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Jalan Pintas menuju AFTA

dalam Industry Kesehatan


Boenjamin Setiawan, dr.,PhD
Honorary Chairman
PT Kalbe Farma Tbk

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

The Dawn of the Knowledge Era


Human Resource Development is the KEY for
IRRADICATING POVERTY and Economic Development
Spectacular developments in science and technology
Unparalleled economic growth
globalization, competition, innovation at the vanguard

Uncontrolled exploitation of earths resources

21st century will be the century of knowledge

.the process of transition is on


11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Innovation is the KEY of WEALTH Creation


Innovation is the lifeblood of our global economy and
a strategic priority for all CEOs everywhere. Were all
familiar with classic cases where revolutionary ideas
upended industries and generated enormous wealth:
1) the Apple iPods outplaying the Sony Walkman;
2) Starbucks beans and atmosphere flooding out
traditional coffee shops;
3) Skypes using a strategy of free to unspool AT&T.
4) But how about Reckitt Benckiser Group, the British
consumer products giant (Lysol, Woolite, Clearasil),
which looks to customers, among others, to find new
methods to detect parasites?
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

R&D
Innovation

Idea

People

Tools

Products and
Productivity

Goal: Strengthening the Economy


11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Government-University-Industry Partnership
(ABGC)

R&D

Promote and
Stimulate

Set R&D Policy and


Provide Funding

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

University
Resources

Government
Driver

Industry

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Products

Government
Conduct research critical to national interests
Federal labs (NIST, NREL, Oak Ridge, etc.)
Provide research funding via government agencies

University
Basic and applied research (Open)
Training and prepare future workforce
From ideas to bench-scale prototypes

Industry
Market-driven product research and innovation
From ideas to prototypes, to large scale manufacturing
and marketing

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

U.S. Science and Technology Policy


National Science and Technology
Council (cabinet-level council)
Chaired by the President
A primary objective of the NSTC is the
establishment of clear national goals for
Federal science and technology investments
in a broad array of areas

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

If INDONESIA is serious about


competing in the global market, it is
time to understand the impact of
Science and Technology and
Education on the economy.
One I-phone 5 costs
more than a ton of rice
Innovation versus Business as Usual
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Industry-University Cooperative Research


Center (IUCRC)
Researchers from partner universities
submit ideas and proposals competing on a
specific problem
IAB reviews and select projects for funding based
on quality and competitive process (not
institution)
Outcomes and innovation from projects are
jointly owned by the researchers and all
industrial partners
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Financial Support:
Seed Funding and
Membership Fee

Industrial
Partners (IAB)
-set problems

Federal,
State, and
Lead
University

IUCRC
Center

Consortium of
Universities and
Researchers R&D

Research Outcome
Full-scale product and Innovation

manufacturing

IUCRC for a Specific Industrial Interest


11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

What about Indonesia ??


We have to set priorities in a multicomplex
environment, which are as folllows:
1. Education and Health for the population
2. Innovation through R&D by increasing the
budget to achieve 1% of GDP in 2017
3. Infrastructure has to be developed
4. Energy, Biofuel, Solar/Wind/Nuclear/Hydro/
energy must be developed
5. ICT, Nano, Robotics, Biotechnology, Genetic
engineering etc.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Proyeksi kedepan, Indonesia akan menjadi negara


berpendapatan tinggi di tahun 2025, MP3EI
PERSIAPAN

PERCEPATAN

KEBERLANJUTAN

Indonesia menjadi negara berpendapatan


tinggi dengan GDP per capita
USD 14,250-USD 15,500

$46,900
$38,600
$30,400

$22,500

GDP Nominal per capita

$14,900
$3,005

$5,300

2010

2015

$9,000

2020

2025

2030

2035

2040

2045

GDP Nominal (US$ Miliar)


1,335
2,416
711

4,257

6,793

9,706

12,98
9

16,57
8

286

302

319

336

353

Populasi (Juta orang)


237
253
269
11 Octber
2014, Diskusi
Panel
Ikatan
Mahasiswa
Sumber:
KEN,Senat
Proyeksi
Ekonomi Indonesia 20112045
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Visi 2025
100 tahun
kemerdekaan

Mengangkat Indonesia menjadi negara


maju dan merupakan kekuatan 12 besar
dunia di tahun 2025 dan 8 besar dunia
pada tahun 2045 melalui pertumbuhan
ekonomi tinggi yang inklusif dan
berkelanjutan

berbasis IPTEK
2010

2045
2025

PDB ~US$ 16.6 Trilyun


Prediksi Pendapatan/kapita
~US$ 46,900
Diprediksi menjadi terbesar
ke-7 atau ke-8 dunia*)

PDB: 3,8 4,5 Trilyun US$


Pendapatan/kap:
13.000 16.100 US$
Terbesar ke-12 dunia
Proyeksi KEN Pendapatan/kapita
~US$ 14,900 (high income country)

PDB ~ US$ 700 Milyar


Pendapatan/kap US$ 3,000 (2010)
Terbesar ke-17 besar dunia

(Sumber: Master Plan


Percepatan dan
Perluasan
Pembangunan Ekonomi
Indonesia 2011 2025 )

Pencapaian Visi 2025 dan 2045 memerlukan penyiapan generasi yang mampu berperan aktif
11 Octber 2014, Diskusi Panel
Boenjamin
dlm Industri
dalam
kegiatan
pembangunan. Dan
harusSetiawan,
dimulaiPeluang
sekarang
dan generasi sekarang (PAUD)
Ikatan
Senat
Mahasiswa
Kedokteran Indonesia

Kesehatan Indonesia

World Health Care Industry 2013


1. Total World GDP is around 70 trillion USD
2. Total world health care industry is about 9% of
world GDP = 6.3 trillion USD
3. Market size of Medicines is 15% of total health
care industry = 945 billion USD.
4. Market size of Medical Devices is about 4% of
World Health care Industry = 253 billion USD
5. Market size of Human Services of the Health
care Industry in the US is about 8% of the Total
Health Care Industry = 560 billion USD
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Which Country have the most Efficient


Health Care System

U.S. outpaces industrialized nations on health costs, not quality

For the rankings, Bloomberg researchers used data from the World
Bank,International Monetary Fund, World Health Organization (WHO),
and Hong Kong Department of Health. Researchers ranked only countries
with a population of at least five million, a life expectancy of at least 70 years,
and a gross domestic product (GDP) of at least $5,000. Each of the 48
qualifying countries' health care system was evaluated based on:

1.Life expectancy, which accounted for 60% of the ranking;

2. Relative per capita cost of health care (percentage of GDP per capita),
which accounted for 30%; and

3. Absolute per capita cost of health care (expenditures covering preventive


services, family planning, nutrition, and emergency aid), which accounted
for 10%.

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Bloomberg Score of Most Efficient Health Care


System , 2014
Bloomberg gave each country an efficiency "score," with a score of 100
representing a perfect system.
According to Bloomberg, the top 10 countries and their scores are:
1. Hong Kong (92.6)
2. Singapore (81.9)
3. Japan (74.1)
4. Israel (68.7)
5. Spain (68.3)
6. Italy (66.1)
7. Australia (66)
8. South Korea (65.1)
9. Switzerland (63.1)
11 Octber
Diskusi Panel
10.2014,
Sweden
(62.6)
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

1. The Global Health Care Industry


1.1. The global Health Care industry is one of the world's fastest
growing industries, absorbing over 10% of gross domestic product of
most developed nations.
It constitutes of broad services offered by various hospitals, physicians, nursing homes,
diagnostic laboratories, pharmacies and ably supported by drugs, pharmaceuticals, chemicals,
medical equipment, manufacturers and suppliers.
The medical and health care industry provides enormous employment opportunities to
choose from. Apart from using the services of medical professionals, this industry also utilizes
the expert services of public policy workers, medical writers, clinical research lab workers, IT
professionals, sales/marketing professionals and health insurance providers.

1.2. SIZE OF THE INDUSTRY


The United States of America has one of the largest medical and healthcare industries in the
world, followed by Switzerland and Germany. The USA's medical industry comprises of more
than 750,000 physicians and 5,200 hospitals. USA witnesses approximately 3.8 million
inpatient visits and 20 million outpatients visit on a daily basis. Furthermore, the United
States of America has the largest workforce i.e. one in every 11 US residents employed in the
health care business.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

The Global Health Care Industry


1.3. The global healthcare industry market is forecast to reach $7
trillion in 2012 (10% of world GDP), according to research from
Global Industry Analysts. Investment in sectors such as home
healthcare, healthcare IT and telehealth are expected to continue
fuelling market expansion. Due to the worlds aging population, the
demand for home healthcare is likely to continue climbing over the
years to come.
1.4. The healthcare services industry is labor intensive and
overburdened in many regions, making telehealth and
healthcare IT attractive options. With medical technologies
continually developing, these options are proving beneficial to
patients and the overall healthcare system.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

GLOBAL SPENDING ON MEDICINES


Annual global spending on medicines will reach nearly $1.2 trillion by 2016, as the
pharmerging markets, biologics and generics contribute more to spending.
In the developed markets, including the United States, Europe and Japan, spending will decline
to 57% of the global total due to expiring patents for a number of significant brand-name drugs,
slower increases in spending on branded products, and increased cost containment measures
by payers.
Alternatively, pharmerging markets will reach 30% of global spending by 2016, as population
and economic growth contribute to dramatically higher use of medicines in these markets.
Overall, the top 20 therapy areas will account for 42% of global spending, led by cancer,
diabetes and asthma/COPD.
An accelerated shift to the use of generic medicines is expected, both from an unprecedented
level of patent expiries in the U.S., and from volume-driven growth in the largely generic-using
pharmerging markets. At the same time, lower-cost versions of expensive biologic medicines, or
biosimilars, will continue to be launched, though slowly, and will account for only $4-6Bn, or 2%,
of the $200-210Bn in spending on biologics by 2016.

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Opportunities in ASEANs Healthcare Sector


Healthcare in ASEAN
The Association of Southeast Asian Nations (ASEAN) is a geo-political and economic organisation
comprising of Singapore, Indonesia, Malaysia, Thailand, the Philippines, Brunei, Myanmar,
Cambodia, Laos and Vietnam. Established in 1967, the group has been instrumental in
promoting the regions economic growth and development. Collectively, the group has
established economic links and entered into free trade agreements with various countries
including China, Japan, South Korea, India, Australia and New Zealand.

With a combined nominal GDP of over 2.3T USD, ASEAN as a bloc is presently the
eighth largest economy in the world.
In recent times, despite weak economic conditions in the US and EU as well as slowing growth in
China, the ASEAN economy has maintained its robust growth trajectory. When the ASEAN

Economic Community (AEC) will be implemented in 2015, the common economy is


expected to join the ranks of China and India as a major economic growth force in Asia.
Healthcare is a priority sector that the ASEAN governments have identified for region-wide
integration. The upcoming AEC formation is expected to further accelerate the growth of the
regions healthcare industry, driven by additional foreign direct investments, freer flow of trade,
manpower and capital within ASEAN, and growing affluence among ASEAN countries. Table 1
below provides a rough indication of the overall potential size of the AEC market.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

ASEAN Opportunities in Health Care

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

ASEAN Total Population Growth rate and GDP


2012

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

The Outlook for Medical Tourism in Asia

December 2012 An interesting article recently came out declaring


that medical tourism in Asia could reach USD 8.5 billion by the end of
next year. [1] This is a very impressive figure but according to recent
estimates by McKinsey & Co., worldwide medical tourism is a USD 100
billion industry [2], a figure which leaves Asia ample opportunity to
catch up and grow further.
Likewise, research firm, Global Information Inc., elaborated in its report
that Thailand and India have been dominating the industry for quite
some time, while the Philippines, Malaysia, Singapore and South
Korea have put in place government-supported medical tourism
programs to capitalize on this growing industry. Case in point, Singapore
and Malaysia have been posting double digit annual compound growth rates of 11.9
and 29.3 percent respectively, in terms of international patient arrivals for the past
couple of years. Unfortunately INDONESIA is left behind
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Medical Tourism
So what could be the factors fueling this rapid growth? Advancements
in service delivery models and medical technology, rise of low-cost travel,
extensive tourism infrastructure and the evolving methods of medical marketing
through social media are emphasized by analysts as the main elements that affect
the decision for offshore medical care. These factors continually lure costconscious patients with the consolation of exploring Asia, since the bargain of
combining cost-effective treatment and travel in one airline ticket is hard to beat.

With spiraling medical costs in the United States and to a certain


extent, Europe's bleak economic outlook, patients are now looking
elsewhere for medical treatments. The US Medical Tourism
Association compared the actual costs for specific medical
procedures in various countries including some in Southeast Asia.
The data below highlights the disparity between Asian countries and
the United States when it comes to cost of certain treatments.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Cost comparison for selected surgeries, 2007


Surgery

U.S.

India

Thailand

Singapore

Heart bypass

$130,000

$10,000

$11,000

$18,500

Heart valve
replacement
Angioplasty

$160,000

$9,000

$10,000

$12,500

$57,000

$11,000

$13,000

$13,000

Hip replacement

$43,000

$9,000

$12,000

$12,000

Hysterectomy

$20,000

$3,000

$4,500

$6,000

Knee replacement $40,000

$8,500

$10,000

$13,000

Spinal fusion

$5,500

$7,000

$9,000

$62,000

Source: American Medical Association, June 2007,


available at: http://www.medicaltourism-guide.com/2008/04/03/cost-comparison/
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Economic Update, (Oxford Business Group)


Investing in Indonesia's private sector health care
OBG Indonesia | 15 Aug 2013

With Indonesias new universal health care programme expected to


put pressure on the public hospital system, investors are looking to
develop private sector medical facilities as an alternative for the
growing middle class.
Under the government scheme, all Indonesians will have some
form of health coverage by 2019, up from around 50% at present.
The system will provide insurance to millions who lack access to employersponsored plans and cannot afford private coverage, but it is also likely to stretch
capacity at state hospitals and clinics. Initial trials of the comprehensive scheme
in Jakarta saw sharp increases in the numbers of patients attending government
facilities, many of whom were visiting the hospital for the first time.

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Indonesias Health Spending Trends, 2010


Total Expenditure on Health as % of GDP

Total expenditure on health averaged 2% of


GDP over the 11 year period 1996-2006.
The Government is planning to implement
the National Social Security System. Since
2004, the Government has implemented
healthcare program for poor people through
Asuransi Kesehatan Masyarakat Miskin
(Health Insurance for Poor Population) or
Askeskin program and currently is replaced by
Jaminan Kesehatan Masyarakat (Public
Health Insurance Scheme for the Population)
or Jamkesmas program.
In Q4 2009, the new Healthcare Law has been
approved and provides guideline for
Government to increase the healthcare
spending from 2% up to 5% of GDP , but until
today not yet realized.
In 2013 the Health Insurance System will be
realized

2.5
2.0
1.5
1.0

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: The World Bank

Share of Total Health Expenditure (%) 1996-2006


70
60
50
40
30

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

public

private

out-of-pocket private

Source: WHO National Health Accounts database, September 2008

Total Expenditure on Health as % of GDP

Indonesia
Philippines
Malaysia
China
India
Vietnam

2.5
3.2
4.2
4.7
5.0
6.0
-

1.0

2.0

3.0

4.0

5.0

6.0

Source: Daily Newspaper Suara Pembaruan , 29 March 2010

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

31

7.0

Indonesias Key Healthcare Indicators shows that Demand is Growing

Fast, and providing many Business Opportunities, from increasing


healthcare spending & industries, rising middle class, greying population
and chronic diseases as well as implementation of SJSN in 2014
Healthcare Key Drivers

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Source: Frost & Sullivan, 2012

Rising of middle class and greying population increase the incidence of


chronic and autoimmune diseases. It will drive demand for newer, better and
targeted therapeutics. Some opportunities are: Biologics & Biosimilars, New
Technology / Invention and Ethical Originator, Vaccine, Molecular Diagnostics,
Point of Care Testing products and use of STEM CELLS

INDONESIA

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Some examples of E-Health Services are:


Home Monitors
E-Prescribing

Telemedicine
Kiosk

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

i-Pods for medical history

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Craig D. Jerald, Break the Curve Consulting


NSBA 2009 Federal Relations Conference
Washington, DC

February 1, 2009

Preparing
Students
for the

st
21 Century

I. How is the world


changing?

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Forces changing skill


demands
1. Automation
2. Globalization
3. Workplace change
4. Demographic change

5. Personal risk and responsibility

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Automation

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Changing mix of jobs in the economy


1969
40%

1999

38%

Percent of employed adults

33%

25%

22%
18%
14%

12%

12%

14%

8%

0%
Blue collar
workers

Admin support
workers

Sales related
occupations

Technicians,
professionals,
managers,
administrators

Service
workers

Source: Levy, F. & Murnane, R. J. (2004). The new division of labor: How computers are creating the next job market. Princeton, NJ: Russell

11 Octber
Diskusi
Panel
Sage2014,
Foundation.
(p. 42,
Figure 3.2)
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Globalization

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Implications for your


students
Suddenly more people from more different places could
collaborate with more other people on more different kinds of
work and share more different kinds of knowledge than ever
before.
Thomas Friedman (2005)

Highly skilled people with roughly the same qualifications are


competing directly with each other, no matter where they are
located on the globe.
the New Commission on the Skills of the American workforce (2007)

Sources: 1) National Center on Education and the Economy. (2007). Tough choices or tough times: The report of the New Commission on the Skills of the
American workforce. San Francisco, CA: Jossey-Bass. (p. 19)
11
Octber 2014,
Diskusi
2) Friedman,
T. L. (2005).
ThePanel
world is flat: A brief history of the twenty-first century. New York: Farrar, Straus and Giroux. (p. 81)

Ikatan Senat Mahasiswa


Kedokteran Indonesia

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Workplace change

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Ikatan Senat Mahasiswa
Kedokteran Indonesia

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Kesehatan Indonesia

More important in the 21st


Century
Postsecondary education and training
Academic knowledge and skills
Practical literacies: The ability to use knowledge
of math, English, science, civics etc. to meet
real-world challenges.
Broader competencies: Critical thinking and
problem solving, communications and
collaboration, creativity, self-sufficiency etc.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Broad Competencies: Which are


most critical? The 3 Cs!

1. Critical thinking and problem solving


Labor economists Levy & Murnane call it
expert thinking

2. Communication/Collaboration
Levy and Murnane call it complex
communications

3. Creativity
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

History of Kalbe Farma Tbk


Founded on September 10th, 1966.
Started its operation in a modest garage at Jalan
Simpang I No. 1, Tanjung Priok.

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

10 Companies that started in a garage

1. Apple started by Steve Jobs (21) and Steve Wozniak (26)


2. Amazon, started by Jeff Bezold in 1994
3. Disney, started by Roy and Walt Disney in 1923
4. Google, As Stanford Graduate students, Larry Page and Sergey Brin in
September 1994, started whats now known as Google from Susan Wojcickis
garage.

5. Harley Davidson, In 1901, 21-year-old William S. Harley drew up plans to


create a small engine to power a bicycle.
6. Hewlett-Packard, Bill Hewlett and Dave Packard In 1939, founded HP in
Packards garage with an initial investment of $538.

7. Lotus cars, In 1948, at the age of 20, Anthony Colin Bruce Chapman started Lotus Cars
8. Maglite, In 1955, after saving $125, Tony put a down-payment on his first lathe. Then he
started working out of a Los Angeles area garage to manufacture precision parts. He
incorporated Mag Instrument in 1974 and released their first flashlight in 1979.
9. Mattell, Harold Matt Matson and Elliot Handler founded Mattel out of a garage in
Southern California as picture frame company in 1945, Today Mattel, Inc. is the highestgrossing toy company in the world.
10. Yankee Candle Company, In 1969, at 16 years old, Michael Kittredge made his scented
candle in his garage out of melted crayons as a gift for his mother.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

What were the Reasons for Success??


1. The RIGHT time, because in 1966 the Suharto Gov.
opened the doors for foreign investment.
2. The RIGHT products and RIGHT pricing, because
as a pharmacologist and practising physican I
knew the needs of doctors
3. The RIGHT marketing strategy, following the
footsteps of the foreign companies by promotion
through Medical Reps.
4. The RIGHT company strategy by Professionalizing
our team from the beginning
5. The RIGHT and BRIGHT people to run the
company
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Act Local, Go Regional (ASEAN) THINK GLOBAL


and MOVE FAST, 2010-2020
1. PT Kalbe Farma is now the largest
Pharmaceutical Public Company in Indonesia
2. Go Regional, we must aim to become number
one in ASEAN
3. The next step is to think and become a GLOBAL
PLAYER
4. All this can only be achieved if we have the BEST
and the BRIGHTEST PEOPLE in our company
5. R&D on Biosimilars and Stem Cell research must
be prioritized for Degenerative Diseases and
Cancer Therapy
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Toward the New Sustainable Model: A Roadmap


1.

4.

The Healthcare Industry must Diversify and enter into the whole range of the
Healthcare Industry
The Health Care Industry must Adapt, Adopt, Align, Agree and Act to the
Changing Environment
The HCI must go into Biosimilars, Biotechnology, Stem Cells, Changing
Demography, and Personalized Medicine
The Health Care Industry must be able to make use of the New Technologies

5.

The Health Care Industry must Adapt

2.
3.

INNOVATION
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Through Continuous

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Summary and Future Directions


1.
2.

There are presently still many opportunities to invest in


the Health Care industry in ASEAN as well as in Indonesia
New scientific knowledge provides a huge opportunity for
improvement to TARGETED THERAPY, PERSONALIZED
MEDICINE, e-Care/Home care and the Digital Hospital

3.

The biomedical research community should have a greater


role in many aspects of drug discovery and development

4.

Stem Cell Research will be the Future to Combat the

5.

many Degenerative Diseases of Old Age


Future drug development must include many innovative
partnerships between ACADEMY, BUSINESS and
GOVERNMENT. The clinical research enterprise in the
WORLD must be transformed into a more EFFICIENT and
EFFECTIVE Organization.
11 Octber 2014, Diskusi Panel
Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

Will the Health Care Industry Change?


Yes, Survival of the Fittest and Most Intelligent Industry through INNOVATION

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

11 Octber 2014, Diskusi Panel


Ikatan Senat Mahasiswa
Kedokteran Indonesia

Boenjamin Setiawan, Peluang dlm Industri


Kesehatan Indonesia

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