Assignment Cover Sheet

Lecturers Comments Form

SECTION A: TO BE COMPLETED BY STUDENT

 This assignment cover sheet needs to be included with each assignment. Please complete all details clearly.
If you are submitting your assignment on paper, please staple this sheet to the front of each assignment.
If you are submitting your assignment online, please ensure this cover sheet is included in front your assignment.
Please check your course information booklet for assignment submission deadline and information.
Family Name

Tan

Given Names

Jun Jun

Program/Intake

FT dipmcomm 22

Student/ CT No.

Ct0231522

Modules Name

Advertising and Public

Relations

Lecturers Name

Mrs Manbir Lalwani

Assignment No.

Individual 2

Assignment Due Date

4/10/2015

DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of
plagiarism or another form of cheating, my work will be referred to the Academic Review Committee/Registrar, which
may result in me being expelled from the program. My grade will be affected by the level of plagiarism detected in my
assignment.

Signature

Tan Jun Jun

Program Management
Team (FULL TIME)

DIPLOMA

SECTION B: COMMENTS FROM YOUR LECTURER

Submission Date

4/10/2015

ASSIGNMENT GRADE:

Level of Plagiarism
High

Medium

Low

References
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Asia Pacific Breweries Singapore. (2014). Tiger inspires people to uncage and pursue
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Campaign Brief Asia. (2014, April 1). Case Study: Tiger Beer breaks the rules for
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Chan, B. (2009, April 4). Radio 91.3 a hit with youths. The Straits times [Singapore].
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instant&rlz=1C1VFKB_enSG614SG614&ion=1&espv=2&ie=UTF8#q=tiger+beer&spell=1
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HEINEKEN Asia Pacific. (2014). HEINEKEN Asia Pacific. Retrieved from

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Singapore Press Holdings. (2009, June 30). SPH Scored A Winning Campaign for Tiger
Beer. Retrieved April 9, 2015, from http://www.sph.com.sg/media_releases/814
Singapore Press Holdings Is On, SPHION. (2009). SPH Case study Tiger Beer. Retrieved
from http://www.sphison.com/upload/case_study/15/tiger-beer-deals1361944891.pdf

National Health Survey. (2004). 7 alcohol consumption. Retrieved from

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Tan, K. P. (2008). 6. In Cinema and television in Singapore: Resistance in one

dimension(p. 121). Leiden: Brill.
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Tiger Beer Facebook. (2014, July 21). UNCAGE Tree Potatoes unleash their pride this
National Day. Retrieved from https://www.facebook.com/notes/tiger-beer/uncage-treepotatoes-unleash-their-pride-this-national-day/785129914853951

Zaccheus, M. (2015, March 12). 'Mystery crate' placed in bunker by Tiger Beer sparks
marketing debate. The Straits Times [Singapore]. Retrieved from
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