Professional Documents
Culture Documents
Personal Branding
in 30 sheets
by Alexander Crpin
I help you to succeed
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Brand
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
is all of you
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Brand
all associations about you in peoples minds
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Influencing
what to think & feel about you, how to remember
who you are & what you could do for them
Personal Branding
to be noticed &
stand out
Effective personal branding elevates you from being just a commodity amongst many identical
commodities, to become something with a unique character and promise to deal with
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Who am I
Find out
What do I have to offer
What makes me special
What makes me interesting to hire
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Internal Brand
Your unique value
sets you apart from others competing for
the same kind of work / business
External Brand
Your Image & reputation
How youre perceived by your market
what your (target) audience think of you
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Position yourself
Define your differentiating personal brand!
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Authentic
You cant fake it
Remember:
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Differentiating yourself
- who you are really
- what you do & are the best at (value)
- whom you serve (audience)
- how you do it uniquely (USP)
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
all you do
impacts your brand!
integrate your value proposition in everything you do
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
you do it
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Storytelling
Publishing, (guest) blogging, vodcasting
Write reviews of relevant books
Launch your website & online career portfolio
Joining conversations, comment regularly
Presenting / training
Press releases
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
yourself platforms
- distribute
- self-publish
- produce
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Brand
Its not only what you know
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Build a (global) network of preferred employers
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Summary
Identify unique qualities & characteristics within you
Identify & understand your target audience needs
Position yourself differentiating in your target market
Communicate a crystal clear, consistent message across
multiple channels (online & offline) Build & tell compelling
stories to stand out & to separate yourself from competitors
o Build (online) supporting relationships
o Maintain & upgrade your brand, monitor feedback & activity
o Integrate your value proposition in everything you do
o
o
o
o
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Epilogue
Our lives are an amazing journey of self-discovery
toward wholeness, a balanced happy & successful life
We try to do the work we love & develop ourselves
continuously to keep on working until retirement
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Branding
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Crpin Consult
Inspiration, innovation & results
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
End!
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Thank you
Thank You
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management