Planning to open 15 furniture stores along with online services

Open in tier one cities as customers are not aware of the brand and then expanding to tier 2 over the
next 5 years
Positioning on the basis of cozy, comfortable, trendy

1. Segmenting
Geographic segmentation and psychographic
Medium to high family
Providing basic design for home furniture on website
Can be customized according to preferences
2. Basis of customization
Wood, size, polish, thickness, materials used, design, service warranty

3. Targeting
Will be done on the basis of the opportunities of ikea mentioned in the first submission