ANALYSIS

Gender chart

male
female

Gender ratio
GENDER OF
RESPONDENT
Male
Female
Total

NO OF
PERSONS
72
8
80

%
90
10
100

INTERPRETATION
From 80 samples, 72 samples consisted of male survey questionnaires i.e. 90% of the
taken samples. The rest 10% were taken from female citizens.

QUESTIONAGE GROUP(YEARS)
Age

18-24

Sample
27

33.75

25-34

26

32.5

35-44

15

18.75

45 and above

12

15

Total

80

100

Age

18-24
25-34
35-44
45 and above

INTERPRETATION
Among the sample surveyed, 33.75% were between the age of 18-24 years. Out of 80
samples, 32.5% samples were taken from the 25-34 years and 18.75% samples were
of 34-44 years,15 % were 45 and and above age.

QUESTIONPROFESSION
Profession
Student
Housewife
Businessman
Job
Other(.)
Total

Sample
34
4
17
23
2
80

%
42.5
5
21.25
28.75
2.5
100

profession

student
housewife
businessman
job
others

INTERPRETATION
Amongst the 80 samples, majority samples were students doing 42.5 % of the total
samples. Next come the housewife were 5%, 21.25% of businessmen and 2.5% were
others. The samples collected for Job were 28.75% of the total samples.

QUESTION-

Income ratio
Income Sample
2,50,0005,00,000
23
5,00,00010,00,000
29
10,00,001
and above
28
Total
80

%
28.75
36.25
35
100

40
35
30
25

sample

20

15
10
5
0
2,50,000-5,00,000

5,00,001-10,00,000

10,00,001 and
above

INTERPRETATION
28.75% samples were surveyed from the monthly income range of Rs. 2,50,000 to
5,00,000. 36.25% samples were collected from income range of Rs. 5,00,001 to
10,00,000. And the rest of 35% samples out of 80 samples were of the income range of
Rs. 10,00,001 and above.

QUESTION-1
Are you aware about online shopping?????
SAMPLE
YES
80
NO
0
TOTAL
80

%
100
0
100

180
160
140
120
100
%

80

sample

60
40
20
0
yes
no

INTERPRETATION
Approx. 100% people openly said that they are aware of online shopping

QUESTION-2
Would you like to know more details about online
shopping?????
YES
NO
Not
intrested
TOTAL

SAMPLE %
52
65
21
26.25
7
8.75
80

100

100
90
80
70
60

sample

50

40
30
20
10
0
yes

no

not intrested

total

INTERPRETATION
Approx. 65% people said that they would like to know more about online
shopping.26.25% people said no to know more & 8.75% people were not interested in
knowing more on online shopping.

QUESTION-3
How many times have you experienced online shopping?????
SAMPLE %
1
4
5.0
2-5
18
22.5
6-10
38
47.5
More
20
25
than 10
TOTAL
80
100
sample

1
two-five
six-ten
more than 10

INTERPRETATION
Approx. 5% people said that they experienced online shopping 1 time.22.5% people
said they experienced online shopping 2-5 time & 47.5% people said they experienced
online shopping 6-10 time & 25% people said they experienced online shopping more
than 10 time.

QUESTION-4
Generally,what did you prefer to buy online?????
Apparels
Jewellery
Books
others
TOTAL

SAMPLE %
48
60.0
18
22.5
6
7.5
8
10.0
80
100

60
50
40
30

sample

20

10
%

0
apparels

jewellery

sample
books

others

INTERPRETATION
Approx. 60% people said that they buy apparels online.22.5% people said they buy
jewellery online & 7.5% people said they buy books online & 10% people said they
buy other goods online.

QUESTION-5
How do you make a payment for online shopping?????
SAMPLE %
Credit
20
20.0
card
Debit
15
18.75
card
Cash on
45
56.25
delivery
TOTAL
80
100
sample

credit card
debit card
cash on delivery

INTERPRETATION
Approx. 20% people like to make payment for online shopping. 18.75% people like to
make payment for online shopping & 56.25% people like to make payment for online
shopping.

QUESTION-6
Do you think online shopping is more comfortable than
visiting in person?????
SAMPLE %
Yes
57
71.25
No
23
28.75
TOTAL
80
100
sample

yes
no

INTERPRETATION
Approx. 71.25% people think online shopping more comfortable & 28.75% people
think online shopping more comfortable than visiting a person.

QUESTION-7
How safe is online shopping?????
SAMPLE %
Safe
61
76.25
Unsafe
19
23.75
TOTAL
80
100

no

%
sample

yes

10

20

30

40

50

60

70

80

INTERPRETATION
Approx. 76.25% people think online shopping more safe & 23.75% people think
online shopping is unsafe.

QUESTION-8
Do you think you might get cheated while buying goods and
services online?????
Yes
No
Not
sure
TOTAL

SAMPLE %
42
52.5
10
12.5
28
35
80

100

60
50
40
30

sample

20

10

0
sample

yes
no
not sure

INTERPRETATION
Approx. 52.5% people think they might get cheated buying goods & 12.5% people
think they might not get cheated buying goods online & 35% people not sure about
getting cheated buying goods online.

QUESTION-9
What is the biggest advantage of online shopping?????
Zero
transportation
cost
Worldwide
shopping
Better prices
TOTAL

SAMPLE %
21
26.25
25

31.25

34
80

42.5
100

sample

zero trans cost

worldwide shopping
better prices

INTERPRETATION
Approx. 26.25% people think zero transportation cost is advantage of online shopping.
31.25% people think worldwide shopping is advantage of online shopping. 42.5%
people think better prices is advantage of online shopping.

QUESTION-10
What is the biggest pitfall of online shopping?????
SAMPLE %
Scam
18
22.5
Delay
31
38.75
Cant
31
38.75
check
goods
TOTAL
80
100

40
35
30
25
20
15
10
5
0

sample
%
%
sample

scam
delay
cant check goods

INTERPRETATION
Approx. 26.25% people think scam is pitfall of online shopping, 38.75% people think
delay in time is pitfall of online shopping & 38.75% people think cant check goods is
pitfall of online shopping.

QUESTION-11
Goods purchased online are cheaper in cost than that of in
real stores?????
Agree
Disagree
Not sure
TOTAL

SAMPLE %
42
52.5
12
15
26
32.5
80
100

not sure

disagree

sample

agree

10

20

30

40

50

60

INTERPRETATION
Approx. 52.5% people agree online goods prices are cheaper, 15% people disagree
online goods prices are cheaper than real stores & 32.5% people are not sure about
online goods prices are cheaper than real stores.

QUESTION-12
Which is your most preferable website to buy products
from?????
Flipkart
Myntra
Amazon
TOTAL

SAMPLE
32
16
32
80

%
40
20
40
100

website graph

Flipkart
Myntra
Amazon

INTERPRETATION
Approx. 40% people prefer flipkart for online shopping & 20% people prefer myntra
for online shopping & 40% people prefer amazon for online shopping.

QUESTION-13
Ease of online shopping?????
SAMPLE %
Easy
57
71.25
Difficult
16
20
Neither
7
8.75
TOTAL
80
100

80
70
60
50
40
30
20
10
0

sample
%
%
sample

Category 1
Category 2
Category 3

INTERPRETATION
Approx. 71.25% people thinks online shopping is easy & 20%people thinks online
shopping is difficult & 8.75% people thinks online shopping is moderate.

QUESTION-14
There are various false portals online that bluff online
shoppers?????
SAMPLE %
Agree
61
76.25
Disagree
19
23.75
TOTAL
80
100

80
70
60
50
online bluffs

40

30
20
%

10
0

online bluffs
agree
disagree

INTERPRETATION
Approx. 76.25% people thinks online shopping have false portals & 23.75%people
thinks online shopping doesnt have any false portals.

QUESTION-15
The infrastructure of internet in India is not good enough to
support secure online transaction?????
Agree
Disagree
Not sure
TOTAL

SAMPLE %
8
10
59
73.75
13
16.25
80
100

not sure

disagree

sample

agree

10

20

30

40

50

60

70

80

INTERPRETATION
Approx. 76.25% people thinks online transaction is not secure.10% people thinks
online transaction is secure. 16.25% people are not sure of online transaction is secure
or not.

QUESTION-16
Do you think that govt is taking sufficient steps to reduce
fraud activities on online shopping?????
SAMPLE %
Yes
14
17.5
No
39
48.75
Not sure 27
33.75
TOTAL
80
100

not sure

no

sample

yes

10

20

30

40

50

INTERPRETATION
Approx. 17.5%people thinks govt has taken steps to stop online frauds &
48.75%people thinks govt has not taken steps to stop online frauds & 33.75%people
are not aware of govt taking steps to stop online frauds or not.

QUESTION-17
Do you think that online shopping has a big future for Indian
market?????
SAMPLE %
Yes
57
71.25
No
10
12.5
Not sure 13
16.25
TOTAL
80
100

not sure

no

sample

yes

10

20

30

40

50

60

70

80

INTERPRETATION
Approx. 71.25%people thinks India has huge online shopping market & 12.5%people
thinks India dont have huge online shopping market & 16.25%people are not sure that
India has huge online shopping market

QUESTION-18
Should the seller encourage use of online portals?????
SAMPLE
Yes
68
No
8
Not sure 4
TOTAL
80

%
85
10
5
100

not sure

no

sample

yes

20

40

60

80

100

INTERPRETATION
Approx. 85%people thinks sellers should encourage online portals & 10%people
thinks sellers should not encourage online portals & 5%people are not sure for sellers
to encourage online portals.

QUESTION-19
Do you think that online shopping will create
unemployment?????
SAMPLE %
Yes
7
8.75
No
49
61.25
Not sure 24
30
TOTAL
80
100
chart

yes
no
not sure

INTERPRETATION
Approx. 8.75%people thinks online shopping creates unemployment & 61.25%people
thinks online shopping does not creates unemployment & 30%people not sure that
online shopping creates unemployment or not.

QUESTION-20
You can shop online using your mobile phone?????
SAMPLE
Yes
80
No
0
Not sure 0
TOTAL
80

%
100
0
0
100

120

100

80
chart

60

Column1
40

20

0
yes

no

not sure

INTERPRETATION
Approx. 100%people thinks online shopping can be done using mobile phone.

QUESTION-21
You can shop online using tablet pads like ipad,Samsung
etc.?????
SAMPLE
Yes
80
No
0
Not sure 0
TOTAL
80

%
100
0
0
100

120

100

80
chart

60

Column1
40

20

0
yes

no

not sure

INTERPRETATION
Approx. 100%people thinks online shopping can be done using tablet pads.

QUESTION-20
You can shop online using your mobile phone?????
SAMPLE %
Yes
37
46.25
No
24
30
Not sure 19
23.75
TOTAL
80
100

50
40
30
chart

20

10
%
0
chart

yes
no
not sure

INTERPRETATION
Approx. 46.25%people thinks they will suggest online shopping to friends & family,
30%people thinks they will not suggest online shopping to friends & family &
23.75%people are not sure of suggesting online shopping to friends & family.

QUESTION-24
Would you like to get informed about more surveys?????
SAMPLE
YES
52
NO
28
TOTAL
80

%
65
35
100

120
100
80

%
sample

60
40
20
0
yes

no

INTERPRETATION
Approx. 65% people said that they would like to know more. 35% people said no to
know more.

QUESTION-25
Which following medium would you prefer for
shopping?????

GROCERIES
SAMPLE %
Online
61
76.25
Real
19
23.75
stores
TOTAL
80
100
Groceries

online
real stores

INTERPRETATION
Approx. 76.25% people said that they would like to buy online. 23.75% people said to
buy from real stores.

QUESTION-26
Which following medium would you prefer for
shopping?????

BOOKS
SAMPLE %
Online
27
33.75
Real
53
66.25
stores
TOTAL
80
100
BOOKS

online
real stores

INTERPRETATION
Approx. 33.75% people said that they would like to buy online. 66.25% people said to
buy from real stores.

QUESTION-27
Which following medium would you prefer for
shopping?????

HOME APPLIANCES
SAMPLE %
Online
14
17.5
Real
66
82.5
stores
TOTAL
80
100
Home appliances

online
real stores

INTERPRETATION
Approx. 17.5% people said that they would like to buy online. 82.5% people said to
buy from real stores.

QUESTION-28
Which following medium would you prefer for
shopping?????

FURNITURE
SAMPLE %
Online
21
26.25
Real
59
73.75
stores
TOTAL
80
100
FURNITURE

online
real stores

INTERPRETATION
Approx. 26.25% people said that they would like to buy online. 73.75% people said to
buy from real stores.

QUESTION-29
Which following medium would you prefer for
shopping?????

COPMUTER PRODUCTS
SAMPLE %
Online
41
51.25
Real
39
48.75
stores
TOTAL
80
100
COMP PRODUCTS

online
real stores

INTERPRETATION
Approx. 51.25% people said that they would like to buy online. 48.75% people said to
buy from real stores.

QUESTION-30
Which following medium would you prefer for
shopping?????

TICKET RESERVATION
SAMPLE %
Online
67
83.75
Real
13
16.25
stores
TOTAL
80
100
TICKET RESERVATION

online
real stores

INTERPRETATION
Approx. 83.75% people said that they would like to buy online. 16.25% people said to
buy from real stores.

QUESTION-31
How often do you use internet every day?????
Onlineless
than an
hour
2-3 hrs
More than
3 hrs
TOTAL

SAMPLE

13

16.25

36
31

45
38.75

80

100

50
40
30
sample

20

10
%
0
less than hour

sample
2-3 hrs
more than 3 hrs

INTERPRETATION
Approx. 16.25% people said that they use internet less than hour a day & 45% people
said that they use internet 2-3 hrs a day & 38.75% people said that they use internet
more than 3 hrs a day.

QUESTION-32
How often do you use internet for information prior to
purchase?????
Often
Sometimes
Never
TOTAL

SAMPLE

18
36
26
80

22.5
45
32.5
100

45
40
35
30
chart

25

20
15
10
5
0
often

sometimes

never

INTERPRETATION
Approx. 22.5% people said that they use internet often for information & 45% people
said that they sometimes use internet for information & 32.5% people said that they
never use internet for information.

QUESTION-33
How often do you use the following worldwide web
activities?????

E-newspaper
Never
Too
infrequently
Infrequently
Occasionally
Frequently
TOTAL

SAMPLE

28

35

24
7
15
6
80

30
8.75
18.75
7.5
100

E-newspaper
never
too infrequently
infrequently
occasionally
frequently

INTERPRETATION

Approx. 35% people said that they use internet for newspaper reading & 30% people
said that they use internet for newspaper reading & 8.75% people said that they use
internet for newspaper reading & 18.75% people said that they use internet for
newspaper reading & 7.5% people said that they use internet frequently for newspaper
reading.