NAVY

1. BOPP Wrapper Campaign [November, 2014]

Trade Letter 6 lac and Display unit 22K throughout the national market along with new
BOPP design in November, 2014.
2. New Year Campaign (English 2015) [January, 2015]
New Year Pack of Navy was launched with communications in the field.
30K Display Unit provided with LEP. The New Year Navy match was intended also but
for longer production time of AMFL the match will be completed by February15.
3. Retail Calendar [January, 2015]
Approx. 6 lac Retail Calendar was disseminated through-out the national market in the
theme of Navy, Briton, and Sheikh. (January 2nd week, 2015)
4. Navy HoReCa [January, 2015 February, 2015]
i.

In January, 2015 Route HoReCa was executed for the brand. Venue HoReCa is to be
executed in February15.
A model HoReCa for Navy was videoed and disseminated to the field so that all can have
proper guideline to execute Navy HoReCa.
Navy branded Key Ring was designed and 70K key rings are ordered to be disseminated
among the consumers in HoReCa and consumer contact which already started from
January, 2015 (Route HoReCa). Already 60K received and 45K was already distributed.
The balance quantity will be completed by February 04, 2015.
Navy Brand Tale is modified and redesigned to be disseminated from February15.

ii.
iii.

iv.

5. New Year Campaign (Bangla 2015) [February, 2015]

Offshore agencies were briefed on the tour and already estimate received. Upon
finalization of the estimate by this week, the LEP can be done in GERMAN cylinder.
NAVY (Line extension- Navy Blue)
-

All communications (printed to audio-video) are ready for the launch.

Stick dye is already attempted 5 times. Upon confirmation of the stick dye, Navy Blue can
be launched in 3 weeks time. Gold ink problem in APPL.

NAVY (Line extension- Ice Fresh, Slim)

-

1st round Mock-ups completed by AMCOR.

In 2 weeks time, 2nd round Mock-Ups will be ready.
Finalized Pack design can be done by End-February15.
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SHEIKH
- Pack design is sent for proofing. (Landor pack design adaptation in January, 2015)
- Intended to be launched in March, 2015 as LEP.
- Also a New AV concept is briefed to the agency to accompany the pack.
BRITON
- Pack design is modified and sent for proofing, after the Market experience.
- Swift silicone in Singapore, is provided with the blanks for embossing confirmation and
explore the scopes of techniques to make the pack premium.
- Kiosks & Umbrella were distributed at Farmers Program regarding BRITON message
dissemination.
- 300 pcs of BRITON polo-shirt produced and delivered for farmers program & Dhaka
Area BSPs.
- 22,000 t-shirts were already distributed and another 10,000 will be done and distributed by
7-8 February 2015. Total quantity 50K.
- 80,500 Branded lighter were produced and distributed.
- 3rd Phase launch communication materials printing completed for February, 2015. 3rd
phase launch is in 15 territories.
K-2
-

Market visit by Head of Brand and G.M. Sales & Trade Marketing and TG analysis.
Upon the experience of the market visit, offshore agencies are briefed of K-2 Revive
project.

SALES DOCUDRAMA
-

SR Docudrama script correction and modification done.

Except H/O shooting part all other video has been shot.
Complete docudrama will be ready by February 2015

BSP ACTIVATION
3rd party (HAMMER) BSP Pilot project was initiated in November15
Primarily 100 BSPs were deployed by 3rd party (HAMMER) for BRITON to realize the changes
-

BSP profile upgraded

Attendance improved to around 95% which was previously near to 80%
BSP fall out was decreased

From January 2015, 3rd Party BSP program was deployed to a single Area (Dhaka Central-2) with
multiple brands to observe the Area Basis Sales Impact. In extension of regular BSP activities, 3 rd
party is involved in
-

Weekly Training for BSPs and Supervisors by Hammer

Route Mapping already started by Hammer
BRITON Sales Tracking for the Dedicated Area
Capturing consumer insights
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Offshore Agency New Projects

- Navy LEP (February, 2015).
- K-2 Evolution (March, 2015).
- New Brand development in medium segment as per high segment (End March, 2015).
Production Scope of Different Packs
-

Meeting with FOCKE in Singapore, venturing the production scopes with various designs
of pack, inner frame and foil.

CASTLE
-

All communication and presentation ready for the new pack; Upon Management feedback
and pack production capability check, all materials will be sent for production.
Inner foil design has been finalized; Emboss Cylinder for foil printing is ready
By April 2015 Castle will be ready for production if APPL confirms.

Other Minor Activities

-

Corporate Leaders Search (CLS) program of Dhaka Tobacco Industries was initiated.
Design and communication developed and 1st execution was successfully done in Khulna
University.
Retailers Meet execution in DC-02, with 30 retailers from JOSH partner and BUSINESS
partner list in December, 2015. Design and communication developed and also the
execution.
Design development and branding of the national meeting in January, 2015.

_______________
J. M Taslim Kabir

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