There are a plethora of small-medium businesses that operate

within urban environments like Sydney. As an investor, it is critical

to ensure that business you invest money in operates at the highest
level of feasibility. Within this context feasibility refers to the
degree to which a business is able to create and deliver value in the
present and the longer term. Measuring the feasibility of a business
venture is a multifaceted process that involves assessing the
business model canvas (BMC) of a venture, the synergy within the
value chain, its competitive advantage and its viability within the
long term. This response will apply these facets to the start up
business BB care that provides an online platform which connects
carers to somewhat independent older people who need help with
medial home based tasks.
It is crucial that the business that is pitching for investment
provides extensive information about each facet within the BMC.
The BMC consists of nine building blocks that act as a blueprint to
encapsulate internal and external business infrastructure and
financial viability. The components of the BMC are customer
segments, value propositions, channels, customer relationships,
revenue streams, key resources, key activities, Key partnerships
and cost structure. For instance BB care has an interesting revenue
stream, BB care is a share economy business hence its customers
are divided into 2 groups: the carers and the older citizens. Each
customer group has a distinct revenue stream from the elderly
who require the help BB care will charge them a one time joining
fee to use their service whenever they need, and from their carer
BB care will deduct 10% from their wages. An approach to
strengthening the use the BMC to measure feasibility would be to
apply a SWOT analysis to each section to gain a deep insight into
the business worth for investment. Evidently, the BMC is one tool
that can assist it ascertaining feasibility levels for investment.

Assessing the value chain of a business is another method of

measuring the feasibility of a start-up business venture. The value
chain refers to the sequence of activities and organisations
involved in transforming a product from one that is of low value to
one that is of high value. It is critical that the business value chain
is well managed. The value chain includes primary activities and
costs and such as supply chain management, operations,
distribution, sales and marketing, service and profit margin.
Support activities and costs such as R&D, technology and systems
development, human resource management and general admin. For
the proposal to be considered feasible it is important that each of
these elements of the value chain is managed effectively and
effectively. Moreover, it is important that the interdependence
between these elements is recognised and exists in synergy with
effective lines of communication in the internal business
environment. For example BB cares proposition the sales and
marketing is closely linked with its operations. BB cares core
activity is delivering a high level of care to the elderly at an
affordable price, the marketing team draws upon this and has
developed a campaign that appeals to the ethos of the elderly by
highlighting the closeness of the relationship between the carers
and the older population.

Another way an investor is able to judge feasibility of a business

proposal is through assessing its viability in the long term. The best
way to evaluate this I through is viewing the degree to which a
business is able to cater to the need of current stakeholders and if
it will continue to be able to in the future. A few questions an
investor may ask are: Will there be a market for this business
within the next 5,10 and 15 years? How will the needs of
stakeholders change through time? As for BB care, it is a business
with theoretically an endless supply of customers, with immense

growth potential as the aging population increases, demand for

their care will increase, furthermore, the nature of the service
provided will remain the same with time.
Finally, the degree to which a business has competitive advantage
is another determinant of the feasibility of a business venture. One
of the ways to a competitive edge can be gained is through strong
positioning and differentiation strategy. This refers to the
customers perception of the good or service as compared to the
competitors. BB care is a business that establishes novelty it is a
unique business that differentiates it self from existing aged care
services by meeting the needs of a niche that hasnt previously
been met. Other ways to develop and sustain a competitive
advantage is through segmentation, developing a strong marketing
mix product, price, distribution and placement.