SMM

www.svyaznoy.ru

 .
.

FACEBOOK
2014

- Facebook,

> 1,32

> 720

> 810

63

= 50

Facebook

10%

46,2%

53,8%

20

Facebook

27%

8,4%

50,3%

3,2

3,7%

15%

4,7%

300

3,6%

125

25,5%

Brand Analytics, MailRuGroup, 2014.

37,7%

2014

1,03

15

200 000 000

:

310

20

54 000 000

42

= 12

58,7%

41,3%

65%

76%
25

1,4%

1,1%

10,6%

Brand Analytics, MailRuGroup, 2014.

3,7%

70,2%

1,1%

0,6%

2014

> 205

> 44

270

13,5

> 10

150

8,5

= 5

34
35%

29,8%

70,2%

2,9%

3,47%

63,7%

0,97%

11,6%

Brand Analytics, MailRuGroup, 2014.

1,44%

TWITTER
2014

> 500
> 150

> 300 000

700 .

170

11

> 50%

18%

45%

55%

18-34

= 5

0,97%

43,7%

20,6%

Brand Analytics, MailRuGroup, 2014.

34,4%

INSTAGRAM
2014

300

57%

43%

35%

50%

= 10

6% Valencia

20%

3,7%

8,4%

33,3%

5%
4,7%
3,6%

5,5%
*

Brand Analytics, MailRuGroup, 2014.

14,7%

#love

83%

YOUTUBE
2014

> 1

78%

58%

75

61

> 55%

67%

70%

49%

18 34

27%
20,3%

3,7%

8,4%

15,7%
3,6%

10,5%

10,7%

FACEBOOK

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( -10 )
:
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24
,

, >70%.

10

.
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wiki- ( , , )
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25
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TWITTER

12-15
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,

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13

INSTAGRAM

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14

YOUTUBE

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28

Travel

Shopping

Retail

Finance

9%

15%

0,4%

0,1%

29

1
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(
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15%

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38

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AppData

Klout

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43

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12%
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16%

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59%

21%

8%

8%

13%

7%
53%

41%

67

8%
Casual

4%
Casual

23%
Social

11%
Mobile

9%
Mobile

5%
Mobile

2010

2011
64%

38%
Social

1%
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2013

49%

41%
Social

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47%

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KPI
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12,9

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ROI

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