PROJECT REPORT

SURVEY OF MARKET SHARE AND RETAILER SATISFACTION FOR RR KABEL

Submitted by
ADITYA CHAUDHARY
A0102213243
MBA M&S, CLASS OF 2015
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
Under the Supervision of
SECTOR 125, NOIDA-201303,
UTTAR
PRADESH, INDIA
Ms. RUCHIKA
NAYYAR
In Partial Fulfilment of the Requirements for the Degree of
Master of Business Administration (Marketing & Sales)

DECLARATION

The title of the Project is

0

SURVEY OF MARKET SHARE AND RETAILER SATISFACTION FOR RR KABEL

I declare that the work presented for assessment in this Report is my original work,
that it has not previously been presented for any other assessment and that my
debts (for words, data, arguments and ideas) have been appropriately
acknowledged; (b) work conforms to the guidelines laid by the University, and (c)
Plagiarism for this report has been checked using turnitin software and is 15%.
The summary of report is attached along with for reference.
Date: ...............................

ADITYA CHAUDHARY
A0102213243
MBA- M&S (Class of 2015)

INTERNSHIP CERTIFICATE- RR KABELS

FACULTY GUIDE APPROVAL

This is to certify that Aditya Chaudhary student of Masters of Business

Administration M&S at Amity Business School, Amity University Uttar Pradesh
has completed the Dissertation on SURVEY OF SATISFACTION MARKET
SHARE AND RETAILER FOR RR KABEL, in Partial Fulfilment of the
Requirements for the Degree of Master of Business Administration Marketing &
Sales under my guidance.

Ms. RUCHIKA NAYYAR

ACKNOWLEDGEMENTS

I consider it my privilege to express my gratitude to Ms. RUCHIKA NAYYAR

(FACULTY Guide) for helping and guiding me through the course of the internship
and project reports. I would also like to thank her for her support and
encouragement in execution and preparation of this project report.
I would also like to express my gratitude to Mr. ANIL MAURYA (INDUSTRY
Guide) for having faith in me and giving me the opportunity to conduct such task.
He has provided me with direction and support and gave me that boost just when I
needed it.
I would also like to thank My Program Leader, Ms. RUCHIKKA NAYYAR for
providing and helping hand and guiding us through the course of the internship
duration.
I would also offer my thanks to our Director Dr. SANJEEV BANSAL.
The road to improvement is never ending. In keeping with that, I will look forward
to and gratefully acknowledge all suggestions received.

ADITYA CHAUDHARY

TABLE OF CONTENTS

SNo.

CONTENTS

PAGE
No.

(1)

DECLARATION

(2)

CERTIFICATE from the RR KABELS

(3)

FACULTY GUIDE APPROVAL

(4)

ACKNOWLEDGEMENTS

(5)

EXECUTIVE SUMMARY

(6)

CHAPTER - 1: INTRODUCTION
PROJECT INTRODUCTION
SCOPE AND PURPOSE OF THE PROJECT
PROSPECTIVE OF INDIAN WIRE INDUSTRY
INDUSTRY STATUS
GROWTH AREAS
COMPANY PROFILE

(7)

CHAPTER - 2: LITERATURE REVIEW

(8)

CHAPTER - 3: RESEARCH METHODOLOGY

(9)

CHAPTER - 4: DATA ANALYSIS& INTERPRETATION

(10)

CHAPTER - 5: FINDINGS

(11)

CHAPTER - 6: CONCLUSION

(12)

CHAPTER -7 : RECOMMENDATION

(13)

CHAPTER - 8 : FUTURE IMPLICATION OF THE PROJECT

(14)

CHAPTER - 9 : QUESTIONNAIRE

(15)

CHAPTER - 10 : BIBLOGRAPHY

Executive summary

The summer internship project was carried out by me under RR KABEL in NCR. The research
shows that RR KABEL company today is not only customer centric company but also proactive
to importance ofChannel satisfaction.

Since my purpose of study is to deeply understand on how organization maintain channel

satisfaction and have tried to gain information as much as possible. My research is primarily
descriptive as my research question aim at describing Survey of market share and retailer
satisfaction for RR Kabel. So my research is basically to find out satisfaction of retailers for RR
KABEL.

I got a chance to complete my summer internship program in RRKabel LTD a leading wire
company in the sector and being a part as a marketing student was a great learning experience.

CHAPTER - 1
(Introduction)

INTRODUCTION
What is the project?
To find out MARKET SHARE AND RETAILER SATISFACTION FOR RR KABEL in
Faridabad and help organization to know the market share and retailer satisfaction for their wire.

Definition and Purpose of project

Three purpose behind the project is to

To find out the reach of RR kabel wires.

To find out the market share and suggest improvement.
To find out retailer satisfaction and suggest methods for improvement.

Scope of project

To be used by the company for understanding their market share and take further decision

to increase their market share.

To understand Retailer Satisfaction in Faridabad and take some steps so that retailer
satisfaction can be increased.

The organization provided me a great practical experience of working in the field of marketing
and sales and have a good exposure to the important management practices in field of marketing
and sales . While writing the report the language used is simple and the entire discussion has
been logical.
The main purpose of the project is to find out MARKET SHARE AND RETAILER
SATISFACTION FOR RR KABEL. It includes market research for wire ,and in detail dealer
responses analysis about distribution channel , service activities, price of wire etc by surveying
number of dealers.

Prospects of Indian wire industry

Like every other Industrial sector in india . Wire industry too is slowly emerging from out of its
protective cover. The wire and cable industry has moved from being a small industry 20 years
back to a very large industry over the last decade. Although it is a volume-driven product, it has a
lot of quality and technical particulars. Over a period of time, the industry has moved from the
unorganised to the organised sector. However, about 35% of this industry is still in the
unorganised sector. Requirements like brand and quality perception are key in this Rs 15,000
crore industry. The wire and cables industry predominantly provides challenging opportunities in
the field of manufacturing, supply chain, procurement, marketing and HR. This industry is
currently undergoing a major change and portends huge opportunity for upcoming professionals
and will give them a firsthand experience on subjects like techno-marketing , brand building etc.

INDUSTRY STATUS
The wire and cable industry comprises 40% of the entire electrical industry, which is expected to
double in size over the next five years. The industry is growing at a CAGR of 15% as a result of
growth in the power and infrastructure segments. It is expected to grow at similar rate for the
next five years. The government's emphasis on the power sector reforms and infrastructure will
further drive growth.

GROWTH AREAS
The wire and cable industry will eventually focus on supplying cables for specific applications
pertaining to the industry needs. India has a lot of potential in the mining, power, oil and gas,
metro railways, cement industry, steel industry and other sectors. Different kinds of cables like
extra high voltage cables, elastomer cables, etc, are now being used for special applications such
as mining/oil sector, shipbuilding /crane cables/elevator cables, cables for solar power plants, to
harness power for new generation motor vehicles, windmill solutions, security systems and other
types of data cables.

Major Players in wire industry

RR KABEL
HAVELLS
FINOLEX
10

COMPANY PROFILE
Everything that you can think of works with wires.Including Wi-fi networks. Wires work like
nerves, untiring, relentless, providing. Lamps, fans, air conditioners, bells, refrigerators, wires
are

everywhere,

working

like

the

nerves

of

your

house.

It is with this understanding and inspiration that RR Kabel has always made the latest advances
in wire design and engineering. RR Kabel wires have outstanding performance characteristics
and represent contemporary design. Though designed solely with application and function in
mind, our products are nevertheless endowed with a subtle aesthetic. We at RR Kabel think wires
are not just objects, we believe that wires play the role of nerves in the body. Spread across your
premises, empowering appliances, and reaching out to every corner of your house to make it
come alive with energy. When you believe this you have designers, engineers, fabricators, and
other partners who need to have incredible design and commitment to pursue and create a
product that can be trusted, and relied upon.

RQUALITY POLICY
RR Kabel Ltd. aims to enhance Customer Satisfaction by consistently meeting the needs and
expectations related to product and services
It will strive for making Continual Improvements enabling achievement of Excellence at all levels
and Strengthening the Quality Management System.

ENVIRONMENT POLICY
RR KABEL LTD IS COMMITED IS COMMITED IN SAVING THE ENVIRONMENT

1. Comply with the applicable laws and regulations and other requirements.
2. Implement the Environment Management System as per ISO 14001:2004 standard

11

3. Create awareness amongst all employees and associates for a clean, green and safe
environment
4 The company is committed to prevent pollution.
5. Continually improve the environment performance.
6. Keep updated on the latest developments and educate all its key personnel on the environment
related issues
.7. Make the environment policy available to the general public

SAFETY AND HEALTH POLICY

RR Kabel Ltd. recognizes that Safety and Health are overriding priorities in its
manufacturing activities. We believe that all occupational injuries and illness are
preventable.
The organization shall achieve the policy by:
- Providing and maintaining safe workplace, plants and systems
- Providing information, instructions, training and supervision to ensure safety
- Providing personal protective equipments as required
- Continuously reviewing and improving its safety performance, with commitment to comply
with the applicable legal requirements and to other requirements
At RR Kabel we dedicate ourselves to the Safety and Health Policy to improve our performance
and strive for achieving zero accident, on a continuous basis

PRODUCTS

12

BUILDING WIRES

Superex Fr

Applications: Suitable for use in conduit and for fixed, protected installation.
Conductor: Many thin strands of Electrolytic Copper are fine - drawn simultaneously for
uniformity of Resistance, Dimension, and Flexibility. The drawn strands are twisted in high
precision machines which imparts circularity to the conductor.
Insulation: Specially formulated Lead free + Flame retardant PVC insulation is used. The
FR (flame retardant) property retards the propagation of flame without compromising safety.
Insulation Conformity: IS 5831 Type A, FR
Approvals: IS 694 marked, FIA/TAC approved - CM/L 7205255
Marking: The cables are printed with generic marking SUPEREX-FR
Colours: Red, Yellow, Blue, Black, Green, Grey

FLAMEX FR LSH

Flame Retardant Low Smoke Low Halogen - upto 1100V

Applications: Suitable for use in conduit and for fixed protected installation particularly suitable
for wiring in fire and explosion prone areas, chemical factories, densely wired areas, public
buildings, schools, hospitals, commercial complexes, theatres, etc
Conductor: Many thin strands of Electrolytic Copper are fine-drawn simultaneously for
13

uniformity of Resistance, Dimension, and Flexibility. The drawn strands are twisted in high
precision machines which imparts circularity to the conductor. Insulation: Specially formulated
grade of Flame Retardant Low Smoke Low Halogen compound to restrict the spread of flames in
fire situation. The smoke emitted by the burning cable is considerably low compared to
traditional cables. This ensures improved visibility for evacuation of trapped victims and
facilitates fire fighting operation.
Insulation Conformity: IS 5831 Type A FR-LSH
Approvals: IS 694 marked, FIA/TAC approved - CM/L 7205255
Colours: Entire cable has White base and a double strip of Red, Yellow, Blue, Black, Green
running along the length of the cable
Packing: 90 mtrs. coils packed in protective cartons. Project coils of 180 mtrs also available.
Marking: The cables are printed with generic marking FLAMEX-FR-LSH

UNILAY FR

PVC Flame Retardant Cable - upto 1100V

- India's 1st Flame Retardant RoHS
- Compliant cable with Unilay Conductor
- No Loose contacts, No Broken ends
- No sparking & overheating
Applications: Suitable for use in conduit and for fixed, protected installation.Ideal for high
density wiring.
Conductor: Thin strands of Electrolytic Copper are multi - drawn simultaneously for uniformity

of Resistance, Dimension, and Flexibility. The drawn strands are uni-laid in high precision
machines and compacted. A perfectly circular conductor is thus formed. This enables reduction
in overall diameter for space saving in high density wiring.

14

The strands do not get cut when stripping the insulation. The conductor offers perfect contact at
pins, terminals and sockets. This eliminates spot heating and sparking. Marking:The cables are
printed with generic marking ofUNILAY-FR.
Colours: Red, Yellow, Blue, Black, Green, Green/Yellow, Grey
Insulation: Specially formulated Lead free + Flame retardant PUCinsulation is used. The FR
(Flame Retardant) property retards the propagation of flame, hence without compromising safety
Insulation conformity: 155831 type A, FR
Approvals: IS 694 marked, FIA/TAC approved - CM/L 7205255
Packing: 90 mtrs. coils packed in protective cartons.

FIRE HFFR

Halogen Free Flame Retardant Cable - upto 1100V

- India's 1st Fire-safe Cable with HFFR insulation and UNILAY conductor.
- Zero Halogn.
- Does not catch flame, does not Propagate Fire.
- Non-Toxic, Non-Corrosive.
Applications : Wiring in all installations where fire safety is of utmost importance. Schools,
theaters, commercial complexes, apartments, high rise buildings, laboratories, etc
Conductor : Thin strands of Electrolytic Copper are multi - drawn for uniformity of Resistance,
Dimension and Flexibility. The drawn strands are uni-laid in high precision machines and
compacted. Thus forming a perfectly circular conductor which enables reduction in overall
diameter for space saving in high density wiring. The strands do not get cut when stripping the
Insulation. The conductor offers perfect contact at pins, terminals and sockets. Thus eliminating
spot heating and sparking.
Insulation : Specially formulated grade of Halogen Free Flame Retardant (HFFR) compound is
used. The insulation does not burn readily. It does not melt and drip, smoke is negligible,
15

transparent, non toxic. The victims trapped in fire do not suffocate and this facilitates fire
fighting operations. Unlike PVC, the smoke emitted is non-corrosive.
Insulation conformity :IEC 60332-1 & 3, IEC 60754-1&2
Marking : The cables are marked "FIREX-HFFR".
Colours : Red, Yellow, Blue, Black, Green, Grey.
Packing : 90 mtrs. coils packed in protective carton

NEWS AND MEDIA

RR Kabel awareness drive in Haryana

Posted on 14th October 2010
In order to create awareness among the end-users about the electrical standards and electrical
safety, Baroda-based R RKabel has initiated an awareness drive in Haryana. R R Group
Managing Director Tribhuvan Prasad Kabra said their team would travel across the state in 10
days, covering 40 villages and 10 cities at the dealers outlets and would apprise the end-users
about the difference between sub-standard and quality product.
The awareness drive called Ram Rattan RathYatra has already covered Uttar Pradesh and would
cover Punjab after Haryana with plans to cover the whole of India.
He added that fire accidents were common in India. Electrical short circuit was the major cause.
Improper, cheap, substandard electrical wiring, borne out of our callousness and utter disregard
for safety and life, leads to such fires, Kabra said.
He said,Globally there is a strong awareness about the importance of proper electrical
standards. There is a constant effort to not only ensure compliance with specified standards, but
also try to improve upon the electrical safety, as technological advancements are made.

BRANCHES

MUMBAI
PUNE
16

NEW DELHI
MADURAI
CHENNAI
BANGLORE
KERALA
COIMBTORE
SILVASSA
SECUNDRABAD
VARODRA
JAIPUR
AHEMDABAD
KOLKATA
LUCKNOW
BHUBNESHWAR

17

CHAPTER - 2
REVIEW
OF LITERATURE

18

Market Share
Market share is defined as the percentage of a market accounted for by a specific entity In
todays world it is one of the important objective of a business is to increase its market share One
of the main advantage of measuring market share is that it is less dependent on Macro
environmental variables such as the state of the economy or changes in tax policy. However, it
could be dangerous for makers of fungible hazardous products.
Market share is the key indicator of market competitiveness that is how well a firm is doing
against its competitor. This metric ,supplemented by changes in sales revenue, and helps
managers evaluate both primary and selective demand in their market that is it enables them to
judge not only total market growth or decline but also trends in customers and selection among
competitors. Generally sales growth resulting from primary demand is less costly and is more
profitable than that achieved by capturing share by competitors .Now coming on to the other side
losses in market share can signal serious long term problems that require strategic adjustments.
Firms with market share below a certain level may not be viable, similarly within a firm product
line market share trend for individual products are considered early indicators of future
opportunities and problems.
Research has also shown that market share is a desired asset among competing firm Experts
However, discourage making market share an objective and criterion upon which to base
Economic policies. The aforementioned usage of market share as a basis for gauging the
Performance of competing firm has fostered a system in which firms make decision with Regard
to their operation with careful consideration of the impact of each decision on the Market share
of their competitors.
It is generally necessary to commission market research (generally desk/secondary research) To
determine sometimes though one can use primary research to estimate the total market size and a
companys market share.
Unit market share: the unitssold by a particular company as a percentage of total market
Market sales measured in the same units.

19

Unit market share (%)= 100*unit sales / total market unit sales
Where
Unit sales = Unit market share (%)* total market unit sales /100
Total market unit sales = 100* unit sales/ unit market share
Revenue market share :revenue market share differs from unit market share in that it reflects the
prices at which goods are sold .In fact ,a relatively simple way to calculate relative price is to
divide revenue market share by unit market shares .
revenue market share%= 100*sales revenue / total market sales revenue
Although market share is likely the single most important marketing metric. There is no
Generally acknowledged best method for calculating it. This is unfortunate as different methods
Yield not only different computation of market share at a given moment, but also widely Diverge
trends over time. The reasons for these disparities include variation in lenses through Which
share is viewed where in the channel the measurements are taken, market definition and
Measurement error.

RETAILER SATISFACTION
The conversion of production provider market in customer demand market brings a change
ofPower and influence in the distribution channel from producers to retailers as the direct contact
to the final consumer. In the abstract there will be analyzed the influence of power and
Satisfaction on the success and behavior of the member of the distribution channel. The First
analyzed problem is weather a shifts of power from producer to retailer has taken Place. The
second important thing is the satisfaction of the retailers with producers factors Which influence
this satisfaction and the impact of retailers satisfaction on success of producer As a conclusion it
will be analyzed if there is any connection between power and satisfaction And if there are any
effects on the members of the distribution channel and there success.

20

The second element analyzed in his article is the satisfaction of the retailers with theirproducer
and the effect of an increased satisfaction over the financial success of the products. On useHand
some studies show that actually the power of the retailer increases there satisfaction. Onthe other
hand satisfactions of the retailer have a positive influence positive on the cooperation
Willingness of the partner. This will allow the producers to to negotiate good condition and
Terms despite the power of retailers. Consequently after an analysis of all the factors it can be
stated that between power and Satisfaction there is a manual relation. On the other hand
increasing power of the retailers Create a dependence of their producer which also provide
security which helps in increasing their satisfaction with the retailers. On the other hand producer
aim by the increase of Satisfaction the creation of a certain loyalty from the retailers
characterized by trust ,moral, No switch which allows them to negotiate better condition.

21

CHAPTER - 3
RESEARCH
METHODOLOGY

OBJECTIVES
Primary Objective

22

1 To find out the reach of RR KABEL products in Faridabad city.

2 To estimate the present market share and suggest improvements.
3 To find out the factors contributing in retailer satisfaction.
As a part of my project. I tried to analyze and explore the market share and dealer satisfaction In
Faridabad. I visited and surveyed all the market places in Faridabad while pursuing my Project
all the major areas of operation was covered by me.
The research methodology adopted was in depth interview of dealers and retailers with respect to
the questionnaire so as to understand the market trend, market share, brand performance and
retailer satisfaction.

SECONDARY OBJECTIVES
1 To find out which factor influence customer to buy RR kabel wires.
2 To find out the major competitors in wire.
3 To study the customer opinion towards the service provided by RR Kabel ltd.
4 To know the efficiency of distribution channel.

RESEARCH METHOD

Research design for customers satisfaction by conducting survey.

Type of research

Research design : descriptive research design

Descriptive study is the fact finding investigating with adequate interpretation. It is More
specific in nature.
23

Data Type

Primary source of data

Retailers of the electrical product who uses electrical appliances.
Secondary source of data
Data collected from different marketing articles, magazines ,reports ,websites and books.

Data collection tool

Questionnaire containing open ended and closed ended question along With some
descriptive question to make interaction more result oriented.

Sampling frame

Retailers of electrical products in Faridabad.

Unit: Retailer
Size: Retailers of electrical product: 70
Method: Non probability convenience sampling method.
Region: Faridabad, Haryana
Analytic tool:tabulation and Bar Graph

Data analysis technique

The data was summarized in the excel sheet .then tabulation and Bar Graph was Drawn
according to the responses.

24

CHAPTER - 4
DATA ANNALYSIS
AND
INTERPRETATION

Do you deal in RR Kabels Products?

Responses
Yes

No. of Responses
63

Percentage
90
25

No
Total

7
70

10
100

Interpretation :
This Graph shows that out of 70 dealers/retailers interview 90% of dealers are dealing with RR
Kabels. This shows that RR Kabels has covered huge market.

How Long have you been selling RR Kabels Products?

Years
<1 Years
1-3 Years
3-5 Years

No. Of Respondents
9
10
11

Percentage
12.8571429
14.2857143
15.7142857
26

> 5 Years
Total

40
70

57.1428571
100

Interpretation:
This Graph shows that more than 55%interviewed dealers have been dealing with RR Kabels
from more than 5 years, on which most of them have been dealing from more than 15 years.

How much of your Business Volume is Accounted From RR Kabels Products?

Volume
<25%
25%- 50%
50% - 75%
> 75%
Total

No. Of Respondents
43
15
4
8
70

Percentage
61.4285714
21.4285714
5.71428571
11.4285714
100

27

120
100
80
No. Of Respondents

60

Percentage
40
20
0
<25%

25%- 50% 50% - 75%

> 75%

Total

Interpretation:
This shows that more than 60% dealers are dealing with less than 25% RR Kabels products. It
means there is scope of increase in the sale of product by improving its loopholes like product
quality, after sales services, dealers relationship & other loopholes.

What do you think about the price of RR Kabels with compare to the prices of other
brands?

Pricing
Competitive
Higher
Lower
Cant Say
Total

No. Of Respondents
51
11
0
8
70

Percentage
72.8571429
15.7142857
0
11.4285714
100

28

Interpretation:
This graph shows that most of the retailers think that the price of the RR Kabels product is higher
when compared with other competitors.

Are you satisfied with the margins provided to you by RR Kabels?

Responses
Yes
No
Total

No. of Responses
45
25
70

Percentage
64.2857143
35.7142857
100

29

Interpretation:
This graph shows that more than half of the retailers are satisfied with the margin that is provided
to them and 35% of the retailers are neither satisfied nor dissatisfied.

Are you satisfied with the schemes offered to you by RR Kabels?

Attributes
Satisfied
Nor Satisfied nor

No. of Respondents
32
21

Percentage
45.7142857
30

Dissatisfied
Dissatisfied
Total

17
70

24.2857143
100

30

Intrepretation:
This graphs shows that nearly 46% retailers are satisfied with the scheme that they get from
the RR Kabels but 30% of the retailers are neither satisfied nor dissatisfied with scheme and
around 24% of the retailers are not at all satisfied by the schemes.

What are the reasons the retailers feels because of which the end consumer buy the
products?

Attributes
Price
Availability
Quality
Advertisements
Total

No. Of Respondents
12
22
30
6
70

Percentage
17.1428571
31.4285714
42.8571429
8.57142857
100

31

120
100
80
No. Of Respondents

60

Percentage
40
20
0
Price

Availability

Quality Advertisements Total

Interpretation:
This graph shows that nearly 43% of the end consumers buy RR Kabels products because of
quality, 31% consumers buy because of better availability of stock, and rest of 9% and 17%
buys because of advertisement and price. Through this it has been showed that quality is the
main reason because of which RR Kabels has ceased better impact of it in the market.

Are you satisfied with the delivery service of RR Kabels with comparison to other brands?
Attributes
Excellent
Good
Average
Below Average
Total

No. Of Respondents
14
38
5
13
70

Percentage
20
54.2857143
7.14285714
18.5714286
100

32

Interpretation:
This graph shows that more than 70% of the customer are much satisfied by delivery
service of RR Kabels, but around 20% consumers are not satisfied by delivery service od
RR Kabels.

9 Are you satisfied with the replacement procedure of RR Kabels?

Responses
Yes
No
Total

No. of Responses
48
22
70

Percentage
68.5714286
31.4285714
100

33

Interpretation:
This graph shows that more than half of the retailers are satisfied with the replacement
procedure that is provided to them and 31% of the retailers are not satisfied by the replacement
procedure provided by RR Kabels.

34

CHAPTER - 5
FINDINGS

FINDINGS
Market is fully dealer influenced as dealer recommendation is crucial and price Margin
may play a crucial role
RR KABEL not only expanded in NCR but also in other parts of india
Major competitors of RR Kabel are Havells and finolex.
The research says that the brand whose relation in the market with the dealer is
Not sound or the dealers satisfaction is not with the brand suffers in term of
Retailers negative recommendation to the customer.
35

 Dealers/retailers are not updated with the change in price and change in product line. Some
of them were does not has the latest price list.
Retailers are more interested in pushing the product of the company which provides them
better schemes.
Dealers are not provided with proper technical support for the training of the product.

36

CHAPTER - 6
CONCLUSION

CONCLUSION FROM THE WORK

After conducting survey of retailers for RR kabel ltd with their valuable suggestion andResponse
to the different question. We can come to a conclusion that there is a goodAwareness in the
market about RR kabel ltd in the market. Retailers satisfaction levelOf most respondent is higher
for RR kabel,which is provided by the survey. HigherSatisfaction level is due to its prices and
quality that RR kabel provides in its productThis conveys that retailers are stocking more of RR
kabel products then othercompanies.

About 80% of retailers of this industry stocks RR kabel as their running item in
37

In Faridabad.
The company has about 15% share in india in wire market.
The main factors contributing in retailer satisfaction is the price margin provided to
Them.
Quality is the main factor that influence customer to buy RR kabel.
According to the end customer RR kabel product price is high but it Provide a
good quality in its product.
Working environment of the company is sound and all employees work with
Coordination.

38

CHAPTER - 7
RECOMMENDATION

RECOMMENDATION
Retailers should be appointed and sound relation should be maintained with the dealers.
Continuous scheme should be offered to dealers.
There should be regular update of prices according to the market changes.
RR kabel has its own brand name, and because of which people rely on it Socompany
should also take care of their customer and as there is a lot of Competition company
should work on their loopholes.
39

 Sales executives should meet the retailers and dealers at regular intervals
There should be appreciation given to dealer those who achieve their targets.
There should be proper information given about new products to retailers and dealers
There should be an meeting organized once in 6 months so that dealercould know the
pros and cons of the company so that loopholes could be overcome and the appropriate
steps could be taken to overcome it.

CHAPTER - 8
40

FUTURE
IMPLICATION OF
THE PROJECT

FUTURE IMPLICATION OF THE PROJECT

For the time limitation I could not gather more information to justify exact condition. The
time constraints are limiting factor.

The study is limited by size of the sample as the sample size is very small geographical
and regional differences could not be included.

Difficult to take appointment with business class people.

Most retailers could not give enough time to fill the questionnaire.

It was difficult to cover all the areas under Faridabad.

41

CHAPTER - 9
QUESTIONNAIRE
42

Note: This survey is entirely for the academic purposes and the information will not be
forwarded for any other use by any person or organization .

QUESTIONNAIRE

Name of the Company :Address

:-

Phone No. :-

______________________________________
______________________________________

______________________________________

1) Do you deal in RR Kabels Products?

a)
b)

Yes
No

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2) How Long have you been selling RR Kabels Products?

a)
b)
c)
d)

3)

< 1 Year
1 3 years
3 5 years
> 5 years

How much of your Business Volume is Accounted From RR Kabels Products?

a) < 25%
b) 25% - 50%
c) 50% - 75%
d) > 75%

4) What do you think about the price of RR Kabels with compare to the prices of other brands?
a)
b)
c)
d)

Competitive
Higher
Lower
Cant say

5) Are you satisfied with the margins provided to you by RR Kabels?

a) Yes
b) No
6) Are you satisfied with the schemes offered to you by RR Kabels?
a)
b)
c)

Satisfied
Nor Satisfied nor dissatisfied
Dissatisfied

7) What are the reasons the retailers feels because of which the end consumer buy the
products?
a) Price
b) Availability
c)
Quality
d)
Advertisements
8) Are you satisfied with the delivery service of RR Kabels with comparison to other brands?
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a)
b)
c)
d)

Excellent
Good
Average
Below Average

9) Are you satisfied with the replacement procedure of RR Kabels?

a)
b)

Yes
No

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CHAPTER - 10
BIBLOGRAPHY

REFRENCES
BOOKS:

Philip kotler 2013, marketing management,koshijha ,pearson education,13th edition.

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C.k Kothari (2004),research methodology methods and techniques,revised 2nd edition

newage international publishers

WEBSITES

http://www.rrkabel.com

http://www.business.mapsindia.com

http://crabtree.com

www.managementmarketing.com

www.ramratna.com

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