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MARKET SURVEY
December 4, 2014
Oscar Wei, Senior Research Analyst
METHODOLOGY
C.A.R. has conducted the Annual Housing Market Survey since 1981. The
questions and methodology have stayed essentially the same throughout
that time.
The survey was sent via email to a random sample of 26,674 REALTORS
throughout California. The sample represented the geographical
distribution of C.A.R. membership across the state. The survey asked
REALTORS to provide information from their most recent sales
transaction that closed escrow in the second quarter of 2014.
The survey instrument was a questionnaire with both multiple choice and
open-ended questions. There were 1,458 valid survey responses,
equivalent to a response rate of 5.5 percent. The margin of error for this
survey was +/- 2.6 percent at a 95 percent confidence level.
TODAYS MARKET
Clearly well on the road to recovering
Volume A bit down, still reliant on investment sales
Prices up sharply, but increases slowing in most markets
Inventory remains tight
Pent-up/unrealized demand not yet translating into sales
Affordability challenges emerging once again
Oct-13:
404,000
Oct-14:
396,220
400,000
300,000
200,000
100,000
-
Investment/Rental Property
25%
5%
20%
15%
10%
5%
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
0%
15%
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
50%
40%
30%
20%
10%
0%
2008
2009
2010
2011
2012
2013
2014
REO Sales
Short Sales
93.5%
2.5%
3.6%
$479,000
$280,000
$277,500
Square Footage
1,700
1,500
1,400
Price / SF
$294
$143
$183
100.0%
99.1%
100.0%
51.4%
82.6%
65.0%
4.2
6.5
4.6
21.7%
21.7%
30.8%
Days on MLS
15
20
30
Days in Escrow
30
32
52
2012
2013
2014
58.7%
64.7%
80.8%
93.5%
$431,000
$448,000
$456,635
$479,000
Square Footage
1,783
1,750
1,678
1,700
Price / SF
$250
$243
$270
$294
95.9%
97.3%
100.0%
100.0%
35.2%
50.9%
69.0%
51.4%
3.0
4.0
5.2
4.2
25.5%
27.3%
25.2
21.7%
Days on MLS
67
32
10
15
Days in Escrow
35
35
30
30
2012
2013
2014
19.7%
12.3%
4.9%
2.5%
$189,500
$185,000
$175,500
$280,000
Square Footage
1,500
1,500
1,400
1,500
Price / SF
$112
$116
$101
$143
98.0%
100.0%
100.0%
99.1%
58.3%
70.8%
91.2%
82.6%
4.3
4.2
7.4
6.5
34.0%
43.1%
50.0%
21.7%
Days on MLS
50
30
15
20
Days in Escrow
35
45
35
32
2012
2013
2014
20.2%
21.7%
14.0%
3.6%
$287,000
$235,000
$276,500
$277,500
Square Footage
1,600
1,600
1,650
1,400
Price / SF
$175
$154
$146
$183
95.9%
99.9%
103.0%
100.0%
57.5%
66.1%
75.7%
65.0%
3.6
4.3
7.1
4.6
23.3%
26.7%
35.7%
30.8%
Days on MLS
141
90
14
30
Days in Escrow
45
50
60
52
72%
6
5.7
53% 5
4.3
4
3
2
10%
0%
At Asking Price
Less than 5%
33%
54%
5% to 9.99%
28%
49%
10% to 19.99%
18%
11%
20% or more
7%
0%
20%
40%
60%
10%
9%
50%
50%
8%
14
12
7%
40%
33%
30%
16
10
6%
5%
4%
20%
3%
2%
10%
4
0%, 2.1
weeks
1%
0%
0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
No
29%
19%
$20,001 - $50,000
13%
$10,001 - $20,000
13%
$5,001 - $10,000
71%
11%
$1001 - $,5000
7%
$1,000 or less
37%
0%
20%
Q. Was there any price reduction made to the list price prior to an offer being made to the property?
Q. How much was the price reduction?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
40%
30%
25%
20%
15%
10%
5%
0%
22%
6%
5%
4%
3%
2%
1%
0%
2008 2009 2010 2011 2012 2013 2014
Q. Was the buyer an international buyer a person who was a citizen of another country who wished to
purchase residential real estate in the U.S.?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
79%
71% 72%
2012
2013
60%
2014
50%
40%
30%
20%
10%
9%
14%
12%
5% 6% 6%
0%
3% 4% 3%
1% 2% 2%
0
1
2
3
4
Q. How many properties have you sold to an international buyer in the last 12 months?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
3% 4% 5%
5 or more
# of
Campuses
Examples
University of California
10
California State
University
23
University of California,
Berkeley
University of California, Los
Angeles
University of California,
Riverside
University of California, San
Diego
Cal State University,
Fullerton
Cal State University,
Northridge
Cal State Polytechnic
University, Pomona
California Community
College
109+
Private University
Hundreds
California Institute of
Technology
Pepperdine University
Stanford University
University of Southern
California
China (36%)
Canada (10%)
India (12%)
P: May-07
$594,530
Oct-14:
Oct-13:
$450,620
$427,540
$600,000
$500,000
T: Feb-09
$245,230
-59% from
peak
$400,000
$300,000
$200,000
$100,000
Jul-14
Jan-14
Jul-13
Jan-13
Jul-12
Jan-12
Jul-11
Jan-11
Jul-10
Jan-10
Jul-09
Jan-09
Jul-08
Jan-08
Jul-07
Jan-07
Jul-06
Jan-06
Jul-05
Jan-05
$-
$94,965
$80,000
$60,000
$56,324
$40,000
$20,000
$0
2012 Q1
2014 Q3
CA
70%
60%
50%
40%
30%
20%
10%
0%
US
Annual
Quarterly
50%
30.5%
30%
20%
10%
0%
2005
2006
2007
Q. Was the buyer a first-time buyer?
2008
2009
2010
2011
2012
2013
2014
FINANCIAL CHARACTERISTICS:
FIRST-TIME VS. REPEAT
First-time Buyers Repeat Buyers
All Buyers
$80,000
$120,000
$100,000
$1,477
$1,868
$1,800
$32,500
$100,000
$70,000
10%
20%
19.7%
$90,000
25%
$80,000
20%
$70,000
20%
$70,000
$60,000
15%
$50,000
$40,000
10%
$30,000
$20,000
5%
$10,000
$0
2005
2006
2007
2008
Q. What was the amount of downpayment?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
0%
2009
2010
2011
2012
2013
2014
First-Time Buyers
Repeat Buyers
$120,000
$100,000
$100,000
$80,000
$60,000
$32,500
$40,000
$20,000
$0
2005
2006
2007
2008
Q. What was the amount of downpayment?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2009
2010
2011
2012
2013
2014
All Buyers
Personal saving
63.3%
50.8%
54.8%
0.0%
22.7%
15.6%
15.5%
4.5%
8.1%
1.7%
3.5%
2.9%
Inheritance
4.0%
2.9%
3.2%
0.0%
4.6%
3.2%
Other
13.5%
11.0%
12.2%
Q. What was the source of the cash the buyer used for a downpayment or to purchase the residence?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
Amount of Debt
<$10,000
Refused,
2%
$10-$20K
8%
$20-$50K
6%
No, 75%
Yes, 23%
78%
$50-$100K
3%
> $100K
2%
Refused
2%
SOURCE: Pew Research Center analysis of the 1960-2000 decennial census and 2010-2012 American Community Survey
2000
2005
2010
2011
2012
2013
2014
30.8%
29.7%
32.4%
28.6%
28.9%
22.4%
21.7%
33.8%
36.9%
30.8%
34.8%
33.6%
39.4%
42.6%
27.1%
19.2%
23.8%
24.2%
24.0%
25.1%
23.5%
7.2%
13.8%
11.2%
10.7%
11.5%
9.6%
9.1%
Other
1.4%
0.5%
1.8%
1.7%
2.0%
3.5%
3.1%
Total
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Single
Married Couple with
Dependents
Married Couple without
Dependents
2 or More Individuals
(Related or Unrelated)
All Buyers
63.9%
56.2%
58.2%
18.1%
21.6%
20.0%
In another state
1.4%
11.0%
7.9%
Out of US
3.6%
2.1%
2.5%
13.1%
9.1%
11.4%
Total
100.0%
100.0%
100.0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Within the same county
63%
64%
62%
57%
18%
18%
In another state
6%
6%
6%
8%
6%
7%
7%
8%
7%
8%
Out of US
1%
2%
1%
3%
2%
2%
3%
2%
2%
2%
9%
8%
10%
7%
10%
11%
10%
8%
12% 11%
Total
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
5%
Repeat Buyers
10%
Housing affordability
20%
16%
7%
12%
14%
12%
Closer to family/relative
Quality of life
18%
8%
9%
Quality of school
7%
Job change
3%
3%
1%
Other
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
25%
30%
26%
10%
Retired
15%
10%
7%
4%
14%
19%
All Hombuyers
First-Time Buyers
Repeat Buyers
40%
30%
Down Payment
20%
11.3%
7.9%
10%
6.9%
5.1%
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
40%
30%
20%
10%
4%
0%
2005
2006
2007
2008
2009
2010
2011
2012
Q. In addition to the first mortgage or assumption, was there a second mortgage?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2013
2014
First-Time Buyers
Repeat Buyers
60%
50%
40%
30%
20%
10%
0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
40%
FHA
VA
30%
20%
7%
10%
16%
0%
2005
2006
2007
2008
Q. Please indicate the type of mortgage.
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2009
2010
2011
2012
2013
2014
HOMEOWNERSHIP RATES
California Vs. U.S.
75%
70%
65%
60%
55%
50%
45%
40%
CA
US
Age 30-44
Age 45-64
Age 65 and up
Median Income
$65,000
$100,000
$120,000
$100,000
Median Price
$284,000
$508,500
$495,000
$400,000
Downpayment ($)
$20,000
$62,000
$109,000
$100,000
5.0%
13.7%
20.0%
22.0%
% of First-Time Buyers
85.4%
45.6%
13.3%
4.5%
-$26,508
$8,492
$28,492
$8,492
28.6%
64.8%
66.4%
59.1%
Retirement/Move
to Retirement
Community, 2.8%
Other, 8.8%
Tired of Renting, 24.7%
Foreclosure/Short
Sale/Default, 0.5%
Changed Jobs, 4.0%
Change in Family
Status, 5.0%
Desired Better
Location, 16.5%
Investment/ Tax
Considerations, 15.8%
Q. What was the single most important reason for buying the property?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
10%
Repeat Buyers
20%
Tired of Renting
Desired Larger Home
Desired Better Location
Change in Family Status
Investment/ Tax Considerations
Other
Changed Jobs
Retirement/Move to Retirement Community
Foreclosure/Short Sale/Default
Desired Smaller Home
Q. What was the single most important reason for selling/buying the property?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
30%
40%
50%
60%
60%
54%
50%
40%
2007
2008
Q. Was the buyer a first-time buyer?
2009
2010
2011
2012
2013
2014
DOWNPAYMENT.CAR.ORG
Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. The
remaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) and divide
the sum by the number of Sold properties for the month in question.
Investment to Flip
Rental Property
Equity Sales
Distressed Sales
2011
2012
2013
2014
Flip 15%
Flip 20%
Flip 12%
Flip 23%
Rent 85%
Rent 80%
Rent 88%
Rent 77%
Flip 14%
Flip 9%
Flip 26%
Flip 62%
Rent 86%
Rent 91%
Rent 74%
Rent 38%
Investment
Investment
Single Family
Multi-Family
300000
250000
200000
150000
100000
50000
0
POCKET LISTINGS
0%
20%
60%
80%
100%
96%
40%
16%
4%
1%
All Sellers
Change in Family
Status, 13.3%
Retirement/Move to
Retirement
Community, 11.6%
Desired Better
Location, 12.8%
Q. What was the single most important reason for selling the property?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
30%
25%
20%
15%
10%
5%
6%
0%
2005
2006
2007
2008
2009
2010
2011
Q. What was the single most important reason for selling/buying the property?
SERIES: 2013 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2012
2013
2014
30%
25%
20%
15%
10%
8.2%
5%
0%
2005
2006
2007
2008
2009
2010
2011
Q. What was the net cash gain or net loss to the seller as a result of this sale?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2012
2013
2014
$200,000
$150,000
$100,000
$100,000
$50,000
$0
2005
2006
2007
2008
2009
2010
2011
Q. What was the net cash gain or net loss to the seller as a result of this sale?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2012
2013
2014
48%
40%
30%
20%
10%
0%
2005
2006
2007
2008
2009
Q. Is the seller planning on purchasing another home?
SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
2010
2011
2012
2013
2014
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Within the same county
38%
47%
42%
21%
21%
19%
In another state
31%
19%
20%
Out of US
1%
2%
1%
1%
2%
1%
1%
1%
7%
11%
9%
10%
12%
16%
10%
Total
0%
1%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
2013
0%
2014
5%
10%
15%
14%
8%
7%
9%
7%
4%
6%
7%
6%
6%
5%
5%
5%
20%
7%
4%
6%
2%
3%
5%
9%
9%
12%
25%
22%
21%
16%
15%
KEY TAKEAWAYS
Sales down from 2013, but improving in recent months;
investment sales still play a role
International buyers continue to show interest in buying in CA
Prices up sharply, but increases slowing in most markets
Housing affordability remains a challenge, especially to firsttime buyers
Sellers are optimistic about the housing market
2012
2013
2014 P
2015 F
422.6
439.8
413.3
380.5
402.5
% Change
1.4%
4.1%
-5.8%
-8.2%
5.8%
$286.0
$319.3
$407.2
$455.0
$478.7
% Change
-6.2%
11.6%
27.5%
11.8%
5.2%
53%
51%
36%
30%
27%
30-Yr FRM
4.5%
3.7%
4.0%
4.3%
4.5%
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