SWOT Analysis

1.First mover advantage in multiplex business in India

2. Develop and operate state-of-the-art multiplexes to create superior quality
ambiance
3. Usage of technologically updated systems like Dolby stereo sound system,
Digital Cinema technology, Xenon technology etc.
4. Gained exclusive rights to screen blockbusters from major distributors
mainly Warner brothers, 20th century fox etc.
5. Largest multiplex operators in the world with more than 1500 screens
under operation
Strength

6. Very strong brand equity and Blend of retail and entertainment

1.Ticket sales at higher prices
2. Customer retention over longer terms
3. Parking problems

Weakness

4. Lack of customer feedback for improvement of services

1.Extend relationship with village road shows
2. Growing family spending on entertainment
3. Large film industry with more than 200 films released each year
4. More offers to retain PVR Loyalists
5. Venture into business of film distribution
6. Expand business by increasing number of screens and targeting wider
audience

Opportunity

7. Collaborate with networking sites and Franchises

1.Blooming competition from similar multiplexes
2. Governments interference with entertainment tax
3. Consumer resorting to other ways of entertainment
4. Piracy and economic slowdown may affect industry

Threats

5. Movie playing spoilsport to brand of multiplexes