THE YEAR OF EXTRAORDINARY

or how my commitment to building a world-class team led to me hiring

a millionaire as my personal assistant

Henry Ford once said:

I am not the smartest, but I surround myself with competent people.

BACKGROUND
My imagination was sparked when I read the words of Daniel Levitin, a neuroscientist, in
The Organized Mind: Thinking Straight in the Age of Information Overload...
You see, he wrote that
highly successful persons [from rock stars to Fortune 500 CEOs] tend
to have remarkable organizational systems... They have many of the
daily distractions of life handled for them [so they can] devote all of their
attention to whatever is immediately before them. They seem to live
completely in the moment.
And that sounded simply incredible.
But Im not a rock star or even a Fortune 500 CEO and although Ive been practicing
surrounding myself by extraordinary people for a while now, what I wanted to create next
seemed truly outrageous.
You see, I want an Epic Personal Assistant. Someone who allows me to live like a Rock
Star. And I speak as a husband and a dad in the thick of parenting a one year old and a three
year old!
Intuitively I got that it wont be by waiting untilhopefully, one far off daywhen I eventually
arrive at the highest levels of success that Ill finally hire an epic PA. It is by hiring one now
that Ill take my life and my business to epic levels.
So I want to share with you some insights from my journey.
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1. MAKE A COMMITMENT TO EXCELLENCE. NOTHING LESS.

Over two years ago I hired Danielle Baird to help design my book.
I found out that Id met a real Visionary. And we set out on a mission to create a book as high
quality as a New York Times bestseller.
The publisher got more and more frustrated with me as Danielle and I pushed back deadline
after deadline so that we could ensure every tiny detail was world-class.
I know she did a great job because weve sold thousands and thousands of copies without
any marketing at all. All of our marketing for the book has been by word of mouth.
Danielle is even more committed to excellence than I am. Sometimes I have to push her to
ship but its powerful to have people on my team who help me set the bar that high.
I had a secret and outrageous goal for this bookthat it would be million dollar book. Not that
Id sell a million copiesthe book is aimed at a particular field only. But that it would create
the relationships and the clients that would lead to a million dollars of business.
It did that in less than eighteen months.

2. CRAFT A HUGE VISION. THEN STEP OUT OF THE WAY.

I saw something special in Danielle and after the book was complete, I asked her if shed stay
on and work for me as my Director of Creativity.
I had no clue what this would involve but it was so great to have someone even more creative
than me on the team that I wasnt ready to let her go!
Plus, I figured that this was a freelance role and that shed either create something extraordinary
and build more and more success and opportunities for herself, or the job would fade away.
It was the former, and over the past two years, Danielle has brought her creativity into
everything from helping me to plan, fill and run 100 people events, to designing materials
for my high-performing clients, to setting up back end tech systems to support the business
as its grown. I even paid for her to fly to London with me, where almost single-handed she
helped me put on two extraordinary events!

3. HIDE NOTHING. HOLD NOTHING BACK

Thats the name of the honesty policy I have for everyone who works for me.

I make it my practice to tell everyone who works for me that once Ive hired them that their
job is not to impress me or to say yes to me.
Theyve already impressed methats why I hired them. And why would I want to surround
myself with a bunch of yes people?
So I encourage them to take risks, to make mistakes, to take action and seek permission,
later. I encourage them to challenge me, too.
Danielle once wrote me a letter that was so powerful and edgy and scary for her to write that
it moved her to tears as she wrote it. She was recommending that I pull out of a business
opportunity that was making me thousands of dollars a year because she didnt think it fit
with the integrity of my brand.
I sent her a gift to thank her for such honesty and I shared her letter with hundreds of people
in my community to publicly acknowledge her.
Shes pushed me to raise my rates, set the bar higher than Id dreamed for ideal clients and
consistently held for the highest quality in everything we produce.

4. PROACTIVE VS REACTIVE.
Ive hired Virtual Assistants over the years and never been able to put my finger on what
frustrated me about them
Until I met Sarah Neumann, that is.
Sarah called herself an Online Business Manager. And as I spoke to her for the first time, she
helped me understand a distinction that shifted everything for me.
I finally understood my frustration over the years with even the best virtual assistantsthey
were task-oriented, reactive and needed a great deal of guidance and hand-holding. They
got the job done. So what was I missing?
I found my answer as I discovered what Sarah brought to the tablean ability to anticipate my
future needs whilst still handing every task to the letter, being proactive rather than reactive
and needing minimal guidance and no hand-holding whatsoever.
I hired Sarah almost immediately as my Director of Client Astonishment (I have a strong
preference for word of mouth marketingfar more important to me than trying to get the
word out is ASTONISHING your current customers and clients).
And Sarah astonished me, in return.

After an event I ran, she created a 75 point checklist that shed turn into a spreadsheet to
ensure every detail was handled at every future event.
She created a task management system for the team that had every task tracked and every
detail handled. Nothing was missed any longer.
I had her lock me out of my own email account (kick me out was more like it!). But now she
handles all incoming enquires and I only get to see the ones that truly need my personal
attention.
And I meet her by phone every daywhich is more for her to help me stay on top of things
than the other way around!

5. PUT YOUR DEEPEST VALUES FIRST. ALWAYS.

I hold a team meeting by phone each week. And we begin every meeting by checking in with
something fun weve each done that week.
You see, I have 3 top values: FAMILY, FREEDOM & FUN. And I know that if I dont put them
front and center, week after week, I can go off track.
A few months back, wed just pulled off our biggest event yet and wed run straight into
launching a new program. So without noticing, we dived straight into logistics at the start of
the meeting. Fifteen minutes in, I caught it. And I stopped the meeting.
Despite a desire to handle every pressing issue, I had us each share a story of something fun
wed done that week. I reminded the team that were here to live a fun life and that has to
start here, not be fitted in around the edges.

6. INVEST IN THE VERY BEST.

Three years ago I hired as my coach an extraordinary man who charges $150,000 a year, you
have to pay him in advance, up front, and there are no refunds. And I had to fly to Phoenix,
AZ every two weeks for my coaching sessions. This year Im investing $100,000 in working
with a business advisor.
And last year I hired as my coach a man who was 23far younger than me.
He told me hes a Productivity Coach. But I told him I didnt want to be more productive. Im
already one of the most productive people youll ever meet. Instead, I wanted his help to be
more CREATIVE.
So I call him my Creativity Coach.

And I had him help me do two counterintuitive things: (a) slow down to speed up, and (b)
create the space for miracles to occur.
Warren Buffett once said that one you have your top five priorities in life, everything else you
want to do just became your Avoid At All Costs list.
I was clear that I hired my Creativity Coach to help me create and hold firm on my Avoid At
All Costs list.
We listed my top priorities and values. We made a list of the habits and activities that support
me most with each of them. And then we looked for the single, most powerful habit to support
each of my highest values.
We then developed the simplest possible system or single tiny habit to leverage each of
these top values. Here they are:
SPIRITUAL: Schedule 5 mins walking in nature, on my calendar, each week.
MENTAL: Prioritise output over inputschedule 5 minutes of writing, after
lunch each day.
PHYSICAL: improve my nutritionhire a personal chef.
FAMILY: hire a Mothers Help/Extraordinary Assistant for Monique.
RELATIONSHIP: Do our practices each day. Start with just five mins.
PERFORMANCE: Hire an epic PA.
SOCIAL: Schedule date night, weekly and a dinner party, monthly.
FINANCIAL: Schedule Money Mondays. This is the name for the weekly meeting my
wife, Monique and I have about finances.
The nature of my job makes it difficult to automate my savings, so we meet each week to
manually transfer a percentage of each dollar of income to our savings accounts.
We started three years ago saving 10% of our income and weve transitioned to now saving
66% and living off the rest.

Currently:

30% goes to our We love paying taxes account;

10% to our Financial Freedom accountthis one is only allowed to go up, we dont
ever touch it;

10% to our Giving account;

5% to our Long Term Savings account;

5% to our Short Term Savings account;

4% to an Education account with half for each of our little boys;

2% to a Savings account with half for each of our little boys.

7. HIRE ONLY EXTRAORDINARY TEAM MEMBERS

This one has been a steep learning curve for me, I wont deny.

7a) NOTHING BEATS A GREAT REFERRAL:

I hired Danielle based on a referral from a close friend. I hired Sarah based on a referral from
a business advisor I know and trust. And I hire my coaches based on referral from friends
and colleagues.

7b) ASK FOR WHAT YOU WANT. PRECISELY. BE BOLD IN YOUR

REQUESTS. DONT ACCEPT ANYTHING LESS.
I crafted an ad for a personal assistant that I put on craigslist. I thought Id been really clever
and asked for what I really want.
Initially, I was really proud of my first ad for an assistant. Ill explain below why it didnt work
and what I learned from it.

HERES AD #1:
WANTED: Organized, Detail-Oriented Personal Project Manager
Hi, I am originally from London, England and I now live in LA with my wife and my two little
boys. And I would like to find someone to come to work with me to keep me organized at my
home and home office.
This will probably start off as a 10 or so hour per week role with an initial set of projects that
may later require more time. Setting up my home office, our home, etc are the initial tasks.

The right person will create a role for themselves that has me say yes to diving even deeper
together. The two other members of my business team are highly creative and proactivemy
Director of Client Astonishment and my Director of Creativity. They basically created their
own roles on my team.
There is likely to be an average of a week per month where there will be only a few hours of
work required and other times there might be more than 10 hours per week of work.
This is for you if:
You are highly organized, detail oriented, and serious about organization and cleanliness.
You may well have done event planning or bookkeeping because you are good at logistics
and details and you like to write lists.
You are able to enjoy working alone as well as with people, some of the time. The work youll
be doing is typically alone, if you are the type of person who like to chit chat with people and
friends a lot this probably isnt right for you.
You have a dependable car. Shopping and errands are key here.
You live within 30 mins of Mid-City Los Angeles.
You are tech savvy and preferably have your own Mac laptop. Nothing advanced but you
must know things like Office, Google Docs, Scheduling, Email, ordering things online, etc.
You can do light food washing and preparation. Nothing fancy but we eat a lot of organic
foods and need them selected, washed, and prepared.
You are dependable. I am talking about very dependable not the this usually doesnt happen,
but it happened again type. I would prefer that you are that person in grade school that got
that award when moving on to middle school for perfect attendance in every grade.
You dont take things personally, have feelings hurt easily, or get offended at all. You stay
objective and use logic to make decisions.
You are cool and relaxed, but always pushing to get things done. Its important that you like
to take responsibility and your main focus is always delivering results.
You are usually available on Mondays and Fridays all day. These are the best for me typically.
The main components of the work are:
Helping organize me. This is the key element of your role.

I like to talk through my priorities on a daily basis and it helps me to be able to batch them
into actionable chunks. I need to talk things through out loud in order to make sense of them.
I want you to help me schedule massages, walks in nature, runs, date nights, time with friends,
calling people I love and having healthy meals ready for me each day.
OTHER TASKS INCLUDE:
Helping me create an office space that I love to be in.
Shopping, light cooking, and food preparation. You would head out to the grocery store
each week, and then prepare food. [If food prep is not your thing, then youll find someone
extraordinary to take on this role for memaybe from Task Rabbit, etc. This is an extremely
important role for me and my health].
Scheduling regular doctor, dentist, optometrist appointments.
Ordering various products online, keeping them in stock for the food prep work. This requires
some research to find out what foods will help me best in my fitness goals.
Organizing and tidyingfrom keeping things in order to assembling things from Ikea, to
cleaning up after projects. We have a house cleaner, so no heavy cleaning is required, but
its important that you are always wiling and proactive about tidying up anything that needs
it if you see it.
Some errands, including mailing packages, etc.
YOU:
If you are the type of person who likes to work with lots of other people and likes to chat then
this is probably not right for you. Im a bit of an introvert and my time is precious.
So, you are a self-starter. You probe for details of a task but once you begin, you dont need
to check in. Youre not offended if Im focused and dont have time for chat. I dont really do
small-talk, well!
If you love organizing things, operating effectively and basically getting better and better
and helping me to set up systems to do the samethen this might be perfect for you.
I really am looking for someone who is incredibly organized in their work life and personal
life, and who really doesnt like being disorganized or messy.

Since there is food preparation involved it is important to me to find someone who is

meticulous about cleanliness. Look around your houseis it so clean that your friends tell
you that you are too up tight and a tidy freak? Perfect!
I am looking for a self-organized person who would like a stable role in helping me keep my
life organized.
Please send me an email and include the following:
Your career history with each job youve had, what the responsibilities were, who your boss
was and along with what each of your bosses would say were you strengths and weaknesses.
Please also include contact information for each of your previous bosses so I can check your
references.
A resume if you have one.
Salary expectations.
Confirmation that you meet each requirement that I have listed above including car, time
flexibility, availability on Mondays, Fridays, etc.
Its important that you tell me why you think you are a good match with what I have listed
above, with particular focus on the organizational aspect and time flexibility.
I am going to review every response I get personally and I will contact you if I feel that you
would be a good fit. Thank you.
Love. Rich

7c) DONT BE AFRAID TO READJUST

INSIGHTS: I was far too task-focused in this initial advert. I didnt stress enough the highest
values that Im looking for in this role.
I hired a woman who impressed me by responding to almost every paragraph of this ad. I was
so excited to start with her that I didnt really test her out.
And within days, I discovered that I was feeling more stressed now that I had an assistant
than before. It took a few more days to catch what was happening.

She was trying to please me. Instead of watching and trying to anticipate my needs, shed
text me in the morning and say, How can I support you today?
Sounds great but it actually felt like the very person who was there to support me was now
just putting another task on my plate.
So I crafted a document to help her understand how to be more proactive, with
several examples:
HERE ARE SOME EXAMPLES OF HOW YOU CAN BE MORE PROACTIVE:

Im going to deliver the food today. I need access to your kitchen for 30 minutes and I
need to meet you for 10 mins to explain everything to you. I see from your calendar you
have some time at 9.30am and 4pm. Which would be best?

Your office must need tidying after the decorator finished. Id like to come along
tomorrow. I can be there at 8.30am. Please leave the office unlocked.

Id like to order an office chair for you. Its $600 on Amazon. Heres the link. May
I purchase? Its $12 extra for next day delivery. I suggest we do that to get you
comfortable as soon as possible. Let me know.

On Thursday afternoon, theres nothing on your calendar after 3pm. What if you block
out 2 hours to go for a walk on the beach or Runyon canyon. Creativity time. Would you
like me to put it on your calendar?

Reminder for today: at 10am have Snack A. Lunch is in the blue box. At 3pm
have snack B.

Did you take your vitamins today, Rich? Would you like a reminder at 6pm, just
before dinner?

Im going to make your sons earthquake kit for his pre-school. I see he needs shoes 2
sizes larger, please let me know his current shoe size and your favorite brand.

I see on your To Do list that you need to record a video, would you like me to film you,
to make it simple and easy?

I see on your To Do list that you want to schedule an appointment with Sonia. Send me
her details and Ill do that for you.

I see you are flying to London in February. Would you like me to re-schedule your
appointments or to move the appointments to the correct time zone?

And then I had a call my coach and he said, simply, A HIGH-PERFORMER WOULDNT NEED
THIS. THEYD ALREADY BE DOING THIS.
He was right. I just knew it.

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And then I read a line by a friend of mine, Dr Mark Goulston (hes a psychologist who used to
be an FBI hostage negotiator and the author of the book, Just Listen):
Often the greatest regret after you fire someone is that you didnt do it
earlier sometimes its just better to fire sooner than later.
And I let her go the next day.
And then I tried again. And I really went for it:

7d) ASK FOR THE OUTRAGEOUS. YOU JUST MIGHT GET IT.
Heres ad #2:
You are not an ordinary person. This is not an ordinary job.
You are a high-performer with a yearning to perform at the highest of levels. And a track
record of doing so. Im a success coach to world leaders, a husband and a dad.
This is not an ordinary job. But thats perfect because you are not an ordinary person.
Start by reading my Letter to You dated January 20th, 2016 (A year from now)
MY LETTER TO YOU
January 20th, 2016
I hired YOU as my kick ass Personal Assistant a year ago, and it was the best thing I ever did.
You talk through my priorities with me on a daily basis, and you help me batch them into
actionable chunks. I need to talk things through out loud in order to make sense of them.
You handle most of the daily distractions of life for me and allow me to devote all of my
attention to whatever is immediately before me.
I seem to live completely in the moment.
You handle correspondence, organize my calendar, make appointments, alter appointments
when something more important comes up, and help to plan my days for maximum efficiency
(including naps!).
You helped me create an office space and a home that I love.
You keep me off social media by scheduling my facebook posts and you help me handle
email so that I can focus mainly on being creative and big picture thinking.
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My bills are paid on time, my car is serviced when required, Im given reminders of projects
due and great gifts are sent to my clients and even loved ones on birthdays and anniversaries.
Date nights, family time, vacations, workouts and travel are all organized for me.
My work is handled so efficiently that I have more quality time than ever before for my
relationship with my wife and my two little boys.
And I am so effective when I do work that my business has achieved success at a level
beyond what I could have imagined a year ago.
Warren Buffett once said, The difference between successful people and very successful
people is that very successful people say no to almost everything.
YOU help me to say NO to almost everythingwhich gives me the time to accomplish so
much and have a life dedicated to my three top values of FUN, FAMILY and FREEDOM.
-

NOW HERES THE JOB DESCRIPTION

THE MAIN COMPONENTS OF THE WORK ARE:

1. HELPING TO ORGANIZE ME.

This is the KEY element of your role.
I like to talk through my priorities on a daily basis and it helps me to be able to batch them
into actionable chunks. I need to talk things through out loud in order to make sense of them.
PARADOX #1: Im not looking for someone to hold me accountable. (You dont need to be
my mother or my nannythat would not serve either of us).
I do want someone to help me to do what I say Ill do.
PARADOX #2: Im not looking for help to be more productive. Im already more productive
than most people. I have an extremely successful business. Im in a committed marriage. Im
a dad to two lovely boys (3 yrs and 1yr). I take 2-3 months off a year and I only speak to my
clients 3 days a week and 3 weeks a month.
I do want support to be more CREATIVE.

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For example, Ive had my executive assistant lock me out of email so that she can handle all
the basic enquiries. By the end of this year I want to be locked out of facebook, other than
for one or two afternoons a week.
Im looking for you to help me talk through my priorities on a daily/weekly basis.
PARADOX #3: I am extremely good at helping my high-performing clients take more time for
vacations, time-out and things that nurture their spirit.
Im not so good at this for myself.
I want you to help me schedule massages, walks in nature, runs, date nights, time with friends,
calling people I love and having healthy meals ready for me each day.
Basically I want you to help me do the things that nurture my spirit. Because this more than
anything else will help me create an extraordinary business, relationship and family.
THE 80:20 RULE
Your mission is to help me to focus on the 20% of activities that only I can dothe 20% of
activities that generate 80% of the resultsso that you or someone on my team can handle
everything else.

2. OTHER TASKS INCLUDE:

Helping me create an office space that I love to be in.

Ensuring I eat healthy foodespecially lunches as I tend to work through without taking
care of my own needs. Ensuring I work outfrom scheduling appointments with my
trainer to driving me to and from Runyon Canyon for a quick hike. This is extremely
important for me and my health.

Scheduling regular doctor, dentist, optometrist appointments.

Booking flights, rental cars, travel, etc for me and my family. We travel a lot and I need
you to be able to look at my calendar, anticipate my needs and say something like this
BEFORE I even ask: Youre going to London in August, here is a list of flights with dates/
prices; heres a list of possible accommodations; heres some fun trips you could go on. . .

Some errands, including mailing packages, returning parcels to Amazon, etc.

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3. KEY QUALITIES
You are a High Performer, committed to your personal and professional growth. These are
the qualities I am looking for in my Kick-Ass Personal Assistant:
ANTICIPATION you watch for what I do consistently enough that you can get a good idea
of what I will need or ask forbefore I need or ask for it. This is an extremely valuable skill
to master.
PROACTIVE you scan and think ahead to prepare for what may be needed down the road,
from trips to England twice a year, to events I am running, to weekly date nights, vacations
and even my naps and daily workouts.
SYSTEMS you help create systems to ensure that I am focused and organized and know
what to do in each and every moment. Eg. A daily morning and evening check-in.
CREATIVITY you dont need to wait for instructions. You use your creativity to support me
in everything from research to client astonishment to planning gifts for my loved ones.
AGREEMENTS vs EXPECTATIONS I live in a world of agreements. I create clear agreements
in my world and if I notice I have an unmet expectation about our coaching I understand that
it is time to create a clear agreement.
INTEGRITY You are impeccable with your word. Which means you keep your word or you
clean up where you havent kept my word.
YOU DONT TAKE THINGS PERSONALLY Lets discuss something immediately if you
have a concern. Dont let things simmer.
YOU DONT MAKE ASSUMPTIONS You have the courage to ask questions and to express
what you really want. Communicate with me as clearly as you can to avoid misunderstandings,
sadness, and drama. You are clear about what you want or do not want.
YOU ALWAYS DO YOUR BEST Your best is going to change from moment to moment;
it will be different when you are healthy as opposed to sick. But under any circumstance,
simply do your best, and you will avoid self-judgment, self-abuse, and regret. Doing your
best means enjoying the action without expecting a reward. The pleasure comes from doing
what you love to the best of your ability. Have patience with yourself. Take action. Practice
forgiveness.
CONFIDENTIALITY I expect and require complete confidentiality. No posts on social media
about this role. No photos to be taken or posted online of my home, office, me or my family.

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PROFESSIONAL DEVELOPMENT I am a believer in ongoing Professional Development and

Ill do my best to support you in this. My goal is to support you in becoming EXTRAORDINARY
in what you do.

4. I WANT TO BE ABLE TO RELY ON YOU. . .

a) IMPORTANT vs URGENT
The most important role that you have is to set aside specific blocks of time for me in my
calendarcreative writing, planning, for lunch breaks, naps, workouts, dental/optical/medical
appointments, date nights, vacations, etc.
This bears repeating: Your mission is to help me to focus on the 20% of activities that only I
can do-the 20% of activities that generate 80% of the resultsso that you or someone on
my team can handle everything else.
b) SOMETIMES THERES THE URGENT STUFF, TOO
My ability to meet deadlines while producing high quality work will be a defining factor in
your success. I like to be reminded of pending deadlines and meetings I have to attend. I
want to be advised of any urgent email requiring a response. I want to rely on you to keep
me on trackto allow me to focus on the other responsibilities of my work.
c) SCHEDULING
I no longer have time to schedule/reschedule meetings in my calendar. This is now your role.
Youll need to liaise with my team members, as well as my personal clients.
d) DETAIL ORIENTED vs BIG PICTURE
I am a big picture person, so I require you to have a highly tuned attention to detail. To
achieve the best results as a team, I need you to do much of the more detailed work for me
on a regular basis.
e) DAILY CATCH UPS
At the end of the day (to get ready for the next day) well discuss the days prioritiesso that
I am ready to begin the day knowing precisely what I need to do. These meetings will also
ensure that my priorities and your priorities are aligned.
f) A YEARNING TO BE CHALLENGED
I am looking for someone who yearns to be challenged and desires to add value to the
partnership. Whilst Ill have an idea of how to support you in this, Ill also look to you to let me
know when you want and need more.
At the same time, I dont want you to have an overflowing to do list or be working late every
night. Lets discuss immediately if there are any workload issues.

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g) YOU LIVE IN OR CLOSE TO SANTA MONICA, CA

I need to be able to rely on you, when I need you. (I dont work on an urgancy basisso
I dont mean calls late at night and rarely on weekends). Sometimes youll work from my
home office. Sometimes youll work from your home. Sometimes youll just be available when
I need you.
h) TEAM WORK
Working well as a team will be the key to a fulfilling and productive working relationship for
the two of us.

YOUR NEXT STEP:

Send me a message.
Astonish me.
Rich

MY INSIGHTS: I knew this ad hit home because I had over 60 responses.

A few really poor oneslike the person who clearly hadnt read a word Id written and who
started their message to me, Dear hiring manager...
Three people who seemed really angry and wrote something asking the lines, Working for
you would be a nightmare!
(I have a sense that when youre willing to really ask forand really go forwhat you truly
want in life, its going to trigger some people because its a reminder that theres nothing
stopping them either...)
About 40 average replies where I could really see that people needed me more than I
needed them. Starting an email with This is my dream job... was a real turn off for me.
And then there was one that stood out because she so clearly did NOT need me.
This woman was older than me. She runs three businesses right now, including one that brings
in over a million dollars a year. But shes bored. And as shes able to run these businesses
with just a little attention a week she was craving something more.

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7e) THE POWER OF QUESTIONS. THEIR QUESTIONS.

The questions people ask, and the way they ask them tells you more than
a one page cover letter... ask [your candidates] to send you ten questions
about the job.
I read that quote in an article about the consulting firm, IDEO. So, instead of interviewing my
one candidate and asking a bunch of questions, I emailed her this:
Will you please take the time to look at my websites. Google me. Look me
up on facebook. And then send me 10 questions.
Challenge my thinking. Ask about what you see and that I dont. Hold
nothing back.
She sent back a dozen powerful questions that had me really pause and reflect.
Heres what she wrote that I loved the most,
I should tell you what I would like in my next career path. Id like it not to
feel like a job. I make very good money but Im over it and searching for
something else. Ill know what that something is when I meet it.
When we met in person, later that week, we had a powerful conversation and she had a
score more questions for me.
But that was it. I was in.
And so was she.

EPILOGUE: DONT CALL ME...

Very successful people are absurdly selective.
Greg McKeown

Id love to end this article by saying email or call me and ask me any questions you like about
creating an extraordinary team.
But in a few days my new EA (Epic Assistant) begins her work with me...
And Ive told her that me spending too much time on email and Facebook has to move to
my Avoid At All Costs list so I can create a lIfe and a business that makes an even bigger
impact... ;-)
Love. Rich
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