Peer Feedback on Ancillary Products

1. Do the digipak and advertisement use typical conventions of the

indie/singer-songwriter genre?
I would say so, the muted palette is conventional with the
indie genre, as is the natural woodland location.
Yes, the use of natural imagery reflects the indie genre
well, and so do the colours used. I think the indie genre is
also reflected through the use of the model.
Yes, due to the colouring and chose of location.

2. Is there a clear brand identity? What can be done to improve the

link between the two artefacts?
Yes there is, the same aesthetic (colour, imagery, font) are
carried across both ancillary products, and the band logo
strengthens this.
The colour scheme carried through the two artefacts, as is
the font and the imagery. Additionally, they are identifiable
as being related to one another through the use of the
model.
Yes, same colours carried across

3. Should any adjustments be made to the colouring?

The grading does seem consistent across the images,
perhaps the back panel (middle bottom) of the digipak is
slightly saturated in comparison to the others.
I think the colouring looks fine and fits in well with the
overall design.
No, I really like it

4. Is the typeface/font size appropriate for the products? If not what

should be changed?
I would perhaps make the reviews section smaller on the
advert, and bring in the title/release date section so there
is a greater margin around the edge than there is currently.
Otherwise, it grabs your attention and gives you all the

information you could need from the advert, likewise for

the digipak.
The only change I would make would be to the size of the
release date. Overall, the typeface used throughout the
ancillary products work well with the genre of music it is
promoting, and the designs overall.
I think the bottom section of the advert is slightly chaotic
and I would adjust the font for her name to make it clearer
and stand out.

5. General areas for improvement?

Perhaps move the barcode slightly away from the legal info
on the digipak, just to separate the information more,
otherwise a very cohesive set of ancillary products.
My only suggestions for improvement would be to slightly
alter the positioning of the elements featured on the
tracklist of the digipak, as all the legal
information/publishing logo looks quite compacted.
No