GUIDELINES IN ANALYZING BUSINESS CASES

1. To make the student become more efficient and accurate in finding

the cause and effect of business problems
2. To train the student become more Imaginative in formulating efficient
and effective solutions.
3. To help the student apply his own special experience, and to handle
new situations If he has little or no experience.
4. To develop his skills In interacting, cooperating and fostering closer
working relations with his group members.
BASIC CHARACTERj OF A GOOD CASE ANALYSIS
1. It is based on particular situational facts.
2. There is good understanding and identification of the central problem.
3. The solution must be highly creative and have the makings of being
practical and workable under the given circumstances.
4. the student s position must be supported and defensive.
OUTLINE IN SOLVING BUSINESS CASES
I. TIME CONTEXT
Specify the time context (month and year) if the case fact is explicit
about it. The time context tell us when the problem was observed, which
requires the necessity of an action.
II. VIEWPOINT
In solving business problems, the student must specify the viewpoint he
is taking it always based on the managers viewpoint.
III. STATEMENT OF THE PROBLEM
A problem is a deviation or an imbalance between what should be and
what is actually happening. This imbalance is caused by a change of one
kind or another. A problem could be answered by the question what is
wrong that needs correcting?
IV. OBJECTIVES
Objectives are specifications by which alternative courses of action are
to be developed. These are statements or functions to be performed or
undertaken by the courses of action.
V. AREAS OF CONSIDERATION/ANALYSIS
When the student has determined what he considers to be the central
problems and has defined his objective, he must proceed to organize the
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facts around the possible cause of the central problem. This requires the
separation of the significant areas from the unimportant ones, and the
relevant to the irrelevant. The analysis of each area must come from the
personal opinion of the analyst and not from the case facts.
VI. ALTERNATIVE COURSES OF ACTION
Possible solutions to the problem. Alternative are collections of what
appear to be at the moment the best means of meeting the Individual
objectives.
VII. RECOMMENDATION
This is the final decision or recommended course of action.
VIII. CONCLUSION/DETAILED ACTION OR
IMPLEMENTATION PLAN
Make a detailed action plan to ensure the success of the decision or
recommendation. The characteristic of a good action plan are systematic,
realistic and flexible.