Ivan M.

Stamenkovi
Littera Translation Agency

THE PERCEPTION OF IMPOLITENESS: THE ASPECTS OF FACE MOST

FREQUENTLY ATTACKED IN ENTRIES ON THE WEBSITE ISPOVESTI.COM
Face is the central concept of impoliteness, and it is defined as the positive social value a person
effectively claims for himself by the line others assume he has taken during a particular contact (Goffman 1967:
5). The aim of this paper is to ascertain which of the five aspects of face that were defined by Spencer-Oatey
(2000) is the one that is most targeted by impoliteness in the cultures of the people originating from the countries
of former Yugoslavia, who are the chief commentators on the website ispovesti.com, which was the primary
source of corpus data. The analytical framework used is Spencer-Oateys rapport management (e.g. 2000)
which postulates various aspects of face, including sociality rights. A clarification of this framework is presented
along with the way it was accommodated for a quantitative analysis of ambiguous situations, the whole
framework being adapted from Culpeper et al. (2010). A corpus which consists of 100 entries containing
impoliteness gathered from the website ispovesti.com was analyzed following the guidelines and methodology
previously established in order to determine the prevalent aspect of face that is attacked in impoliteness
situations. The analyzed data shows a distribution of the most frequently attacked aspects that is similar to the
results of the study in Culpeper et al. (2010) regarding European cultures namely, the aspect most often
targeted was quality face. Further analysis could lead to a conclusion that the people of former Yugoslavia have
greater cultural proximity towards Western cultures, as opposed to the Oriental, Eastern cultures regarding face
sensitivity.
Keywords : pragmatics, face, aspects of face, rapport management

1. INTRODUCTION
1.1.

Impoliteness and face

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1.2.

Aims of the paper

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morate pribaviti dozvolu za njenu upotrebu.
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2. SPENCER OATEYS CONCEPT OF FACE

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3. PREVIOUS RESEARCH

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3.1.

Naslov pododeljka Heading

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4. METHODOLOGY
5. RESEARCH RESULTS
6. DISCUSSION
7. CONCLUSION
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uptrbi, Krguvc: Fillk-umtniki fkultt, 277-288. [orig.] - 2009:
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Ivan M. Stamenkovi

PERCEPCIJA NEUTIVOSTI: NAJEE NAPDANI ASPEKTI LICA U UNOSIMA NA

VEB-SAJTU ISPOVESTI.COM
Rezime
Lice je centralni koncept neutivosti, a definie se kao pozitivna drutvena vrednost koju
osoba efikasno pripisuje sebi na osnovu pravca u razgovoru za koji drugi smatraju da ga se ta osoba
drala tokom odreenog kontakta (Goffman 1967: 5). Cilj ovog rada je da utvrdi koji je od pet
aspekata lica koje je definisala Spencer-Oatey (2000) onaj koji je u najveoj meri cilj neutivih napada
u kulturama ljudi poreklom iz zemalja bive SFRJ, koji su glavni komentatori na veb-sajtu
ispovesti.com, glavnom izvoru materijala za korpus. Teorijski okvir za analizu koji se koristi je
upravljanje prisnou koje je osmislila Spencer-Oatey (npr. 2000), a ovaj okvir podrazumeva
postojanje razliitih aspekata lica, ukljuujui prava na drutvenost. U radu su predstavljeni pregled i
razjanjenje ovog teorijskog okvira, ali i nain na koji je prilagoen za kvantitaivnu analizu
dvosmislenih situacija, za taje polazna taka bila aadaptacija koju su obavili Culpeper et al. (2010).
Sa veb-sajta ispovesti.com prikupljen je korpus koji se sastoji od 100 unosa koji sadre neutivost, a
zatim je analiziran u skladu sa smernicama i metodologijom koje su prethodno utvrene. Cilj analize
je bio utvrivanje dominantnog aspekta lica koje se napada u situacijama koje sadre neutivost.
Analizirani podaci pokazuju distribuciju najee napadanih aspekata koja je slina rezultatima za
evropske kulture u istraivanju koje su sproveli Culpeper et al. (2010) naime, aspekt koji je najee
cilja napada je kvalitativno lice. Dodatna analiza moe da dovede do zakljuka da su ljudi bive
Jugoslavije u pogledu osetljivosti lica kulturno bliskiji evropskim, zapadnim kulturama, nasuprot
orijantalnim, istonim kulturama.
Kljune rei: pragmatika, lice, aspekti lica, upravljanje prisnou