S

H E L LE Y

A. R

O M

DERRY, NEW HAMPSHIRE 03038

srom621@yahoo.com | (603) 216-2483 | linkedin.com/in/shelleyrom

SUMMARY
Marketing Busi ness Development Operations & Planning
Professional capable of immediate impact on organizations goals with respect to the design, development, and
implementation of corporate marketing programs in support of company mission, product promotion, defining
product vision, business operations, and administration. Proven experience in marketing, communications,
digital content building, and expanding market presence, working towards driving revenue and profit growth
within highly competitive markets. Bottom line individual with proven track record in increasing operational
efficiency, generating cost savings and contributing to company profits.
Expertise and knowledge in areas such as:

Marketing Programs
Market Research/Analysis
Shape Messaging
Customer Interaction

Marketing Automation
Advertising/Promotions
Website Analytics
Organizational Planning

Project Leadership
SEO/PPC
Social Media Policy
Interactive Media

SELECTED ACCOMPLISHMENTS
Developed a completely new marketing program for the company. Worked with executive team to develop
message to transform the companys then industry identity as a commodity seller to a broader concept of
partnership with the customer.
Managed multiple launches of the company website. Interviewed, hired, and worked closely with customers,
developers, and graphic design firms to accurately represent our companys solution provider message.
Produced new content and graphics for site, reviewed visitor analytics, and encouraged opt-in behavior for
continued contact and list growth.
Launched new product marketing campaigns, including communication to and liaison with Sales and Business
Development representatives, development of tactical marketing plans, sales strategies, materials, and
development of sales stories (case studies) to promote a variety of industrial equipment solutions.
Strong Lead Generation activities that increased website visits in excess of 25% in 2013. Managed social
media advertising campaigns in LinkedIn and Facebook. Conducted reporting and competitive analysis to
determine overall SEO results.
Led digital strategy to integrate social media into multi faceted marketing program. Increased customer
confidence and company exposure through social media engagement strategy. Produced significant revenue
generation such as $2M quote for new prospect for complete warehouse layout and equipment upgrade.
Created entirely new customer interaction platform through WordPress website to help customers automate
their interactions which further cemented our commitment to a customer-first corporate philosophy.

PROFESSIONAL EXPERIENCE
ABEL WOMACK, INC., Lawrence, MA
2005 to 2014
Industrial Equipment Supplier/Engineering Service
Corporate Marketing Manager
Spearheaded all strategic and tactical marketing efforts to increase brand awareness and lead generation,
implemented web and social media cross platform programs as well as improved interdepartmental
collaboration across all levels of the organization.
Interviewed customers and employees to write custom marketing pieces such as case studies,
whitepapers, website content, newsletters, press releases, magazine articles, targeted mailers, email
communications, brochures, and other collateral material.

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Led video brand awareness program with creation of corporate YouTube site. Interviewed customers,
edited and produced several customer testimonial videos promoting a variety of product lines.
Wrote magazine articles and collaborated with editors in prominent industry magazines.
Integrated Sales, Marketing and Business Development CRM activities through SalesForce CRM.
Customized software and built reports to meet corporate needs including dashboards, activity reporting,
campaign results, and management of document library.
Thrived in a high intensity environment to reconcile differences in Marketing, Sales, and Business
Development procedures.
Interviewed and hired website development and search engine optimization vendors to create high end
website corporate presence with PPC programs designed for lead generation and brand awareness.
Visitor traffic increased during difficult economic period that produced leads and quotes valued at $2M.
Created current tagline, and print and digital messaging to convert corporate image from a product
supplier to a solutions based partner.
Researched, developed, created, and implemented social media outreach campaigns through Facebook,
LinkedIn, and YouTube. Updated industry specific microsites.
Managed marketing personnel and department expenditures.
Organized webinar development and event planning.

RDK ENGINEERS, Andover, MA

1990-2005
Engineering Service Provider
Senior Marketing Specialist / Webmaster (2001-2005)
Produced high quality, targeted qualification materials for marketing to public and private sector clients
for consulting engineering firm.
Performed non-routine tasks in a quick-paced, changeable environment with the ability to handle and
prioritize several concurrent projects.
Oversaw the efforts of two marketing coordinators through distribution of work assignments, follow up
on assignments, weekly meetings to review project schedules and due dates.
Assisted administrative staff with product production such as reports and brochures.
Developed and executed strategic planning for marketing initiatives, mail campaigns, print media
articles and press releases, RFP (Request For Proposal) responses, and interview presentations.
Researched industry publications to uncover leads for new work, presented choices to the Principal in
charge of marketing and distributed new projects to the marketing staff.
Marketed the firms experience and depth of personnel to other firms in the A/E/C (architect / engineer /
construction) industry to increase brand recognition and potential for new work.
Marketing Coordinator/Proposal Writer/Webmaster (1996-2001)
Administrative Assistant and Assistant to the President (1990-1995)

EDUCATION & TRAINING

Bachelor of Arts Degree, Psychology, SKIDMORE COLLEGE, Saratoga Springs, NY

Leadership Management Course (2010)

3 Day Industry Specific Marketing Conference (2008)
Multitude of Marketo and Hubspot Webinars on Lead Generation and Social Media Applications