N

Valid
Missing

Sum

Q1. What
Q1. What
attributes do
attributes do
you look for
you look for
while selecting while selecting
a chocolate?
a chocolate?
Please Rank
Please Rank
them.them.-Taste
Availability
62
62
0
0
134.00
75.00

Q2. What
motivates you
to buy a
chocolate?Hunger

Valid
Missing

Sum

N
Sum

Valid
Missing

62
0
362.00

Q2. What
motivates you
to buy a
chocolate?Occasions
62
0
368.00

Statistics
Q1. What
attributes do
you look for
while selecting
a chocolate?
Please Rank
them.-Health

Q1. What
Q1. What
Q1. What
attributes do
attributes do
attributes do
you look for
you look for
you look for
while selecting while selecting while selecting
a chocolate?
a chocolate?
a chocolate?
Please Rank
Please Rank
Please Rank
them.them.-Price
them.-Quality
Packaging
62
62
62
62
0
0
0
0
228.00
218.00
330.00
317.00

Q2. What
motivates you
to buy a
chocolate?Advertisements
62
0
166.00

Statistics
Q2. What
Q2. What
motivates you
motivates you
to buy a
to buy a
chocolate?chocolate?Brand
Word of Mouth
Ambassadors
62
62
0
0
284.00
195.00

Q2. What
motivates you
to buy a
chocolate?Packaging
62
0
256.00

Q2. W
motivates
to buy
chocola
Pas
Experie

Statistics
Q3. Select the Q3. Select the Q3. Select the Q3. Select the Q3. Select the Q3. Select the Q3. Selec
Top 3
Top 3
Top 3
Top 3
Top 3
Top 3
Top 3
chocolate
chocolate
chocolate
chocolate
chocolate
chocolate
chocola
brands that
brands that
brands that
brands that
brands that
brands that
brands t
come to your
come to your
come to your
come to your
come to your
come to your
come to y
mind-Dairy milk mind-Munch
mind-5 Star
mind-BarOne
mind-Perk
mind-KitKat
mind-Milk
49
19
47
13
22
29
13
49

43
19

15
47

49
13

40
22

33
29

Statistics
Q4. How often
do you
purchase a
chocolate?

Valid
Missing

62
0
155

Sum

Q5. Which
Chocolate do
you recall
having Red
Packaging?
62
0

Q4. How often do you purchase a chocolate?

Frequency
Percent
Valid Percent

Valid

once a month
2-3 times in a month
Daily
Once a week
2-3 times a week
Total

3
8
12
18
21
62

4.8
12.9
19.4
29.0
33.9
100.0

4.8
12.9
19.4
29.0
33.9
100.0

Cumulative
Percent
4.8
17.7
37.1
66.1
100.0

Q5. Which Chocolate do you recall having Red Packaging?

Frequency Percent
Valid Percent
Cumulative
Percent
Bournville, Bar one
1
1.6
1.6
1.6
Kkitkat
1
1.6
1.6
3.2
Nestle Milk Bar
1
1.6
1.6
4.8
BarOne
2
3.2
3.2
8.1
choco pie
2
3.2
3.2
11.3
Choco Pie
2
3.2
3.2
14.5

Valid

Kismi
KIT-KAT
Nestle
kismi
kit kat
Bar One
Kitkat
Kit Kat
kitkat
KitKat
Total

2
2
2
4
5
6
6
8
9
9

3.2
3.2
3.2
6.5
8.1
9.7
9.7
12.9
14.5
14.5

3.2
3.2
3.2
6.5
8.1
9.7
9.7
12.9
14.5
14.5

62

100.0

100.0

17.7
21.0
24.2
30.6
38.7
48.4
58.1
71.0
85.5
100.0

Valid
Missing

N
Mean

Statistics
Q6. Which one Q6. Which one Q6. Which one Q6. Which one Q6. Which one Q6. Which one Q6. Which
of the following of the following of the following of the following of the following of the following of the follo
words best
words best
words best
words best
words best
words best
words b
describe bardescribe bardescribe bardescribe bardescribe bardescribe bardescribe
one?-Value for
one?one?-Good
one?one?-Good for
one?one?-Emo
money:High
Desirable:Unde
Quality:Bad
Attractive:Unatt health:Bad for
Superior:Low
Connect
Priced
sirable
Quality
ractive
health
Grade
Emotion
Conne
62
62
62
62
62
62
0
0
0
0
0
0
2.03
3.63
2.56
3.58
2.37
3.24

Statistics
Q7. Bar One is my 1st choice
when I purchase a chocolate.
Valid
62
N
Missing
0
Sum
118

Q7. Bar One is my 1st choice when I purchase a chocolate.

Frequency Percent
Valid Percent
Cumulative
Percent
Yes
6
9.7
9.7
9.7
Valid No
56
90.3
90.3
100.0
Total
62
100.0
100.0

Q8. Even if there is another good brand like Bar One, I'll still prefer to
buy Bar One.
Frequency

Valid

Yes
No
Total

5
57
62

Percent
8.1
91.9
100.0

Valid Percent
8.1
91.9
100.0

Cumulative
Percent
8.1
100.0

Q9. Do you consider buying BarOne while gifting chocolates?

Frequency Percent
Valid Percent
Cumulative
Percent
Valid

Yes

12.9

12.9

12.9

No
Total

Valid

54
62

87.1
100.0

87.1
100.0

100.0

Q10. What is the pack size you prefer to buy the most?
Frequency Percent
Valid Percent
Cumulative
Percent
Family Pack
4
6.5
6.5
6.5
Rs. 5 SKU
16
25.8
25.8
32.3
Rs. 10 SKU
42
67.7
67.7
100.0
Total
62
100.0
100.0

Q11. BarOne is available at your convenience:

Frequency Percent
Valid Percent
Cumulative
Percent
Very Much
8
12.9
12.9
12.9
Valid

Not at All
Sometimes
Total

23
31
62

37.1
50.0
100.0

37.1
50.0
100.0

50.0
100.0

Statistics

N
Mean

Valid
Missing

Q12. How do
Q12. How do
Q12. How do
you perceive
you perceive
you perceive
BarOne?BarOne?BarOne?Confident:Conf Stylish:Down to Intelligent:Dum
used
Earth
b
62
62
62
0
0
0
3.77
3.66
3.69

Q13. Age (in years)

Frequency Percent
Valid Percent

Valid

Less than 18
25-35
18-25
Total

11
16
35
62

17.7
25.8
56.5
100.0

17.7
25.8
56.5
100.0

Q12. How do
you perceive
BarOne?Easy:Tough

Cumulative
Percent
17.7
43.5
100.0

62
0
2.13

Q12. How do
you perceive
BarOne?Old:Young
62
0
2.68

Q12. How do
you perceive
BarOne?Cool:Boring
62
0
3.35

Q12. How
you perc
BarOne
Cheerful:

Q14. Gender
Frequency Percent
Valid Percent

Valid

Female
Male
Total

25
37
62

40.3
59.7
100.0

40.3
59.7
100.0

Cumulative
Percent
40.3
100.0