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Browse the full Global Market Study on Stevia Market - Beverages will Remain the Dominant
Application
Segment
through
2020
report
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The global stevia market is fueled by an increase in consumer awareness about the
advantages of consuming low-calorie sugars and government initiatives on reducing sugar
intake among the population. Rising obesity levels, coupled with concern about the risk of
developing cardiovascular disease and diabetes are prompting consumers to make more
healthy choices, and this augured well for creating the demand for stevia in the market. It is
anticipated that by 2020, stevia will account for 15% of the share of the global sweetener
market.
Government advocacy for reduction of sugar intake is also anticipated to push the demand for
stevia. Governments around the world are encouraging the cultivation of stevia, and this is
projected to boost the prospects of the stevia market through 2020. According to PMRs market
research on global stevia market, recent favorable regulations about stevia in Europe and the
U.S. will create growth opportunities for the market during the forecast period.
Demand for plant-based sweeteners is another factor that is anticipated to boost the global
stevia market through 2020. Consumers are proactively looking for natural and clean label
products, and this change in consumer behavior is anticipated to push the demand for stevia
through 2020.
Another factor that is projected to provide an impetus to the global stevia market is aggressive
marketing by stevia suppliers. Most of these suppliers are aware of the positive consumer
sentiment about stevia and they are promoting their products to expand their user base.
Stability in supply-chain is also projected to boost the global stevia market.
Positive consumer sentiment about stevia-based products is projected to be one of the most
important factors for the growth of the stevia market through 2020. According to PMRs social
media sentiment analysis, a majority of social media users had a positive sentiment about
stevia across different social media channels, including Facebook, Twitter, YouTube, and
LinkedIn. PMRs social media sentiment analysis revealed that stevia was most prominently
discussed in North America. The analysis further revealed that Twitter was the most commonly
used platform for discussions on stevia and stevia-based products. Stevia-based packaged
foods had the highest mentions on social media, and a high percentage of these mentions
were positive.
Application analysis on the stevia market revealed that the key applications of stevia market
were beverages, packaged food products, table top sweeteners, dietary supplements, bakery
products, and dairy food products. Among these application segments, beverages - which
includes energy drinks, hot drinks, soft drinks, and others - is anticipated to register the
maximum absolute value by 2020. Table top application segment is projected to witness a
CAGR of over 8% through 2020 and maintain a healthy market share in the global stevia
market.
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Region-wise, North America and Asia-Pacific excluding Japan (APEJ) will remain the most
lucrative markets for the global stevia market. The North American stevia market is anticipated
to expand at a CAGR of 9.8% through 2020, whereas APEJ is also projected to expand at a high
single-digit CAGR. In addition to these two regions, Latin America is forecasted to witness high
growth rate through 2020.
Key players in the global stevia market include Ingredion Inc., Stevia Corp., Evolva Holding
S.A., Tate & Lyle Plc., Cargill Inc., The Coca-Cola Company, Nestl S.A., PepsiCo Inc., and GLG
Life Tech Corp.
Market History:
Although stevia has been available in the market for over four decades now, it is only in the recent past
that food products containing stevia have become popular amongst consumers.
The worth of the global stevia market was estimated to be US$ 347 million in 2014 and according to
PMRs market research, the market will witness a high single-digit CAGR through 2020 and reach a
valuation of US$ 565.2 million. The key factors responsible for stevias growth through 2020 include
consumer awareness about the risk factors associated with high sugar consumption.
Stevias use as an ingredient was estimated to be 5,100.6 tonnes in 2014 and it is projected to reach
8.506.9 tonnes by 2020. Leading brands around the world are aware of the positive consumer sentiment
about stevia, and they are widening their product offerings to cater to the demands of health-conscious
consumers.
Stevia is available in three forms, including liquid extract, powder extract and leaf. Among these, the
demand for powder extract was the highest in 2014 and it is anticipated that the demand will continue to
be robust through 2020. On the other hand, the liquid extract- and leaf- segment are anticipated to be
worth US$ 112 million and US$ 85.6 million by 2020.
Dominant application segments of stevia are beverages, table top sweeteners, and packaged food
products. Among these, the beverage application segment was valued at US$ 120.4 Mn in 2014.
According to PMRs analysis, this application segment will witness a steady CAGR to reach a valuation of
US$ 196.7 by 2020. On the other hand, table top sweetener segment, which was valued at US$ 68.8
million in 2014 is projected to witness a steady CAGR through 2020.
Asia Pacific excluding Japan (APEJ) had the highest market share in 2014, accounting for over one-fourth
of the market. According to PMRs analysis, APEJ will continue to be a dominant region for the demand of
stevia; however, it will lose its dominance to North America by 2020. The North American region had a
share of 24% in the global stevia market in 2014. It is projected that North America will have the largest
market share of 25.8% by 2020. Another key region for stevia market is Latin America. Demand for
stevia-based products will ensure that stevia market expands at a steady rate in the region.
Table of Content
1. Research Methodology
2. Assumptions & Acronyms Used
3. Global Stevia Market Executive Summary
4. Global Stevia Market: Taxonomy
10.1. Global Stevia Market Value Share & BPS Analysis By Geography
10.2. North America
10.2.1. North America Stevia Market Value & Y-o-Y Growth Forecast
10.2.2. North America Stevia Market Value Share & BPS Analysis By Extract Type
10.2.3. North America Stevia Market Value Share & BPS Analysis By Application
10.2.4. North America Stevia Market: Impact Analysis
10.3. Latin America
10.3.1. Latin America Stevia Market Value & Y-o-Y Growth Forecast
10.3.2. Latin America Stevia Market Value Share & BPS Analysis By Extract Type
10.3.3. Latin America Stevia Extract Market Value Share & BPS Analysis By Application
10.3.4. Latin America Stevia Market: Impact Analysis
10.4. Western Europe
10.4.1. Western Europe Stevia Market Value & Y-o-Y Growth Forecast
10.4.2. Western Europe Stevia Market Value Share & BPS Analysis By Extract Type
10.4.3. Western Europe Stevia Extract Market Value Share & BPS Analysis By Application
10.4.4. Western Europe Stevia Market: Impact Analysis
10.5. Eastern Europe
10.5.1. Eastern Europe Stevia Market Value & Y-o-Y Growth Forecast
10.5.2. Eastern Europe Stevia Market Value Share & BPS Analysis By Extract Type
10.5.3. Eastern Europe Stevia Extract Market Value Share & BPS Analysis By Application
10.5.4. Eastern Europe Stevia Market: Impact Analysis
10.6. Asia Pacific Excluding Japan (APEJ)
10.6.1. APEJ Stevia Market Value & Y-o-Y Growth Forecast
10.6.2. APEJ Stevia Market Value Share & BPS Analysis By Extract Type
10.6.3. APEJ Stevia Extract Market Value Share & BPS Analysis By Application
10.6.4. APEJ Stevia Market: Impact Analysis
10.7. Japan
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