Somewhere in California during the early 70s, a bunch of kids on modified

20 Schwinn Stingray bicycles went out to a vacant lot and created a sport of their very own.
Those kids were probably not even the first. The same scene of youthful energy and American
resourcefulness was quite probably going on in Nebraska and/or New Jersey. But it was the
California gathering of nameless pioneers who were recorded on film by Bruce Brown`s
cameras. The resulting motorcycle film, ON ANY SUNDAY, would spread the word like a
wildfire.
There was no stopping it now. A new sport created by kids for kids was born. Bicycle
Motocross was the name it was given. That name was quickly shortened to BMX. It grabbed
the attention of thousands of kids in one short summer. Boys and girls on their modified bicycles
were seen jamming through the dirt emulating their motorcycle motocross heroes.
Imitation lead to innovation and quickly the kids were performing tricks and "getting air" that made their
motorcycle heroes green with envy. The next step was organized racing. By 1977, pockets of loosely organized
BMX races dotted the nation from coast to coast. It was time for a national sanctioning body and from out of this
need, the American Bicycle Association was created.

In June of 2011, the American Bicycle Association acquired the assets of the National Bicycle League and
formed USA BMX. USA BMX is the only sanctioning body for the sport of bicycle motocross racing in the
United States.
Family Kids start racing BMX as young as 3 years old and can race
their entire lifetime
Fun Every kid who owns a bike wants to pop a wheelie or jump a curb
Competition BMX made its Olympic Debut in Beijing with the USA
athletes winning One Silver Medal and two Bronze
Low cost entertainment A night at the BMX track can costs less than
$20 for a family of four

OVERVIEW
The American Bicycle Association (ABA) has been
involved with BMX racing and other youth sports for
over 35 years. No other action sport organization has
more members, more facilities, runs more races and
offers more opportunities for economic impact than
the ABA. In fact, in the areas of all alternative or action
sports, no other organization sanctions and produces
more events.

BY THE #s:

Average Age
Male Participants

Core Participants

66%
6-16

13
87%

Brand Loyal Participants

Participants HHI 75k+

33
%

60,000
+

Spectator to Participant
Spectators Age 30-49

3.2

62%
Average Age Spectator

34

Yearly Events

13,000
+

American Bicycle Association

The worlds largest BMX sanctioning body
Over 12,000 events in the U.S.
348 local BMX racing facilities
29 National events
62 Regional Series BMX events
60,000 brand loyal members
Web site with over 60,000 unique visitors per month
National monthly print publication. PULL Magazine
35% of our members have an annual household income of over $70,000
87% of our membership is male
Average age of participants is 12
BMX racers are trend setters
BMX racers are loyal to the sport and loyal to the sponsors that support their sport
BMX racing is a family sport that demands participation from the entire family

Estimated community benefits in first year from local racing program

(not including participant user fees)
Participants (80 racer avg. for 72 race dates)
5,760
Spectators
15,840
Total spectators and participants
21,600

Expenditures while attending races: per race day for each person
Food and drinks
Total dollars spent on food by spectators
and participants during the local race season
$129,600.00
Expected value to the community
(does not include misc. expenses)

$6.00

$129,600.00

The above information does not include misc. expenses such as gasoline, entertainment,
souvenirs, shopping, etc.

Estimated community benefits from state-wide series races held each year3 weekends.
Races include: State Championship Race, Race for Life, Double point event.
Participants
900
Spectators
2880
Total spectators and participants
3780
Expenditures while attending races: per day for each person
Food and beverage
Total dollars spent on food by spectators and participants
during the two day weekend

$31
$234,360.00

Hotel or motel expense while attending races: per room night

Average room cost
Number of rooms used for two nights
Total number of room nights
Total dollars spent on lodging by spectators and participants

$68
945
1890
$128,520.00

Expected value to the community

$362,880.00

The above information does not include misc. expenses such as gasoline, entertainment,
souvenirs, shopping, etc.

Type of Event

# Events Entry fee

# of
Entries

Total
income

Practices (50 riders per practice)

36

$5

1,800

$ 9,000

Single points races (March - November)

72

$10

5,760

$ 57,600

$20

120

$2,400

$10

100

$1,000

$20

100

$2,000

State Championship Qualifier (double

points)
Race For Life (double points) Charity
event
Earned double points race

Gross Revenue from Entry Fees

$ 72,000

Gross Revenue from Concessions

$ 72,000

Total Revenue

$144,000

Model for BMX track hosting 1 practice event and 2 race events per week averaging 80 rider
per single points race for one year.

USA BMX National Event Description: A USA BMX National Event is part
of an annual 29 race Nationals Series, which spans across the United States.
These events occur over 3-day weekends, which include races on Friday,
Saturday and Sunday. Races take place from approximately 8 a.m. to 5 p.m.,
allowing visitors ample time to enjoy the local shops and restaurants.
A USA BMX National Event will attract competitors from over 40 states and
Canada with approximately 15% arriving via plane and 85% percent via
automobile. Participants will range in age from 3 years old to 65.

USA BMX National Event Location Exposure:

As host of a USA BMX National Event, the local community
will receive a significant amount of media exposure in many
local, regional and national media outlets. The event and
its location will be highlighted by the American Bicycle
Association in the following ways:
PULL Magazine- Official publication of the American
Bicycle Association. Distributed monthly to more than
60,000 BMX enthusiast. Event and location featured in 10
issues.
PULL Magazine Event Ad- The National Event will be
featured in two full page ads which can include hotel and
local information.
PULL Magazine National Event Coverage- PULL Magazine
editor and photographer will attend the event for photos
and event coverage. The event will be featured in PULL
with a multi-page article.
Event Sticker

Event Stickers- Each participant will be given a

complimentary commemorative event sticker which includes
the event location.

USA BMX Website

(www.usabmx.com)- The USA
BMX website is the #1 BMX Racing
site in the World and receives
over 40,000 unique visitors per
month. The Event and location
will be published on the USA BMX
National Series page as well as
the online full page ad featuring
hotel and local information.

2012 Data from Google Analytics

1,864,486
Visits
501,637
Unique Visitors
10,222,198
Page views
5.81
Pages/Visit

www.usabmx.com

BMX Plus- BMX publication distributed through

mass merchants across the US. USA BMX National
Series full page ad will feature event date and
location in 12 monthly issues.

Industry Press Releases- The USA BMX National

Series will be distributed to well over 1,000
industry representatives and businesses.
Social Media- Facebook, Twitter, YouTube , and
whatever else is the craze, we will be sure to utilize
it. With over 30,000 fans on Facebook and millions
of plays on YouTube, we are all about utilizing social
media to get the word out.

22%
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
5 and
under

6-8

9-10

11-12

13-14

15-16

17-19

20-24

25-30

31-40

41+

Albuquerque and DeSoto are

regular stops on the national
schedule.
With the ability to conduct
races regardless of the
weather conditions, an Indoor
BMX Arena ensures that your
facility will garner national
attention.
Is an indoor BMX arena right
for you?

International BMX events are

registered on the international
calendar in accordance with the
following classification:

Olympic Games
World Championships (class 1 event)
BMX Supercross World Cup (class 2 event)
Continental Series Race (class 3 event)
National Championships (class 4 event)
International Race (class 5 event)

Only the World Championships and Supercross World

Cup events offer more international ranking points
to competitors than a BMX Supercross World Cup
event.
Over 70 international BMX events are present on the
UCI International BMX Calendar, held on four
continents (European, Latin America, North
America, Oceania)

Ideal Indoor SpecificationsBuilding Size 400 x 250 feet

Recessed track area 125 x 300 feet (Rectangular Shape)

2,500 bleacher seating capacity

Vital StatisticsBuilding Size 400 x 300 feet

Track area 150 x 300 feet

(Rectangular Shape)

2,500 bleacher seating capacity

The Worlds largest covered facility designed and

built exclusively for BMX racing!

Vital StatisticsBuilding Size 200 x 300 feet

Track area 125 x 270 feet

(Rectangular

Shape)

The Worlds first covered facility designed

and built exclusively for BMX racing!

2,500 bleacher seating capacity

08:18 AM CDT on Thursday, April 20, 2006

DeSoto is home to bicycle heaven

Avid racers come to motocross facility from near and far
By KENDALL ANDERSON / Special Contributor to The Dallas Morning News
When riders hit the packed earth at Metroplex BMX, the world's only covered, year-round bicycle motocross track,
DeSoto strikes pay dirt.
Metroplex BMX in DeSoto is the only covered, year-round track in the world.
Inspired by the growing popularity of BMX racing, which will be included in the 2008 Olympics, the city spent close to
$1 million on the trend-setting track at Grimes Park. At least 85,000 visitors come to the track annually, track
officials estimate. Officials say the facility grosses $1.5 million per year for DeSoto and surrounding cities.
"The BMX track is a destination for DeSoto. It is a great family venue," Mayor Michael Hurtt said. "It really helps the
city and the region." Built in 1999, Metroplex BMX features a 1,000-foot track of hard-packed dirt. When the starting
gate drops, riders bolt through an array of curves, berms and jumps.
It's pretty close to heaven for 15-year-old Denzel Stein, who is ranked fifth nationally among amateur riders under
age 18. "It's my future I'm going pro when I turn 17," said Denzel, a DeSoto High School ninth-grader who started
racing in 2002, in part because of the fancy track the city built. "As a kid, I rode my bike around, doing wheelies and
learning from my dad," he said. "It just looked interesting to me." "Pro" in BMX talk can mean anything from the few
who support themselves through sponsor endorsements to those who take home a $500 to $1,000 purse.

But the vast majority of DeSoto BMX club members about 600 strong are in it for the thrills. Little
more than a helmet, long-sleeved shirt and pants are required, keeping costs low. Riders young and old
tool around the track on smaller wheels than speed bikes and mountain bikes.
At 52, Albert "Pappy" Patterson is one of the elder statesmen at Metroplex BMX. He started at the track
in 2000 after quitting smoking. "It's one way to keep in shape," he said. Breaking a collarbone and "a
couple pinky fingers" hasn't kept him or his DK Cruiser off the track. "It's a lot of fun to go out and see
what you're still made of it tests your mettle," he said.
Nationwide, more than 60,000 registered riders of all ages compete in organized races at about 300
permanent tracks, the Arizona-based American Bicycle Association says. ABA spokesman Shannon Gillette
said the DeSoto track is driving the design at new tracks. According to the ABA, bicycle motocross has
increased in popularity in recent years because of the overall appeal of action sports, its affordability,
and because the first generation of BMXers now have children who ride.
The track is funded by local hotel-motel tax dollars and maintained
by the local BMX group. For at least two of the track's bigger events,
each of which runs three days, the demand for hotel rooms outstrip
availability, officials said. "The business flows over to the other local
hotel and motel markets," said Anthony Russell, president of
Metroplex BMX. The next major event, the ABA Super Nationals, runs
May 5 to 7.

The Amateur Track would first and foremost service the youth
and families of the local community by offering an outstanding
BMX program which operates local BMX practices and race
events every week on a yearly basis. The track would operate
year round and offer BMX races twice a week, BMX practice
events twice a week and a training program for new riders to the
sport. The local program offers BMX for all ages and skill levels.

The BMX Supercross Track would be an Olympic regulation BMX track designed to attract the most
elite international events available. It will feature a 26 starting hill, high banked turns and
obstacles which will launch professional riders high into the air.
Currently there are only two
Supercross Tracks in North
America. The first track was
constructed in January of
2008 prior to the Olympic
Games to serve as a training
facility for U.S. athletes.
This facility is located at the
US Olympic Training Center
in Chula Vista, California.
The second facility is on the
east coast in Rock Hill, South
Carolina.

As one of the worlds premier BMX facilities, the Super Facility would become a hub
for BMX training for both domestic and international BMX riders. Among the participants will be
elite level coaches, Olympic prospects and Olympic athletes. The facility will attract domestic
riders as well as foreign riders. Many foreign cycling teams which will send riders and coaches
for year round training. The training program is expected to utilize approximately 750 room
nights per year.

Full-time Professional Staff

The American Bicycle Association has a staff of more than 30 dedicated employees with first-hand
BMX experience in both operations and racing. The American Bicycle Association also staffs a fulltime Track Director Department, which is available to provide the track operator with a personal
contact as well as information and guidance. The Track Director Department is made up of former
racers and track operators who know and love the sport of BMX. The track operator deals directly
with this department at the main office.
New Track Operator Workshop
The American Bicycle Association is instrumental in the education of local Track Operators. After
receiving sanction approval, a new track operator will be brought to the offices for a 2-day workshop
involving every aspect of track operation at NO cost to the Track Operator!

New Track Construction

Designing and constructing quality BMX tracks is paramount at the American Bicycle Association. We
work with you step by step to plan, design and construct a top notch BMX facility that will serve the
families of your community for years to come. In fact, we can provide an experienced track builder
for track construction.

24 Hour a Day Customer Service

Day or night the staff is here to help you. If you're in a bind and need an answer now, simply utilize
the 24 hour hotline in which you can always reach one of our knowledgeable track directors for
answers.
Accurate and Timely Points
A sophisticated computer system is utilized enabling us to offer District, State/Provincial Championship,
National Age Group and Overall national points programs. We meticulously track each rider's points
for all of these rankings, while the track operator simply runs races. These points are published online
and in PULL Magazine.
Year End Awards
At the conclusion of each race season, top finishers in all point's categories (district, state/provincial
championship, national by age, and top overall national) receive recognition and awards, supplied by the
American Bicycle Association, for their competitive efforts. These year end Awards improve rider retention by
providing long-term goals.
Track Liability Insurance
The American Bicycle Association provides complete $5 million liability coverage 24 hours a day, 365 days a year
for the track operator, landowner and any required additionally insured entity.
Track Supplies
All necessary track administrative supplies and many promotional items are provided at no charge to the track.
All other equipment or materials with an expense attached will be made available at a wholesale cost basis.

Affordable Sanction Fees

This fee pertains only to race and practice days and payment is made after each event is held. Included in
this fee are all of the that the American Bicycle Association provides.
Double Points Events
All tracks shall receive at least one double point race. That race shall be a designated State/Provincial
Championship Race (SCR/PCR). The SCR/PCR leads the riders to the State/Provincial Championships Finals
and then on to the Race of Champions. Some tracks may earn an additional earned double points race
based on the total number of new and renewed members enrolled in a given year.
Race for Life Events
The track also has the option to run a Race for Life, which may be a double point race. There is no sanction
fee for this race and there is no membership required to participate. All supplies and awards for the day will
be provided to the track operator for this day of racing. Special awards will also be provided to riders based
on the total amount of donations, which benefit the Leukemia Lymphoma Society of America. With no
membership requirement, the Race for Life is an excellent promotional tools for tracks.
Communications
Numerous press releases are sent to members, track operators and the sports manufacturers keeping
them updated on the latest developments in BMX. Most of these services are free of charge to the track
operator. Any mailing with a charge attached is available at a postage-only rate.

Variable Membership Fees

A membership discount is offered to families having multiple licensees. Additionally, riders who participate
in both the 20 (class) and 24 (cruiser) classes receive a discount on the second membership. A trial
membership is also available, which is good for 30 days of racing. All of these memberships include a
secondary medical policy for the participant at no additional cost. This policy has a cash deductible.
Members also receive a credit card style membership card complete with bar coding, which allows tracks
to utilize our exclusive Rapid Registration System.
Qualifying System
We recommend that tracks operate under the transfer system. With the transfer system, there is a new
winner with each moto, thus spreading rider moral while qualifying the winning riders to a main event.
Using this system also promotes more efficient race operations, while making it easy for spectators to
follow the event. Additionally, with the transfer system, any rider has the ability to miss a qualifying moto
due to any unforeseen reason and still qualify to the main event through a remaining moto.
Race Registration Computer Software
We are the only sanctioning body in the world to offer tracks a state of the art, user friendly Windows
based Moto-Maker computer software package at no charge. This system allows the track operator to
enter racers into the days event with just a few keystrokes or the swipe of a membership card utilizing our
exclusive Rapid Registration System. When registration is complete, the software will build and print the
moto sheets for that days event.

The American Bicycle Association provides all sanctioned tracks liability insurance upon approval of sanctioning. The insurance coverage
includes $5 million dollar spectator and participant liability, as well as public liability. The land owner and whoever else is involved with
the property can also be listed as an additional insured on the certificate of insurance. Coverage is provided 24 hours a day, 365 days a
year. This means coverage exists for those times when the track is not being used for a race. Organized practice
sessions are included in the 24-hour coverage and require a $20 insurance fee. The insurance fee for race events equals $1 per rider
with a minimum of $30 and a maximum of $60 per day. In conjunction with this coverage, each participant is covered with secondary
medical insurance. All riders on the track, whether racing or just practicing, MUST be members of the American Bicycle Association for
insurance purposes.
PART 1 LIABILITY
This portion of the policy covers the ABA track owners, operators, staff and additional insured during race activities, practices and during
times that the insured may be held responsible for the premises. It is liability coverage, not medical coverage. Any accidents or injuries
that might result in a lawsuit, or where the insured might be held liable, should be reported. The coverage includes injury to spectators
and participants.

LIABILITY COVERAGE
$5,000,000 per occurrence limit covering premises - No deductible. Spectator and participant coverage for losses where insured is
legally liable.
PART 2 MEDICAL INSURANCE
This portion of the policy is only for members that are participating in races or official practice activities on the track premises. The
coverage is secondary and should only be utilized when the member either has no other medical coverage or the injury is
severe enough that their primary medical coverage won't cover the medical bills. For coverage to be valid, a notification
of accident must be sent to the offices within 48 hours after the accident. This insurance comes with the Full &
Temporary memberships alike
ACCIDENT COVERAGE
$3,000 Limit Secondary coverage only.
$1,000 cash deductible Applies to members only

 Set up your company (Profit or Non-profit Corp.)

Start looking for land (Secure with lease or land usage agreement approved by the
American Bicycle Association)
Develop a Business Plan
Apply for Sanctioning
Acquire dirt and equipment for the building of the track*
Construct BMX Track
Procure starting gate system (We have construction plans.)*
Install utilities, fencing and PA system.*
Attend New Track Operator Seminar
*Many of these items can be obtained through donations from local community
businesses. Check out your possibilities.

Much of this information is available in the Potential Track Operator Kit. You can view
online at http://www.usabmx.com/site/file_downloads/39 or call and a copy or
copies will be sent to you.