UNIVERSITI TEKNOLOGI MARA

KAMPUS PUNCAK ALAM

FACULTY OF ART AND DESIGN

BACHELOR OF ART AND DESIGN (HONS) GRAPHIC DESIGN

THE 676
ACADEMIC WRITING

TITLE
THE IMPORTANCE OF CORPORATE IDENTITY TOWARD DOWN SYNDROME
ORGANIZATION

PREPARED BY :
NUR NABIHAH BINTI MOHAMAD NIZAR ( 2010953065 )

PREPARED FOR :
ASSOC. PROF MOHD ARIS BIN ABDULLAH

Acknowledgement
In the name of Allah the most gracious and merciful, I would like to express my
deepest appreciation to all those who provided me the possibility to complete this academic
writing. A special gratitude to Allah s.w.t for His grace and blessings of good health for the
completion of this Academic Writing. With His permission, all efforts and strength gives me a
chance to perform as best as i can to complete this academic writing. Any weakness comes
from myself with His blessing and all the good things comes from Him.
I offer my sincerest gratitude to my supervisor, Assoc. Prof Mohd Aris Bin Abdullah
who has supported me throughout my major project and academic writing with his patience
and knowledge. The blessing, help and guidance given by him time to time will carry me a
long way in the journey of life. All the knowledge that has been given to me, i will applied
and remember in my life. I am really proud and grateful to have him as a supervisor.
Although I have many weakness but he remains steadfast in providing tutoring.
Advice given by friends in Graphic Department has been a great help in process of
complete this projects. I am grateful for their cooperation during the period of my final
project. Not forgetting to my client which is Kiwanis Down Syndrome Foundation, Klang
Centre that help me a lot in process of collecting data.
Lastly, I thank

my parents, brothers and younger brothers for their constant

encouragement without which this final project would not be possible

Sincerely,
Nur Nabihah Binti Mohamad Nizar.
2013

Abstract
Corporate identity is something that we refer to when we talk about our own identity which is
show our differentiate from others people. Its show individuals or an organization personality
and character that represent their own identity which we express through conversation,
listening and behaviour. The purpose of this research being produced is to study about the
importance of corporate identity in down syndrome organization. Therefore, i choose Kiwanis
Down Syndrome Foundation as a study case to develop this research. The intention why this
issue have been chosen is because the existence of this organization are not well known by
society except for society that have family member with down syndrome. In addition, children
with down syndrome need to be concern because they have their own right to be loved, to
live, to educated and mingle with society. The main objective of this research is to study the
corporate identity of Kiwanis Down Syndrome Foundation in order to suggest the way how to
improve the organization. Besides, the objective is to build people trust on this organization
and raise a funds either in the form of items or money.

Chapter 1
1.0

Introduction

1.1

Importance of Corporate Identity

Corporate identity is something that we refer to when we talk about our own identity which is
show our differentiate from others people. Its show individuals or an organization personality
and character that represent their own identity which we express through conversation,
listening and behaviour.
The concept of corporate identity can be divide into 3 which are corporate design, corporate
communication and corporate behaviour. Corporate design include the design of logo,
uniforms, building design, corporate colour and something that related with design thats use
to tell people about 'who are we'. It is just an identity that's use to represent the business,
organization or identity. Advertising is one of the corporate communication whose purpose to
inform the society or customers about services and products of an organization. For
example, if the organization want to deliver some messages to society, the can use
brochure, flyers and poster as a medium to deliver the messages.
Many advertisements has been designed to generate increased use of those products and
services through the creation and strengthening of the company's image and customer
loyalty. Besides television, there are a lots of medium that can be used to deliver the
messages which include radio, movies, magazine, video games, newspaper, billboards and
internet. Internet is one of the medium that people usually use because nowadays people is
preferred to reading in online version. Corporate common behaviour, manner and reaction
in definite decision cases can be called as corporate behaviour. In the context, there is how
should company react against various situations because the behaviour of an organisation is
consider as a single body.

Business owner should know that a logo is the main importance to represent a strong
corporate identity in an organization. Some of business owner think that logo is not important
and something that just wasting the time. According to Christiamo (2012), corporate identity
sends a strong message to the clients about who you are. It proves a feeling trust and
confidence that encourages them to do business with your company rather than go to
someone they do not know or did not have own identity.

1.2

Introduction of Down Syndrome

Down syndrome is a chromosomal condition caused by the presence of all or part of

an extra 21st chromosome. According to an article Down Syndrome (Trisomy 21), Down
syndrome had been describe as a genetic disorder that includes a combination of birth
defects, including some mental retardation and characteristic facial features. In 1862,
English physician John Langdon Down defining Down syndrome as a distinct form of mental
disability. It is due to his perception that children with down syndrome shared physical facial
similarities with those of Blumenbach's Mongolian race.
Congenital heart disease is a diseases that often suffered from Down's Syndrome, up to
50% of patients affected. These disease is an opening in the septum or wall which separates
the two ventricles. It can be corrected with major surgery if it is still in early stage but it is a
high risk especially among infants. Besides, other diseases suffered by the Down Syndrome
are leukaemia, thyroid disorder, alzheimer's, eye disorder and respiratory problems. In short
majority Down's syndrome have a health problem. Sometimes the cost of financing is so
expensive until there are families who cannot afford to cover the costs. Persatuan Down
Syndrome Malaysia(PDSM) is appealing to the public for donations. PDSM is a non-profit
organisation that looks into the welfare of person with Down Syndrome, their parents,
guardians and immediate families.
An article entitled 'Awareness' in 2012 state, awareness begins with knowledge. For those
families affected by Down syndrome, individuals with Down syndrome and the general
community this knowledge is essential. Awareness brings focus. As people become more
aware of Down syndrome, they can focus on what those who have Down syndrome can
achieve instead of what they cannot accomplish. Fred Tan (2012), who is President of
Kiwanis Down Syndrome Foundation stated that ' Parents and Malaysians in general have to
be told that the child has the right to be loved, to live, to be educated, to be friend and to

belong to a community' in an article from New Straits Times entitled Down's Syndrome
children get their special day.
The intention why Down Syndrome has been selected as a main issue because they need to
be concern because they have their own right to be loved, to live, to educated and mingle
with society. Maybe some people just look at their inadequacy without knowing their
advantages. This is supported by Fred Tan (2012), who is President of Kiwanis Down
Syndrome Foundation stated that ' Parents and Malaysians in general have to be told that
the child has the right to be loved, to live, to be educated, to be friend and to belong to a
community' in an article from New Straits Times entitled Down's Syndrome children get their
special day.
President of Down Syndrome Malaysia (2012), said that every parent of a child Down
Syndrome will ask 'Is there a future for him?' Parents should gets reminded that their child
has their own advantages. Some parents do not want their child to be featured because they
are shy by the presence of the less fortunate children.
In addition, society must aware that they do not need any sympathy, they just need help.
Parents that have Down Syndrome children should be aware of the ability they have, not just
look at their disabilities. There are some teachers assume that they have no hope to
accomplish things due to their disabilities. The attitude of teachers should be change
because Down syndrome is not like a normal students, their rate of response to learning is
different from other students.
President of Malaysian Down Syndrome Association, Wan Mohd Hanizan Wan Ramlan
(2012), said that through donation, the fund will be used to improve the facilities, training
equipment and improve Down Syndrome life. Majority Down's syndrome have a health
problem. Sometimes the cost of financing is so expensive until there are families who cannot
afford to cover the costs. Thus, as society we should concerned, this issue should be

highlighted to the attention of the public so that they can provide in a variety of ways to help
those unfortunate.
1.3

Background of research
The word Kiwanis came from an American Indian expression which is 'Nuc Kee-

wanis' that represent ' we share our talents'. On 21st January 1915, the first Kiwanis Club
was organized in Detroit Michigan USA. It expanded into Canada a years later when the
Kiwanis Club was chartered. In 1962 the movement became an International Organization
and today is present in 89 countries around the globe.
In Malaysia, Kiwanis Down Syndrome Foundation (KDSF) is one of Non Profit Organization
that committed to the welfare of children with Down Syndrome. Kiwanis comes to Malaysia
since 1988. In 1988 the idea of a facility to help children with Down Syndrome was first
mooted because on that year there was no organization that represent to help Down
Syndrome. KDSF was declared open by late Datuk Dr. Siti Hasmah since September 1989
in Petaling Jaya with 35 children with Down Syndrome and 2 teachers. In year 2003, KDSF
expanded from one bungalow to 2 bungalows with an enrolment 0f 168 students, 12
teachers and 5 administrative. Nowadays, KDSF manages 7 Down Syndrome Centre in
Malaysia which are at Petaling Jaya, Klang, Ipoh, Johor Bahru, Kulai, Malacca and Kota
Kinabalu. These centre implement the Early Intervention Program, adopt from the Robert
Dellar's Curriculum as it teaching guide.
Among the seven branches of KDSF, I choose Klang Centre as my main client. In June
1994, KDSF came to Klang with one teacher and 4 children. Since 2003, KDSF Klang had
moved to larger premises in Jalan Kampar, Klang where it can fulfilled for up to 60 children.
Currently, there are 55 students had been registered under this centre who attend the school
twice a week for one on one teaching with their specially trained teachers. It include 2 infants
and children up to 1 years old until 6 years old. This centre only accept children from birth till
6 years old. There are 5 teachers and one administrative in this centre. Students only come

twice a week, others day they are suggested to sent their children to Private Kindergarten ,
so that these children can expose with a normal children. According to Nuriza, a mother of
Muhammad Firdaus who is Down Syndrome, when she sent her son to a Private
Kindergarten it affected her son. Her son give some improvement because environment also
can influence the process of learning.
Anyone aged up to 18 who has an interest to be a volunteers in serving the children of the
community are welcome to be one of the Kiwanis Club members. For memberships its cost
RM 180.00 - RM 240.00 a year depends on the branches and a onetime joining fee of
RM60.00. It is RM 180.00 a year in Klang and the payment will be collected in October every
year. RM 70 out of this fee goes to Kiwanis International , RM60 goes to support the running
of the District and the balance remains for club administrative purpose. The Clubs will be
holding a number of activities for member organization such as fund raising, organize special
events for Down syndrome, dinner program and so on. The Involvement is fun and very
worthwhile.
Every month on the 3rd Wednesday at 8.00 pm at the Klang Executive Club there will be
held a dinner meeting for The Kiwanis Club of Klang. All the members are notified of the
dinner programme every months and the venues might be change if there is a joint meeting
with another club. The main purpose of this gathering is to fellowship when they get together
and usually it cost around RM20.00 per person.
Kiwanis is Non-Profit Organization. They do not fixed the fees that parents need payable to
Kiwanis. It sincerely. According to Mrs. Ardinson, Administrative of KDSF Klang, some
parents are paying RM10 a month, a hundred a month depends on their ability. If KDSF
want to expect fees from the parents it certainly be inadequate. Within a month they only get
around RM3000 from the fees whereas the students need more than RM3000. The money
are needed to improve the learning equipments, food, student welfare and so on. If there are
children which may require surgery, the KDSF will help in terms of money according to how

much money is needed by the child. How KDSF Klang raise funds to fund the Down
Syndrome children? They will come out with various activities such as fundraising events for
charity. Usually in the event they will open a booth to sell souvenirs to be purchased by the
society. As a result the money will be raised for the welfare of students. The third week of
this April, KDSF Klang will held a dinner to raise funds. Thus, parents who have children in
the KDSF Klang asked to sell at least 4 tickets, RM60 per ticket. Besides, they also get a
sponsors from several companies and certain people.
KDSF Klang using the Early Intervention Program (EIP), adopt from the Robert Dellar's
Curriculum as it teaching guide. These program include 9 list of skills that the students need
to learn step by step depends on their abilities. Firstly, Gross Motor Skills is for a babies to
learning how to turn, crawl, walk to a 4 years old learning to ride a bike. Secondly is Fine
Motor Skills. Students learn to stacking blocks starting from one block and keep counting
until they can do it expertly. Then they will be learning how to draw a person. Language
Development is an important areas because children usually have delayed speech. The
teachers will teach them starting from a word. If they can proceed with it, the teacher will
teach them two word, three word and keep counting until they can read a simple book that
provide by Kiwanis itself.
Pre-Reading and Number Skills is a lesson to identify the basic colours to matching 9 sets of
alphabets. Next, they will learn a simple mathematics and continue reading. All the reading
books are provided depends on the abilities of the students. It will not same because some
students take time to learn how to read. To make sure they will be an independent students,
in Self Help Skills they are taught to feed, drink, bath, wearing clothes, go to the bathroom by
themselves. This skill is really work according to the a mother with Down Syndrome children.
KDSF Klang also organize outdoor activities for the students in process of learning to relate
with other children and adults. Recently, KDSF Klang bring their children to Sunway Lagoon
and last 21 March they organize an event for the students to mingle with society. Lastly,
students are also exposed to the art and craft. They will produce their work according to their

own creativity and their work will be posted creative corner. Clay Dough in these centre is
made with flour for the safety of students. So when there are a student eaten it accidently, it
will not endanger their health because their clay dough is a food. All the students will learn
all the skills for their syllabus. If the students cannot finish the syllabus before 6 years old,
their report will be sent to the Sekolah Pendidikan Khas to continue their studies.
I.

Motto
' Serving the Children of the world '

II.

Mission And Vission

1. To give

Primacy to the human and spiritual rather than to the material values of life.

2. To Encourage

The daily living of the Golden Rule in all human relationships.

3. To promote

The adoption and the application of higher social, business and professional
standards.

4. To Develop

By precept and example, a more intelligent, aggressive and serviceable citizenship.

5. To Provide

Through Kiwanis clubs, a particular means to form enduring friendships, to render

altruistic service and to build better communities.

6. To Cooperate

In creating and maintaining that sound public oppinion and high idealism which make
possible the increase of righteousness, justice, patriotism and goodwill.

1.4

Objective

The main objective in this research to study the corporate identity toward down sydrome
organization that focused on Kiwanis Down Syndrome Foundation, Klang Centre. It is also to
build people trust on this organization if they have their own identity and they can be more
famous organization that can compete with other organization.
1.5

Problem Statement

Kiwanis Down Syndrome Foundation, Klang Centre has been established since year 1994
and until now they do not have their own corporate identity to represent their organization. In
addition, they lack of information signages. For the first time visitor, it's hard for them to know
what's the corner is all about. Others, this organization also need a donation from society
since children with down syndrome have a lot of health problem. So, the fund will be used to
help children in health and education
1.6

Significance of study

The intention why Down Syndrome has been selected as a main issue because they need to
be concern because they have their own right to be loved, to live, to educated and mingle
with society. Maybe some people just look at their inadequacy without knowing their
advantages. This is supported by Fred Tan (2012), who is President of Kiwanis Down
Syndrome Foundation stated that ' Parents and Malaysians in general have to be told that
the child has the right to be loved, to live, to be educated, to be friend and to belong to a
community' in an article from New Straits Times entitled Down's Syndrome children get their
special day.
It also to foster the concern of those less fortunate and what can we do to help them starting
from giving a knowledge about Down Syndrome to the society. What is important is that
people give more attention to them so that they feel more appreciated. According to Mrs

Ardinson, an administrative in KDSF Klang, society nowadays lack of knowledge about

Down Syndrome except parents that have children with Down Syndrome.
Besides, they does not have its own corporate identity. To reassure the public, they need to
make improvements in terms of identity so that people are more confident with this
organizations. There are some strategies that can be held to improve the identity of this
organization. Starting from rebranding the logo, corporate signatures, uniform and other
things that will represent their identity. If this organization has its own identity, so that people
can get to know about the organization. When it is already known means this organization
has managed to create confidence in the public to send their children with down syndrome to
this organization.
An article entitled 'Awareness' in 2012 state, awareness begins with knowledge. For those
families affected by Down syndrome, individuals with Down syndrome and the general
community this knowledge is essential. Awareness brings focus. As people become more
aware of Down syndrome, they can focus on what those who have Down syndrome can
achieve instead of what they cannot accomplish.

1.7

Delimitation

The scope of the study is among the administrative, therapists, parents and children with
down syndrome in the area of Kiwanis Down Syndrome Foundation, Klang Centre. The
research is more focus on corporate identity and rebranding the organization to make it more
successful to build people trust on it. In addition, it also will be focus about the strategies on
how to make improvement in term of identity in this organization.
1.8

Limitations

There are some limitation during the research ongoing. The constraints experienced is in
terms of time. The ride takes about an hour from the university. When the question has been
sent through email, the administrative takes time to answer it. In addition, no limitations
faced because on arrival in Kiwanis Down Syndrome Foundation, Klang Centre everyone
gives a very good collaboration.

Chapter 2 : Research Methodology And Literature Review

2.1

Research Methodology
This research more to descriptive method. I has been using two different methods,
namely the Premier Data and Secondary Data for this research. Both method are
used to obtain information and material for this study. Premier Data is a the main
method to obtain information while secondary data is used as supporting media of
this study.
2.1.1
i.

Primary Data
Interview
Interview session will be conducted toward Madam Ardinsoon, administrative
of Kiwanis Down Syndrome Foundation to get some respondent view and
information about down syndrome organization and find out deeply the
importance of corporate identity of down syndrome organization. In addition, it
also include mothers that have children with down syndrome which has been
interview randomly. This interview session has been conducted in area of
Klang.

ii.

Observation
The observation has been carried to observe how the Kiwanis Down
Syndrome Foundation operates. At the same time, to see the learning
process of children with down syndrome. There have one-one teaching that
involve child with down syndrome and a therapist. The children will be teach a
basic learning according to their syllabus. There do one-one teaching
program to make sure children more focus toward their study. This interview
session has been conducted in area of Kiwanis Down Syndrome Foundation,
Klang Centre.

2.1.2

Secondary Data

Secondary data has been used as a supportive data. Research have been done
based on reading through some of the resources about down syndrome and
corporate identity. Reference materials such as books were found in the Library of
Tunku Abdul Rahman 1, UiTM Shah Alam and from library of Kiwanis Down
Syndrome Foundation, Klang Centre. Furthermore, additional data to complement
the study is taken from newspapers, leaflets - brochures and examples - examples of
previous reports is through the collection of data from Internet sources.

2.2

Literature Review
2.2.1

Definition of Important

According to Macmillan dictionary, important is something that has a major effect on

someone or something. For example because it affects someone's life or the way a
situation develops. Its figurative as something that large or heavy.
2.2.2 Definition Corporate Identity
Today, the need for improvement of corporate identity of each the company has
come up with changes in the market, corporate and community. what is a corporate
identity? Gust A (2013) state that corporate identity is something that we refer to
when we talk about our own identity which is show our differentiate from others
people. Its show individuals or an organization personality and character that
represent their own

identity which we express through conversation, listening and

behaviour. Gust A (2013) state that in business,

corporate

visualized that presents to the world through corporate

identity

can

be

signatures which include

business cards, letterheads, envelope and other option. That is the way

of

communication style and behaviour exhibited to promote the identity of the

business or organization
2.2.3 Definition of Down Syndrome
Down syndrome is a chromosomal condition caused by the presence of all or part of
an extra 21st chromosome. According to an article Down Syndrome (Trisomy 21),
Down syndrome had been describe as a genetic disorder that includes a combination
of birth defects, including some mental retardation and characteristic facial features.
In 1862, English physician John Langdon Down defining Down syndrome as a
distinct form of mental disability. It is due to his perception that children with down

syndrome shared physical facial similarities with those of Blumenbach's Mongolian

race.
2.2.4 Definition of Organization
Based on oxford dictionary, organization can be define as an organized group of
people

with

particular

purpose,

such

as

business

or

government

department.
2.2.5 Literature Review that related
One of the key considerations in terms of successful branding is the nature of the
business, product or service. It is very important to keep these aspects of your
business in mind, so that people can remember your identity. The role of colours,
visual and even the style of artistry that used in any logo or brand image will all affect
customers or potential clients to make assumptions before build trust on it. Colour
and logo need to up-to-date to attract people's interest.
Mustafa (2009) wrote in his journal entitle The Importance Of Creating A Successful
Corporate Identity And Corporate Images For Enterprise In Marketing Management,
logo is the most eye catching attribute. Either they want to change the logo or not, to
protect or not and to repair or not the logo it's up to the companies. Basically, most
company or organization do not want to lose their commercial capital and accepted
logo. For example, General Electric. This company has made a lot of changes in their
logo structure but they did not change their 'GE' logo. They only make a small
modification, so that people can still recognized them. GE is a one of the best
example for strategy of keeping own capital while taking steps to the future.
According to Mrs. Ardinson, Administrative of KDSF Klang, some parents are paying
RM10 a month, a hundred a month depends on their ability. If KDSF want to expect
fees from the parents it certainly be inadequate. Within a month they only get around

RM3000 from the fees whereas the students need more than RM3000. The money
are needed to improve the learning equipments, food, student welfare and so on. If
there are children which may require surgery, the KDSF will help in terms of money
according to how much money is needed by the child.
President of Persatuan Down Syndrome Malaysia (2012) said that majority Down's
syndrome have a health problem. Sometimes the cost of financing is so expensive
until there are families who cannot afford to cover the costs. Persatuan Down
Syndrome Malaysia(PDSM) is appealing to the public for donations. PDSM is a nonprofit organisation that looks into the welfare of person with Down Syndrome, their
parents, guardians and immediate families.

Chapter 3 : Data Analysis

3.1

Introduction

Based on the problem statements, this chapter will be focused on the strategies to solve the
problems. All the information will be analysis based on the strategies that will be used in
term to study the corporate identity toward down syndrome organization that focused on
Kiwanis Down Syndrome Foundation, Klang Centre. Starting from rebrand the logo design,
corporate manual and other that related to represent their identity. It is also to build people
trust on this organization if they have their own identity and they can be more famous
organization that can compete with other organization. In addition, if they can put trust on
society they can easy to raise some fund for the children.
3.2

Data Analysis

The concept that has been used in this design process is pastel colour which more on soft
blue and pink. It is because blue and pink are synonym with the children. Pink and blue is
colour of children. Pink symbolism of young children that need guidance. Pink provides
feeling of caring, softness, self-worth and love. According to Sage (2012), blue represent
cooling and soothing colour. People that love blue colour are often very sensitive to the
feelings of those around them with physical and emotional awareness. Blue auras are
naturally peaceful and peace-loving people. Its reflect to children with down syndrome that
really sensitive. They are very sensitive because they require the attention of the people
around me. They need guidance from the society, especially from family members. Fred Tan
(2012), who is President of Kiwanis Down Syndrome Foundation stated that ' Parents and
Malaysians in general have to be told that the child has the right to be loved, to live, to be
educated, to be friend and to belong to a community' in an article from New Straits Times
entitled Down's Syndrome children get their special day.
The colour concept of blue and pink will be applied in design of corporate identity of Kiwanis
Down Syndrome Foundation. It is hoped that the selected color to produce softness and

serenity to the soul down syndrome children. Since the administrative of this organization
said society is lack of knowledge about the existence down syndrome organization, when
the organization has its own identity hopefully it will build the public's trust in the organization
so that they can raise more funds. In addition, with the availability of a new identity it is
believed to be more powerful and more organized. Corporate identity is importance to guide
and

strengthens the company to reach a wider and target discovery. It provides for

balancing the needs between the company and target audience. With new identity, it will
increase the value of the brand, products and the service of the company ( Mustafa, 2009 ).
3.3

Design Process
3.3.1 Logo

Figure 1 : Logo of Kiwanis Down Sydrome Foundation

The icon of kid jump replace the letter of 'i' to show that Kiwanis is a Non-Profit
Organization which are unite to help children with down syndrome. Kid jump icon
reflects the obvious joy and happiness on their faces. Although they have a
weakness but they remain happy. Children with down syndrome is an active person.
Font for 'KWANIS' : Dk Crayon Crumble
The font based on child with down syndrome handwriting that has been stylize

Font for 'Kiwanis Down Syndrome Foundation' : Arial Rounded Bold

Used to show the stability of an organization.

3.3.2 Corporate Signatures

Figure 2 : Corporate Signatures ( Business Card, Letterhead & Envelope )

Business card as a medium deliver contact number for the organization. Letterhead
and envelope is to be used if there is any letter to be sent to the parents or office use.
3.3.3 Uniform

Figure 3 : Uniform, Cap And Bag

This is one of the suggestion to Kiwanis Down Syndrome Foundation. If all the
students wear the same uniform it will look more standardized and it will represent
the identity of the organization.

3.3.4 Transportation

Figure 4 : Van
Since the organization often make field trips for students, I propose that this
organization has its own van to facilitate travel. In the long term, this van can also be
used to pick up and deliver students to organization. because organizations often
make field trips for students, I propose that this organization has its own van to
facilitate travel.
3.3.5

Brochure

Figure 5 : Brochure Design

To deliver messages about the organization to society.

3.3.6

Flyer

Figure 6 : Flyer
Aim to deliver the information to the society about job vacancy.
3.3.7

Book ( Flip Card )

Figure 7 : Flip Card

For education purpose. Students will learn on how to count.

3.3.8

Book ( Spiral Bind )

Figure 8 : Book with spiral bind

For education purpose. Students will learn to recognized animal.
3.3.9

Student's activity book

Figure 9 : Student's activity book

It is a book for student's activity. There are many list of activities that can be done
with parental monitoring.

3.3.10 Bunting

Figure 10 : Bunting 2' x 4'

Aim to deliver the information to the society about job vacancy.
3.3.11 Signages

Figure 11 : Interior Signages

Interior signage for every corner in Kiwanis Down Syndrome Foundation. With
signages it is more easily to find out the places.

3.3.12 New Building Design

Figure 12 : Exterior Design

Figure 13 : Interior Design

Since the organization use a bungalow in residential are so i come out with new
design for them. It is more comfortable for them and society if they have their own
building. The interior design include the partition for creative corner, reading corner,
art corner, kitchen, library, one-one teaching room, administrative room and staff
room.

3.3.13 Calendar

Figure 14 : Calendar
Before this, the organization had tried to sell dinner tickets worth RM60. Since it is
difficult to sell, then I come out with something that cheap already have a need for
the public. Calendar for on the desk.

Chapter 4 : Conclusion And Recommendation

4.1

Conclusion

As a conclusion, corporate identity is really important in an organization. It is just an identity

that's use to represent the business, organization or identity. To reassure the public, this
organization need to make improvements in terms of identity so that people are more
confident with this organizations. When the organization has its own identity hopefully it will
build the public's trust in the organization so that they can raise more funds. In addition, with
the availability of a new identity it is believed to be more powerful and more organized.
Corporate identity is importance to guide and strengthens the company to reach a wider and
target discovery.
4.2

Recommendation

Referred to design process, starting from rebrand the logo design, corporate manual and
other that related to represent their identity.

It is also to build people trust on this

organization if they have their own identity and they can be more famous organization that
can compete with other organization. The logo should be rebrand because current logo
depicts images of children being fiercely. It is not represent the children that happy with their
life. In addition, they need to have corporate signatures include business card, letterhead
and envelope which is to be used if there is any letter to be sent to the parents or office use.
If all the students wear the same uniform it will look more standardized and it will represent
the identity of the organization. Since the organization often make field trips for students, I
propose that this organization has its own van to facilitate travel. In the long term, this van
can also be used to pick up and deliver students to organization. In addition, interior signage
for every corner in Kiwanis Down Syndrome Foundation should be have. With signages it is
more easily to find out the places and can practice the students how to read on signage.
Since the organization use a bungalow in residential are so i come out with new design for
them. It is more comfortable for them and society if they have their own building.The

interior design include the partition for creative corner, reading corner, art corner, kitchen,
library, one-one teaching room, administrative room and staff room.
Before this, the organization had tried to sell dinner tickets worth RM60. Since it is difficult to
sell, then I come out with something that cheap already have a need for the public. For
example is calendar for on the desk. It is something that people will use everyday especially
for office staff.
As a conclusion, to build people trust the organization need to improve their organization by
come out with new identity that more established.