highlights

always in style

POS MATERIALS

highlights
always in style

Point-of-sale materials
These eye-catching POS materials are ideal for displaying your Cricket lighters while
taking up minimum space on your counter top. Making it easier for your customers
to see the different designs and choose a Cricket lighter. Good visibility on

The new Cricket

consumer website

the counter will certainly stimulate sales!

Booster display
Cash tray
Fish bowl

WWW.CRICKETLIGHTERS.COM

in this edition

Booster dispenser
available soon!

new
designs
JANUARY - SEPTEMBER 2009

HIGHLIGHTS
JANUARY - SEPTEMBER 2009

ALWAYS IN STYLE

always in style
NEW DESIGNS
Presenting the six new series of Cricket lighter
designs for international markets. Incorporating
Cricket quality and safety as always, they naturally
underscore our commitment to innovative design,
bringing added value for you and your customers.

Always in style means keeping up-to-date, and

these new Cricket designs are trendy, modern, and
oriented to fashion-conscious young consumers.
Specially designed leaflets and animations are
available for each of the new series, which will
also be promoted on the new-look website at

wildlife [ mini / trend ]

in style [ original / active ]

lava [ electronic / artiste ]

american night [ original / sport ]

t-town [ original / stand alone ]

poetry design [ pocket / fashion ]

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 2

www.cricketlighters.com.

new
designs
www.cricketlighters.com

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 2

www.cricketlighters.com

HIGHLIGHTS
JANUARY - SEPTEMBER 2009

ALWAYS IN STYLE

news

ELEGANT HOLDERS FOR YOUR

CRICKET MINI LIGHTER
Introducing Waves and Arabesque
two metallic holders, specially
designed for the Cricket Mini lighter
ORIGINAL

range. These trendy holders, with

both attractive designs available in

table football [ original / new look ]

jeans [ original / avanti ]

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 3

gold and silver, are sure to build

customer loyalty and boost your
Cricket Mini sales. Available in trays

stripes [ original / stand alone ]

fruity [ mini / clone ]

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 3

ELECTRONIC

promotional blistercards (3 Cricket

Mini's + holder).

FIREPOWER IN NEW COLOURS

NEW

MINI

still available

of 25 (one colour or mixed) and in

ORIGINAL

ORIGINAL

WAVES

ARABESQUE

Available in colours gold

and silver / tray of 25

Available in colours gold

and silver / tray of 25

customize your cricket

POCKET

Introducing the new INTENSITY

Firepower lighters are versatile,

Firepowers long, slender body and

series of our increasingly popular

reliable and safe. Each is equipped

even, long-burning flame are perfect

and trend-setting Cricket Firepower

with a lock to de-activate the

for accessing hard to reach places.

utility lighter range!

button, preventing unforeseen use.

The new Firepower colours of pink

The bright, modern and intense

and buttercup yellow, blue and light

colours of the new INTENSITY series

green and yellow and violet are

of our Firepower utility lighters

sure to light up more living spaces

provide even more choices for

around the world.

design-conscious consumers to
make an eye-catching addition to
any room in their homes.
SPECIAL SERIES

always available

ORIGINAL

HIGHLIGHTS
JANUARY - SEPTEMBER 2009

ALWAYS IN STYLE

simplicity

carlton

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 /
tray of 25 / blistercard 3

MAXI

NEW
COLOURS

simplicity

All lighte
rs except
the Maxi
Simplicity
range no
w availab
le
in new co
lours!

Available in tray of 50 / tray of 25 / blistercard 3

MINI

people [ electronic / coloura ]

doggy bag [ pocket / graffix ]

simplicity

cambridge

Available in tray of 50 / tray of 25 / blistercard 2

Available in tray of 50 / tray of 25 / blistercard 2

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 /
tray 25 / blistercard 3

Express yourself
ORIGINAL

MAXI

ELECTRONIC

With this new added-value concept, you can give your customers the opportunity
to customize their own Cricket! Each blistercard of three lighters includes six

fusion2

uncorked [ maxi / theme ]

Available in tray of 50 / tray of 25 / blistercard 3

Available in tray of 50 / tray of 25 / blistercard 3

fluorescent stickers. Your customers can express themselves and even write
messages on their Cricket. And new series will be coming soon!

Firepower Intensity
Availability: blistercard, innerbox of 12,
carton of 48 (4x12), display of 96

Child Resistant: all the lighters can be ordered with a CR lighting system

www.cricketlighters.com

www.cricketlighters.com

www.cricketlighters.com

POCKET

simplicity

plazza

simplicity

ritzy

Available in tray of 50 /
tray of 25 / blistercard 2

Available in tray of 50 /
tray 25 / blistercard 2

Available in tray of 50 /
tray of 25 / blistercard 2

Available in tray of 50 /
tray 25 / blistercard 2

www.cricketlighters.com

ALWAYS IN STYLE

hot

Cricket no. 1 in
Child resistance systems
Child resistance (CR) - What is Child resistance?
A lighter is certified as child resistant when out of a

NEW
CONSUMER WEBSITE

panel of one hundred children between three and a

half and four and a half years old, not more than ten
children are able to operate the lighter.

Our new consumer website dedicated to

As you know, since March 11th 2008, all lighters sold

younger Cricket consumers has already

to consumers in EU countries must be compliant with

proved to be a success. Appealing to all

new CR-compliance legislation, outlined in European

Internet fans, it provides an interactive

Standard EN13869. Not only can you be sure that your

link to their favourite lighter brand.

Cricket CR lighters comply fully with this legislation,

consumer research has shown that our Original lighters

Available in English, French, Russian and

Consumer research:

important dates in Crickets history to

date, and another explaining all the

Perception of the CR flint lighting system

unique safety features of our lighters.

pocket

section telling them all about the most

mini

and fastest-growing markets. Theres a

original

awareness and loyalty in our strongest

maxi

are the most user-friendly and comfortable to use!

Chinese, the site is reinforcing brand

electronic

HIGHLIGHTS
JANUARY - SEPTEMBER 2009

January 2008, France, Ad Hoc

Theres plenty of space for fun of course,

with the Bombers, Break-out and

Agreement with level of comfort of the flint lighting system

Memory games, and e-card, wall-

Main reasons Crickets flint lighter received top ranking

paper and avatars to download in the

80,00%

Goodies section.

70,00%

Does not hurt my finger

49%

Easy to push

48%

60,00%
50,00%

New features are planned for 2009.

40,00%

In the meantime visitors to the site can

30,00%

find out more about the full range of

20,00%

Cricket products and discover all the

latest designs!

Soft sparkwheel

10,00%

28%

0,00%

Comfortable

Not comfortable

A Brand

0%

10%

20%

30%

40%

50%

B Brand

www.cricketinstyle.com

All our lig

hters
comply wit
h and
even exce
ed ISO 999
4
internatio
nal
standards.