Business Of Ideas

We are a company, which can create customized solutions for brands for their Marketing/Positioning
strategies, & with a team of competent professionals with excellent Marketing sensibilities we help our
clients with the best possible innovative & impactful solutions to their businesses.

We have now been officially acquired by Reliance Jio to handle content and
marketing for their various platforms.
With a successful hit rate we are amongst companies who truly understand and integrate Brand &
Content in an interesting manner.
Below is a small brief about our company and various businesses we are in.

Business of Brands
What do we do?

We are on board for India's leading companies for creating their Below The Line
Activations (Examples include Road Shows, promotions, in-shop and shop front activities
and display units) including rural based campaigns & CSR Strategies to Brand Solutions;
Business of Ideas works in close association with each of them.

Ideation, Strategizing and creation of Activation to create brand engagement

amongst the prospective consumers

Creation of Properties, which can generate revenues for the brand and better its
positioning.

Advising Communication Strategies to get the core benefit of the brand across to the
target audience

Creating Advertiser Funded Programs / Branded Content for overcoming the

disadvantages of conventional advertising

Consultancy in terms of a long term strategy for our client Brands

Create customized brand solutions as per their requirements

Create interesting Integration for their existing and new Initiatives

Top Clientele:

Hindustan Unilever Limited For One of the Most trusted brands in the Fast Moving
Consumer Goods (FMCG) Sector, We lend our assistance in creation Communication
Strategies for brands in their kitty.

Reliance The Indian Conglomerate has been our client since the past 2 years. We
work closely with Reliance Retail for all the brands under their umbrella in terms of the
Advertising & Promotion strategies for various purposes during the year:

Reliance Trends
Reliance Digital
Reliance Jewels
Reliance Mart
Reliance Malls
Diesel
Timberland
Steve Madden

Maruti Udyog Ltd To create awareness of the New product called Ritz by Maruti, we
conceptualized an Advertiser funded programme on Star Plus Ritz- Jeeley Har Pal"
which ran for 12 weeks and communicated the exact message what the brand
wanted to send out regarding its new product with a much better brand association.

LG Home Appliances- To create engagement of the Indian Housewife with the entire
range of LG products, we created and executed a show LG Mallika E Kitchen which
garnered the desired objective

Business of Print
What do we do?

We are the creative agency on board for The Times Group (OMS-Medianet &
Intellectual Property)

Creation of Intellectual Property (An Event/Activation/ Exercise that can be carried on

by a brand every year to reach out to its existing consumer base and also its new
prospective consumers. E.g.: Filmfare Awards and Femina Miss India for Times of India)
which communicates the out the brand ideology and also allows the brand to interact
with the Target Audience.

Destination Marketing for the client to bring about varied and innovative ways in ways
the Indias biggest Media Conglomerate and the Country can collate energies and
raise their Brand Equity amongst the Indian audience. (E.g.: Times of India Joining hands
with Vancouver to position the destination amongst the Indian Audience)

Creating customized brand solutions for print and interesting Integrations for existing
and new sponsorships

Creation of 360 degree plans for the Various Brands who wish to be associated with the
Media House.

We were an agency on board for Times Groups (OMS-Medianet & Intellectual

Property)

We are an agency on board with the Delhi Press Group. We create IPs and other brand
solutions for them and their clients

Skill sets for Brand Strategist

Willingness and Inclination towards a career in Marketing
Clear Understanding of Basic Fundamentals of Marketing is expected
Region Specific Understanding of India
Basic Awareness of various brand communications carried out by brands in the recent times.

Business Of Television:
What do we do?

Creation of Original Nonfiction formats & event properties for various General
Entertainment & niche Channels not only for Indian but also for the international
markets. We are also in close Tie ups with Major Production Houses like Endemol and
Colosseum and Networks like Star TV

We have to our credit the MAXIMUM NUMBER OF ORIGINAL FORMATS ON INDIAN

TELEVISION IN THE PAST 3 YEARS in the GEC space Rakhi ka Swayamwar, became the
largest show of 2009 was conceptualized & directed by the founder and CEO, Aditya
Bhat.

Specialization in creation of Branded Content most recently having shot for 3 shows &
over 150 episodes on all leading General Entertainment Channels in India- Star, Colors,
Zee for Maruti, LG & Panasonic respectively with 4 more shows lined up in the next 2
quarters.

Development of special Vignettes and smaller TV creatives for several GEC & niche
channels.

Conceptualization of Special Televised events for film promotions as well as Indian

Festivities on every General Entertainment Channel

Create Advertiser Funded Shows (AFPs) - most recent being 3 in the last months on all
leading GECs Star, Colors, Zee for Maruti, LG & Panasonic respectively. 4 more shows
in the next 2 quarters.

We were the creative agency on board for IIAA 2014 telecast on Colors where we
conceptualized the acts, scripted and directed the show.

Creatively Direct & execute non fiction event for TV Conceptualized & Directed
Femina Miss India 2011 & 2012

We were the official creative consultants for the Femina Miss India 2013 & 2014

We also have single handedly executed Provogue MensXP Mr.India World 2014

We will also be the creative heads on board for a crime reality show to see the light of
the day by end of 2014

We conceptualized, creatively directed and executed the on-ground sub contest

crowing event for Miss Diva 2014, to be telecast on Zee Cafe

Top Clientele:

Channels:
We work closely with the entire Star Network, Zee TV, Sony, Colors, MTV, Channel V, and ABP News
partnering with them on their content creation
Production Houses:
We deal with the Best of the Production Houses namely Endemol, Colosceum & Freemantle for finetuning their existing & acquired Television formats
Job Profile & Skill sets for Television Content Creation:
Developing new formats in the non-fiction (Reality Shows) and Fiction (The Genre of
Soaps/Storytelling) in television
Developing televised events along with detailed Show Flows in place.
Developing Branded Content for the Brands which they already have on board to negate the
newly developed trend of advertisement avoidance amongst the audience

Business of Cinema:
What do we do?

Designing & Consultation on the entire promotional campaign along with the marketing calendar
for films right from the First look of the film till its release in association with the Production house.
Creation & execution of unconventional & innovative marketing ideas which are low at cost and
garner twice as much as media coverage their conventional counterparts which includes The First
look , Music Launch , Premiere , city Visits with stars ,TV shows integrations , Press Pegs in Media etc
Our Past Body of Work includes:
Players, Jodi Breakers,Aarakshan, Mere brother Ki Dulhan, Band Bajaa Barat, Teri Meri Kahaani, Shirin
Farad Ki Nikal Padi, Chakravyuh, Kya Supercool Hai Hum, Grand Masti, Jackpot, Dhoom 3, Shudh
Desi Romance, Hassi Toh Phassi, Gunday, Bewakoofiyaan, Main Tera Hero, Mardaani, Dawat-e-Ishq
and many other interesting films lined up in the next 6 months
Top Clientele:

We work with the crme de la crme of the Hindi Film Industry which includes Yashraj films, Eros
International, Prakash Jha Productions, Balaji Motion pictures, Kunal Kohli Productions, TIPS ltd,
Invincible Entertainment, Viacom 18 Motion pictures.

Job Profile & Expectations for Film Marketing Consultants

Developing & executing Film marketing plans.

A keen interest in the dynamics of the Indian Film Industry

Awareness of Innovative marketing done by films in the past

Creation of 360 degree Marketing Plans for the Upcoming Films

Business of Events:
What do we do?

o
o

Conceptualization & creative direction of Femina Miss India 2011-2013 including the
Finale event telecasted on television as well as the 10 cities regional pageants leading
up to the finale next year
Product launches for brands across categories
Customized solutions for on ground events, road shows, dealer meets for your brands

Designing of Brand launches all across the country for products across all categories
(E.g.: CCF -Chicken comes First, Reliance Mega Mall launches across the country)

Due to Our understanding of The Media and Marketing mix & its dynamics we have
created Events with High PR / buzz values, can be scalable based on briefs and
budgets by our clientele.

We are the agency responsible for executing the grand launch of Samsung Galaxy S4
in the Indian Shores

We also are the creative agency on board to conduct over 10 city pageants for
"Femina Miss India" property since the past 2 years

A note for the Applying Students:

1. Selected Students are guaranteed unlimited exposure to the real world corporate scenario
through being a part of Branding and Positioning strategies as well as executing them.
2. The Students will be given an opportunity in straddle their skill set in the various industries the
company works in, Hence providing for a holistic development for the student.
3. Before the actual internship commences from May onwards , the students will be asked to devote
a day/half day in the week to learn the basic workings & fundamentals of the various industries by
coming to the office interacting with the team members so that the students get familiarized to
hardcore Strategy & execution and also get acquainted with the company's past body of work so
that reach their productive best by the Summer Internships ready to face the company's clientele &
be on the same page ready for action starting May.
4. Earnings for the student will only be in terms of tremendous Industry exposure and experience
which He/she will be getting at Business of Ideas.
Hence no stipend will be provided by the company.FAQS

1. Is there a stipend?
The internship at Business of Ideas is an experience that leaves an individual enriched. We believe we
as a company add more value to you than you add to us. Thus, there shall be no stipend provided.
But any expense incurred when you travel for any work assignment shall be taken care of.
2. Where is the office located?
Location: Reliance Corporate Park (Ghansoli, Navi Mumbai)
3. Will there be other interns?
Yes, we recruit over 50 interns from Management Colleges across the country.
4. How will this internship benefit me?
As the company profile suggests, we have a wide array of profiles to offer thus widening the horizon
and opening up more avenues to learn and endeavour. The vast work and experience that one can
gain working on live projects (which is very different from what you read in books) and meeting and
interacting with top of the line management adds value to your resume and gives you a chance to
actually talk about the experiences in your interviews.
5. Do I have to carry anything to work?
Yes, one needs to carry their own laptops
6. What will the work timings be?
Working days - Monday to Saturday (half day of sat)
Work timings - 9.30 am to 6 pm
End of each week (Saturday) special sessions are held by industry experts, team building exercise
and games
7. What will be the company name in the internship certificate?
The internship certificate shall say Reliance Jio
8. What would the recruitment process be like?
- Company Presentation explaining the profiles followed by Q & A session for the students
- Group Discussion
- Personal Interview
- Results (On the same day/Next day)
9. How has the experience of past interns been like?
We have an exhaustive list of interns that have worked with us in the past. However, you could
contact the following for any help/guidance:
- Sagar Vora (+91 9769399594)
- Kriti Kataria (+91 7303742324)
- Swagat Giri (+91 8605022252)