Tae SouNenTprincpleTne SOUVenir Principle jeneVer We engage With any possible or prospective customer Jient, new oF existingyit is never assured that we close the deal gle there and then. Many, many times those prospects go and think about things or simply leave for another day, for iF research or enquiry. Window shopping, even in terms of a regular occurrence. It may be the case that the prospect of you isnot looking for anything particular at that We have all had those ‘for future reference’ thoughts as but our day to day business, or as we surf online, wander