Vision

To be amongst the most admired companies in India, committed to

excellence
Mission
Be a Customer Obsessed Company - Customer First 24x7
No.1 Tyre Brand in India
Most profitable Tyre Company in India
Motivated and Committed team for excellence in performance
Be a Green Company
Deliver Enhanced Value to all stakeholders
Core Values
Excellence comes not from mere words or procedures. It comes from an
urge to strive and deliver the best. A mindset that says, when it is good
enough, improve it. It is a way of thinking that comes only from a power
within.
Caring for people
Integrity including intellectual honesty, openness, fairness and trust
Commitment to excellence
Enhance global presence through Acquisition / JV / Strategic Partnerships

R & D facilities
HASETRI (HARI SHANKAR SINGHANIA ELASTOMER AND
TYRE RESEARCH INSTITUTE)
HASETRI is India's first and foremost independent Research and Testing
Centre, established in October 1991, to fulfill the nation's need for
developing newer and better technologies for elastomer and tyres.

TECH CENTER, FARIDABAD

JK Tyre Tech Centre, near Delhi, is the nerve centre for new product
development catering to current and emerging needs of customers. This
centre is engaged in product design, development, validation and
industrialization using the most sophisticated tools and techniques
covering all categories like passenger car radial, light truck radial, light
truck bias, truck and bus radial, farm and off the road tyres.

RPSCOE

Raghupati Singhania Centre of Excellence for Tyre and Vehicle

Mechanics (RPSCOE) is the perfect example of an Industry-Institute
Collaboration. RPSCOE is an R&D set up located at the Department of
Engineering Design, Indian Institute of Technology Madras (IIT Madras),
Chennai 36. JK Tyre and Industries Ltd. (JK Tyre), a major tyre
manufacturer and pioneer of radial tyres in India, sponsors this R&D
Centre.

JK Tyre has 6 modern plants in India which are strategically located at:

Mysore, Karnataka -3

Banmore, Madhya Pradesh

Kankroli, Rajasthan

Chennai, Tamil Nadu

JK Tyre has also enhanced its global reach by taking over Tornel, a
renowned Mexican company, which has 3 plants in Mexico. All of these
plants are equipped with the worlds most advanced manufacturing and
testing machines.
JK Tyre started manufacturing tyres in 1977 with a capacity of 0.5
million tyres per annum. It has grown multi-fold over the years, and
currently has a capacity of more than 16.6 million tyres per annum from
its 9 plants in India and Mexico. With the commissioning of the
Greenfield Project in Chennai, the capacity across 9 plants has crossed
the milestone of 20 million tyres per annum.

Factors That Affect Location Decisions

1. Labor Productivity
All the plants are situated at such loactions where there are car plants
near by and in cities that arent the major cites because there is huge
space requirement for the plant and cheap labor.
2.Exchange Rates and Currency Risks
3.Costs

4.Attitudes
5.Proximity to Markets
6.Proximity to Suppliers
JK Tyre Steel Wheels, the exclusive retail chain, started in 1996. It is a
One Stop solution for complete Tyre Sales and Service requirements of
the customer. There are over 110 such JK Tyre Steel Wheels spread
across the length and breadth of the country, and they are a last mile
customer access touch point. These showrooms are equipped with high
technology wheel servicing equipment, providing value added services
like Computerised Wheel Alignment, Wheel Balancing, Automated Tyre
Changing, Tyre Rotation, and Air Care,all under one roof. These
showrooms are present in over 80 cities across India, from Srinagar in the
north, to Tiruvilla in the south and from Vapi in the west to Aizawl in the
east.

Resons behind plant location of MYSORE plant

Low cost labor
Proximity to suppliers
Various car dealers and plants
Wide area available
As a tyre manufacturing plant needs a huge space for production
therefore the setup should be somewhere the development isnt much.
Easy transportion
Therefore there are four plants that maily covers almost all the region.
Low cost of raw materials

Recent problem related to RAW MATERIALS

The major challenge during the year was unabated
increase in raw material prices as well as its availability,
which are a matter of serious concern for the Indian
Tyre Industry and your Company was no exception
There to.Natural rubber prices have almost doubled during
the year. The demand and supply gap in the natural
rubber widened due to production shortfall.
Prices of crude based raw materials like synthetic
rubber, Carbon black and Nylon tyre cord were on the
upswing, during the year, due to volatility in the crude

prices and adverse demand/supply gap.

Your Company continues its approach of developing
cost effective global sources and vendor relationship
management. Working capital management
remained an area of high focus throughout the year,
to overcome partly such an alarming situation, caused
by unit costs and prices increasing sharply.