Solve Business Problems COMMUNICATION

PREDICTIVE ANALYTICS Data-Driven Decision Making

LEADERSHIP Data Visualization
WORLD C L A S S
Data-Driven Experimentation
CAREER DEVELOPMENT Real World Client Orga
Master ofOptimization
BUSINESS ACUMEN Science in
BUSINESS
Data Exploration ANALYTICS
BUSINESS LEADERS

Data Modeling Experiment

Data-driven JOB
decision DEMAND
making for the
Experiential
dynamic business
CLIENT-FACING EXPOSURE landscapeLearning

Experiment Design LEVERAGE DATA

BIG DATA Project Management

STEM DESIGNATED TOP RANKED Analyze Data
Solve Business Problems COMMUNICATION
PREDICTIVE ANALYTICS Data-Driven Decision Making
LEADERSHIP Data Visualization
WORLD C L A S S
Data-Driven Experimentation
CAREER DEVELOPMENT Real World Client Orga
BUSINESS ACUMEN Optimization
Data Exploration BUSINESS LEADERS

Data Modeling Experiment JOB DEMAND

CLIENT-FACING EXPOSURE Experiential Learning
 Data
Scientists
Wanted
The employment opportunities
for data experts are abundant:
national demand for data scientists
is expected to exceed supply by up
to 190,000 jobs by the year 2018.
This immediate need for
professionals versed in data
analytics is fueled by the explosion
of data technology: from social
networks and mobile devices, to
real-time sensors and purchase
transactions, the pace of this data
generation is doubling every three
years. Data literacy is a prerequisite
for tomorrow’s business leaders,
as companies seek analytical
professionals who can understand,
TEM DESIGNATED
stockpiles of data.
TOP RANKED
measure, and act on these
Solve Business Problems
PREDICTIVE ANALYTICS
LEADERSHIP
WORLD CLA S S
Data-Driven Experimentation
CAREER DEVELOPMENT Real World Client Organ
BUSINESS ACUMEN Optimization
Deriving
Value from
Big Data
In today’s hyper-connected
world, from clicks to downloads
and beyond, consumers generate
2.5 billion gigabytes of data each
day. Hidden in these data are
invaluable insights for businesses
of all sizes and types, across
industries, and around the world.
The Carlson School Master of
Science in Business Analytics
imparts a specialized combination
of analytical know-how and
business acumen. The curriculum
shapes professionals who leverage
big data to identify business
opportunities, and apply their
findings to take action.
Analyze Data
COMMUNICATIONS
Data-Driven Decision Making
Data Visualization
The Carlson School Advantage
Curriculum
The MS in Business Analytics curriculum balances a depth of analytical training with
a breadth of business knowledge. The rigorous and fast-paced curriculum consists
of foundational business-oriented courses, custom tailored to data science and
analytics. The program prepares talented professionals to harvest, process, and
analyze data to extract important insights.
The one-year program begins in June and consists of three intensive semesters,
each semester containing 15 credits of coursework. The MSBA is a full-time graduate
program with classes held during the day.

Experiential Learning
As part of the MS in Business Analytics program, students will participate in a
Carlson School experiential learning program. Students partner with real-world
client organizations to draw innovative conclusions and facilitate data-driven decision
making to solve a real business problem. Experiential learning programs offer
dynamic projects that allow students to apply analytics methodologies, techniques,
and tools to a business problem. The project takes place during the spring semester
throughout 14 weeks. Working in teams of 4-5, students leverage data to drive
business decision making. These projects give students invaluable client-facing
exposure to a real-world challenge in business analytics.

Top Ranked
The Carlson School Management Information Systems program is ranked
fourth (graduate program) and third (undergraduate program) in the nation.

STEM Designated
The MS in Business Analytics program is recognized by the Department of
Homeland Security as a STEM designated program. STEM programs allow greater
flexibility for international students.

Career Development
The Carlson School Graduate Business Career Center (GBCC) is dedicated to
providing students with personalized career planning and support, and offers
extensive services and resources to help students with all aspects of their career
development, from career coaching and mock interviews to internship placement
and job offer negotiation strategies.

Twin Cities Community

Minneapolis and St. Paul are consistently ranked among the best cities for
employment, volunteerism, activity, health, and safety, and thrives on the distinct
advantage of having 18 Fortune 500 companies in the Twin Cities.
Led by World Class Faculty
The MS in Business Analytics program is taught by world-class faculty who are leading
research in business analytics, business intelligence, information systems, and data-
driven decision making.

Professor Gediminas Adomavicius is an expert in recommender systems and

personalization technologies, data mining techniques, and complex auction
mechanisms. He was awarded the National Science Foundation’s CAREER
Award for his work on personalization technologies. This work has been highly
cited and guided the design of next-generation recommender systems.

Professor Alok Gupta is an expert in economic engineering of information

systems, including internet economics, online mercantile mechanisms, and web-
based social networks. His research has been highly cited in academic journals,
and used by Fortune 100 firms to redesign and improve their online presence.
His research has won numerous awards including two INFORMS Information
System Society’s Design Science Awards.

Professor Ravi Bapna is an expert in assessing economic value of information

systems including online auctions, social networks, and cloud computing using
econometric and computational modeling tools. He views social networking
platforms as a global laboratory, and his pioneering work asks fundamental
questions about human behavior and develops causal inferences using
randomized trials.

#4 #3 #1 #10

Graduate Undergraduate Management Top 100 World Business

Program Program Department Productivity School Research
Rankings Rankings
Carlson School of Management University of Minnesota Carlson School of
Information Systems Texas A&M University and Management
U.S. News & World Report Best Business Schools University of Florida University of Texas–Dallas
2014 2013 2013
 Class Profile Who Should
MSBA Class of 2015 Apply?
Recent graduates and early-
International career professionals with
analytical backgrounds are
76% Class Size eligible for the program.
Ideal candidates should

25
Average Age Women
meet the following criteria:
• Recently completed
undergraduate study in
economics, mathematics,
36% engineering, business,
computer science,
statistics, or related field
Averages
• Demonstrate aptitude for
686
3.42 2.47 excelling in a demanding
academic setting
GMA ork
T Of W e
GPA Ye ars
erie
nc • Some computer
Exp
programming experience

Communications
Financial Mgmt
Administration

strongly preferred
Engineering

• Work experience not

Computer
Statistics

Finance/
Business
Science

required, but preferred

Math/

MIS/IT

24% 20% 20% 12% 12% 8% 4% Application

Checklist
Undergraduate Majors
• Online application and
application fee
• Official GMAT or GRE
score
• Official academic
transcripts
Contact Us MS in Business Analytics Program Phone 612-625-5555
Carlson School of Management • Current resume
Fax 612-625-1012
University of Minnesota • Three letters of
E-mail msba@umn.edu
321-19th Avenue S., Suite 1-110 recommendations
Minneapolis, MN 55455-0438 • Personal Statement
• English Language Test
web carlsonschool.umn.edu/master-business-analytics Scores (if applicable)
• Interview (only applicants
who present strong
credentials will be
contacted and invited to
#3 #3 #10 #17 interview with a member of
the Admissions Committee)
Top 10 States for Best States to Top 20 Most America’s Fastest-
Well-Being
Minnesota
Make a Living
Minnesota
Innovative States
Minnesota
Growing Cities
Minneapolis
Admissions
Huffington Post
2014
MoneyRates.com
2014
Bloomberg
2013
Forbes
2014
Deadlines
Minnesota is home to 18 Fortune 500 companies Round 1 • November 1, 2014
UnitedHealth Group, Target, Best Buy, CHS Inc., SUPERVALU, 3M, U.S. Bancorp, General Mills, Round 2 • February 1, 2015
Medtronic, Land O’Lakes, Ecolab, C.H. Robinson Worldwide, Ameriprise Financial, Xcel Energy,
The Mosaic Company, Hormel Foods, Thrivent Financial for Lutherans, and St. Jude Medical
S

Master of Science in Business Analytics

Carlson School of Management
University of Minnesota

321 Nineteenth Avenue South, Suite 1-110

Minneapolis, Minnesota 55455-0438
nizations
© 2014 by the Regents of the University of Minnesota. All rights reserved.