New Heritage Doll Company: Capital Budgeting

Exhibit 1
Selected Operating Projections for Match My Doll Clothing Line Expansion
2010
Revenue

2011

2012

2013

4,500

6,860

8,409

52.4%

22.6%

Revenue Growth
Production Costs
Fixed Production Expense (excl depreciation)

575

575

587

2,035

3,404

4,291

152

152

152

2,762

4,131

5,029

Selling, General & Administrative

1,250

1,155

1,735

2,102

Total Operating Expenses

1,250

3,917

5,866

7,132

(1,250)

583

994

1,277

Minimum Cash Balance as % of Sales

3.0%

3.0%

3.0%

Days Sales Outstanding

59.2x

59.2x

59.2x

Variable Production Costs

Depreciation
Total Production Costs

Operating Profit
Working Capital Assumptions:

Inventory Turnover (prod. cost/ending inv.)

Days Payable Outstanding (based on tot. op. exp.)
Capital Expenditures

1,470

7.7x

8.3x

12.7x

30.8x

30.9x

31.0x

952

152

152

2014

2015

2016

2017

2018

2019

2020

9,082

9,808

10,593

11,440

12,355

13,344

14,411

8.0%

8.0%

8.0%

8.0%

8.0%

8.0%

8.0%

598

610

622

635

648

660

674

4,669

5,078

5,521

6,000

6,519

7,079

7,685

152

164

178

192

207

224

242

5,419

5,853

6,321

6,827

7,373

7,963

8,600

2,270

2,452

2,648

2,860

3,089

3,336

3,603

7,690

8,305

8,969

9,687

10,462

11,299

12,203

1,392

1,503

1,623

1,753

1,893

2,045

2,209

3.0%

3.0%

3.0%

3.0%

3.0%

3.0%

3.0%

59.2x

59.2x

59.2x

59.2x

59.2x

59.2x

59.2x

12.7x

12.7x

12.7x

12.7x

12.7x

12.7x

12.7x

31.0x

31.0x

31.0x

31.0x

31.0x

31.0x

31.0x

334

361

389

421

454

491

530

New Heritage Doll Company: Capital Budgeting

Exhibit 2
Selected Operating Projections for Design Your Own Doll
2010

2011

2012

6,000

Fixed Production Expense (excl depreciation)

1,650

Variable Production Costs

2,250

Depreciation

310

Total Production Costs

4,210

Revenue
Revenue Growth
Production Costs

Selling, General & Administrative

1,201

1,240

Total Operating Expenses

1,201

5,450

(1,201)

550

Operating Profit
Working Capital Assumptions:
Minimum Cash Balance as % of Sales

3.0%

Days Sales Outstanding

59.2x

Inventory Turnover (prod. cost/ending inv.)

12.2x

Days Payable Outstanding (based on tot. op. exp.)

33.7x

Capital Expenditures

4,610

310

2013

2014

2015

2016

2017

2018

2019

14,360

20,222

21,435

22,721

24,084

25,529

27,061

139.3%

40.8%

6.0%

6.0%

6.0%

6.0%

6.0%

1,683

1,717

1,751

1,786

1,822

1,858

1,895

7,651

11,427

12,182

12,983

13,833

14,736

15,694

310

310

436

462

490

520

551

9,644

13,454

14,369

15,231

16,145

17,113

18,140

2,922

4,044

4,287

4,544

4,817

5,106

5,412

12,566

17,498

18,656

19,775

20,962

22,219

23,553

1,794

2,724

2,779

2,946

3,123

3,310

3,509

3.0%

3.0%

3.0%

3.0%

3.0%

3.0%

3.0%

59.2x

59.2x

59.2x

59.2x

59.2x

59.2x

59.2x

12.3x

12.6x

12.7x

12.7x

12.7x

12.7x

12.7x

33.8x

33.9x

33.9x

33.9x

33.9x

33.9x

33.9x

310

2,192

826

875

928

983

1,043

2020
28,685
6.0%
1,933
16,712
584
19,229
5,737
24,966
3,719

3.0%
59.2x
12.7x
33.9x
1,105

New Heritage Doll Company: Capital Budgeting Analysis

Match My Doll Clothing Line Expansion Cashflow Estimation and Investment Analysis
2010

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Revenue
Variable Production Costs
Contribution
Fixed Production Costs
R & D expenditure
Selling, Mkt, General and Admin Exp.
Operating Profit
Depreciation
Earnings before Tax
Tax
Earnings after Tax
Depreciation
Add. WC required
Capex

2011

2012

4,500

6,860

-625
-625

-800
-1470

Cashflow
Terminal Cashflow @ 3% growth rate

-3520

Cashflow for the year

-3520

Estimation of Working Capital Required

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add
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Cash Balance (0.03 x Sales)

A/c Receivables
Inventory
A/c Payables
Net WC for the year

2013

2014

2015

2016

2017

2018

2019

8,409

9,082

9,808

10,593

11,440

12,355

13,344

2020
14,411

New Heritage Doll Company: Capital Budgeting Analysis

Design Your Own Doll Cashflow Estimation and Investment Analysis
2010

less
less
less
less
less
less
add
less
less
=
add

Revenue
Variable Production Costs
Contribution
Fixed Production Costs
R & D expenditure
Selling, Mkt, General and Admin Exp.
Operating Profit
Depreciation
Earnings before Tax
Tax
Earnings after Tax
Depreciation
Add. WC required
Capex

2011

2012
6,000

-841
-360

-1000
-4610

Cashflow
Terminal Cashflow @ 3% growth rate

-5811

(1,000)

6,000

Cashflow for the year

-5811

(1,000)

6,000

Estimation of Working Capital Required

add
add
less
=

Cash Balance (0.03 x Sales)

A/c Receivables
Inventory
A/c Payables
Net WC for the year

2013

2014

2015

2016

2017

2018

2019

14,360

20,222

21,435

22,721

24,084

25,529

27,061

14,360

20,222

21,435

22,721

24,084

25,529

27,061

14,360

20,222

21,435

22,721

24,084

25,529

27,061

2020
28,685

28,685

28,685