Sweet Spot

Sweet Spot

Amazon Geographies Household Analysis

20% to 29.9%

100 to 119.9

*based on Knowledge Based Marketing Consumer Data

30% to 49.9%

120 to 139.9

>50%

150+

Category

Field Name

Demographic

Non-Amazon Zips
#Households

Field Value

Age Range

Non-Amazon Zips %

Amazon Zips
#Households

Amazon Zips %

Amazon Zips Index

Age 18-20

5,477

0.42%

569

0.37%

89

Age 21-25

32,066

2.43%

3,945

2.56%

105

Age 26-30

45,637

3.46%

7,815

5.07%

147

Age 31-35

75,844

5.75%

12,153

7.88%

137

Age 36-40

97,133

7.36%

12,647

8.20%

111

Age 41-45

128,087

9.71%

14,358

9.31%

96

Age 46-50

133,945

10.15%

14,091

9.14%

90

Age 51-55

143,712

10.89%

14,431

9.36%

86

Age 56-60

121,677

9.22%

12,116

7.86%

85

Age 61-65

95,660

7.25%

9,555

6.20%

86

Age 66-70

71,839

5.44%

6,688

4.34%

80

Age 71-75

42,802

3.24%

3,942

2.56%

79

Age 76+

69,508

5.27%

6,283

4.08%

77

Language Preference

Hispanic /Spanish

189,760

14.38%

21,907

14.21%

99

Gender

Female

360,219

27.30%

50,356

32.67%

120

Male

959,392

72.70%

103,795

67.33%

93

Married with Children

271,983

20.61%

14,236

9.24%

45

Household Composition

Married without Children

269,965

20.46%

21,258

13.79%

67

2 Persons - One Male, One Female Marital Stat Unk w/Children

16,255

1.23%

1,088

0.71%

57

2 Persons - One Male, One Female Marital Stat Unk w/ No Children

27,824

2.11%

2,749

1.78%

85

Male Hoh w/One or More Other Persons w/Children

16,992

1.29%

1,267

0.82%

64

Male Hoh w/One or More Other Persons w/o Children

26,444

2.00%

3,053

1.98%

99

Female Hoh w/One or More Other Persons w/Children

14,723

1.12%

1,128

0.73%

66

Female Hoh w/One or More Other Persons w/o Children

19,747

1.50%

2,036

1.32%

88

Male Hoh Only w/Children

63,234

4.79%

7,107

4.61%

96

Male Hoh Only w/o Children

311,570

23.61%

56,817

36.86%

156

Female Hoh Only w/Children

60,214

4.56%

6,769

4.39%

96

Female Hoh Only w/o Children

216,029

16.37%

36,196

23.48%

143

Composition Unknown

4,631

0.35%

447

0.29%

83

MFDU/Apartment

286,098

21.68%

76,737

49.78%

230

Dwelling Type

Home Value Range

Homeowner Status

Length of Residence

Married

Business Address

35,636

2.70%

8,495

5.51%

204

Condominium

2,473

0.19%

856

0.56%

296

Private Mail Box

35

0.00%

15

0.01%

367

Post Office Box

19,900

1.51%

2,802

1.82%

121

Single Family Dwelling

967,220

73.30%

65,134

42.25%

58

Mobile Home Park

8,249

0.63%

112

0.07%

12

$1,000 - $49,999

4,833

0.37%

755

0.49%

134

$50,000 - $74,999

100,713

7.63%

4,155

2.70%

35

$75,000 - $99,999

105,635

8.01%

7,287

4.73%

59

$100,000 - $199,999

346,164

26.23%

18,711

12.14%

46

$200,000 - $299,999

188,142

14.26%

8,741

5.67%

40

$300,000 - $399,999

90,017

6.82%

6,492

4.21%

62

$400,000 - $499,999

44,353

3.36%

4,766

3.09%

92

$500,000 - $999,999

44,230

3.35%

4,766

3.09%

92

$1,000,000 +

10,678

0.81%

4,828

3.13%

387

Probable Homeowner

111,297

8.43%

14,969

9.71%

115

Renter

106,738

8.09%

12,414

8.05%

100

Probable Renter

80,904

6.13%

19,683

12.77%

208

Unknown

249,060

18.87%

53,760

34.87%

185

Homeowner

771,612

58.47%

53,325

34.59%

59

Less Than One Year

66,691

5.05%

10,906

7.07%

140

1 Year

139,349

10.56%

21,364

13.86%

131

2 Years

59,054

4.48%

7,015

4.55%

102

3 Years

107,514

8.15%

15,575

10.10%

124

4 Years

52,240

3.96%

6,420

4.16%

105

5 Years

46,895

3.55%

5,608

3.64%

102

6 Years

41,695

3.16%

4,833

3.14%

99

7 Years

128,914

9.77%

14,498

9.41%

96

8 Years

54,002

4.09%

5,284

3.43%

84

9 Years

43,010

3.26%

4,182

2.71%

83

10 Years

36,127

2.74%

3,381

2.19%

80

11 Years

30,605

2.32%

2,874

1.86%

80

12 Years

57,955

4.39%

5,200

3.37%

77

13 Years

33,885

2.57%

2,825

1.83%

71
70

14 Years

33,990

2.58%

2,786

1.81%

15+ Years

252,483

19.13%

19,277

12.51%

65

99 Unknown

135,202

10.25%

22,123

14.35%

140

Unknown

778,415

58.99%

118,727

77.02%

131

Number of Adults

Number of Persons

Presence of Child

Financial

Net Worth

Yes

541,196

41.01%

35,424

22.98%

56

665,263

50.41%

108,396

70.32%

139

410,933

31.14%

29,604

19.20%

62

153,727

11.65%

9,949

6.45%

55

63,141

4.78%

4,195

2.72%

57

19,699

1.49%

1,392

0.90%

60

5,348

0.41%

485

0.31%

78

1,500

0.11%

130

0.08%

74

538,053

40.77%

94,220

61.12%

150

291,306

22.08%

28,445

18.45%

84

173,420

13.14%

13,172

8.54%

65

118,483

8.98%

7,796

5.06%

56

81,391

6.17%

4,782

3.10%

50

60,765

4.60%

2,957

1.92%

42

31,353

2.38%

1,556

1.01%

42

15,056

1.14%

690

0.45%

39

6,138

0.47%

326

0.21%

45

10

2,349

0.18%

123

0.08%

45

11

864

0.07%

55

0.04%

54

12

306

0.02%

21

0.01%

59

13

104

0.01%

0.00%

33

14

23

0.00%

0.00%

149

Probable

169,057

12.81%

10,294

6.68%

52

Unknown

739,449

56.04%

115,006

74.61%

133

Yes

411,105

31.15%

28,851

18.72%

60

Less Than -$20,000

95,029

7.20%

9,490

6.16%

85

-$20,000 Thru -$2,500

147,062

11.14%

23,349

15.15%

136

-$2,499 Thru $2,499

175,537

13.30%

27,400

17.77%

134

$2,500 Thru $24,999

167,481

12.69%

20,038

13.00%

102

$25,000 Thru $49,999

90,186

6.83%

10,055

6.52%

95

$50,000 Thru $74,999

71,149

5.39%

7,520

4.88%

90

$75,000 Thru $99,999

62,428

4.73%

6,413

4.16%

88

$100,000 Thru $149,999

101,857

7.72%

9,759

6.33%

82

$150,000 Thru $249,999

134,559

10.20%

11,838

7.68%

75

$250,000 Thru $374,999

99,788

7.56%

7,959

5.16%

68

$375,000 Thru $499,999

59,819

4.53%

5,282

3.43%

76

$500,000 Thru $749,999

50,208

3.80%

4,696

3.05%

80

$750,000 Thru $999,999

27,203

2.06%

3,103

2.01%

98

Household Income

State Income Decile

Mail Order Buyer

$1,000,000+

37,305

2.83%

7,249

4.70%

166

Less Than $15,000

56,707

4.30%

5,585

3.62%

84

$15,000 - $19,999

27,331

2.07%

3,253

2.11%

102

$20,000 - $29,999

75,939

5.75%

9,285

6.02%

105

$30,000 - $39,999

90,396

6.85%

11,033

7.16%

104

$40,000 - $49,999

106,327

8.06%

14,539

9.43%

117

$50,000 - $59,999

102,453

7.76%

14,735

9.56%

123

$60,000 - $74,999

136,102

10.31%

19,166

12.43%

121

$75,000 - $99,999

193,413

14.66%

25,907

16.81%

115

$100,000 - $124,999

157,165

11.91%

18,990

12.32%

103

$125,000 - $149,999

92,029

6.97%

10,932

7.09%

102

$150,000 - $199,999

109,256

8.28%

9,013

5.85%

71

$200,000 - $249,999

66,658

5.05%

3,706

2.40%

48

$250,000 - $399,999

77,100

5.84%

4,167

2.70%

46

$400,000 - $499,999

6,280

0.48%

580

0.38%

79

$500,000+

22,455

1.70%

3,260

2.11%

124

Low Rank

131,284

9.95%

17,068

11.07%

111

103,441

7.84%

13,197

8.56%

109

96,282

7.30%

12,346

8.01%

110

100,115

7.59%

12,195

7.91%

104

107,294

8.13%

12,718

8.25%

101

118,705

9.00%

12,835

8.33%

93

132,662

10.05%

14,852

9.63%

96

149,427

11.32%

16,177

10.49%

93

175,476

13.30%

19,270

12.50%

94

High Rank

204,925

15.53%

23,493

15.24%

98

Multi Mail Order Buyer

592,882

44.93%

51,823

33.62%

75

Probable Multi Mail Order Buyer

60,494

4.58%

5,514

3.58%

78

Unknown

601,126

45.55%

87,379

56.68%

124

Mail Order Buyer

65,109

4.93%

9,435

6.12%

124

Spend Code Segmentation

No Buyer Data

678,552

51.42%

92,959

60.30%

117

Occasional Frugality

33,401

2.53%

3,426

2.22%

88

Occasional Moderation

40,491

3.07%

4,124

2.68%

87

Occasional Spending

24,494

1.86%

2,577

1.67%

90

Occasional Indulgence

3,440

0.26%

502

0.33%

125

Sporadic Frugality

38,011

2.88%

4,171

2.71%

94

Sporadic Moderation

91,781

6.96%

8,873

5.76%

83

Sporadic Spending

59,918

4.54%

6,109

3.96%

87

Lifestyle Generations Segment

Sporadic Indulgence

6,787

0.51%

906

0.59%

114

Frequent Frugality

15,993

1.21%

1,549

1.00%

83

Frequent Moderation

75,875

5.75%

6,487

4.21%

73

Frequent Spending

58,599

4.44%

5,325

3.45%

78

Frequent Indulgence

5,778

0.44%

803

0.52%

119

Habitual Frugality

10,125

0.77%

894

0.58%

76

Habitual Moderation

81,391

6.17%

5,706

3.70%

60

Habitual Spending

86,186

6.53%

8,144

5.28%

81

Habitual Indulgence

8,789

0.67%

1,596

1.04%

155

Uncoded

94,386

7.15%

14,578

9.46%

132

Strapped Seniors

406

0.03%

0.00%

13

Rich Retirees

8,717

0.66%

896

0.58%

88

Blooming in the Burbs

38,808

2.94%

1,258

0.82%

28

Retired Renters

23,468

1.78%

5,557

3.60%

203

Minorities in the Majority

17,751

1.35%

2,159

1.40%

104

Indulgent Intellectuals

16,873

1.28%

1,240

0.80%

63

Family Friendly

390

0.03%

26

0.02%

57

Retirement Retreats

594

0.05%

0.00%

Urban Upper Crust

29,445

2.23%

1,756

1.14%

51

Boomerang Bohemians

5,489

0.42%

371

0.24%

58

Small Town Traditionalist

774

0.06%

36

0.02%

40

Gold'n'Gray

16,718

1.27%

1,007

0.65%

52

Small Town Singles

8,858

0.67%

781

0.51%

75

Mainstream Matures

14,859

1.13%

1,106

0.72%

64

American Bedrock

6,615

0.50%

464

0.30%

60

Urban Mix

20,041

1.52%

7,580

4.92%

324

Urban Blues

7,839

0.59%

1,159

0.75%

127

Credit Commandos

34,623

2.62%

1,892

1.23%

47

Blue Collar Strugglers

8,613

0.65%

954

0.62%

95

Settled Suburbanites

31,948

2.42%

2,639

1.71%

71

Classic Rockers

41,059

3.11%

2,352

1.53%

49

All-American Online

18,309

1.39%

1,056

0.69%

49

Rural Outsiders

658

0.05%

36

0.02%

47

Family Transitionals

82,654

6.26%

5,818

3.77%

60

Urban Outsiders

26,695

2.02%

6,306

4.09%

202

Suburban Mainstream

19,890

1.51%

904

0.59%

39

Metro Influentials

21,364

1.62%

1,262

0.82%

51

Wired Wanderers

1,842

0.14%

110

0.07%

51

Urban Sophisticates

14,624

1.11%

6,420

4.16%

376

Suburban Strivers

37,147

2.81%

2,017

1.31%

46

Empty Nest Caregivers

11,037

0.84%

1,011

0.66%

78

American Family Up-and-Coming

43,194

3.27%

2,514

1.63%

50

Blue Collar Blend

4,589

0.35%

331

0.21%

62
105

Urban Strugglers

14,331

1.09%

1,754

1.14%

Large Extended Families

42,898

3.25%

2,947

1.91%

59

Urban Singles

30,321

2.30%

9,783

6.35%

276

Established & Settling In

80,639

6.11%

2,630

1.71%

28

Rural & Barely Making It

24,531

1.86%

789

0.51%

28

Married with Children

5,711

0.43%

82

0.05%

12

Struggling in Suburbia

44,940

3.41%

6,224

4.04%

119

Ethnically Diverse Urbanites

27,669

2.10%

7,347

4.77%

227

Moving on a Steady Course

24,073

1.82%

1,615

1.05%

57

Big Bucks in the Big Cities

22,001

1.67%

2,185

1.42%

85

Ethnic Second-City Strugglers

63,501

4.81%

14,363

9.32%

194

Young, Single & Mobile

25,222

1.91%

846

0.55%

29

Setting Up House & Settling Down

21,375

1.62%

602

0.39%

24

Start-Ups in the Country

24,740

1.87%

989

0.64%

34

Parents on the Go

85,121

6.45%

6,270

4.07%

63

Living Off Mom & Dad

13,425

1.02%

851

0.55%

54

Chronic Responders

10,860

0.82%

1,141

0.74%

90

Young Single in the City

40,981

3.11%

17,634

11.44%

368

Family First

6,995

0.53%

497

0.32%

61