You are on page 1of 2

Dabur India Limited has marked its presence with significant achievements and

today commands a market leadership status. The story of success is based on


dedication to nature, corporate and process hygiene, dynamic leadership and
commitment to our partners and stakeholders.

Leading consumer goods company in India with a turnover of Rs. 5,283
Crore (FY12)
2 major strategic business units (SBU) Consumer Care
Business and International Business Division (IBD)
2 Subsidiary Group companies - Dabur International and NewU ; several
step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt
Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care
(Pakistan), African Consumer Care (Nigeria),Naturelle LLC (Ras Al
Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA)
17 ultra-modern manufacturing units spread around the globe
Products marketed in over 60 countries
Wide and deep market penetration with 50 C&F agents, more than 5000
distributors and over 3.4 million retail outlets all over India
Consumer Care Business addresses consumer needs across the
entire FMCG spectrum through four distinct business portfolios of Personal
Care, Health Care, Home Care & Foods

Master brands:
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Ral - Fruit juices & beverages
Fem - Fairness bleaches & skin care products
12 Billion-Rupee brands: Dabur Amla, Dabur
Chyawanprash, Vatika, Ral, Dabur Red Toothpaste,
Dabur Lal Dant Manjan, Babool, Hajmola, Dabur Honey,
Glucose, Fem and Odonil
Strategic positioning of Honey as food product, leading to
market leadership (over 75%) in branded honey market

Dabur Chyawanprash the largest selling Ayurvedic
medicine with over 65% market share.
Vatika has been the fastest growing hair care brand in the
Middle East
Hajmola tablets in command with 60% market share of
digestive tablets category. About 2.5 crore Hajmola tablets
are consumed in India every day
Leader in herbal digestives with 90% market share
Consumer Health Division (CHD) offers a range
of classicalAyurvedic medicines and Ayurvedic OTC
products that deliver the age-old benefits of Ayurveda in
modern ready-to-use formats
Has more than 300 products sold through prescriptions as
well as over the counter
Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
Proprietary Ayurvedic medicines developed by Dabur
include:
- Nature Care Isabgol
- Madhuvaani
- Trifgol
Division also works for promotion of Ayurveda through
organised community of traditional practitioners and
developing fresh batches of students


International Business Division (IBD) caters to the health and personal care
needs of customers across different international markets, spanning Nepal,
Bangladesh, the Middle East, North & West Africa, EU and the US with its brands
Dabur & Vatika

You might also like