Research Method for Business BRM2044 Questionnaire

We are student of Multimedia University and conducting a research on the topic of Factors Affecting
Undergraduate Students to buy smartphones as a partial fulfillment of our subject Research Method for
Business BRM2044.
Kindly complete the following questionnaire form; all the input and feedback on this study are highly
appreciated and much needed for our research.
We sincerely hope you could spend some times to answer this questionnaire. The results from this
survey will be used in aggregate, without referring to any one individual, and will be used solely for academic
research purposes. Responses will be kept confidential to the extent provided by law, no individual or company
will be identified by name in the research report.
Thank you.
Name: Norul Husna binti Mohd Yunos 017 3550583
Student ID: 1101106561

Section A: Demographic.
Please tick () one of the boxes that correspond to your answer to each question. Please be ensured all
information that provided in this questioner would be kept confidential.
1) Age
18-20
2) Gender
Female
3) Faculty
FBL

21-23

>24

Male

FET

FIST

Diploma

FOSEE

4) Race
Malay
5) Nationality
Malaysian

Chinese

Indian

Others

Non-Malaysian

Section B: Purchase intention of Smartphone

This section is seeking your opinion regarding the factors that trigger purchase intention of smartphone.
Respondents are asked to indicate the extent to which they agreed or disagreed with each statement using 5

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Likert scale [(1) = strongly disagree; (2) = disagree; (3) = neutral; (4) = agree and (5) = strongly agree] response
framework. Please CIRCLE one number per line to indicate the extent to which you agree or disagree with the
following statements.
Strongly
Disagree
Purchase Intention
1
I intend to purchase smartphone in
the near future.
2
I search for information about
smartphone from time to time.
3
I always talk about smartphone with
my friends.
4
Purchasing of smartphone is
beneficial for my daily life.
5
I willing recommend my friend to
buy smartphone.

Disagree

Neutral

Agree

Strongly
agree

Section C: Factors that trigger purchase intention of smartphone

This section is seeking your opinion regarding the factors that trigger purchase intention of smartphone.
Respondents are asked to indicate the extent to which they agreed or disagreed with each statement using 5
Likert scale [(1) = strongly disagree; (2) = disagree; (3) = neutral; (4) = agree and (5) = strongly agree] response
framework. Please CIRCLE one number per line to indicate the extent to which you agree or disagree with the
following statements.
Strongly
Disagree
Price
1
Price is the most important factor
when purchasing Smartphone.
2
I
compare
prices
of other
Smartphones brands and store
brands before I choose one.
3
I buy Smartphone because they are
worth to used regarding between
with their price & usage quality.
4
I am uncertain which Smartphones
brands provide real value for money
in terms of product quality.
5
The
cheapness
of
some
Smartphones brand suggests to me
that they may have some risks, such
as low quality.
Brand Image
1
I prefer to buy an
international recognized
Smartphone.
2

I prefer to buy a
trustworthy brand of

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Disagree

Neutral

Agree

Strongly
agree

3
4

smartphone
I will only buy my favourite
brand of smartphone
Brand name is a major
factor that will influence
my decision towards
buying a smartphone.

Convenient concern
1
Smartphone are more convenient,
reliable, and useful than normal
mobile phones.

Smartphone are more fashionable,

stylish, and trendy.

The price/quality relationship is

acceptable in smartphone, as I can
enjoy other free services (e.g. e-mail,
voice-mail, MSN & Skype, word
processor) anywhere I want.

Smartphone has good integration of

wide range of functions and services.

Smartphone bigger screen and full

keyboard make different functions
easier to use.

1
1

2
2

3
3

4
4

5
5

Product Features
1
I like smartphones design
2
Smartphone has more
applications than basic
hand phone.
3

Smartphone provide high

quality of games.

Smartphones internet
accessibility is speedier
than basic hand phone.

I use smartphone due to its

operation system (Apple
iPhone, RIM Blackberry,
Google Android or others).

Social Influences
1
Almost all of my
friends/family members
are using smartphone
2

My friends/family
members think that we
should all use
smartphone.
My friends/family
members influenced me to
buy smartphone.

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People around me have

stimulated me in using
smartphone.

I will purchase a smartphone because

my friends and family recommend to
me.

~Thank you~

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