Product Redesign

by Ian Cassaro

Brief History............................1
Target Audience.....................2
Style Guide..............................3
Official Logos..........................4
Package Design......................5
Comparison Photos...............6
Advertisement........................7

Barilla was originally established in 1877 as a small bread and pasta shop in Parma, Italy.
Pietro Barillas dream was to supply his neighborhood with the freshest, most delicious
food to be shared with loved ones at home. Pietro and his son, Riccardo, worked side by
side, sometimes for as long as 18 hours a day, making fresh bread and pasta by hand. Their
signature sunshine yellow, horse-drawn carts would travel through the early morning
streets of Parma, filled with fresh Barilla products. Their products quality and presentation
was always very important. What they couldnt have possibly dreamed was that, 130 years
later, their handiwork would become the best-selling pasta in Italy and around the world.

According to Mediamark Reporter, the target market for Barilla noodle products are
Caucasian women, 25 to 54 years old. Their education ranges from non-high school
graduates to post college graduates, with the highest majority having graduated high
school, but with no college experience. These women are professionals with jobs in
management, business, and financial operations. Their household incomes range from
$60,000 to $150,000+. They are now married or soon will be and have kids ranging from
infants to 17 years old.
It is because of these qualifications that making a product for the family should be the
priority. These business women like being mothers, so were creating a product that will
bring the family together. A childs version of Barillas noodles will be perfect for those
moms, and noodles are an easy and healthy way to have moms teach their children how to
have fun with cooking. This should increase sales by 20% to $6,012,196 by 2015.

Acqua Blu

Dark Red

Pomodoro Red Cucina White Farina Gold

CMYK: 100, 100, 24, 17

RGB: 42, 39, 106
Pantone: 2758C
Hex: #221759

CMYK: 25, 100, 98, 24

RGB: 154, 0, 27
Pantone: 7628 C
Hex: #a22b2a

CMYK: 18, 94, 93, 7

RGB: 205, 0, 27
Pantone: 180 C
Hex: #cd0016

Fonts

Biome Bold Italic

Used for Barilla logo and categories on the packaging.

Also used for headlines and other important key
phrases. Standard font size between 20-50.

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: 7541C
Hex: #ffffff

CMYK: 10, 40, 84, 0

RGB: 228, 161, 69
Pantone: 7563 C
Hex: # e4a145

Century Gothic

Used for body text. Never italic.

Standard font size is between 9
to 14.

Color logos are to be placed

front and center at the top of all
advertisements. On products, color
logos should be sized down and
placed to fit in the top left corner.

Gray scale logos are to be used in

all circumstances where color is
not available. Same rules for color
logos also apply to gray scale.

CONTAINS WHEAT INGREDIENTS.

THIS PRODUCT IS MANUFACTURED ON EQUIPMENT
THAT PROCESSES PRODUCTS CONTAINING EGGS.
Barilla America, Inc. - Bannockburn, IL 60015 - Product of U.S.A.
Call 1-800-922-7455 with any comments or questions.

76808 28009

Mix with any Barilla Pasta Sauce and enjoy

Pour pasta and water into a colander in the sink
Cook for 9-10 minutes

Sept 2017
53 6814 U01 18:50

BEST IF USED BY

1
2
3
4
5

INGREDIENTS: SEMOLINA (WHEAT), DURUM FLOUR,

NIACIN, IRON (FERROUS SULFATE), THIAMINE
MONONITRATE, RIBOFLAVIN, FOLIC ACID.

Stir within the first 2 minutes of cooking pasta

Bring 4 quarts of water to a boil

How to cook noodles

Start

End

SPAGHETTI n.5
EST. PARMA 1877 - ITALYS #1 BRAND OF PASTA

SPAGHETTI
AL DENTE PERFECTION IN 9-10 MINUTES

ENRICHED MACARONI PRODUCT

12 OZ (340 g)

SPAGHETTI n.5

SPAGHETTI n.5

SERVING SUGGESTION

TM

Old Packaging

New Packaging

Ian
Cassaro