Ryan McMurray

ENG 3183
Authoring in the Information Age
7 February 2015
Kurlinkus
Assignment 1
The NFL is one of this countries most entertaining, ever-growing, and notorious
businesss. The NFL isnt always seen as a business amongst its viewers, but it has in fact
even made its commissioner Roger Goodell almost 300 million dollars alone. I actually
really enjoy football, but these past few seasons have shown some of the many issues that
are hiding behind the NFLs walls.
In my first ad NFL 1, I use pictures of four of the NFLs most notorious faces
right now. Ray Rice and Adrian Peterson have their domestic abuse scandals, Bill
Bellicheck his cheating scandal, and Josh Gordon his drug abuse scandals. These are four
of the most well known faces in the NFL today. They show simply with a quote from
Roger Goodell stating the NFLs great intentions. This ad is meant to affect the pathos of
the common NFL fan recognizing these faces in a more overt fashion.
NFL 2 is a very interesting look at the formerly mentioned domestic abuse
scandals There are much more happening than just the Ray Rice case. Greg Hardy a star
defensive player for the Panthers is suspended indefinitely for the same type of ordeal.
Here we have a Marisa Miller modeled ad for NFL clothing. I looked into Millers work
and found a oddly similar themed Marc Jacobs add that had her in a very similar pose
with the words Protect the Skin Youre In just like I have copied here in my version. I
figured by mixing the two images in the way I had it might be a good way of covertly
sending the message to these viewers that these models are just models, and that the real
women in todays NFL households arent exactly as happy as they seem. This type of ad I
would think would greatly affect the pathos and ethos.
NFL 3 is my way of incorporating the logos into the view of a reader or viewer.
Here we have another add I based on a previous advertisement for the NFL. I had seen an
ad of a man with football for lungs using the same text in the same style that I use in this
ad. Concussions are some of the most endangering and troublesome injuries we have in
all sports today, but especially so for the NFL. I figured that this very bold and easy to
read style could not only affect the pathos like the rest of my ads, but really give an effect
to the logos seeing such an obvious example of the endangerment these men go through.
Roger 1 and 2 are my interactive ads. I took a ton of actual quotes from Roger
Goodell and made it bold and obvious through colors and font size that you should turn
the next page to see what he actually thinks of his words. When you turn the page you
find a laughing and large Roger Goodell face with the personally made JK! logo based
off the NFLs logo. This was my attempt at really trying to show the reader that
Goodells good words are just words for the most part. He is a politician in a league that
is based around who can hit each other the hardest. This type of ad was hopefully able to
appeal to the logos in an appropriate fashion.


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