his a.ection and
sense of responsibility for his &orkforce &ho he considered to
be his family. He &as more than &illing to risk his o&n nancial
ruin by struggling to keep his company afoat than to sacrice
the &elfare elf the people &ho &orked so diligently for his
factory. People are motivated to achieve only &hen they have
the opportunity to achieve. 1n this case' #r. $euerstein had
ample opportunity to achieve because he ran the entire
company and took the decisions himself. 1n #ay' 2**3 #alden
#ills even signed a large contact resulting in the sale of (4*
million &orth of Polytec synthetic feece.
People &ith a high need for achievement tend to prefer
moderately di0cult tasks. All th tasks that faced #r. $euerstein
&ere pretty daunting and scary. /here &as a time &hen the
factory burnt do&n' the company &as in (45******* &orth of
debt etc' but #r.$euerstein still sportingly accepted the
challenge and overcame all obstacles to even &in the pace
a&ard in 2**6 from the 7thics 8esource 9entre. 1n fact' today'
he is one the leaders in the manufacturing of so called :healthy
textiles;.