2009 Portfolio Veneziacamp - English Version

Arsenale in Venice, 1st-4th July 2010 PORTFOLIO
7 1 12
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children and teenagers with their own view for the future of their city: Venice
What is it? wants to be more and more active and protagonist of its innovation.
Inside this “container” we provide a special mixture in order to host all the
protagonists of the web, all the people who deal with facilities - such as in
The second edition of VeneziaCamp will take place at the Arsenale in Venice
firms - and it is also thought for those who are creative, such as writers,
(the Historical Dockyard) from the 1st to the 4th July 2010: three days of
Facebook programmers, iPhone widget creators, for politics and directors
sharing, comparison and growth in order to promote the themes of innovation
who manage and promote territorial innovative actions.
and ethics for digital citizens.
Venice suggested some innovations - digital citizenship, technological
The very first edition innovation, sustainable tourism, innovation in the PAs, social medias and
VeneziaCamp 2009, which took place from the 23rd to the 25th October 2009 communication, web occupations - but, in the end, we have found ourselves
at the Arsenale in Venice, place of age-old navigation, from galleys of yore to involved in the development of iPhone applications, eating “Italian whole
current wifi systems, saw an innovative mix dedicated to the themes of the net roasted pig” which has been tagged with the QR-code, and involved in
and to digital citizens, and how everyday life aspects (from social networks to debates with primary and secondary schools about the future of the city, trying
civil service, from the e-commerce to tourism, the latter in particular is very to understand the role of counterinformation in the Italian region of Abruzzo,
important for the city of Venice) are faced in the net and with the net. Saturday imaging our Arsenale as some Italian Docklands and asking not to close the
the 24th was the day dedicated to bloggers, with the non-conventional form of doors of the Arsenale becase Facebook developers wanted to spend the night
the BarCamp; there were spaces dedicated to the most active online there.
communities and to the development of new applications, and also Venetian In these 3 days it was 2000 of us, if numbers still matter.
1 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

12
The Project
Venice is a traditionally open city, which has been influenced by many
populations and civilizations: it is a city that never stops and, thanks to what the
Public Authority did and to the frequent visitors of the net about this area, it can
be considered as the first city that got aware of the creation of the digital
citizens’ new status. The citizens do not want to be passive subjects but want
to play an active part in the society.
Digital Technology has revolutionized Italians’ way to get informed. The use of
Internet and satellite tv is growing more and more. Being well informed about
public interest matters means to play and active part in the life of a community.
This is what it means to be a citizen. Today, the connection between Internet
and information (and politics) awakens interest and attention more than it did in
the past.
We have decided to let Venice become a great laboratory for innovation, and to
give the people of the net the opportunity to find their ideal place. “The net is a
real revolution: I think that the evolution of the broadband can be compared to
the effects of the steam revolution in the nineteenth century”, says Michele
Vianello, one of the promoters of the event and manager of the Vega
Technological Parc, “and the Arsenale, wired with optical fibres for the people of
the net, is the ideal place where to start new trips: a great chance to inaugurate
a new world”.
This is the reason why Venice, thanks to its own cosmopolitan mentality, may
become famous for innovation.
Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 2

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The Location
The event about digital innovation, organized with the Municipality of Venice,
takes place in the very first factory of the world, the “Tese” of the Arsenale,
the most fascinatine place of the city. The places that saw the golden age of
the Serenissima now represent the new workshop for innovation: from pitch
to the net, from the galleys to the web, the Arsenale represents again a new
place dedicated to “navigation”: 300 sm divided into three areas with stalls,
community areas, convention rooms and clusters. The whole area of the
Arsenale is covered by a wifi net provided by the Municipality of Venice which,
from the 3rd July 2009, is the first digital city in Italy.
18 14 MAP VENEZIACAMP 2009

The City Background
As the first edition, VeneziaCamp 2010 will develope six different themes, with a single leitmotif given by the innovative vision of the net, the so called 2.0 web.
Today Internet is a well-established and universally recognized tool, but the approach to the “net” represents a real challenge for Economy, Society, Civil Service,
Marketing and Tourism in the future. And if social networks represent the basis for everyday life for all those who surf the net habitually, all the people who work
with those networks are already thinking about Innovation Technology, not just Information Technology.
The BarCamp will take place on the 3rd July: for further information see the website http://barcamp.org/veneziacamp2010
Digital Culture Web Community

2.0 Management
and Citizenship and Digital Tribe
Social Web Garage E-commerce and

Tourism Network Developer 2.0 Marketing
The Themes
Arsenale in Venice, 23rd, 24th and 25th October 2009
Edition 2009
The Programme
Friday 23rd October 2009
10 am - 1 pm 10 am - 6 pm
Administrating 2.0 Facebook Developer Garage
Gianni Dominici, Michele Vianello, Andrea Pellizzari, Gianluigi Cogo, Guido Nardo, Roberto Marmo, Angelo Iacubino, Gioia Feliziani, Antonio
Antonio Palmieri, Carlo Flammént. Tomarchio, Alberto Barban
10 am - 1 pm 2 pm - 6 pm
The Author’s Faces, Voices and Bodies Author Subtractions
Umberto Margiotta, Mario Galzigna, Maddalena Mappelli, Massimo Maddalena Mappelli, Mario Galzigna, Claudia Boscolo, Giuseppe
Giuliani, Tiziano Scarpa Genna, Wu Ming 1
10 am - 1 pm 2 pm - 6 pm
MDM - TTT Group (Tourist Travel Technology) presents: Open Web 2.0 and Firms
Travel Alliance. The XML Standard for Future Tourism Dario Bovo, Vladi Finotto, Luca De Pietro, Marco Bettiol
Alessandro Sorato, Marina Zago, Andrea Casadei, Valter Cravero,
Walter Toscano, Marco Bettini, Michele Vianello 3 pm - 5 pm
The Developing of Web Jobs
10 am - 1 pm Roberto Scano, Gigi Beltrame, Ernesto Belisario
Net Neutrality, Free Web and Royalties
Cesare de Michelis, Michele Vianello, Ernesto Belisario 2 pm - 6 pm
Communication and PA Social Media
10 am - 12 am Marco Massarotto
Tag my Lagoon
Roberto Scano, Nicola Palmarini 2 pm - 6 pm
Meeting between Schools and Cisco. Networking Accademy
Luca Lepore, Alessandro Memo

The Programme
Saturday 24th October 2009
10 am - 12 am 2 am - 6 pm 2 pm - 4 pm
Politics Culture meets Innovation Culture Abruzzo@Venezia New Institutional Initiatives for Disabled
Nicola Pellicani, Renato Brunetta, Antonio Vittorio Baroni, Paolo Pinti, Carlo Zuccarini, People
Palmieri, Carlo Flammént, Ernesto Belisario, Ottavio Pomilio, Mario Savini, Floriana Ferrari, Alessandra Flick, Antonio Palmieri, Carlo
Gianluigi Cogo Francesca Ciancetta, Gianni Tarli, Lech Flammént, Pietro Barbieri, Antonio De Vanna,
Stasikowsky, Sandra Renzi, Roberto Scano, Consuelo Battistelli
10 am - 2 pm
Flash Platform Developer Jam 3 pm - 6 pm 2 pm - 5 pm
Giorgio Natili Tourismʼs Worlds: a Comparison between Civicity: a City between Local and Global
Net Dwellers and Service Providers in the Environment
10 am - 12 am Most Turistic City in the World Gino Tocchetti, Sergio Los, Stefano Rossi,
Mobile Card Michele Vianello, Isabella Scaramuzzi Maurizio Salamone, Sophia Los, Federica
Andrea Casadei, Paolo Moro, Marco Bettini, Festi, Mattia Ballan, Barbara Zen, Samuel
Danilo Poda 2 pm - 3 pm Gentile, Dario Bonaldo, Matteo Brunati,
Web: the New World. There is no Time Left: Stefano Schiavo
10 am - 6 pm Change or Die!
Barcamp Marco Camisani Calzolari 2 pm - 3 pm
http://barcamp.org/veneziacamp2009 Smart Marketing, Social Media and Cinema
3 pm - 6 pm Maurizio Galluzzo
10 am - 12 am E-commerce: when Ethics Joins Business
“Venice 2020” School Contest Prize-giving: Andrea Spedale 3 pm - 4 pm
Imagin Living in my City Social Network and History Didactic
Michele Vianello, Gianluigi Cogo, Carlo Emilia Peatini
Pozzana

The Programme
Sunday 25th October 2009
10 am - 2 pm 12.30 am - 1 pm
Digital Ethics Paper Venice Municipality Agreement/ Tripadvisor
Massimo Melica, Mauro Magnani Cristiana Csermely, Massimo Cacciari, Laura Fincato, Michele Vianello,
Marc Charron
10 am - 6 pm
Italian iPhone Developers 2 pm - 6 pm
Guido Nardo, Matteo Centro, Alberto Barban, Michela Scibilia, Eduard Next City Life: the 2020 City that we want and that we Imagine
Roccatello, Angelo Iacubino David Weinberger, Luca de Biase, Carlo Massarini, Paolo Colli, Antonio
Cianci, Antonio Palmieri, Cristina Farioli, Fabio Fregi, Michele Vianello,
11 am - 12 am Enrico Capirone
Troolley - 2.0 Tourist Platform
Maurizio Galluzzo 2 pm - 6 pm
40xVenezia Meeting
12 am - 1 pm
WebCode. Point of Convergence between Paper and Web 2 pm - 4 pm
Maurizio Galluzzo Smart Marketing Evangelist
Maurizio Galluzzo

The Events
Innovation and digital citizenship, a place where the “people of
the net” can meet: during these three days, a lot of conventions
have taken place here, meeting and seminars that illustrated e-
democracy world best practice, PA communication strategies,
shared vision in order to promote the modernization of digital PA.
Playful moments could not be missing just to discover Venice

with the digital WhaiWhai. The “QR-Code tagged whole roasted
pig” has represented a very important moment in the twinning
with the region of Abruzzo characterized by innovation after the
16 last earthquake. 2
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The Speeches
A great event featuring some of the most active Italian bloggers
together with journalists such as Luca De Biase, edtor of
Nova24, and web marketing experts such as David Weinberger,
co-author of the Cluetrain Manifesto, who gave a speech about
Internet and Wikipedia evolution and their future expectations on
the last day of VeneziaCamp.
There has also been an “institutional” moment, when Marc

Charron, TripAdvisor Europe Managing Director, one of the
12 biggest travel communities, gave the Mayor of Venice Massimo 5
Cacciari the prize “Traveller friendly City”. This prize gives Venice
credit for being the first Italian internet tourist - friendly city.
Even Digital Media Metadistrict firms, all the politics who ride
social media, creative writers, the followers of the Digital Ethics
Paper and the protagonists of the 40xVenezia and civil service
net, innovators who are ready to spread the 2.0 Managing
Manifesto.
Children as well took part in a special contest suggested by

VeneziaCamp. Carlo Massarini presented the Next City Life:
“Venice 2020: imaging living in my city”.
10 5

Garage Developer
VeneziaCamp 2009 hosted three great events for the
development of innovative technologies:
• Facebook Developer Garage, with more than 170

11 people; 2
• Italian iPhone Developers, with more than 60

developers;
• Flash Platform Developer Jam, with more than 50

people.
11 11

The
Community Area
There was a special area at the Communities’ disposal
dedicated to meetings and to the exchange of ideas and
thoughts about the theme of the event.
All the users could take advantage of a powered station for three
days in order to surf the net. The area, controlled by the security
staff, was available only for registered members who had to
mark their own tools to protect their own things.
8 Communities took part in VeneziaCamp:

• Abruzzo@Venezia
• Associazioni Venezia
• Webprofession.it
• Womentech
• Tribù Digitali Veneziane
• Filemaker
• 40xVenezia
• Venessia.com
The area hosted more than 300 people in three days.
4 14

The BarCamp
The day of Saturday focused on the traditional BarCamp, which is an event
dedicated to the “net dwellers”.
The BarCamp can be considered as a un-lecture created by the

contributors. It arises from people’s wish to share and learn in a
free open space: there is no audience and everyone can take part in the
event presenting a project, talking about ideas, debating or helping
4 organizers.
That was not a regular lecture with a specific theme and an outline of
events and topics, but a place where people can express and share
their thoughts and their knowledge.
Anyone can “teach”, suggest a topic or talk to people, aiming to promote

free thinking, curiosity, the popularization of all the themes linked to the
Web. There is a track, in our case it was the “digital culture”, and spaces
available to be used to propose a topic and discuss it.
The BarCamp hosted more than 200 users previously logged through the
wiki (http://barcamp.org/veneziacamp2009 )
5 18

Partecipation
In three days, 30 events have been organized, with a total amount of
registrations throught EventBrite equal to 1.500, for a grand total of
800 single users.
At the Arsenale there where more than 2.000 people in three days,
with more than 1.200 single users.
The maximum number of people was reached on Saturday, on the

occasion of the BarCamp with about a thousand people.
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Partners
• IWA Italy – International Webmasters Association Italia
• VIU, Venice International University
• Ecosistema 2.0
• Assint
• Associazione Innovatori
• Associazione Italiana Commercio Elettronico (AICEL)
• Assodigitale
• Fondazione Pellicani
• Istituto per le Politiche dell’Innovazione
• Nord Est Creativo
• Ibridamenti
• Venice Connected
• TTT, Tourism Travel Tecnology, work group MDM
• Regione Abruzzo
• Trip Advisor
12 17

2 2 18
Credits Special Thanks to:

Emanuele Dal Carlo, for the realization of the official logo
Promoter Committee Michela Cimnaghi, for translations during the event
Michele Vianello, Luigi Rossi Luciani, Piergiacomo Ferrari, Giuseppe Mattiazzo Paolo Bain, for the press point
Michele Ficara Manganelli, for the video editing
Organizer Committee
the Press Office of the Municipality of Venice
Andrea Casadei, Gianluigi Cogo, Roberto Scano
the Authors of the photos included in this portfolio
Staff
Gaia Borghi, Federico Dante, Rossana Fortunati, Roberto Moro, Chiara Perulli, and to all the volunteers who helped us during the event.
Giulia Perulli, Mauro Scarpelli

Technical Organization Partners Technical Partners
Media Partners
Sponsorship
Featuring
Sponsors - Partners
Media Positioning - Web 2.0
VeneziaCamp 2009 official website has been visited
and linked about a thousand of times by prestigious
web resources reaching the top 25 italian technical
blog list during the month of November.

The web page dedicated to the BarCamp
http://barcamp.org/veneziacamp2009
has been visited by more than 200 people
with more than 25 requests for speeches
during the barcamp.

In the blip.tv website, 22 videos about the event have been hosted.
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3 12 15

12
About a hundred of videos about the event have been

uploaded and shared on YouTube channel.
With more than 10.000 sights. The official website is
http://www.youtube.com/user/veneziacamp

18 8 2 2 9 12 16
6 2 2 17 8 16 2
17 13 7 18 15 2 16
Flickr channel hosts 860 pictures taken by more

than 50 different users who took part
into the event.
7 18 18 17 18 16 9
8 18 8 18 17 12 4

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12 2
Google search engine shows more than 60.000 results

entering the query word “veneziacamp”, and more than
38.000 with words such “venezia camp”, more than
54.000 with “venezia camp 2009”.

In Friendfeeds there are 630 feeds which
have been opened with the name
“veneziacamp”, 480 with
“veneziacamp2009”, 240 with “venezia camp
2009” for a grand total of thousand and
thousand commentries.
12

VeneziaCamp 2009 Facebook page counts 443 friends.
http://www.facebook.com/group.php?v=wall&ref=ts&gid=114504191734

VeneziaCamp 2009 Ning page counts 263 fans.
www.veneziacamp2009.ning.com

There are about 3.300 blogs about this event.
16 15
7 12 15

The national press cited VeneziaCamp in many articles.
A selection of articles will follow.
A special press review with all the press releases is
Press available.

Index
What is it? ..................................................................................... page 1

The Project .................................................................................... page 2
The Location ................................................................................. page 3
The City Background .................................................................... page 4
The Themes .................................................................................. page 5
Edition 2009 .................................................................................. page 6
The Programme ............................................................................ page 7
The Events .................................................................................... page 10
The Speeches ............................................................................... page 11
Garage Developer ......................................................................... page 12
The Community Area .................................................................... page 13
The BarCamp ................................................................................ page 14
Partecipation ................................................................................. page 15
Partners ........................................................................................ page 16
Credits .......................................................................................... page 17
Sponsors - Partners ...................................................................... page 18
Media Positioning - Web 2.0 ......................................................... page 19
Press ............................................................................................. page 30 3
Portfolio VeneziaCamp 2010 - Arsenale di Venezia, 1-4 luglio 2010 32

2 2
2 2 2
Photos are taken from www.flickr.com/photos/ from the pages of the

respective Authors who are cited according to the Flickr naming convention.
VeneziaCamp [auro] (1), Andrea Casadei (2), Andrea Perotti (3), carloreggiani (4), Contz (5),
dadevoti (6), DElyMyth1 (7), Design Conversation (8), gaspartorriero (9),
Gianluigi Cogo (10), Guido Nardo (11), ialla (12), Luca Perugini (13), Mentis.it
(14), Michele Ficara Manganelli (15), Michele Perone (16), pestoverde (17),
Organizational secretariat: Expo Venice Magazzino 16 - Marittima - 30135 Venice (VE) - Italy
veneziacamp (18), Whai Whai (19)
Tel. +39 041 5334850 - Fax. +39 041 5334870
email: direzione@expovenice.it Translation of the Portfolio by Anna Favaro

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Arsenale in Venice, 1st-4th July 2010 PORTFOLIO

1 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 2

18 14 MAP VENEZIACAMP 2009

3 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Digital Culture Web Community

Social Web Garage E-commerce and

7 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 8

9 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Playful moments could not be missing just to discover Venice

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 10

There has also been an “institutional” moment, when Marc

Children as well took part in a special contest suggested by

11 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

• Facebook Developer Garage, with more than 170

• Italian iPhone Developers, with more than 60

• Flash Platform Developer Jam, with more than 50

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 12

8 Communities took part in VeneziaCamp:

The area hosted more than 300 people in three days.

13 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

The BarCamp can be considered as a un-lecture created by the

Anyone can “teach”, suggest a topic or talk to people, aiming to promote

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 14

The maximum number of people was reached on Saturday, on the

15 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

• VIU, Venice International University

• Associazione Italiana Commercio Elettronico (AICEL)

• Istituto per le Politiche dell’Innovazione

• Nord Est Creativo

• TTT, Tourism Travel Tecnology, work group MDM

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 16

Credits Special Thanks to:

Promoter Committee Michela Cimnaghi, for translations during the event

17 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 20

21 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 22

About a hundred of videos about the event have been

With more than 10.000 sights. The official website is

23 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Flickr channel hosts 860 pictures taken by more

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 24

Google search engine shows more than 60.000 results

25 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 26

27 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 28

29 Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010

Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-4th July 2010 30

What is it? ..................................................................................... page 1

Portfolio VeneziaCamp 2010 - Arsenale di Venezia, 1-4 luglio 2010 32

Photos are taken from www.flickr.com/photos/ from the pages of the

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