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Questionnaire
Questionnaire
Q1. On the scale of 1-5 rate the below parameters you consider the most while
purchasing a consumer durable.
a)
b)
c)
d)
e)
Price
Brand
Service
Durability
Features
Q2. What Brand name Comes to you mind when you think about these products?
a)
b)
c)
d)
TV
Refrigerator
Washing Machine
Mobile Phones
______________
______________
______________
______________
Q3. How frequently you would like to go for a new product (Consumer Durable)?
a)
b)
c)
d)
e)
2-4 years
4-6 years
6-8 years
8-10 years
More than 10 years
Refrigerator
TV
Mobile Phones
AC
If Others.... Please specify ______________
Lack of awareness
Highly priced
Non availability
Negative feedback
Others. Please specify ______________